Carbon Trust, a UK-based government-funded organization, has initiated a carbon labeling scheme with total greenhouse gases (GHG) emissions given as carbon dioxide equivalent on consumer products and services. The trust awards Carbon Reduction Label to companies that have either reduced or are committed to reducing their carbon footprint, and also exerts the right to revoke the use of the label if the carbon emissions associated with the product are not reduced within a two-year period. Under the methodology, carbon labels for recycled paper products are likely to show considerably higher emissions than their virgin fiber counterparts. The scheme has generated a lot of debate about which paper products, recycled or virgin, are better, leading to confusion among consumers who will question the relevance of all forms of GHG emission control.