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Social network sites as a threat to users’ self-determination and security: A framing analysis of German newspapers

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Abstract

In this study, we examined the portrayal of privacy and data protection on social network sites (SNS) in German media. As a widely used social web application, SNS arouse a considerable amount of media attention. By means of a value-framing analysis, the present study investigated how German media frame privacy and data protection on SNS. In a first step, the three value frames informational self-determination, security and psychosocial need satisfaction were identified through a qualitative framing analysis of online media. In a second step, we conducted a standardized content analysis of four preselected German newspapers to quantify the previously identified frames. Results show that newspapers mainly frame SNS in matters of users’ informational self-determination and that they predominantly present SNS as a threat to this value.

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... Privacy remains a critical concern as our world becomes increasingly digitized [17,25,26,30,37]. Studies on media coverage of privacy-related endeavors have analyzed media reporting of major events such as the Snowden revelations [4,11,18,45,48] or general national or cross-national coverage of issues concerning digital privacy [9,33,36,40,44]. Works investigating the privacyrelated news landscape employed frame and sentiment analyses to understand reporting patterns. ...
... Frame analysis seeks to uncover how news sources, most commonly, construct their discourse on issues of wide interest. Teutsch and Niemann [44] explore how German newspapers portray privacy in social network sites. The authors find that the amount of coverage over a period of seven years varies for the different identified frames and across local and national outlets. ...
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Our increasingly digital world has heightened concerns about privacy. Newspaper and media reporting influences and shapes public opinion, which impacts the strategic and operational decisions of a variety of stakeholders, making it crucial to understand how privacy-related issues are portrayed in the media. Leveraging time-series analysis, topic modeling, and sentiment analysis, this paper presents a comprehensive study on the coverage of privacy-related issues in newspapers from 2010 to 2022 across six regions of the world. Temporal trends in privacy coverage reveal a gradual increase in attention to privacy issues globally, with a notable surge observed in newspapers from the Global South, complementing the historically prominent Global North coverage. Topic modeling uncovers dominant themes in privacy reporting, revealing shifts in media focus from government surveillance to data breaches and tech corporations' role. Notably, the majority of privacy reporting carries a negative sentiment, emphasizing the widespread unease that pervades discussions surrounding privacy matters.
... Ключевые слова: профилирование пользователей, машинное обучение, метод психосемантической локализации, Word2Vec, текстовые массивы, концептосферы, графовые модели DOI: 10.36535/0548-0027-2023-07-1 ВВЕДЕНИЕ Профилирование пользователей социальных интернет-сервисов -это актуальная научная проблема, связанная с безопасностью [1,2], политикой и избирательными процессами [3,4], поведением социальных групп [5,6] и индивидуальными потребительскими предпочтениями и поведением [7,8]. Материал для построения профилей довольно широк и включает "статические" и "динамические" подходы к собираемым данным: письменный опрос, стенограммы интервью, анкеты с развернутыми ответами, тексты комментариев, социально-демографические параметры, формы активности в сетевой коммуникации (активный или пассивный участник или наблюдатель), время, проведенное в сети, историю выполненных действий, социальное окружение, количество "друзей", интересы и предпочтения и др. ...
... , (2) где: rij -семантическое расстояние между i-м и j-м подграфами; aik и ajk -значения (0 или 1) i-го и j-го подграфов, относящихся к k-му концепту. Иными словами, семантическое расстояние между двумя подграфами понимается равным отношению суммы всех пар значений в том случае, когда оба члена пары имеют ненулевое значение, к сумме всех возможных комбинаций, в которых хотя бы один член пары имеет ненулевое значение. ...
Article
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Abstract—A new approach to profiling users of social internet services and the concept of recommender systems based on this approach are presented. The proposed approach is based on the integration of the methods and models of machine learning with the methods of psychosemantics and visual analytics, which are implemented as software package that includes three client-server systems for collecting, processing, analyzing and visualizing data.
... Moreover, they suggested that the themes phishing and spam and viruses and malware are less prominent in news reporting than in expert websites and informal communication between peers. In contrast to their work, most studies have a more specific focus, such as cyberterrorism [31,[39][40][41], hacking [32,42], cybercrime [32,43], online privacy [44,45], surveillance [45,46], online piracy [47], cyberbullying [48,49], Internet trolls [50], and cyber victimization [43]. Additional variation in previous research arises from the different types of media considered, diverging theoretical assumptions, and the different methods applied. ...
... ( In the case of surveillance [see (8)] earlier, this threat evokes ambiguity, since surveillance is also a method to provide security. That surveillance was construed as a threat in the newspapers is expected given lively debates over surveillance and privacy in digital society in recent years [44][45][46]. After all, journalists were key figures in the disclosure of far-reaching government surveillance programs targeting the public. ...
