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A new look at faith-based marketing: The global halal market
Abstract
Faith-based marketing, or addressing consumers' religious sensibilities with faith-friendly offerings, represents a new wave of growth for companies. While kosher goods and Christian movies are well-known examples of this trend, companies continue to overlook opportunities for growing faith-based segments. Representing the fastest-growing faith-based consumer group in the world, Muslims, in particular, are a largely untapped segment. Forward-looking companies such as Nestlé, Walmart, and McDonald's consider this segment as the next 'one-billion' market, after China and India, and are developing strategies to appeal to the Muslim consumer. We focus on the key to tapping into the sizable Muslim spending power: halal marketing. Contrary to common belief, halal marketing is not confined to dietary goods. Rather, it pertains to a diverse range of offerings from cosmetics to tourism that represents a global market worth $2.1 trillion annually. Modern interpretations of halal echo the claims of organic and fair-trade industries, broadening the appeal of halal to mainstream consumers. Despite the vast opportunities in halal marketing, winning the pocketbooks of Muslim consumers involves cultural, operational, and geopolitical challenges. We provide an overview of this emerging market and offer five lessons for successful halal marketing.
... Religious authorities strongly influence the selection of permissible and impermissible products in faith-based markets such as halal. The demand for halal goods is expected to increase, given the growth rate of the world's Muslim population and the rise of halal products (Izberk-Bilgin & Nakata, 2016). The global halal market has also experienced growth in recent years, with an increase in interest in sharia systems in sectors such as banking, fashion, insurance, hospitality, and tourism. ...
... However, it is unfortunate that stakeholders in tourism are not used to collaborating with religious leaders, especially those of Islamic religions, so the tourism products offered are less attractive to the halal market. Therefore, it is essential for tourism stakeholders to actively engage and develop relationships with Islamic religious institutions and leaders so that their tourism products can be attractive to Muslim tourists (Izberk-Bilgin & Nakata, 2016). Integration between stakeholders in the tourism sector to gain a strong position in the halal market is very important to reach consumers. ...
... The global halal market has also experienced growth in recent years (Izberk-Bilgin & Nakata, 2016). Halal products are currently offered traditionally by small local businesses and restaurants. ...
As one of the countries with the world’s largest Muslim population, Indonesia places a high value on halal, including halal food in culinary tourism. Culinary tourism has attracted the attention of several researchers in recent decades because it enhances tourists’ travel experiences. Although much research has been conducted from economics, marketing, service, and ingredients perspectives, research on tourists’ behavior in selecting food during culinary tours in destinations dominated by non-halal food is still rare. This paper aims to present a framework for tourists’ halal food consumption behavior and investigate the factors that Indonesian tourists consider when deciding to consume halal food. To gain deeper insights, the author conducted qualitative research by conducting in-depth interviews with fifteen tourists at the Suryakencana Chinatown Tour in Bogor City, West Java Province, Indonesia. This study discovered that push factors reflect attitudes toward consuming halal food, allowing individual tourist attitudes to create halal markets and culinary tours, ultimately influencing how tourists buy halal food.
... Over the past decade, various strategies have been employed to promote products that adhere to religious teaching. Companies are now developing targeted marketing approaches to address the emotional requirements of Muslim consumers, shifting their focus to meeting the specific needs of this demographic (Izberk-Bilgin & Nakata, 2016). The rise in this type of marketing is attributed to the increasing number of Muslims and the demand for halal food products (Rahim, 2016). ...
... The surge in the halal market sector has prompted businesses to increasingly focus on devising strategies to cater to this burgeoning demographic. Islamic marketing has been instrumental in building a solid customer base for progressive companies (Izberk-Bilgin & Nakata, 2016). Companies aim to boost their performance and expand their customer base by targeting halal-conscious consumers. ...
The global business landscape has recently observed a notable increase in the adoption of specialized marketing strategies tailored to align with cultural, religious, and ethical principles. One prominent example of such a strategy is Islamic marketing, which caters to Muslim consumers' preferences and needs while upholding Islamic finance tenets. This study investigates the impact of Islamic marketing strategies on firm performance, focusing on Jaiz Bank, Nigeria's leading non-interest bank. Using a quantitative approach, this study analyzed secondary data from annual reports over a ten-year period (2012–2021) and apply linear regression to examine the relationship between Islamic marketing practices and key financial metrics: return on assets (ROA), dividend yields, and earnings per share (EPS). Results reveal a statistically significant impact of Islamic marketing on EPS, while its influence on dividend yields is limited, and its effect on ROA is not statistically significant. These findings suggest that while Islamic marketing strategies can enhance certain financial outcomes, they may require refinement or supplementation to drive comprehensive firm performance. This study contributes to the emerging field of Islamic marketing by offering empirical insights into its financial impacts, with implications for strategic development in Islamic financial institutions.
... These religious doctrines extend beyond personal conduct, profoundly shaping branding strategies. Faith-based marketing, which aligns products with consumers' religious values, is a direct outcome of these influences (Fam, Waller, and Erdogan 2004;Izberk-Bilgin and Nakata 2016). For instance, food brands often utilize halal certifications targeting Muslim consumers and associate religious occasions, such as Eid al-Fitr, with their confectionery products (Garg and Joshi 2018). ...
... This framework suggests that religious symbols function as cues that evoke cognitive, emotional, and behavioral responses, influenced by religious beliefs, cultural background, and learned associations (La Ferle, Muralidharan, and Roth-Cohen 2022;Minton 2020). For instance, Muslim consumers often seek the halal certification on packaging as a prerequisite for purchase (Bakar et al. 2021;Izberk-Bilgin and Nakata 2016). Similarly, research shows that religious symbols in ads can influence brand evaluations among Hindu consumers (Agarwala, Mishra, and Singh 2021), enhance Christian consumers' attitudes toward sustainability , and encourage charitable donations among Muslims (Al-Wugayan 2022). ...
Advertising scholars have studied the persuasiveness of religious symbols in ads for more than two decades. However, the extent to which religious appeals influence attitudes and behavioral intentions remains a contentious issue. This study aims to provide conclusive insights by analyzing inconsistent findings across studies on the persuasiveness of religious appeals. We reviewed and analyzed 35 empirical studies (N = 7,983) using a meta-analytic approach. Our results reveal that whereas religious appeals positively influence attitudes and the overall persuasion, they do not significantly impact behavioral intentions. We also tested several moderating factors, including type of religious symbol, brand context, advertising domain, product type, gender, cultural context, and religious affiliation. Notably, type of religious symbol and gender significantly moderated the effect of religious appeals on the overall persuasiveness. As a result, this meta-analysis seeks to make a definitive contribution to the debate on the effectiveness of religious appeals in advertising by conducting a statistical synthesis. It addresses a critical gap in the literature by examining how and to what extent advertising messages combined with religious appeals influence the overall persuasion, offering valuable insights for both scholars and advertising professionals.
