Article

Buying decisions in textile trade

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Abstract

This is a continuation of a report on fashion and marketing trends in West Germany delivered by Mr. Schwarz of Textil Wirtschaft at a seminar jointly organized by Textil Wirtschaft and the Hong Kong Development Council: see Textile Asia, 21(2), 1990, p 138. The buying policies and decision making policy in stocking large retail stores in West Germany are analysed. Copious purchasing statistics in various garment classes are shown. Some typical findings are stated, as for example, that 69% of all employees in specialty stores share in the decisions where choice of supplies is concerned. The time and effort spent in selecting and ordering covers at least 4 months.

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