Article
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This paper explores how cyber threats are represented in Swedish newspapers. The sample comprises 1269 articles from three newspapers (Aftonbladet, Göteborgs-Posten, and Svenska Dagbladet) covering 25 years (1995–2019). The study provides a text-near and detailed analysis of the threats covered. The study analyzes these threats along several dimensions: their modality (e.g. unauthorized access or manipulation); to what extent ambiguous themes (e.g. attack, crime, and warfare) are specified in context; how cyber-threat coverage has changed over time; and the event orientation of the coverage, i.e. whether articles address topical events and, if so, which ones. There are five main findings. First, the Swedish newspaper cybersecurity discourse covers multiple threats; in total, 34 themes (present in at least 4% of articles) have been identified. Second, the representation of cyber threats varies in specificity. While generic themes such as attack and warfare are mostly specified in terms of their modality, they sometimes are not, leaving the representation vague. Third, this study, given its general approach, provides insights into media representations of particular cyber threats. For example, this study finds the meaning of “hacking” in the media to be more diversified and nuanced than previously assumed (e.g. as simply meaning “computer break-in”). Fourth, newspaper coverage of cyber threats has changed over time, in both quantity (i.e. the amount of coverage has increased) and quality, as three general trends have been observed: the state-ification and militarization of threats (i.e. increased attention to, e.g. nations and warfare as threats), the organization-ification of threats (i.e. increased attention to, e.g. government agencies and companies as threats), and the diversification and hyping of threats (i.e. cumulatively more threats are added to the cybersecurity discourse, although attention to particular threats is sometimes restricted in time). Finally, parallel to coverage of particular topical events (e.g. the “I love you” virus), newspaper representations of cyber threats largely exemplify “amplification without the event,” i.e. threats are covered without linking them to topical events, as is otherwise typical of news reports. The findings in relation to previous studies of cybersecurity discourse and the implications for informal learning and threat perception are discussed.
... In einer Informationsbroschüre von "Schau hin" (ein Beratungsangebot des Bundesministeriums für Familie, Senioren, Frauen und Jugend und verschiedenen öffentlichen Medien) wird darauf hingewiesen, dass "sensible Daten wie Name, Telefonnummer und Adresse nicht an Fremde weitergegeben werden sollten und im Netz nichts zu suchen haben" (Schau hin, 2017). Grundsätzlich berichten Medien in Deutschland meist kritisch gegenüber SNS (Teutsch & Niemann, 2016). ...
... Eventuell könnte es auch der Tatsache geschuldet sein, dass Menschen in der Beantwortungssituation der sozialen Norm entsprechen wollen, sozial erwünscht antworten (Trepte et al., 2014). Doris Teutsch und Julia Niemann zeigten, dass Medien in Deutschland eher kritisch über Informationsweitergabe auf SNS berichten (Teutsch & Niemann, 2016), weswegen Befragte eine solche Haltung eventuell emulieren, obwohl sie in dieser Form, beziehungsweise Intensität, nicht zutrifft. ...
Preprint
Das Privacy Paradox besagt, dass Menschen beim Nutzen von Online-Diensten bereit sind, große Mengen personenbezogener Daten zu teilen – selbst dann, wenn ihnen Privatsphäre wichtig ist und sie um diese besorgt sind. In den zwei einführenden Abschnitten dieses Beitrages lege ich zunächst dar, was Privatheit aus psychologischer Perspektive bedeutet und anschließend, wie sich menschliches Verhalten – ganz allgemein betrachtet – erklären lässt. Anschließend übertrage ich diese allgemeinen Aspekte auf den Kontext des Internets. Hierbei stelle ich zuerst personenbezogene Faktoren vor, die Online-Verhalten erklären können, gefolgt von umgebungsbezogenen. Im anschließenden Teil widme ich mich dem Privacy Paradox aus einer spezifischen, primär akademischen Perspektive, indem die bisherige Forschungshistorie zusammengefasst und aktuelle Studienergebnisse analysiert werden. Abschließend folgt eine Diskussion des Privacy Paradox unter Berücksichtigung gesellschaftlicher Implikationen, konkreter Handlungsempfehlungen sowie einem eigenständigen Fazit.
... In einer Informationsbroschüre von "Schau hin" (ein Beratungsangebot des Bundesministeriums für Familie, Senioren, Frauen und Jugend und verschiedenen öffentlichen Medien) wird darauf hingewiesen, dass "sensible Daten wie Name, Telefonnummer und Adresse nicht an Fremde weitergegeben werden sollten und im Netz nichts zu suchen haben" (Schau hin, 2017). Grundsätzlich berichten Medien in Deutschland meist kritisch gegenüber SNS (Teutsch & Niemann, 2016). ...
... Eventuell könnte es auch der Tatsache geschuldet sein, dass Menschen in der Beantwortungssituation der sozialen Norm entsprechen wollen, sozial erwünscht antworten (Trepte et al., 2014). Doris Teutsch und Julia Niemann zeigten, dass Medien in Deutschland eher kritisch über Informationsweitergabe auf SNS berichten (Teutsch & Niemann, 2016), weswegen Befragte eine solche Haltung eventuell emulieren, obwohl sie in dieser Form, beziehungsweise Intensität, nicht zutrifft. ...