... 19 While globalization as a social science concept has a very short history, being a relative newcomer to the body of theories that make up the social sciences, 20 the 14 Scholte, J. A., "What Is Globalization? The Definitional Issue -Again", CSGR Working Paper No. 109 processes inherent within globalization itself-which processes include financial deregulation, the reduction in costs related to technological change and innovation, and changes in economic organization and production forms 21 -are not modern post-World War II phenomena. Indeed, manifestations of globalization can be seen throughout most of human history. ...
... 107 Sometimes also referred to as "faith tourism" or "faith-based tourism," this market focuses on the "believer as tourist", 108 with an emphasis on "developing faith-friendly offerings to address consumers' religious sentiments." 109 Since then, there has been a splintering of this market to include the spiritual tourism market and the New Age market. However, there is now also a pilgrimage tourism market, which differs from the religious tourism market in that it is demand-side focused. ...
Globalization is a commonly used term to describe the rapid changes and spatial transformations that have taken place on a global scale over the past forty years. The purpose of this paper is to examine how globalization has influenced pilgrimage from a geographical perspective. This paper begins with a discussion on globalization and glocalization. Attention is then turned to the changing use of the term and practice of pilgrimage in the modern, and post-secular world. The text then discusses ten ways in which modern pilgrimage travel has changed due to globalization, including: the democratization of pilgrimage; changes in the sacred laws of hospitality; the increasing medicalization of pilgrimage; pilgrims as an unwanted guest; technology and the pilgrimage experience; the over-commodification and monetization of pilgrimage; the segmenting of pilgrimage and tourism; pilgrimage as spectacle and play; transplanted pilgrimages; and pilgrimage as a sustainable practice(?), are discussed before concluding.
... The halal market is one of the largest markets in the world. "Halal" refers to behaviors permitted under Islamic law, serving as a guideline for Muslims in purchasing and/or consuming goods and services [1], [2], [3]. In 2012, the halal market size was valued at US$1.62 trillion, growing to US$2.29 trillion by 2022 [4]. ...
The halal market is expanding rapidly, driven by the growing Muslim population. At the same time, young Muslims are experiencing changes in their consumption habits as they engage more with global trends. This study explores how acculturation to global consumer culture (AGCC) interacts with ethnic identity (EID) in shaping their choices between halal and non-halal products. A survey of 123 young Muslim respondents in Indonesia was conducted, and the data were analyzed using Structural Equation Modeling (SEM). The results show that exposure to global consumer culture does not weaken ethnic identity. Instead, young Muslims develop a bicultural identity, maintaining their commitment to halal consumption while embracing global influences. These findings highlight the need for businesses to adopt localization or glocalization strategies to better connect with Muslim consumers. Policymakers should also ensure that the halal market continues to evolve while staying true to Islamic values and meeting modern consumer needs.
... In the 21st century, halal, from a term regulating primarily the everyday eating behavior of Muslims, has become an entire branch of the economy, including such areas as nutrition, clothing, leisure, finance, tourism, and even halal childbirth [11][12][13][14]. ...
This article examines the evolution of the term “halal” using the example of Russia and Malaysia, from a religious dietary prescription to achieving the modern status of a significant economic force. The article analyzes how halal has transformed into a commercial product, as well as the impact of the regulatory framework, certification processes and technological innovations on its integration into the large-scale economy. The study focuses on the need for joint research work by Russian and Malaysian scientists aimed at using their unique experience to solve key tasks of harmonizing global halal standards, stimulating innovation in the field of halal food technologies and increasing consumer confidence, as well as market access.
... One of the main concerns often raised by local communities is the impact of halal tourism on their cultural identity. Izberk-Bilgin & Nakata, (2016) communities that choose to resist these changes, either through organized resistance movements or by individual refusal to participate in halal tourism activities. According to Said et al., (2014), the community's response to halal tourism largely depends on the extent to which they feel involved in the tourism development process. ...
Halal tourism is regarded as a rapidly developing segment in the global number of tourists, mainly due to the rising Muslim population. This research seeks to establish the factors that have hindered the growth of halal tourism in Lombok, Indonesia and the local people’s attitude on the subject, the problems that industry stakeholders face; and the culture and social impacts of halal tourism. The study methodology involves using qualitative research with documentation review and analysis as the data collection tool. The study shows that local communities have fears that the development of halal tourism will erode indigenous cultures while industry players highlight issues in meeting the costly halal standards. The findings of this research demonstrate the need to assess local culture compliance in the process of conceptualizing and developing halal tourism and other initiatives to ensure they do not interfere with cultural heritage standards and could foster sustainable tourism.
... With its optimistic prospects, the halal industry has become one of the world's most extensive and profitable consumer markets (Fischer, 2015). Consequently, countries and companies worldwide are eager to participate in this profitable sector and vie for a share of the global halal industry (Izberk-Bilgin and Nakata, 2016). ...
Purpose
Halal certification is predominantly linked with the product and its production process. However, certifying price, place and promotion (3Ps) has not received enough attention theoretically and empirically. Against this backdrop, this study aims to unravel the halal certification of the marketing mix in Bangladesh’s cosmetics industry.
Design/methodology/approach
Fourteen mid and top executives from 12 national, international and multinational cosmetic companies were interviewed from November 2023 to January 2024. The data were analyzed using ATLAS.ti 2024 to showcase content, concept, sentiment, correlation, network and thematic analysis, exploring respondents’ perceptions aligned with Islamic principles.
Findings
The respondents held highly negative perceptions about certifying halal pricing, followed by promotion and supply chain or place. The mixed perceptions illustrate that certifying the halal product is easier than certifying the halal price, promotion and place (3Ps). Conditional and positive perceptions can foster halal certification of the entire marketing mix, while negative perceptions seem to be a threat to the halal cosmetics industry.
Practical implications
The findings have implications for academic, managerial and policymaking issues, benefiting halal cosmetics consumers. Based on this empirical study, halal stakeholders can determine the likelihood of certifying the entire marketing mix.
Originality/value
This study proposes certifying the halal status of the marketing mix against the backdrop of the scarcity of theoretical and practical premises.
... This shift in consumer dynamics has reshaped the development of Halal products, driving innovation and adaptation to cater to the demands of this emerging market segment. As a result, Halal products have become a significant part of international trade, further emphasizing the dynamic and evolving nature of the Halal market (Izberk-Bilgin & Nakata, 2016). ...
Anticipating a significant rise to 27% of the global population by 2030, the halal industry is garnering noteworthy attention worldwide. This study provides a comprehensive investigation of halal industrial players with the elements of products and the United States' regulatory landscape. It aims to scrutinize the hurdles faced by the halal industry and gauge the effectiveness of prevailing policies. The research methodology encompasses a series of phone interviews with industry experts, complemented by extensive desktop research encompassing research papers, articles, journals, textbooks, and news reports. This study is guided by three primary research objectives. It aims to gain insights from key industry stakeholders, understand non-halal elements in products beyond meat in the Muslim market, and evaluate halal industry policies in the United States, emphasizing their origins and the role of independent organizations in ensuring compliance. The findings illuminate prevalent policy adoption and underscore the paramount importance of standardized approaches and stringent oversight within the halal industry. Thus, the current research offers invaluable insights into the dynamic landscape of halal products and policies in the United States, enriching the ongoing discourse on the industry's trajectory and sustainability.
