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Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments
Abstract
This paper aims to present the main events that left their mark on the history and evolution
of the Marketing Faculty of Bucharest Economic Studies University, an academic body that
this will mark its 10th anniversary this fall. As the only school dedicated exclusively to the
study of marketing in Romania, as well as one of the few exclusively marketing schools in
Europe, the history of the Marketing Department and, subsequently, of the Marketing
Faculty overlaps in the last four decades with that of Romanian marketing higher education,
as well as with the graduate transformation of Romania’s economy to a post-industrial,
information-based and customer centric economy. Part of Economic Sciences domain,
marketing contains a set of concepts, tools, methods and techniques through which the
organization, irrespective of its profile, analyzes the environment where it lives (marketing
research), sets goals and strategies to be achieved (strategic marketing planning), design
and execute operational activities (marketing programs) in order to maximize profits and to
satisfy customer’s and society’s needs at the required level. Marketing as a strategic and
operational area, captures the interest of Romanian managers and specialists of
international organizations, being a source of competitive advantage and positioning of the
company and its portfolio brands, in the mind and soul of current and potential customers
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Since its launching in the universe of the academic knowledge,
in 1971, marketing has been a part of the scientific portfolio of
the Faculty of Commerce within the Bucharest Academy of
Economic Studies until 2003, when the Marketing Faculty got
separated. In this period the person who activated as a mentor
of a group of young teachers from the Marketing Department
was PhD prof. Constantin Florescu, Head of the Department
between 1971 – 1983 and 1990 – 1995. Prior to that, between
1966 -1968, he had exercised the function of Dean of the Faculty
of Commerce. On his way of professional and personal
ascension, he managed in such beautiful manner to melt
together a Moscow experience, the position of magazine editor
as well as an interest and a wide open spirit towards the market
economy, which he expressed from his youth. The professor was
educated in the field of the domestic commerce which he never
abandoned; therefore in 1979 he coordinated the volume Economia comerţului interior,
published by Editura Didactică şi Pedagogică