Chapter
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Das Privacy Paradox besagt, dass Menschen beim Nutzen von Online-Diensten bereit sind, große Mengen personenbezogener Daten zu teilen – selbst dann, wenn ihnen Privatsphäre wichtig ist und sie um diese besorgt sind. Dies führt an mancher Stelle zu Verwunderung, Bedenken oder gar Zynismus, und es lassen sich verschiedene kritische Fragen stellen. Beispielsweise: Warum sind viele Menschen bereit, im Internet Informationen zu offenbaren, die doch eigentlich privat sind? Ist es nicht paradox, dass sich einige um ihre Privatheit sorgen, aber dennoch viele aktives Mitglied auf sozialen Netzwerkseiten (SNS) wie Facebook, Instagram oder Snapchat sind? Warum gingen bei der Volkszählung im Jahre 1987 noch tausende Menschen auf die Straße, um gegen die Sammlung vermeintlich harmloser Daten wie Wohnsituation und Erwerbstätigkeit zu protestieren, sind aber jetzt bereit, intimere Daten wie Fotos, Hobbies und sexuelle Orientierung mit privatwirtschaftlichen Unternehmen zu teilen? Ist die Fülle der produzierten Daten nicht bedenklich – zumal diese meist auch noch auf Servern im Ausland liegen, für welche nicht das vergleichsweise strenge Datenschutzgesetz der Bundesrepublik Deutschland gilt? Sind die Parallelen zu Orwells 1984, Benthams Panoptikum oder den Praktiken ehemaliger Nachrichtendienste wie der ‚Stasi‘ nicht offenkundig? Zusammengenommen: Ist das nicht paradox? Der vorliegende Beitrag greift diese Fragen, Beobachtungen sowie Bedenken auf und versucht, in verständlicher Sprache und Form, Antworten aus einer psychologischen Perspektive anzubieten. Das Privacy Paradox stellt aktuell eine wichtige gesellschaftliche Frage dar, die in Medien und an Stammtischen entsprechend rege diskutiert wird. Es gibt viele journalistische Artikel zu dem Thema, einen eigenen darauf verweisenden Wikipedia-Eintrag und sogar spezifische Websites, die sich ausschließlich damit beschäftigen, das Privacy Paradox näher zu erklären. Ein interessanter Aspekt des Privacy Paradox ist dabei die Tatsache, dass es zum einen ein Alltagsphänomen darstellt, das intuitiv zugänglich ist und umgangssprachlich diskutiert werden kann. Zum anderen ist es aber auch ein akademisches Problem, das methodisch dezidiert untersucht wird und eine eigene Forschungsgeschichte sowie -dynamik aufweist. Im Beitrag möchte ich sowohl den intuitiven Zugang bedienen, indem ich zuerst allgemeine und leicht zugängliche Betrachtungen zu Privatheit, Verhalten und dem Internet voranstelle, als auch den akademischen, indem ich aktuelle Forschungsergebnisse analysiere.
... At the same time, 'being watched over' often has a negative connotation, and the intensification of corporate data gathering has raised a number of critical issues regarding privacy concerns and inappropriate surveillance, reported by contemporary sources such as mass media (e.g. Teutsch and Niemann 2016;von Pape et al. 2017). The main suggested reason for privacy concerns is lack of control on the part of the user -corporate collection of data is perceived as fair only when the user is granted control over the information and is informed of its intended use -otherwise exercised through such means as approval, modification and the opportunity to opt in or out (Malhotra et al. 2004;Smith et al. 2011). ...
... A further condition pointed out is that when a person is asked to express his/her attitude, the attitude may have been influenced (e.g., by subjective norms, peer pressure, self-denial), causing the person to withhold information or provide false information (Dienlin and Trepte 2015). One important contemporary influence is mass media, which have often been found to focus on prevailing privacy risks (Teutsch and Niemann 2016;von Pape et al. 2017). Consequently, the respondents' answers may largely reflect public opinion rather than their own personal opinion. ...
Article
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With the growing use of the Internet, companies are increasingly collecting and using personal data for commodifying purposes, resulting in both benefits and privacy risks for users and raising the issue of corporate surveillance. The present article investigates people’s attitudes towards corporate collection of personal data, discusses possible reasons for attitude results in relation to self-regulation, trust and media context, and compares these findings with results from the previous year. The study is based on a survey using a large-n probability sample of the Swedish population. The results are in accordance with the suggested privacy paradox: the majority of the population, as in the previous year, have negative attitudes towards corporate collection of their data, largely independent of context. Nonetheless, they continue to share their data without making any great effort to secure their privacy. Whether this depends on inexperience, ignorance or resignation, everyday corporate surveillance does not meet expectations regarding the just governing of informational privacy. As the results showed that the more positive people were towards sharing their data in various contexts, the more positively this affected their attitudes towards the fact that the data were being used by the collecting companies for various purposes, balancing out the power differences online would benefit not only users but also companies to a great extent.
... This study adopted the qualitative framing analysis method (Linström & Marais, 2012) to generate an in-depth understanding of how media served a particular issue or event to the public. The method of qualitative framing analysis by systematically close reading is deemed adequate to reveal all elements within the text (Teutsch & Niemann, 2016), both implicit and explicit. ...