... The research findings articulate an emerging trend where consumers increasingly pursue a lifestyle cohesive with their religious beliefs (Izberk-Bilgin & Nakata, 2016). This trend is particularly relevant in Indonesia, a country with a majority Muslim population. ...
This study explores the influence of integrating religious values and the use of religious symbols in marketing Sharia-compliant properties on consumer purchase decisions. Employing a netnographic method, this analysis observes consumer interactions on the Instagram account @shariagreenland, revealing how spiritual resonance and the commodification of religious symbols affect consumer preferences and behavior in the property sector. The findings reveal that religious symbols are strategically used in the marketing of Sharia-compliant properties, not only to support religious identity but also as a tool to create added value in consumer perception. These symbols are integrated into various marketing aspects, from property branding using the term “Islamic Housing”, to payment systems and facilities that comply with Islamic law, indicating the occurrence of religious commodification. Furthermore, this research identifies marketing strategies that commodify religious symbols as a major differentiating factor influencing consumer interest. The results of this study provide important insights for property developers in formulating effective marketing strategies, emphasizing the need for an authentic and transparent approach in integrating religious values into their product offerings. These findings contribute to the literature on consumer behavior in the context of Sharia-compliant properties and highlight broader social and cultural dynamics surrounding the commodification of religion in contemporary marketing.
... Metafora pasar untuk menjelaskan pertumbuhan atau penurunan agama, perspektif ini bertujuan untuk memahami bagaimana pasar berinteraksi dengan agama untuk mengatur, memobilisasi, dan melegitimasi bentuk kepemilikan, pengalaman, dan identitas baru yang terletak. Beberapa penelitian melihat hubungan antara Islamisme dan globalisasi neoliberal dan mengungkapkan bagaimana restrukturisasi sosial ekonomi mengubah pengalaman sehari-hari Islam dan bagaimana bentuk-bentuk baru kesalehan menginformasikan dinamika pasar (Osella and Osella, 2009;Izberk-Bilgin and Nakata, 2016). Sejalan dengan perspektif ini, peneliti mengeksplorasi kekhasan interaksi pasar Islam dan mendiskusikan bagaimana gagasan konsumen Muslim dan praktik konsumsi Islam telah berkembang dalam ekonomi politik kontemporer. ...
The purpose of this study is to analyze the impact of Muslim consumers both Indonesia and globally in contributing to GDP as a whole, through the marketplace. In addition, how are the concepts and ethics used by global Muslim consumers in making purchase transactions in the marketplace. The method used is a qualitative method with a formal ontology analysis content approach from the unity of the religious and economic fields built within the realm of interconnecting and organically integrated moral, social and economic values. A phenomenological model of an integrated world view that applies to systemic concepts. The results show that there are four forms of Muslims in accepting share with marekeplace 1) rationalist 2) affective 3) apathetic 4) compromising. Meanwhile, the contribution of Muslim income to the global market sector shows that there are four main currents of Muslims in transactions, namely the creation of a new Muslim market share, 2) the middle class of Muslims, 3) the role of immigrants in forming new markets and the creation of a new Muslim road map (Muslim resegregation).
... The availability of halal products and services in Japan is inconsistent although some sources suggest a recent increase (Halal In Japan, n. d.). The growing popularity of Japan among Muslim tourists further underscores the need for halal food and accommodation, which are often difficult to find (Izberk-Bilgin & Nakata, 2016). ...
The burgeoning demand for Halal food in Japan opens profitable avenues for its restaurants. However, the journey to Halal certification is fraught with challenges such as cultural nuances, regulatory obstacles, high costs, and a dearth of certified ingredients. This study unravels these complexities from the viewpoint of certification authorities, highlighting the need for standardized processes, heightened awareness, and supportive policies. It proposes strategies to augment the availability of Halal food in Japan, aiming to streamline certification and align industry practices with Islamic dietary laws, catering to a diverse consumer base. This study underscores the significance of consumer behavior understanding and the impact of Halal certification on restaurant competitiveness and performance. By tackling these challenges and adopting the suggested strategies, Japanese restaurants can adeptly navigate the Halal certification labyrinth, thereby enhancing the quality and accessibility of Halal food in Japan.
... Our results support the notion that eWOM has a positive and significant impact on Halal product judgement, which subsequently influences the purchase intention of Halal products (Ali et al., 2020;Izberk-Bilgin and Nakata, 2016;Salaheldeen, 2022). This finding aligns with prior research emphasising the influential role of eWOM in shaping consumer perceptions and purchase decisions (Babi c Rosario et al., 2020;Erkan and Evans, 2018). ...
Purpose-This study aims to examine the mediating role of product judgement in the relationship between electronic word-of-mouth (eWOM) and purchase intention. Additionally, it explores the moderating effects of source credibility and consumer ethnocentrism on the relationship between eWOM and product judgement, with a specific focus on Halal products. We utilise the Elaboration Likelihood Model (ELM) to investigate how individuals navigate the processing of information, distinguishing between central and peripheral routes. This exploration aims to enhance our understanding of how the ELM framework influences product judgement and purchase intention in the context of eWOM, with a focus on Halal products. Design/methodology/approach-To achieve these objectives, an online survey was conducted in the United Kingdom. The study employed a moderated-mediation model, analysed using PLS-SEM.
Findings-The findings highlight the significant role of source credibility in the central route of information processing and purchase judgements. This study confirms that Halal product judgement fully mediates the relationship between eWOM and purchase intention. Additionally, it reveals that higher source credibility amplifies the impact of eWOM on consumer judgement. However, no significant moderating effect of consumer ethnocentrism on the relationship between eWOM and product judgement was observed in this context.
Originality/value-This study enhances our understanding of how Halal products are adopted in non-Muslim societies, shedding light on persuasive processes. Additionally, it refines the ELM in the context of cross-cultural consumer behaviour. The findings underscore the importance of prioritising source credibility in communication to shape information evaluation and persuasion.
... [466][467][468][469][470][471][472][473][474][475][476][477] Malaysia, Indonesia, Thailand, Singapore and the Philippines have seen significant growth in the Halal industry and are actively contributing to its expansion. Not only the Muslims, non-Muslims' are also having a growing awareness of the benefits of Halal food, driven by perceptions of safety, hygiene and quality, which has resulted in increased market demand that has significantly impacted the Halal sector economy (Azam & Abdullah, 2020;Izberk-Bilgin & Nakata, 2016;Khalid & Wok, 2020;Nurrachmi, 2018). ...
The study explores the interaction between Hallyu and the Halal food industry, focusing on the unique opportunities and challenges that arise from their convergence. Theoretical framework: The study employs a multidisciplinary theoretical framework that draws from cultural studies, international business, and consumer behavior. Soft power diplomacy, cultural adaptation, and market dynamics are the theoretical foundations that guide the analysis of how Hallyu and the Halal food industry intersect and influence each other on a global scale. Design/methodology/approach: The study adopts a systematic approach, commencing with a comprehensive literature review that establishes the groundwork for understanding Hallyu, the Halal food industry, and their individual impacts on a global scale. Subsequently, it delves into the analysis of the convergence, challenges and opportunities faced by the Halal food industry are identified.
