Lisa Lehan, Kimberly Pecoraro and Dwight Schultheis have co-founded Amenity to scientifically develop products that specifically address men's needs and preferences. The packaging of iCream, one of the company's newest products, is in a shiny black, 4.5-in.-long airless, metered dose (AMD) pen from packaging development company Lucas Packaging Group. The anti-breakout gel is in a pen that is
... [Show full abstract] locked for shipment. Upon purchasing, a consumer turns a knob until the dispenser clicks into the open position. He then removes the pen's end-cap and pushes the knob once to dispense the gel. After the consumer applies the gel to his face, he replaces the cap and turns the knob back to the locked position. The black, molded plastic tubes are decorated using a hot transfer label process, which enables high resolution photographic quality decorating on the package without the seam of a shrink-sleeve label. While Amenity was working with LPG on the container itself, the company also was working with Suite-K Value-Added Services on the cream's formulation.