Article
Coronavirus Disease 2019 (COVID-19) pandemic has urged several countries to take an extreme measurement by imposing a lockdown policy to control the spread of the virus. Generally approved, the action might have several negative effects, primarily on economic aspects. Utilizing qualitative framing analysis, the study investigates how three national online economic and business media platforms, namely Kontan.co.id, Bisnis.com, and CNBCIndonesia.com, apply news frames to cater the lockdown-related issues to the public. The study identified four news frames: conflict, attribution of responsibility, economic consequences, and human interest. It appears that the ‘conflict frame’ is heavily used to portray lockdown policy as an ‘arena of war’ between health and economic interest. Keywords: COVID-19 Impacts, Economic and Business Media, Lockdown, Qualitative Framing Analysis
... Dominant discursive approaches to networks thus affect the frames present in emergent news events about networks, and vice versa. For example, in framing privacy issues such as data protection in a certain way, media shape "attitudes and behaviors" of those using or researching those networks (Chong and Druckman, 2007;Teutsch and Niemann, 2016). ...
Article
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Networks are almost ubiquitous in the social sciences, in terms of method and structure. Dominant discourses around networks–concerning their purported democratic, progressive values and capacities–also impact how they are approached in research. This article illustrates the potential of this impact by tracing the trajectory and findings of a project focused on networked discussion of an Internet privacy debate. Using mixed methods—hyperlink network mapping, textual analysis (qualitative and quantitative), and semi-structured interviews—I examine online framing of a controversial data protection concept, the Right to be Forgotten. Initial, more “traditional” research approaches allowed for insight only into the most central and visible frames and sources. This led to a reorientation of research approach. In attempt to diversify sources and framings, I began focusing on the margins and off the “networked public sphere.” This article thus also recounts the significant empirical findings that resulted from such reflexivity and reorientation.
... As a reaction to the increasing amounts of data that are exchanged and the sociality of such data, 91% of users perceive that they have lost control over how their personal information is collected and used by friends, acquaintances, and colleagues (Quinn, 2014) and especially by companies and governments (Madden, 2014). As a result of their framing analysis of how newspapers cover privacy in social media, Teutsch and Niemann (2016) concluded that "personal THE SOCIAL MEDIA PRIVACY MODEL 4 data is getting out of control in the social web" (p. 11). ...
Preprint
Privacy has been defined as the selective control of information sharing, where control is key. For social media, however, an individual user’s informational control has become more difficult. Hence, privacy is perceived as being closely related with control, but social media information is not under the individual user’s control. In this theoretical article, I review how the term control is part of theorizing on privacy, and I develop an understanding of online privacy with communication as the core mechanism by which privacy is regulated. The results of this article’s theoretical development are molded into a definition of privacy and the social media privacy model. The model is based on four propositions: Privacy in social media is interdependently perceived and valued. Thus, it cannot always be achieved through control. As an alternative, interpersonal communication is the primary mechanism by which to ensure social media privacy. Finally, trust and norms function as mechanisms that represent crystallized privacy communication.
... The wording of privacy questionnaires has a significant impact on the participants' answers, especially when asking about online privacy (Braunstein et al., 2011). Media reports that focus on privacy risks might influence users (Teutsch and Niemann, 2015). These findings strengthen the need to apply observational metrics to examine the real users' behaviors on OSNs, and to capture actual, rather than stated, user behaviors. ...
Article
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People's posting behaviors in social networks was perceived as ambiguous, with concerns misaligned with people's public postings. To address this gap, we suggest a model that offers new insights into the relationship between perceptions and actual behaviors. We define a quantitative marker for agility, the frequency in which people update their audience selection when posting information in online social networks, and evaluate the factors that contribute to the variability of agility between different users. We analyzed the posting behavior of Facebook 181 participants, as well as their answers to open and close questions. We find that frequent changes in privacy settings are correlated with high social privacy and with institutional privacy concerns, whereas social concerns were found to be more prominent. Agility was negatively correlated with low public sharing. Our findings show that users use privacy settings to effectively mitigate privacy concerns and desires for creating and strengthening social connections. We discuss how agility can be used to design and to evaluate new user interfaces for managing privacy in social settings.
... Massmedia är exempelvis en aktör som har stort inflytande för bildandet av attityder och har de senaste åren ofta fokuserat på integritetsrisker snarare än fördelarna med att dela data (t.ex. Teutsch & Niemann, 2016;von Pape m.fl., 2017). Inställningen till att dela data är inte heller konstant utan i vissa sammanhang -exempelvis olika informationstyper, aktörer eller överföringsprinciper -anses det mer eller mindre viktigt att skydda sin integritet eller ger olika värde att ge upp den (t.ex. ...
Chapter
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Sammanfattning Olika aktörer registrerar i allt högre uträckning vårt beteende när vi använder deras tjänster på internet, på gott och ont. Det har aktualiserat användarnas inställning till hanteringen av personliga data och personlig integritet. Detta kapitel undersöker svenskarnas attityd till registrering av personliga data för kommersiella syften och vilka bakgrundsfaktorer och mediekontexter som kan förklara denna inställning. Analysen visar att majoriteten av svenskarna är negativa till företagens insamling, en uppfattning som hållit sig relativt konstant de senaste tre åren. Men användares kunskap om var och när företag samlar in data har betydelse; de med högre kunskap gör i större utsträckning aktiva val för att kunna surfa anonymt, men är samtidigt mer positiva till registrering. Vidare skiljer sig attityden till insamling i olika kommersiella mediesammanhang mellan de som är positiva och gemene man. Kunskap om integritet och medieteknik, liksom vissa socio-demografiska faktorer, tycks därmed vara viktiga faktorer för att förklara attityden till registrering av personliga data på nätet.