... With the increasing demand for Halal products, a heightened awareness of brand identity and values in this niche market has significant implications for businesses aiming to establish and sustain a competitive advantage (Jain, 2017). As the market for halal products expands, businesses face the challenge of not only delivering high-quality, ethically compliant items but also establishing a strong brand presence (Izberk-Bilgin and Nakata, 2016). The role of brand awareness in this context is paramount, as it influences consumer perceptions, attitudes, and repurchase intentions (Surianto et al., 2020). ...
... Due to rising consumer demand, the halal business has flourished, particularly in Muslim nations like Indonesia. The halal business is worth at least $2.3 trillion annually (Izberk-Bilgin & Nakata, 2016). Due to the constant demand for halal goods, it was anticipated that the global halal market would be a viable industry. ...
Halal cosmetics have become a sustainable industry, particularly in Muslim countries such as Indonesia. This study analyses factors influencing consumer purchasing decisions for halal cosmetics in Indonesia through two samples: millennials and nonmillennials. This quantitative study used a Partial Least squares structural equation modelling (PLS-SEM) analysis on 211 respondents’ data. Of the 211 respondents, 109 are Millennials, and 102 are from the Boomer and Generation X generations. The variables used in this study are the halal label, price fairness, budget allocation, and perceived value. Halal labelling and price fairness are important factors in determining whether consumers buy halal cosmetics. The variable of price fairness has the most substantial influence. It has a greater impact on millennials than on non-millennials. Simultaneously, the importance of the halal label is more notable for the Boomers and Generation X than for the Millennials. This study confirms that the halal label influences the purchasing of halal cosmetics across different generations. The concern about halal cosmetics is more profound for Boomers and Generation X than Millennials. On the other hand, price fairness is more notable among millennials than in older generations.
... They not only demand but can afford a diverse array of goods and services that align with their tastes and lifestyle choices while remaining consistent with their faith. This shift has reshaped the landscape of Halal product development and trade between nations, as elucidated by [8]. ...
This study examines Malaysia's crucial role in the global Halal market, focusing on stakeholder perspectives, product analyses, and policy evaluations. Interviews with key industry players and coupled with a phone interview reveal diverse insights. Stakeholders emphasize the industry's commitment to producing lawful consumer goods and highlight challenges in community understanding. The analysis of products sold in the Muslim market, excluding meat, unveils common non-Halal elements, underscoring the intricate balance required for Shariah law compliance. A detailed examination of Malaysia's Halal industry policies, covering certification procedures, auditing, and monitoring, highlights the nation's proactive approach. The study concludes that Malaysia's commitment, invigorated by the Halal Industry Development Corporation, significantly contributes to setting high global standards. By harmonizing stakeholder views, dissecting product realities, and evaluating policy effectiveness, this research provides a comprehensive understanding of Malaysia's Halal industry dynamics. The insights gleaned are valuable for academics, industry practitioners, policymakers, and consumers navigating the dynamic landscape of the Halal market. Keywords: Halal industry Stakeholder Halal Product Policy Malaysia This is an open access article under the CC BY-SA license.
... Moreover, Halal businesses can't afford to be passive or inactive in sustainable green marketing leadership because this constitutes their core concept, fundamental domains and business niches. This becomes more essential because the Halal sector serves the largely untapped and fastest-growing faith-based consumer group in the world (Izberk-bilgin & Nakata, 2016). ...
The negative impacts of human activities on the environment have been generating considerable amounts of concern for several decades. Today, governments all over the world are making efforts to minimize human impacts on the environment. Understanding society's new concerns, businesses have begun to modify their behaviours while integrating environmental issues into organizational activities. This has led to the emergence of green marketing strategy which entails minimizing environmental pollution at all stages involved in the life cycle of products. It is essentially a market branding targeted at capturing the market by appealing to people’s desire to choose products and services that are better for the environment. Likewise, the Halal industry is witnessing unprecedented growth across the world and beyond religion barriers due to its pure, sustainable and ethical credentials or basis. The term ‘halal’ which means permissible or lawful and its compliment ‘toyyiban’, fundamentally implies production and consumption activities that are wholesome, of quality, healthy, green or environmentally sustainable. This strongly establishes the position that green production and green marketing had ever been inherent and integral parts of the Halal industry. Literatures have established that implementation of green marketing concept in the supply chain of the halal industry influences positive economic, environmental, and social impacts. Hence, this chapter examines the inherent relationship between Halal entrepreneurship and green marketing. It also explores how halal entrepreneurs can adopt best marketing strategies to project their green credential as a unique leverage and competitiveness of halalpreneurship.
... Islamic principles guide the global halal economy (Akram, 2022(Akram, , 2020, whose economic value is more than 2.2 trillion USD (Dinar Standard, 2019). The growth of the halal economy has given birth to a wide range of halal products, including food and beverage, apparel, finance, travel and tourism, media and recreation, pharmaceuticals, and cosmetics (Izberk-Bilgin & Nakata, 2016). Of this, around 62% of the halal economy covers food, with 13%, 10%, 9%, and 4% for fashion, recreation, tourism, and pharmaceuticals, respectively. ...
Halal standards and certification continue to pose challenges for Islamic marketing. Resolving this is critical for the sector. This study uses the critical literature review (CLR) and systematic literature review (SLR) approaches by reviewing 76 published articles from Scopus-indexed journals between the years 2012 and 2023. Further, it analyses qualitative Quranic verses and content through the use of Stakeholder Theory (ST) and the ATLAS.ti qualitative data analysis software. Findings show that challenges facing halal standards and certification comprise heterogeneity, questionable raw materials, unethical practices, poor understanding of Islamic theology, communication gaps, acceptance variability, human resource management problems, supply chain obstacles, and improper Islamic marketing orientation. In addition to these common challenges, marketing problems, and poor brand positioning decisively hinder the growth potential of the halal industry. Importantly, the qualitative Quranic verses must satisfy Islamic scholars, certification boards, producers, halal marketers, and researchers to resolve the halal standards and certification-based challenges. All stakeholders must comprehend the insights arising from the general and special challenges facing the halal industry to synthesize the relevant and prescriptive Quranic verses as strategic tools. Stakeholders must further ponder future challenges regarding standards and certification on halal price, place, and promotion since current certification only focuses on products.
... Secondly, the Pew Research Centre also stated that in the last five years, over half of the growth in Muslim populations is in the United States, as well as European countries, which has been attributed to emigration and migration. Thirdly, younger Muslims are more prosperous and educated than previous generations, nonetheless, they seem to be embracing the Islamic principles, even if they are living in areas of cosmopolitan and zealously engaging in consumerism (Izberk-Belgin & Nakata, 2016). Fourth, while halal food products have always been sold by individual stores and restaurants, Muslims are increasingly interested in mainstream brands. ...
