Article

Impact of crema on expected and actual espresso coffee experience

Authors:
  • Nestec S.A. Nestlé Research Center, Lausanne, Switzerland
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Abstract

The formation and stabilization of crema on espresso coffee are areas that have been well studied during the last 2 decades. In contrast, the contribution of the sensory perception of crema in the coffee consumption experience has not received a lot of attention. Crema being a key visual differentiator between espresso coffees, it may influence the overall sensory and hedonic experiences through the process of assimilation or contrast of visually induced expectations. The objective of this research was therefore to investigate the role of the expectation generated by crema visual cues on actual sensory and hedonic espresso coffee consumption experience. The study was designed to measure the impact of absence, presence and amount of crema on expectation for espresso coffee in liking, quality, overall taste intensity, bitterness and smoothness. Four espresso coffees with different amounts of crema were rated on each attribute by espresso coffee consumers in three evaluation conditions: visual condition (expectation induced by crema visual cues), in-mouth condition (espresso coffee tasting while participants were blindfolded), full condition (standard tasting). The aim of this procedure was to quantify the respective contribution of crema visual cues and in-mouth espresso coffee tasting to the overall espresso coffee experience. Results showed that espresso coffee without crema was expected to be moderately liked, low in quality and weakly smooth as compared to espresso coffee with crema. Such expectations negatively impacted hedonic and sensory in-mouth experience through assimilation effect. Change in crema amount also impacted consumers' expectation which in turn modulated hedonic and sensory experience for espresso coffee. For the first time, this study highlighted the key role of crema visual cues on espresso coffee consumption experience.

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... High (2016) Instant coffee had less acceptance and lacks the desirable aromas and flavors associated with fresh filter coffee as determined from the descriptive analysis. Medium Labbe et al. (2016) Crema is an important component of the coffee espresso experience since its absence induced low expectations in coffee espresso quality, overall taste, bitterness and smoothness Medium Pereira et al. (2016) The inoculated process resulted in a complex coffee beverage, with noticeable hints of fresh fruit like banana, orange and pineapple, and full bodied with very smooth sensation due to the lactic acid. ...
... Studies in this realm have revealed that some consumers favored pure coffee, while others lean towards coffee with additives (Geel;Kinnear;De Kock, 2005). Furthermore, the presence of crema in espresso is favored by some (Labbe et al., 2016), and the inclusion of aromas such as vanilla and nutty notes can enhance overall liking (Bhumiratana et al., 2019;Roman-Maldonado et al., 2022). Conversely, undesirable qualities such as rancid oil and greasy notes tend to lead to disliking among consumers (Chung et al., 2022). ...
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... Each glass was marked with a number established before the test (three-digit random number). Each coffee was prepared and served at 75 • C, individually, as proposed by Labbe et al. (2016) [10], in order to ensure a constant temperature across coffee. The assessors had to wait 5 min between one sample and another and were required to eat unsalted crackers and rinse their mouths with water. ...
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... According to this theory, the initial judgment raised from expectations acts as an anchor to a more informed perception, which drives the final judgment or attitude in one of two possible ways: if the informed perception falls in the person's latitude of discrepancy acceptance, the initial judgment is assimilated; if the discrepancy is higher than the person's latitude of acceptance, it produces a contrast effect, meaning that the final judgment changes in the opposite direction in a greater magnitude than the actual discrepancy. Labbe et al. (2016) found that espresso coffee without crema was expected to be moderately liked, low in quality and weakly smooth as compared to espresso coffee with crema. Such expectations negatively impacted hedonic and sensory in-mouth experience through assimilation effect. ...
Conference Paper
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... There are many studies related to different methods of preparation and the chemical and sensorial impact in the brew. [1,17,18] Labbe et al., [19] mentioned that the cream is formed in the espresso method, which is a typical characteristic and one of the greater sensorial impacts of this preparation, whereas the French press method did not present much cream. Because of the above, there was a significant difference between samples where the 'persistence of cream' attribute was compared. ...
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... The degree of roasting of the beans used to brew the coffee is then reflected in the colour of the beverage, going from caramel to black, which is associated to rather distinct flavour profiles (Bhumiratana, Adhikari, & Chambers, 2011;Dmowski & Dąbrowska, 2014) and preference niches (Bhumiratana, Adhikari, & Chambers, 2014;Kanjanakorn & Lee, 2017). In addition, great emphasis is also placed on the appearance of the crema (see Illy & Navarini, 2011;Labbe, Sudre, Dugas, & Folmer, 2016) when companies advertise their espresso coffees (e.g., see Kuehlwein, 2017;Spence & Carvahlo, 2019). It is noticeable here also how Nespresso's recent Vertuo coffee machines highlight on the website how 'a generous coffee crema' is a signature feature of the range (see https://www.nespresso.com/de/en/nespressovertuo-kapselmaschinen-system-entdecken). ...