... In tegenstelling tot voorgaand onderzoek starten wij van een benadering die 'framing' beschouwt als een handeling of proces, eerder dan over 'frames' te spreken als stabiele, onafhankelijke entiteiten (zie bijv. Teutsch & Niemann, 2016). ...
Article
Samenvatting Dit artikel presenteert de resultaten van een kwalitatieve framinganalyse van de berichtgeving over online privacyschending door Google door zowel een traditioneel journalistiek product, de krant NRC Handelsblad, als een alternatief, digitaal journalistiek platform, De Correspondent (N = 68). Hieruit komen twee duidelijk van elkaar te onderscheiden frames naar voren die het debat in beide nieuwsmedia uitmaken, namelijk keuzevrijheid en marktstructuur.
... The latter two communication settings are not perceived as private, and private disclosures are consequently avoided. The norming of privacy perceptions in these settings may have evolved from typical experiences, from similar socialization processes, and, in the case of public communication on SNSs, from mass media's consistent framing of SNSs as a risk for security and informational self-determination (Teutsch & Niemann, 2016). ...
Article
Full-text available
New communication media such as social networking sites (SNSs) and instant messengers (IMs) challenge users’ privacy perceptions. Technical infrastructures and the flow of digital information lead to novel privacy risks that individuals are often not acquainted with. Users’ subjective perceptions of privacy may thus be flawed and lead to irrational behavior. In this work, we investigated a concept that has been addressed only implicitly in academic research on privacy: the user’s subjective perception of a given level of privacy. We examined the literature on how privacy perceptions have been conceptualized in traditional theories of privacy and how these conceptualizations are challenged in social media communication. We first qualitatively explored laypeople’s privacy concepts and investigated their subjective perceptions of privacy levels and subsequent private disclosures in different mediated and nonmediated communication settings. Interviews with N = 33 Germans revealed that, similar to academic privacy theories, they tend to conceptualize privacy as control over social, physical, and psychological boundaries. However, trust and other-dependent privacy emerged as important novel aspects for understanding privacy regulation in online communication. We further found that individuals consistently perceived a high level of privacy in face-to-face situations and a low level of privacy in public communication on SNSs. With regard to IMs, however, their answers were mixed: Uncertainty regarding digital communication properties and audiences as well as limited control over the communication setting prevented a reliable and shared perception of the privacy level. With regard to privacy behavior and private disclosures, we found that people tend to adapt their sharing of private information to the perceived level of privacy.
... For example, Mathes and Pfetsch (1991) found that the alternative media was the first to pick up the issue of privacy in the context of the 1987 German census, building the agenda for the established publications. Furthermore, in their analysis of value frames in the coverage of privacy and data protection on social networking sites, Teutsch and Niemann (2016) found that national journals usually presented the issue as a question of business practices that are impeding the principle of informational self-determination, whereas a regional journal emphasized the concrete risks for the security of individual users. ...
Article
Full-text available
Digital technologies challenge the existing expectations of privacy for both individual users and societies at large. Although numerous surveys and experiments have studied how individual users respond to these challenges, we know little about such perceptions and debates in the larger public. This study investigated this question by analysing German media coverage of the issue of privacy during the current age in times of widespread digital technology. We asked which events journalists report when they broach the issue, what aspects of privacy they cover and whether the coverage refers to different kinds of privacy-related events and to different publication contexts. The results showed that it is not necessarily disasters that give coverage a new orientation. Instead, changes come from events that have the potential to enhance privacy in the future. The publication context also influences the presentation of privacy.
... Soziale Erwünschtheit-Hypothese: Deutsche Medien betonen vor allem die Risiken sozialer Netzwerkplattformen für die informationelle Selbstbestimmung und die Sicherheit der Nutzer (Teutsch & Niemann, 2015). Es ist anzunehmen, dass Rezipientinnen und Rezipienten durch die Medienberichterstattung die Norm einer kritischen Haltung gegenüber dem Teilen privater Informationen im Internet vermittelt wird. ...
Chapter
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... Respondents might withhold their true opinions or even provide false answers if they perceive strong situational constraints and norms forcing them to do so. Especially with regard to online privacy, users might be aware of contemporary reports in the mass media that often focus on prevailing privacy risks (Teutsch & Niemann, 2014). As a consequence, respondents' answers might largely reflect the public's opinion rather than their own. ...
Article
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The privacy paradox states that online privacy concerns do not sufficiently explain online privacy behaviors on social network sites (SNSs). In this study, it was first asked whether the privacy paradox would still exist when analyzed as in prior research. Second, it was hypothesized that the privacy paradox would disappear when analyzed in a new approach. The new approach featured a multidimensional operationalization of privacy by differentiating between informational, social, and psychological privacy. Next to privacy concerns, also, privacy attitudes and privacy intentions were analyzed. With the aim to improve methodological aspects, all items were designed on the basis of the theory of planned behavior. In an online questionnaire with N = 595 respondents, it was found that online privacy concerns were not significantly related to specific privacy behaviors, such as the frequency or content of disclosures on SNSs (e.g., name, cell-phone number, or religious views). This demonstrated that the privacy paradox still exists when it is operationalized as in prior research. With regard to the new approach, all hypotheses were confirmed: Results showed both a direct relation and an indirect relation between privacy attitudes and privacy behaviors, the latter mediated by privacy intentions. In addition, also an indirect relation between privacy concerns and privacy behaviors was found, mediated by privacy attitudes and privacy intentions. Therefore, privacy behaviors can be explained sufficiently when using privacy attitudes, privacy concerns, and privacy intentions within the theory of planned behavior. The behaviors of SNS users are not as paradoxical as was once believed. Copyright © 2014 John Wiley & Sons, Ltd.