One of the challenges in halal is the acceptance among non-Muslims of the values, due to their lack of appreciation in understanding its concept. Media bias, culture, personal beliefs, racism and Islamophobia are some of the common causes. Past studies concluded that the concept of misjudgment could be realigned to a positive attitude by providing the appropriate information and education. Therefore, the study was conducted with the aim, of assessing how the provision of halal knowledge through the concept of a student exchange program could change a group of non-Muslims’ attitude, acceptance and behavior towards halal. A research experiment was administered that involved a group of university students from a private university in South Korea, who voluntarily took part in a 7-day halal program in Malaysia. The study involved 1) a pre-test assessment, 2) participation in the student exchange heutagogy program and 3) a post-test assessment. Based on the paired sample test results, overall, there was a significant increase in the halal understanding among non-Muslims of South Koreans. The novelty of the study stems from the need to understand non-Muslims’ perception of halal, specifically from the learning and cultural perspectives.
... The implementation of the halal certification program for SMEs also affects the process of developing SMEs' human resources in Indonesia (Al-Shami & Abdullah, 2023;Izberk-Bilgin & Nakata, 2016). Human resources are the main capital in increasing domestic production to support national economic stability. ...
The halal industry has caught the attention of the world today. The halal industry is not only in demand by Muslim countries but also by countries with non-Muslim majority populations. The implementation of the halal certification program for Small and Medium Enterprises (SMEs) also affects the process of developing SMEs' human resources in Indonesia. Increasing the capacity of human resources is needed to improve the competence, skills, innovation, and creativity of individuals in carrying out productive activities to increase domestic production. This study is expected to be able to provide an overview (steps that need to be achieved, policy strategies, and various efforts that need to be made) related to the role of government bureaucracy, academics, and business actors in optimizing the halal product guarantee system to support the halal industry in Indonesia. This study uses a combination of qualitative and quantitative data. The method used is literature study, in-depth interview, benchmark, and Analytical Networking Process (ANP). A strategic solution for SMEs in increasing the halal market segment is the need for socialization of assistance and submission of halal certification. In addition, the implementation of integrated halal product supply chain management is very necessary to ensure the quality of halal products and services.
... As the term halal is no longer restricted to food, the halal industry has grown potentially on the global front. For instance, halal marketing now includes cosmetics to tourism, with the global market worth being $2.1 trillion annually (Izberk-Bilgin & Nakata, 2016). During 2020, the global halal food and beverages market size stood at $1.96 trillion, with growth projections of $2.09 trillion in 2021 to $3.27 trillion by 2028, with a CAGR of 6.56% during this forecast period (GlobeNewswire, 2021). ...
The global halal market has evolved tremendously over the years owing to increased demand for their goods, technology, and use of digital mediums. The current research has been conducted to evaluate the impact of social media strategies across the global halal industry. For this purpose, qualitative data collection via secondary research through systematic review via Prisma analysis has been undertaken. The research findings highlight the importance of social media marketing strategies in increasing customer engagement, competencies, growth, and competitive advantage. It also speaks of challenges of such strategies which need to be overcome for ensuring sustainable business operations.
Halal practices rooted in Islamic principles are offering a framework of ethical, social, and environmental responsibilities with modern sustainability efforts. Therefore, this research aims to explore the intersection of halal practices and sustainable development, focusing on responsible production and consumption to support environmental, social, and economic well-being. A qualitative method is used to analyze existing literature on halal practices, sustainability, and green marketing strategies, with case research from various industries implementing halal principles. These principles emphasize ethical agricultural and livestock farming, humane animal treatment, mindful consumption, and waste minimization, which resonate with the pillars of sustainability. Meanwhile, green marketing in halal industry catalyzes the promotion of environmentally friendly products and ethical consumer behavior, transcending religious boundaries and appealing to diverse markets. The integration of the principles into production and marketing strategies positions the industry as a model for sustainable and ethical practices due to increased global demand for halal-certified products. The results show that halal practices significantly contribute to sustainability across various industrial sectors by prioritizing social and environmental well-being. The potential of halal practices is reported to drive global sustainability and enhance a culture of responsibility across industries and consumer segments.
This article aims to investigate the limited development of Syariah-certified hotels in Indonesia despite the country’s substantial potential in the global halal tourism market. Indonesia has actively promoted halal certification in the accommodation and hospitality industries, supported by central and regional governments. These initiatives align with Islamic hospitality principles, including halal-certified food, the prohibition of alcohol, modest dress codes for employees, and gender-segregated facilities. However, despite the rising discourse on halal tourism, the number of Syariah-certified hotels remains disproportionately low. This study seeks to understand why this gap exists and how the Muslim community perceives Syariah-compliant accommodations. Observations and interviews with 38 middle-class santri groups in West Java, particularly in the Jabodetabek area, reveal that their choice of accommodation is influenced more by cultural factors than religious ideology. Despite being religiously literate, many santri do not prioritize Syariah hotels when traveling. These findings highlight a disconnect between the supply of and demand for Syariah hotels, providing insights into the cultural and practical challenges facing halal tourism development in Indonesia.
Purpose
This study aims to investigate and understand the purchasing intentions and behaviors of Indian Muslim consumers toward halal products. Specifically, it seeks to explore how consumer awareness, perceptions and attitudes influence the purchasing intentions of Indian Muslim consumers regarding halal items.
Design/methodology/approach
Data were collected via a self-questionnaire from consumers of halal products in India, with a sample of 550 consumers. This study used a structural equation model technique to analyze these data.
Findings
The descriptive analysis demonstrated high religious awareness, positive perceptions, favorable attitudes, strong intentions to purchase and corresponding buying behavior among respondents. Structural equation modeling validated the proposed model, with goodness-of-fit indices falling within acceptable ranges. Significant relationships were found between religious awareness, attitude and purchase intention. There was no apparent connection between perception and purchase intention.
Practical implications
The study contributes insights for businesses and policymakers striving to accommodate distinct requirements and inclinations of Muslim consumers in India, emphasizing the importance of targeted marketing and educational initiatives.
Originality/value
This study may be the first to examine consumers’ purchasing habits for halal products in India’s retail market. The study’s conclusions are significant for Islamic and halal product marketing.
Integrating halal principles into healthcare supply chain management is essential to comply with Islamic laws and lifestyle. With the increasing demand for halal healthcare, it is crucial to address the unique challenges in the sector. Despite its growing popularity, the halal healthcare sector often receives less attention than the food industry. This chapter explores integrating the Theory of Constraints (TOC) into a systemic healthcare supply chain to enhance operational optimisation in healthcare provision that addresses halal compliance requirements. Using a qualitative case study methodology involving a private hospital, the implementation of TOC and halal-centric initiatives from a supply chain perspective are analyzed. The findings indicate tangible improvements in supply chain efficiency, financial prudence, and service quality are imperative. This chapter emphasises the significance of aligning operational processes with operational and religious imperatives in healthcare provision. It calls for further research into the intersection of TOC and explores the impact of religiously compliant healthcare practices on patient satisfaction and health outcomes. This chapter is pertinent as it emphasizes the potential for broader implementation of the TOC process across various industries, particularly in accommodating the rising demand for halal-certified healthcare.
