Alpine species adapted to mountain climate are particularly vulnerable to environmental changes and have recently come under multiple environmental pressures, such as climate change associated with habitat loss (e.g. upward shift of the treeline) and unfavourable weather, as well as increasing human recreation activities. A prime example is the Alpine Rock Ptarmigan (Lagopus muta helvetica), a subspecies restricted to the Alps. We analysed counts of territorial males from 40 sites in the Swiss Alps since 1995 with state-space models including various environmental variables. Over the 18 study years, population growth rate (as deduced from territorial males) was negative overall (−13 %), but varied greatly between different regions of the Swiss Alps (from −50 to +6 %) and between sites, with some declining drastically and others doing well. Overall and within regions, growth rates showed little evidence for synchrony between local study sites. We did not find an overall factor which explained variation in population growth rates, except for a curvilinear effect of July temperature. It thus seems that various factors act locally to different degrees, such as upward shift of the treeline, unfavourable weather, and perhaps local increase in winter and/or summer tourism and unsustainable hunting. Together with a predicted shrinkage of the distribution area in the future due to global warming, the observed decrease of this isolated subspecies is of conservation concern. A better understanding of the different causes of decline and possibly different management strategies will be essential for the conservation of Alpine Rock Ptarmigan in Switzerland.