Thesis
Social networking sites have become an online realm where users are exposed to news about current affairs. People mainly encounter news incidentally because they are re-distributed by users whom they befriended or follow on social media platforms. In my dissertation project, I draw on shared reality theory in order to examine the question of how the relationship to the news endorser, the person who shares news content, determines social influence on opinion formation about shared news. The shared reality theory posits that people strive to achieve socially shared beliefs about any object and topic because of the fundamental epistemic need to establish what is real. Social verification of beliefs in interpersonal communication renders uncertain and ambiguous individual perceptions as valid and objectively true. However, reliable social verification may be provided only by others who are regarded as epistemic authority, in other words as someone whose judgment one can trust. People assign epistemic authority particularly to socially close others, such as friends and family, or to members of their in-group. I inferred from this that people should be influenced by the view of a socially close news endorser when forming an opinion about shared news content but not by the view of a socially distant news endorser. In Study 1, a laboratory experiment (N = 226), I manipulated a female news endorser’s social closeness by presenting her as an in-group or out-group member. Participants’ opinion and memory of a news article were not affected by the news endorser’s opinion in either of the conditions. I concluded that the news article did not elicit motivation to strive for shared reality because participants were confident about their own judgment. Therefore, they did not rely on the news endorser’s view when forming an opinion about the news topic. Moreover, the results revealed that participants had stronger trust in the news endorser when she expressed a positive (vs. negative) opinion about the news topic, while social closeness to the news endorser did not predict trust. On the one hand, this is in line with the social norm of sharing positive thoughts and experiences on social networking sites: adherence to the positivity norm results in more favorable social ratings. On the other hand, my findings indicate that participants generally had a positive opinion about the topic of the stimulus article and thus had more trust in news endorsers who expressed a similar opinion. In Study 2, an online experiment (N = 1, 116), I exposed participants to a news post by a relational close vs. relational distant news endorser by having them name a close or distant actual Facebook friend. There was a small influence of the news endorser’s opinion on participants’ thought and opinion valence irrespective of whether the news endorser was a close or distant friend. The finding was surprising, particularly because participants reported stronger trust in the view of the close friend than in the view of a distant friend. I concluded that in light of an ambiguity eliciting news article, people may even rely on the views of less trustworthy news endorsers in order to establish a socially shared and, therefore, valid opinion about a news topic. Drawing on shared reality theory, I hypothesized that social influence on opinion formation is mediated by news endorser congruent responses to a news post. The results indicated a tendency for the proposed indirect relation however, the effect size was small and the sample in Study 2 was not large enough to provide the necessary statistical power to detect the mediation. In conclusion, the results of my empirical studies provide first insights regarding the conditions under which a single news endorser influences opinion formation about news shared on social networking sites. I found limited support for shared reality creation as underlying mechanism of such social influence. Thus, my work contributes to the understanding of social influence on news perception happening in social networking sites and proposes theoretical refinements to shared reality theory. I suggest that future research should focus on the role of social and affiliative motivation for social influences on opinion formation about news shared on social networking sites. Available here: http://opus.uni-hohenheim.de/volltexte/2021/1897/
Chapter
Privatheit ist gewinnt vor allem in einem sozialen und kommunikativen Kontext an Bedeutung. Die Perspektiven und Trends der Privatheit beziehen sich also immer darauf, welchen Stellenwert Fragen des Datenschutzes, der Selbst-Preisgabe und der informationellen Selbstbestimmung in unserem Alltag haben. Wir möchten in diesem Beitrag aus verschiedenen Blickwinkeln die sich verändernden sozialen und kommunikativen Bedingungen und Umgangsweisen der Privatheit betrachten: Zunächst werden wir die Bedeutung interpersonaler Kommunikation für die Wahrnehmung, Aneignung und Nutzung neuer privatheitsgefährdender Medientechnologien diskutieren. Anschließend gehen wir auf die Ergebnisse einer inhaltsanalytischen Untersuchung der deutschen Berichterstattung zum Thema Privatheit ein. Aufbauend auf diese Verortung neuer Technologien in die kommunikative Umwelt der Menschen gehen wir exemplarisch auf individuelles Privatheitsverhalten im Kontext von Suchmaschinen und sozialen Netzwerkseiten ein. Wir schließen diesen Beitrag mit einer Reflexion der Forschungsergebnisse hinsichtlich aktueller gesellschaftlicher und technologischer Trends sowie politischer Entwicklungen.