The increasing number of halal cosmetics companies in Indonesia meets consumer demand for products that comply with halal standards. Therefore, this study aims to examine the viewpoints of academics towards the literature on halal cosmetics. This research uses bibliometric analysis to examine the results and then visualize the results. This research uses the Google Scholar database, Microsoft Excel for statistical analysis, and VOSviewer, a network map generator program, for bibliometric analysis. The conclusion of this study is that in the coming years, the halal cosmetics market in Indonesia is expected to expand significantly. Increasing consumer knowledge of halal cosmetics and their advantages is the driving force. The demand for halal products is also met by the increasing number of businesses in Indonesia that sell halal cosmetics. These businesses can concentrate on creating cosmetics that are not only halal but also safe and healthy for the skin by using natural components.
Purpose
This study aims to identify factors affecting attitudes towards social media influencers (SMI) on halal cosmetics products. It subsequently examines how the latter stimulates consumers’ attitudes towards purchase intentions of halal cosmetics moderated by religiosity.
Design/methodology/approach
This study uses a survey of samples of Muslim cosmetic consumers in Indonesia. In total, 234 respondents were selected using the purposive sampling method; a self-administered questionnaire was used to collect data from respondents. The survey data were analysed using partial least squares for structural equation modelling (PLS-SEM) to achieve the study’s objectives.
Findings
The findings revealed that trust, perceived expertise and perceived behavioural control positively and significantly affect attitudes towards SMI. However, the relationship between perceived credibility, subjective norm and attitude towards SMI is insignificant. In addition, the findings revealed that attitude towards SMI has a positive effect on explaining purchase intention. Notably, religiosity does not moderate attitudes towards SMI and purchase intention.
Practical implications
This study provides guidelines for companies in understanding the influence of religiosity on consumption behaviour in SMI marketing era. Thus, it will enable marketers to identify the factors influencing customers’ attitudes towards SMI and develop marketing strategies that effectively increase the customers’ intentions to purchase halal cosmetics. This will result in Indonesia becoming the epicentre of the global halal industry, particularly in the cosmetic sector.
Originality/value
This research provides a novel perspective by investigating how SMI shapes the purchase intention of Muslim consumers on halal cosmetics.
This study aims to determine the relationship of halal attributes to the satisfaction and expectations of tourists visiting Lombok. This research was conducted to illustrate that halal attributes can be used as a reference for developing facilities and services that suit the needs of Muslim tourists. This research uses a qualitative approach by conducting in-depth interviews to determine attributes that are in accordance with the characteristics of the island of Lombok and using a quantitative approach by distributing questionnaires to tourists. The results showed that there is a positive relationship between halal attributes and tourists' satisfaction and expectations as well as their relationship with friendship. Suggestions that can be given based on the results of this study are the need to improve the quality of halal attributes by paying attention to the motivation of tourists visiting Lombok Island.
Halal tourism is gaining significant attention within the tourism business and academia,
recognized for its potential by the sector. This study aims to evaluate visitor awareness and
motivations for halal travel in Bangladesh, measure halal-compliant facilities, understand
sector barriers, and examine cultural, religious, and economic impacts. The goal is to suggest
strategies for establishing Bangladesh as a leading halal travel destination and fostering
stakeholder cooperation. The growth of halal tourism in Bangladesh is hindered by a lack of
study on consumer perceptions, influencing factors, opportunities, and the inclusion of
informal migrants, necessitating extensive scholarly investigation. Using qualitative methods,
including interviews and focus groups, this study addresses these gaps and finds key insights
into market demand and opportunities. Despite safety concerns and negative perceptions being
the main obstacles, the sector shows promise, especially among youth who perceive halal
tourism as secure and culturally resonant. Challenges include integrating cultural standards and
ensuring effective certification methods. With Bangladesh's growing Muslim population, there
are major growth prospects for halal tourism. However, addressing safety and cultural nuances
is important for successful positioning.
Islam sebagai agama yang sempurna, tidak hanya mengatur aspek spiritual kehidupan manusia, tetapi juga mencakup segala aspek kehidupan termasuk ekonomi dan bisnis. Dalam Al-Qur'an dan Hadits, terdapat banyak ajaran yang memberikan panduan bagi umat Islam untuk menjalankan bisnis dengan cara yang adil, jujur, dan bertanggung jawab. Bisnis Islam menawarkan model bisnis yang tidak hanya berorientasi pada keuntungan semata, tetapi juga menekankan pada keberkahan, keadilan sosial, dan kesejahteraan umat.
Buku ini membahas:
Bab 1 Pengantar Pengembangan Bisnis Islam
Bab 2 Etika Bisnis Islam
Bab 3 Peluang dan Tantangan Bisnis Islam
Bab 4 Pemasaran dalam Bisnis Islam
Bab 5 Manajemen Sumber Daya Manusia dalam Bisnis Islam Bab 6 Kewirausahaan dalam Bisnis Islam
Bab 7 Hukum dan Perundang-Undangan dalam Bisnis Islam
Bab 8 Coorporate Governance Dalam Bisnis Islam
Kami berharap buku ini dapat menjadi sumber inspirasi dan referensi yang bermanfaat bagi pembaca dalam menjalankan bisnis yang tidak hanya sukses secara finansial, tetapi juga membawa keberkahan dan manfaat bagi banyak pihak. Dalam penyusunan buku ini, saya berusaha untuk menyajikan materi dengan bahasa yang mudah dipahami, serta dilengkapi dengan contoh-contoh konkret yang dapat diterapkan dalam kehidupan sehari-hari.
Penulis mengucapkan terima kasih kepada pihak-pihak yang mendukung lancarnya penyusunan buku ini mulai dari proses penulisan hingga proses cetak. Penulis sadar buku ini belum seutuhnya sempurna. Oleh sebab itu, penulis mohon agar pembaca memberi kritik dan juga saran terhadap karya buku ini agar penulis dapat terus meningkatkan kualitas buku. Selamat membaca dan semoga buku ini memberikan manfaat yang berharga bagi pembaca.
Research Aims: The purpose of this study is to explain the positive influence of Halal branding constructs, namely Halal Brand Perceived Quality, Halal Brand Image, and Halal Brand Trust, on Purchase Intention and Word of Mouth. Design/methodology/approach: The research adopts an empirical approach, using convenience sampling with 313 respondents from Indonesian citizens across major islands. Data processing employs Structural Equation Modelling (SEM) with AMOS 24 software. Research Findings: The findings indicate that Halal Brand Perceived Quality, Halal Brand Image, and Halal Brand Trust have a positive and significant impact on Purchase Intention and Word of Mouth. Halal Brand Perceived Quality positively and significantly affects Halal Brand Image and Halal Brand Trust. While Halal Brand Image has a positive and significant influence on Halal Brand Trust, the latter does not affect Word of Mouth. Purchase intention also has a positive and significant impact on Word of Mouth. Theoretical Contribution/Originality: These findings expected to develop a theoretical framework derived from traditional brand constructs and test it on Halal brands with a focus on implementation in Indonesia. It can provide insights for marketers to enhance and improve Halal Brand Perceived Quality, Halal Brand Image, and Halal Brand Trust, ultimately boosting product sales and promote positive Word of Mouth. Marketers can implement Halal certification programs, enhance food safety systems, update brand propositions, and engage in targeted communication with consumers to strengthen positive perceptions, brand image, and consumer trust in Halal brands. Keywords: Halal brand image, Halal brand perceived quality, Halal brand trust, Purchase intention, Word of Mouth.
