Die Darstellung von Politikern auf YouTube. Die Rolle von Humor in der Politikvermittlung

Chapter · June 2015with 30 Reads
DOI: 10.1007/978-3-658-10140-4_8
Publisher: Springer, Editors: Kurt Imhof, Roger Blum, Heinz Bonfadelli, Otfried Jarren, Vinzenz Wyss
Abstract
Die Entwicklung der Mediennutzung in Deutschland ist ungebrochen und scheint permanent zuzunehmen (vgl. van Eimeren/Ridder 2011). Betrachtet man die Zunahme differenzierter, dann sind es in erster Linie der audiovisuelle Bereich und Angebote im Internet, deren Nutzung zunimmt. Vor allem Videoplattformen wie YouTube und Social Network Sites (SNS) wie Facebook spielen in der Internetnutzung Heranwachsender eine zentrale Rolle (vgl. Frees/van Eimeren, 2011: 354, Wagner/Brüggen/Gebel 2009) und werden nicht nur zur Unterhaltung, sondern zunehmend auch für die tagesaktuelle Information genutzt (vgl. Busemann/Gscheidle 2011). Gerade in der Gruppe der 14-19 Jährigen ist seit einigen Jahren ein deutlicher Rückgang der Fernseh- und Radionutzung zu beobachten, die offenbar immer stärker durch die Nutzung von Internetangeboten substituiert wird (vgl. van Eimeren/Ridder 2011).

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