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In this study, the effect of partial alcohol reduction in wine on consumer expectation and overall liking was investigated in real-life settings (by a Home-Use-Test). By varying the wine in the bottle and by manipulating the information on the label, it was possible to assess the relative impact of sensory properties and information cues on overall liking.Standard Chardonnay and Syrah wines were partially dealcoholized from about 13.5% to about 9.5%. After bottling, these dealcoholized wines were presented once with information about real alcohol content (9.5%) and once with false information about alcohol content (13.5%). A third bottle with standard wine inside was also presented with real information about alcohol content (13.5%). A group of 194 French wine consumers rated the three wines at home for liking before and after tasting on continuous hedonic scales. Another group of 90 French wine consumers evaluated the wines at the laboratory.The same order of preference was obtained in both laboratory and home conditions but wines generally attained significantly higher hedonic scores in Home-Use-Tests. A strong segmentation of consumers highlighted specific consumer behaviors regarding expectation and overall liking of wines. Results emphasized the importance of both sensory and information cues in the development of overall liking by consumers.
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Espresso coffee is a polyphasic beverage in which the physico-chemical and sensory characteristics obviously depend on both the selection of ground roasted coffee and the technical conditions of the percolation process. The aim of this work was to evaluate the influence of the coffee/water ratio on the physico-chemical and sensory quality of espresso coffee. Furthermore, the influence of botanical varieties (Arabica and Robusta) and the type of roast (conventional and torrefacto) on the selection of coffee/water ratio was studied. The relationship between pH and the perception of acidity intensity is discussed in relation to the influence of the coffee/water ratio, type of coffee and roast. The optimisation of other technical parameters in previous studies seemed to minimise the influence of an increase in the coffee/water ratio on the extraction of soluble and solid compounds. In fact, only some sensory attributes, such as bitterness, astringency and burnt, acrid and earthy/musty flavours were proposed as relevant to the selection of 6.5 g 40 mL−1 or 7.5 g 40 mL−1 in conventional roasted coffees (Arabica 100% and Robusta blend), and 6.5 g 40 mL−1 in torrefacto roasted coffees. On the other hand, the addition of sugar during the roasting process in torrefacto roast coffees seemed to contribute to a higher generation of acids, melanoidins and other compounds by the Maillard reaction or caramelisation, which led us to select the lowest coffee/water ratio. Copyright © 2006 Society of Chemical Industry
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Espresso coffee extraction is the most common brewing method in Italy and it is becoming very popular in many other countries around the world. Water (including its ionic content) is an essential ingredient and its role in Espresso brewing must be taken into due consideration. It is well known that water treatment is necessary to remove possible off-flavours deriving from the disinfection performed at municipal waterworks as well as to prevent expensive professional Espresso coffee machine from scaling problems. However, there is little awareness of the direct effect of water composition on the quality of coffee beverages, particularly for Espresso coffee.In this paper, the state of the art is reviewed with emphasis of water/coffee components interaction during the brewing process. The role played by alkalinity and selected cations on sensory properties of Espresso coffee is discussed.
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Espresso, cappuccino and latte are new coffee products entering the daily lives of many consumers. There is increasing consumption of such speciality coffees but no sensory basis for new product development. This study was designed to meet this need. Preference in 100 consumers was studied using six espresso blends of coffee beans. Blends were specifically developed to match key European and North American styles. Products prepared were both espresso and espresso-milk coffees. It was observed that females and males had different preferences for espresso coffee but that this effect was reduced on addition of milk. Gender of target consumer, and end use of espresso, should be thus considered in developing coffee blends. In this way acceptability in specific or target groups of consumers can be maximised. In addition individuals may experience a development of appreciation of coffee character reflected in a change in preference.