The management of halal products in Indonesia faces various challenges in the modern era, including the complexity of the global supply chain, technological advancements, and regulatory enforcement. This paper examines the management of halal products from the perspective of Islamic law using the theory of maqasid al-shariah, which emphasizes the preservation of religion, soul, intellect, descendants, and property. The purpose of this research is to understand how sharia principles are applied in Indonesia's halal industry as well as to explore the potential of blockchain technology in improving transparency and efficiency. The methods used are literature studies, reviewing regulations, and related industries. The results show that blockchain can provide real-time verification and tracking of halal products, increase transparency, reduce operational costs, and strengthen consumer trust. In addition, collaboration between the government, certification bodies, and industry is essential to strengthen the implementation of Islamic law. Thus, this paper concludes that the adoption of innovative technologies such as blockchain, along with the application of the principles of maqasid al-shariah, can help Indonesia become a leader in the global halal industry, meet the demands of the modern market, and ensure economic fairness and well-being.
Marketization is a profound force transforming societies, including how people relate to and practice religion. Drawing from a synthesis of interdisciplinary studies, we approach marketization as a megatrend, explicating how its global spread beyond the advanced economies of the United States and Western Europe is leading to significant changes in religion and its marketplace articulations. We identify four specific ways in which marketization’s global spread influences religion: detraditionalization, re-publicization, dedifferentiation, and deterritorialization. We map these four areas of influence at the intersection of religion and consumption. In so doing, we identify several under-theorized areas in consumer research and offer six future research directions: (1) new non-institutional stages of religious performance, (2) transhumanism as a new religion, (3) new religious authorities, (4) transnational networks of religious service movements, (5) prosperity religion in non-Western and non-Christian contexts, and (6) resistance to marketization. We advance marketing theory by drawing attention to the megatrend of globalizing marketization that we argue should inform the future of the study of religion in consumer research.
This chapter presents a critical viewpoint on whether halal logistics, a service operation based on Islamic principles, risks failure due to its underrecognition in mainstream logistics and decision sciences. Drawing from extant academic sources in halal logistics, supply chain management, and Islamic marketing, the author debates the acceptance and future viability of halal logistics. The chapter argues that success hinges on unified efforts towards establishing global standards, leveraging technological advancements, educating communities, formulating resilient economic strategies, embracing sustainability, and continuous professional training in logistics. Moreover, the piece emphasises the importance of acknowledging halal logistics as an integral part of logistics management and stresses the need for strategic collaboration among academics, industry experts, and policymakers. This chapter is unique in addressing the potential downfall of halal logistics and underscores its significance amidst the growing interest in global halal markets, advocating for innovative, interdisciplinary approaches to ensure its longevity and relevance.
This study aims to explain the contextualization of utility in law and maqasid al-shariah towards the halal lifestyle in Makassar City. The study is field research using a normative juridical approach. Data collection procedures were conducted by observing several malls, drug stores, markets, and restaurants, in-depth interviews with Islamic jurists, and documentation. Data analysis by strengthening the utility theory proposed by Jeremy Bentham and maqasid al-shariah put forward by Abu Ishaq al-Syatibi. The study's findings are that the cultural transformation of the halal lifestyle is a form of commitment by the Muslim community in Makassar City to obeying and implementing Islamic law. The contextualization of utility in law and maqasid al-shariah towards the halal lifestyle is to maintain and safeguard religion, human intellect, and soul (nafs). Following up on the findings in this study, a halal lifestyle culture in Makassar recommends further research to optimize living laws in society and the legal system in laws and regulations.
The purpose of this paper is to provide an overview on online purchase intention of halal cosmetic product among consumers in Malaysia. A total of 400 questionnaires were distributed to experienced online shoppers across different age groups, using purposive and convenient sampling techniques. Data obtained was analysed by using SPSS. The result showed that majority of respondents are female and malay, aged range 21-30 years and had a diploma. Employment status is from the private sector and the monthly income is around less than RM2000 and has 1 - 2 years experienced as online shoppers. The results is beneficial for internet retailers to serves as a guidelines to cater and target their customers well.
Individuals' increasing concern for religiosity and sustainability can be attributed to the Covid-19 pandemic. In addition, it is envisaged that the global halal cosmetics market will expand in the coming years. However, what factors prompted consumers worldwide to choose halal cosmetics remains uncertain. As a result, the present study examines the existing literature to determine the variables identified for their significance in deciding whether to purchase Halal cosmetic products that have a smaller negative impact on the environment and are consistent with their religious beliefs. The PRISMA & TCCM framework is used to systematically evaluate the literature, which consists of 41 empirical studies of people's intentions and behaviours concerning purchasing halal cosmetics. TPB, TRA, SOR, and product-related variables are the research's most frequently utilised theories or variables. According to this study, future research on halal cosmetics should employ Hunt & Vitell's theory, the values-lifestyle-behavior model, the UTAUT model and the choice behaviour model. In addition, the thematic evaluation in halal cosmetics literature provides a clearer picture of the work done in the literature, allowing for the extension of future research into understudied areas such as artificial intelligence and e-commerce platforms. Overall, this literature review provides manufacturers, retailers, brands, and policymakers with insightful information about consumer behaviour regarding halal cosmetics. Using the TCCM framework it identifies research deficiencies and suggests future directions.
Islam as a religion has been found to impact the ethical beliefs and behaviours of Muslim consumers from different countries, as well as consumers’ choice of services and some taboo products on the basis of Islamic Shariah law. The emergence of Islamic marketing and Islamic branding in various parts of the world and the increasing middle-class Muslims in Indonesia are interesting phenomena to study. Using the qualitative approach, this study aims to explore the development of Islamic marketing, Islamic branding, and middle-class Muslim in Indonesia. The results showed that Islamic marketing is still new in the literature and the definition of the true meaning of Islamic marketing is still being developed. In addition, Islamic branding is closely related to the halal concept. The behaviour of Muslim middle-class in Indonesia is
very challenging and it has enormous potential. The discussions are explained further.