Technical Report
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Technical Report
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Thesis
Qualitative Inhaltsanalyse : Grundlagen u. Techniken. - Neuausg. - Weinheim : Dt. Studien-Verl., 1988. - 120 S. - Zugl.: Augsburg, Univ., Diss., 1983. - [1. Aufl. 1983]
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Manchmal drängen sich Themen förmlich auf. Dies war der Fall, als sich im Jahr 2007 das „Studierendenverzeichnis“ (kurz: „StudiVZ“) im Internet rasant ausbreitete, immer neue Mitglieder an den Hochschulen gewann und seine Bedeutung im Alltag der Studierenden zunahm: Viele von ihnen verlassen für ihr Studium den Heimatort; am Hochschulort finden sie neue Freunde und Bekannte oder führen alte Freundschaften über räumliche Distanzen weiter. StudiVZ erleichtert in dieser Lebensphase die Beziehungspflege und das Knüpfen neuer Kontakte. Da lag es nahe, über die persönlichen Erfahrungen hinaus StudiVZ im Rahmen von Projektseminaren und Examensarbeiten zu untersuchen. Mehrere solcher Studien über StudiVZ sind am Münsteraner Institut für Kommunikationswissenschaft im Laufe der Zeit entstanden. Ihre Ergebnisse über das soziale Netzwerk werden im vorliegenden Band präsentiert. Ohne lange Vorlaufzeit wurde es so möglich, den Aufstieg von StudiVZ in den Jahren 2007 und 2008 zu begleiten. Inzwischen ist die Dominanz von Facebook, des Konkurrenten aus den USA, so erdrückend geworden, dass die Phase des größten Erfolgs wohl bereits hinter StudiVZ liegen dürfte.
Article
This paper is in the tradition of social analysis aimed at creating frameworks to join mass media and public opinion processes (e.g. Clarke and Evans, 1983; Gamson, 1975; Gitlin, 1980; Hall, 1977; Iyengar and Kinder, 1987; Lang and Lang, 1968, 1983; Lippman, 1922; Mollotch and Lester, 1974; Noelle-Neuman, 1974; Paletz and Entman, 1981; Shaw and McCombs, 1977; Turner and Paz, 1986). After a brief review of media system dependency (MSD) theory, we illustrate how it may apply to public opinion processes that entail contested issue ‘value-frames’ (Ball-Rokeach and Rokeach, 1987). In such cases, the media system is directly implicated in the negotiation of legitimacy of opposing positions on an issue. Our illustrative case is the abortion issue as it has been played out in the United States over recent decades (Luker, 1984). We focus upon the respective capacities of pro- and anti-abortion movements to control the value-frame of media coverage of the issue (Guthrie, 1989). A value-frame may be conceived as ‘… the main substantive theme of a morality play’ (Ball-Rokeach and Tallman, 1979) wherein the distinction between ‘good’ and ‘bad’ hangs in the balance; in this case, between positions on abortion. We suggest that change in the value-frame of media coverage and public discourse may be understood, at least in part, as an outcome of change in contestants' MSD relations.
Article
This study examines the effects of framing on how citizens use value language to explain their views on political issues. An experiment simulated exposure to framing in media coverage of gay rights. The results show that participants who received an "equality" frame were particularly likely to explain their views on gay rights in terms of equality and that participants who received a "morality" frame were particularly likely to cast their opinions in the language of morality. A closer examination, however, showed that exposure to the frames encouraged participants to use value language not only in ways suggested by the frames but also in ways that challenged the frames. Moreover, the results indicated that exposure to the "morality" frame interfered with the impact of the "equality" frame, suggesting that the presence of alternative frames can dampen framing effects.
Article
What is the effect of democratic competition on the power of elites to frame public opinion? We address this issue first by defining the range of competitive contexts that might surround any debate over a policy issue. We then offer a theory that predicts how audiences, messages, and competitive environments interact to influence the magnitude of framing effects. These hypotheses are tested using experimental data gathered on the opinions of adults and college students toward two policy issues—the management of urban growth and the right of an extremist group to conduct a rally. Our results indicate that framing effects depend more heavily on the qualities of frames than on their frequency of dissemination and that competition alters but does not eliminate the influence of framing. We conclude by discussing the implications of these results for the study of public opinion and democratic political debate.
Article
Over the years, scholars have demonstrated that media framing of political issues may significantly affect the way in which individuals interpret and think about these issues. However, a growing body of recent research has indicated that the impact of framing may vary due to individual differences. This study extends framing research by examining how individuals' core values might interact with news frames in affecting their cognitions and opinions of welfare reform. We presented respondents with newspaper articles that framed the issue of welfare reform by emphasizing the need for public assistance or strict work requirements. Results indicated that both news frames and individual values (i.e., humanitarianism and individualism) had a significant impact on individuals' issue thoughts and attitudes. Further, individual values and news frames had some significant interaction effects on audience responses.
Article
A longitudinal analysis of panel data from users of a popular online social network site, Facebook, investigated the relationship between intensity of Facebook use, measures of psychological well-being, and bridging social capital. Two surveys conducted a year apart at a large U.S. university, complemented with in-depth interviews with 18 Facebook users, provide the study data. Intensity of Facebook use in year one strongly predicted bridging social capital outcomes in year two, even after controlling for measures of self-esteem and satisfaction with life. These latter psychological variables were also strongly associated with social capital outcomes. Self-esteem served to moderate the relationship between Facebook usage intensity and bridging social capital: those with lower self-esteem gained more from their use of Facebook in terms of bridging social capital than higher self-esteem participants. We suggest that Facebook affordances help reduce barriers that lower self-esteem students might experience in forming the kinds of large, heterogeneous networks that are sources of bridging social capital.