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The relationship between the physical structure of espresso coffee foam, called crema, and the above-the-cup aroma release was studied. Espresso coffee samples were produced using the Nespresso extraction system. The samples were extracted with water with different levels of mineral content, which resulted in liquid phases with similar volatile profiles but foams with different structure properties. The structure parameters foam volume, foam drainage, and lamella film thickness at the foam surface were quantified using computer-assisted microscopic image analysis and a digital caliper. The above-the-cup volatile concentration was measured online by using PTR-MS and headspace sampling. A correlation study was done between crema structure parameters and above-the-cup volatile concentration. In the first 2.5 min after the start of the coffee extraction, the presence of foam induced an increase of concentration of selected volatile markers, independently if the crema was of high or low stability. At times longer than 2.5 min, the aroma marker concentration depends on both the stability of the crema and the volatility of the specific aroma compounds. Mechanisms of above-the-cup volatile release involved gas bubble stability, evaporation, and diffusion. It was concluded that after the initial aroma burst (during the first 2-3 min after the beginning of extraction), for the present sample space a crema of high stability provides a stronger aroma barrier over several minutes.
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Information about a product may shape consumers' taste experience. In a wine tasting experiment, participants received (positive or negative) information about the wine prior to or after the tasting. When the information was given prior to the tasting, negative information about the wine resulted in lower ratings compared to the group that received positive information. No such effect was observed when participants received the information after the tasting but before they evaluated the wine. Results suggest that the information about the wine affected the experience itself and not only participants' overall assessment of the wine after the tasting.
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Perceptual discrimination is fundamental to rational choice in many product categories yet rarely examined in consumer research. The present research investigates discrimination as it pertains to consumers' ability to identify differences-or the lack thereof-among gustatory stimuli. Three experiments reveal systematic bias resulting from the presence of common visual and verbal product cues. Particularly noteworthy is the finding that the amount of bias induced by a subtle, nonevaluative cue can far exceed the bias induced by overt and well-established evaluative cues. In addition, the effects these cues have on perceptual discrimination diverge from the effects they have on preference. (c) 2007 by JOURNAL OF CONSUMER RESEARCH, Inc..
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Three espresso coffee (EC) samples of different botanical varieties and types of roast were prepared in standard conditions using an experimental EC prototype: Arabica coffee, Robusta Natural blend, and Robusta Torrefacto blend (a special roast by adding sugar). The ECs were characterized with regard to the physical parameters, amount of total solids, total solids on filtrate, lipids, caffeine, trigonelline, and chlorogenic acids by HPLC, and sensory descriptive analysis related to foam appearance, taste, and mouthfeel. Principal component analysis (PCA) was applied to differentiate the EC samples. Arabica and Robusta samples were separated successfully by principal component 1 (55.3% of variance) including physicochemical and sensory parameters related to foam and taste of ECs. Torrefacto and Robusta Natural EC samples were separated by principal component 2 (20.7% of total variance) including mouthfeel and other attributes of color foam. Some interesting correlations among sensory and physicochemical variables were found. A very simple discriminate function was obtained by discriminate analysis allowing the classification of each EC sample into its respective group with a success rate of 100%.
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Eighty-eight consumers participated in a blind pre-test in which they rated their baseline preference for chocolate pudding, their liking of three tasted brands of chocolate pudding, and their level of concern for 20 different food processing and preservation technologies. All returned one month later and tasted the same puddings, but this time they were informed that they had been processed by one of several different novel or traditional food processing techniques. Different sub-groups were informed of the name of the process, the name plus a factual description of the process, or the name, the factual description, plus a benefit statement. Ratings of expected liking were obtained before and after viewing the samples, but before tasting them. Finally, subjects tasted and rated the products for actual liking and a sub-group rated their concern levels for the same 20 technologies rated in the pre-test. Pre-test results showed females to have significantly higher concern levels for all technologies. Individuals who had demonstrated a willingness to consume foods processed by one novel technology (irradiation) had lower concern ratings for all technologies. Ratings of concern were negatively correlated with expected liking for products believed to be processed by the technologies. Expected liking ratings were positively influenced by visual exposure to the product and by a safety and benefit statement. Linear regression of the change in product liking as a function of whether products were better or worse than expected supported an assimilation model of the effect of disconfirmed expectations on liking/disliking. Lastly, post-test concern levels for many of the technologies were reduced by participation in the study.
Carrot texture preference of 7-to-11-year-old children
  • D Morizet
  • L Depezay
  • P Combris
  • P Masse
  • S Nicklaus
  • A Giboreau
Morizet, D., Depezay, L., Combris, P., Masse, P., Nicklaus, S., & Giboreau, A. (2011). Carrot texture preference of 7-to-11-year-old children. Culinary Arts and Sciences VII, 119.