In this study, we prepared molecularly imprinted polymer nanogels with good affinity for the Fc domain of immunoglobulin G (IgG) using 4-(2-methacrylamidoethylaminomethyl) phenylboronic acid as a modifiable functional monomer for post-imprinting in-cavity modification of a fluorescent dye (F-Fc-MIP-NGs). A novel nanogel-based biotic/abiotic hybrid sandwich detection system for porcine serum albumin (PSA) was developed using F-Fc-MIP-NGs as an alternative to a secondary antibody for fluorescence detection and another molecularly imprinted polymer nanogel capable of recognizing PSA (PSA-MIP-NGs) as a capturing artificial antibody, along with a natural antibody toward PSA (Anti-PSA) that was used as a primary antibody. After incubation of PSA and Anti-PSA with F-Fc-MIP-NGs, the PSA/Anti-PSA/F-Fc-MIP-NGs complex was captured by immobilized PSA-MIP-NGs for fluorescence measurements. The analysis time was less than 30 min for detecting pork adulteration of 0.01 wt% in halal beef and lamb meats. The detection limit was comparable to that of frequently used immunoassays. Therefore, we believe that this method is a promising, sensitive, and rapid detection method for impurities in real samples and could be a simple, inexpensive, and rapid alternative to conventional methods that have cumbersome procedures of 4 hours or more.
Purpose
The aim of this manuscript is to study the current scientific literature on food marketing and religion, by giving an overview of current knowledge and the possible future research opportunities once found the gaps.
Design/methodology/approach
This a classic literature review carried on by considering marketing, consumer behaviour and management journals as well as religion-focused ones.
Findings
Current literature highlights how faith impacts on food marketing and religious consumers choices (and not only). Most of the papers focus on Islam. Considering the globalised economy, the authors’ findings highlight also the relevance of religious certifications for less/not religious people, because of certified food is considered safe and healthy.
Originality/value
The paper joins and reviews two research fields whose connection is growing, so it is relevant to know the current status of scientific literature, which is updated compared to recent literature.
Due to their religious obligations, Muslims strongly believe that halal food ingredients are crucial to protecting their health and faith. As a result, the halal food ingredient industry is growing very rapidly. This review focuses on the latest trends and advancements involving halal food ingredients. In this review, halal certification and the standards governing the production of halal ingredients are discussed. The latest technological developments for authenticating and tracking halal components are also brought up in this review. It addresses the impact of halal ingredient manufacturing on the environment, promotes social responsibility, and places emphasis on procuring ingredients sustainably and ethically. It also examines customer awareness and preferences and the marketing of halal food ingredient brands. In conclusion, this study analyses the current condition of halal food ingredients and emphasises the importance of continuous improvement and adaptation to fulfil the requirements set out by the customers. By navigating the market for halal food ingredients, those involved should ensure that Muslim customers everywhere have access to items that are authentic and in compliance with relevant standards.
The objective of this research is to analyze the influence of the tourism brand on decision-making developments during the holidays, as well as the contribution of religious standards, hallucinations and memorable tourist experiences. Tourism, a prominent step in the brand, is gaining a lot of attention and promotion in Indonesia. The study perfect is empirically authenticated through a field survey, a questionnaire distributed to 150 people surveyed by sampling methods. The collected data was processed with the Amos 20 software using Structural Equations (SEM). The results of the study show that memorable tourist experiences affect the natural value of a person's religiosity and the decision to visit a destination, and captivation also influence tourism choices. However, neither the attractive tourist brand nor the attraction affects the religiosity of a place, and the value of religiosity does not play roles in the judgements that tourists make to visit it.
Purpose
It is the expectation of Halal consumers that the meat they buy in retail shops and restaurants are ethically and legally reared and slaughtered in approved premises to protect animal welfare and public health. While this may be the case in multinational and well-established supermarkets due to due diligence on the part of retailers, there is evidence to suggest that some independent retail shops and ethnic restaurants in the UK partake in selling meat from illegally slaughtered animals. It is a crime that involves many players, but usually masterminded by rural entrepreneurs, including rogue farmers who supply the animals for illegal slaughter and further processing into smokies, or as part of the Islamic festival of Qurbani, in makeshift abattoirs. The purpose of this paper is to highlight illegal slaughter of sheep for the Halal market and how these impacts on food integrity and animal welfare.
Design/methodology/approach
This paper examines the legality of slaughter in accordance with UK animal welfare and food safety legislations. The documentary research approach is adopted to examine available information on the activities of organised criminal gangs in the production of smokies and their possible involvement in Qurbani fraud.
Findings
This paper demonstrates the involvement of some rogue farmers who are facilitating the smokies trade and illegal slaughter of sheep during the Qurbani sacrifice. It is worth noting that while these illegal activities occur in the Halal sector, the perpetrators are not always Muslims. The processing of illegally slaughtered sheep takes place in unhygienic conditions which is of food safety, public health concern and may violate the religious rules around slaughter.
Originality/value
Illegal slaughter for the Muslim sacrifice of Qurbani is underreported, this paper aims to highlight the animal welfare and food safety aspects of this type of slaughter, in addition to those slaughtered for smokies production.
This report presents the findings of a study aimed at shedding some light in the Muslim community in Mauritius, with respect to Halal consumption. Essentially, this study has used a mixed research methodology, by first analyzing data from questionnaires, and secondly by undertaking semi-structured interviews. Simultaneously, interviews with Halal experts aided in a more constructive interpretation of the findings. The results have shown that fake Halal logos, the size of Halal logos and the plethora of unknown substances remain principal challenges for Halal consumers. Furthermore, amongst the most common misperceptions, Muslims in Mauritius almost automatically assume that products from Muslim/Islamic or Arab countries are Halal suitable, and they also easily trust Halal labels, without really investigating their authenticity. Additionally, a satisfactory level of Halal awareness has been observed in general, on the basic rulings on Halal.
However, Halal awareness is notably poor on more advanced aspects of Halal such as lack of ability to discern fake and authentic Halal logos, and most Muslims judge the Halal suitability of a product by only looking at the ingredients. Hence, knowledge on Halal supply chains and the principles of Halal certification is particularly low. This report is expected to come handy to Halal certifying bodies and other stakeholders in the Mauritian Halal industry, and has specified the areas of priority which need to be addressed in sensitization and awareness programs. This research contributes to the understanding of the Halal consumption behaviour of Muslims in Mauritius and also their perceptions. Literature-wise, the study brings in the unique case study of a Small Island Developing State (SIDS). Ultimately, future studies are encouraged to explore another un-tapped segment of the Halal industry in Mauritius; Islamic banking and finance.
Religion and ideology are prominent forces shaping consumption. While consumer researchers have studied both topics considerably, examinations of religious ideology remain scant. Notably lacking is research on how religion, myths, and ideology intertwine in the marketplace, informing attitudes toward brands. This ethnography investigates how the religious ideology of Islamism informs brand meanings among low-income Turkish consumers and identifies three discourses that construct global brands as infidels. Informants use the infidel parable to characterize market societies as devoid of social equality, morality, and justice. Their critique culminates in a consumer jihad against global brands. Through the consumer jihad, informants accommodate and protest the social crises posed by modernity and globalization as they seek to recreate the Golden Age of Islam. Exploring the relationships among economic means, cultural capital, and religious ideology helps this study bridge related domains of research on religiosity, ideology, and brand meanings that are often investigated separately.
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