Globalisation, technological development, economic and industry restructuring, deregulation, and the ideological dominance of economic rationalism have resulted in major changes for Australian rural communities. These have included significant demographic shifts, population depletion, rapid growth, economic diversification, service withdrawals and deteriorating social and physical infrastructures (Lawrence and Hungerford, 1994; Cheers, 1996). Clearly, the wellbeing of individuals and whole communities has been affected, with the evidence indicating that the majority of places have suffered declining levels of wellbeing on many indicators including economic growth, employment and unemployment, income and poverty levels, physical and mental health and service access (Cheers, 1998:45-59). Even in rapidly developing communities, such as the Whitsunday Shire in North Queensland, the poor have suffered from, e.g., decreasing availability of low-cost housing, rising costs of goods and services, and increasing demand for local services relative to supply (Bone, Cheers and Hil, 1993a and b; Wilkinson, 1994). At the community level, in both growing and declining communities alike, social cohesion, social infrastructure, community capacity and local resources have diminished as a result of population depletion, reduced incomes, increased work demands, and support service withdrawals (Cheers, 1996, in press). At the same time, private and public services have been reduced or withdrawn from many communities as a result of diminishing populations and competitive-tendering policies (e.g. Boss, 1998; Taylor, 1999). Clearly, some communities have been resilient in managing these changes while others have not. Although some, no doubt, have been advantaged by their location, natural environments and pre-existing wealth, these factors do not explain the variability between communities in their success at managing change. Why, for example, have communities such as Tumby Bay (Jeffreys and Munn, 1996) and Cowell on the Eyre Peninsula thrived in adverse global, national and local economic contexts while other, apparently better placed, communities have not? Intuitively, we know that some kind of 'community factor' is at work, and some evidence from overseas (Luloff, 1998, 1999) supports this. Economically, socially and culturally more 'successful' and resilient communities do appear to be somehow 'stronger', more resourceful and more energetic than others are (Luloff, 1996, 1998; Claude, Bridger and Luloff, 1999). We also sense that this 'community factor' is important to the quality of human life. Australians seem to be retreating from the anomie of the surreal 'global village' to embrace the comfort, feelings of significance and sense of identity provided by their actual socially and/or geographically localised communities. The media, community leaders and politicians are calling for the 'rejuvenation' of community in rural Australia (e.g. Cheers, 1999) as governments hurriedly introduce a plethora of policies and programs aimed at strengthening our rural communities. But what is this 'community factor' How does it relate to rural community and individual wellbeing? What makes for a strong community? Why are 'stronger' communities more successful than others are? We are currently setting out to answer these and other related questions in a study of community strength in rural South Australia and Victoria. They have not yet been answered because this 'community factor' has not been clearly articulated in such a way that it can be defined, measured and explained. In a word, we simply don't yet know what we are talking about! The literature appears to be a somewhat vague, confused and inconsistent jumble of concepts (McDonald and Zetlin, 1999). This makes it difficult to develop effective policies and programs aimed at increasing the strength of rural communities to manage change. Nor can we test the many assumptions surrounding this community factor (e.g. that community and individual wellbeing is higher in stronger communities), work out how to strengthen communities, or investigate related issues such as the impacts of globalisation on the strength of local communities (Cheers, 1996). So we have commenced our research by revisiting some of the dominant ideas in the literature.