... This includes the strategic recruitment of new employees, extensive training and development efforts, effective performance evaluation and competitive rewards based on accomplishments (Barsoumian, 2023;Ployhart and Moliterno, 2011;Stiles and Kulvisaechana, 2003). Over time, multiple researchers have demonstrated that human capital investments hold the potential to significantly influence organisational objectives and outcomes, such as heightened productivity (Black and Lynch, 1996;Huselid, 1995;Jin et al., 2023), improved manufacturing performance (AlQershi, 2021;Danilwan and Dirhamsyah, 2022;Teo et al., 2011), enhanced operational performance (Ahmad and Schroeder, 2003;Bendickson and Chandler, 2019;Crook et al., 2011), better overall organisational performance (Alnachef and Alhajjar, 2017;Delaney and Huselid, 1996;Marchiori et al., 2022;Seleim et al., 2007) and individual performance (Crook et al., 2011;Meyer et al., 2004;Schuth et al., 2022). Hamadamin and Atan (2019), Hatch and Dyer (2004) and Danvila del Valle and Sastre Castillo (2009) assert that investments in human capital have the potential to create a lasting, sustainable competitive advantage for the organisation. ...