Article
This article examines privacy as a generic process that occurs in all cultures but that also differs among cultures in terms of the behavioral mechanisms used to regulate desired levels of privacy. Ethnographic data are examined from a variety of cultures, particularly from societies with apparently maximum and minimum privacy, and from analyses of various social relationships, such as parents and children, in-laws, husbands and wives. It is concluded that privacy is a universal process that involves culturally unique regulatory mechanisms.
Article
Political elites often present citizens with frames that define issues in terms of core values. This study tests two competing accounts of how citizens might process such frames. According to the “passive receiver” thesis, citizens process elite frames automatically, without engaging in critical thought. In contrast, the “thoughtful receiver” thesis holds that the impact of frames may depend on how favorably or unfavorably citizens respond to them. An experiment in value framing produced evidence more consistent with the thoughtful receiver thesis: The message that welfare reform is “tough love” influenced opinion only among those it did not anger, whereas the message that welfare reform is “cruel and inhumane” produced an effect only among those who judged it to be strong. More generally, these findings suggest that active processing of frames may limit the power of elite framing.
Article
This article investigates Facebook users' awareness of privacy issues and perceived benefits and risks of utilizing Facebook. Research found that Facebook is deeply integrated in users' daily lives through specific routines and rituals. Users claimed to understand privacy issues, yet reported uploading large amounts of personal information. Risks to privacy invasion were ascribed more to others than to the self. However, users reporting privacy invasion were more likely to change privacy settings than those merely hearing about others' privacy invasions. Results suggest that this lax attitude may be based on a combination of high gratification, usage patterns, and a psychological mechanism similar to third-person effect. Safer use of social network services would thus require changes in user attitude.
Article
The article deals with research on framing effects. First, I will start with classifying different approaches on framing. Subsequently, I will provide a definition of the concepts of frame, schema and framing, expand on framing research conducted so far - both theoretically and operationally. Having this equipment at hand, I will initiate a discussion on studies of framing-effects in terms of theory, methods and empirical results. This discussion leads to the conclusion that studies on framing effects are insufficiently concerned with the more recent psychological constructs and theories. In merely focusing on the activation of schemata, most studies ignore the more elaborate types of framing-effects. Therefore, several empirical questions remain unanswered and some methodical chances seem to be wasted.
Conference Paper
Worldwide social networks, like Facebook, face fierce competition from local platforms when expanding globally. To remain attractive social network providers need to encourage user self-disclosure. Yet, little research exists on how cultural differences impact self-disclosure on these platforms. Addressing this gap, this study explores the differences in perceptions of disclosure-relevant determinants between German and US users. Survey of Facebook members indicates that German users expect more damage and attribute higher probability to privacy-related violations. On the other hand, even though American users show higher level of privacy concern, they extract more benefits from their social networking activities, have more trust in the service provider and legal assurances as well as perceive more control. These factors may explain a higher level of self-disclosure indicated by American users. Our results provide relevant insights for the social network providers who can adjust their expansion strategy with regard to cultural differences.
Conference Paper
Online social networks such as Friendster, MySpace, or the Facebook have experienced exponential growth in membership in recent years. These networks oer attractive means for inter- action and communication, but also raise privacy and security concerns. In this study we survey a representative sample of the members of the Facebook (a social network for colleges and high schools) at a US academic institution, and compare the survey data to information retrieved from the net- work itself. We look for underlying demographic or behavioral dierences between the communities of the network's members and non-members; we analyze the impact of privacy concerns on members' behavior; we compare members' stated attitudes with actual behavior; and we document the changes in behavior subsequent to privacy-related information exposure. We find that an individual's privacy concerns are only a weak predictor of his membership to the network. Also privacy concerned individ- uals join the network and reveal great amounts of personal information. Some manage their privacy concerns by trusting their ability to control the information they provide and the external access to it. However, we also find evidence of members' misconceptions about the online community's actual size and composition, and about the visibility of members' profiles.
Article
Research on social network sites (SNSs) typically employ measures that treat SNS use as homogenous although the user-base, user practices, and feature sets of these tools are increasingly diverse. Using a uses and gratifications approach, we address this problem by reconceptualizing SNSs as collections of features. Survey data collected from undergraduate students at a large Midwestern university (n=267) revealed that users’ motivations for using Facebook predict their use of different features, such as status updates and Wall posts, but features that share similar capabilities do not necessarily share underlying motivations for use. When these results are contrasted against models employing a more unidimensional measure of Facebook use, we find differences between motivations for both general Facebook use and use of specific features of the site. This suggests that unidimensional measures of SNS use obfuscate motivations for using specific features. Theoretical and methodological implications of these findings and this approach are discussed.
Article
Teenagers will freely give up personal information to join social networks on the Internet. Afterwards, they are surprised when their parents read their journals. Communities are outraged by the personal information posted by young people online and colleges keep track of student activities on and off campus. The posting of personal information by teens and students has consequences. This article will discuss the uproar over privacy issues in social networks by describing a privacy paradox; private versus public space; and, social networking privacy issues. It will finally discuss proposed privacy solutions and steps that can be taken to help resolve the privacy paradox.