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Abstract
With the rapid development of the Internet, the model of online shopping is welcomed by the people. However, the problem of online reputation is gradually revealed. The problem of online reputation is becoming the biggest obstacle in the development of e-commerce. The article analyzed and summarized the research results of online reputation with researchers at home and abroad, combining with the actual situation of online transactions. It is to use the system dynamics to verify the factors that extracted from the network consumption behavior. Discussing the factors of online reputation is to build a good credit environment for e-commerce and meet the demand for the development of Ecommerce and the network economy.
... Perbedaan konteks komunikasi antara ranah online dan offline turut menyebabkan kerangka gagasan mengenai konsep reputasi mengalami perubahan. Adanya aspek-aspek seperti anonimitas serta interaktivitas menjadikan konsep reputasi dunia online berbeda dengan offline (Yu & Lu, 2014). Adapun dengan didukungnya aspek interaktivitas, penilaian maupun komentar terhadap suatu organisasi sangat memberikan pengaruh dalam terbentuknya reputasi di ranah online (Zhou, Amo, Ye, & Kai, 2018). ...
... So the factors of online reputation are multifaceted and complex." (Yu & Lu, 2014) 6 "Online reputation refers to the degree to which a fin-tech freelancer's expertise is positively related to high-valued outcomes by the customers, who share inthe online networks their testimonials regarding the effective collaboration." (Damian & Manea, 2018) 7 "Online reputation refers to the opinion issued -accessible through search engines, information websites, and social (Laure, 2013) network -on the qualities of a brand which can lead to trust or mistrust. ...
... Tema Konsep Reputasi Online 1 (Laure, 2013), (Zhou et al., 2018) Digital Footprints 2 (Yu & Lu, 2014), (Tafesse, 2012), (Ameri, 2016), Perubahan Konteks 3 (Damian & Manea, 2018), (Liu et al., 2020) Citra Profesi ...
The development of information and communication technology is considered to have expanded the concept of reputation in the online realm. This expansion has an urgency for further investigation because in this case the internet has become the main medium used to find various sources of information. The purpose of this study is to further conceptualize online reputation and map the variables that become the impact of this concept based on studies from various academic literature. This article is a literature study using systematic literature review techniques through a qualitative approach. Basically, online reputation is rooted in the concept of word of mouth, this is consistent with the organizational reputation management model that has been formulated previously. The availability of various information on the internet becomes a source for someone to determine the reputation of an object. Online reputation must be followed by management efforts so that the expected results of the online activity strategy can be obtained. The variables that are the impact of online reputation management include: verification of asymmetric information, building personal and product brands, building brand loyalty, building trust in conducting online transactions.
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