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Color term research of Hugo Magnus
Abstract
The field of color categorization has always been intrinsically multi- and inter-disciplinary, since its beginnings in the nineteenth century. The main contribution of this book is to foster a new level of integration among different approaches to the anthropological study of color. The editors have put great effort into bringing together research from anthropology, linguistics, psychology, semiotics, and a variety of other fields, by promoting the exploration of the different but interacting and complementary ways in which these various perspectives model the domain of color experience. By so doing, they significantly promote the emergence of a coherent field of the anthropology of color.
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This article attends to “questionnaires” in linguistic fieldwork defined by the inclusion of sensory stimuli. It shows that such non-verbal protocols have been used to help elucidate and compare semantic content, which has generally been subordinated to formal analysis in the history of linguistics. To explain and exemplify this relationship, I target the color questionnaire developed by Hugo Magnus, which included ten standardized color chips and a long list of interview questions on language use. Magnus’s questionnaire (Fragebogen) decoupled perception and denotation in its day, though similar protocols have recently been employed to restore the connection between meaning and form.
This article describes color naming by 51 American English-speaking informants. A free-naming task produced 122 monolexemic color terms, with which informants named the 330 Munsell samples from the World Color Survey. Cluster analysis consolidated those terms into a glossary of 20 named color categories: the 11 Basic Color Term (BCT) categories of Berlin and Kay (1969, p. 2) plus nine nonbasic chromatic categories. The glossed data revealed two color-naming motifs: the green-blue motif of the World Color Survey and a novel green-teal-blue motif, which featured peach, teal, lavender, and maroon as high-consensus terms. Women used more terms than men, and more women expressed the novel motif. Under a constrained-naming protocol, informants supplied BCTs for the color samples previously given nonbasic terms. Most of the glossed nonbasic terms from the free-naming task named low-consensus colors located at the BCT boundaries revealed by the constrained-naming task. This study provides evidence for continuing evolution of the color lexicon of American English, and provides insight into the processes governing this evolution.