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... Jae Nahm (2016) conducts an analysis of the challenges that the Korean soccer league (K league) faces, and this can be considered as a case study in support of Szymanski's analysis. According to Nahm, each soccer team faces two markets, the players' "talent" market and the audience or fan market, and the performances of these two markets are closely related. ...
This paper considers the development potential for professional football (soccer) leagues in Asia. This is set in the context of a global market where playing talent is easily bought and sold, and fans are attracted by the highest quality of play which they mostly consume via screens. The paper highlights the relative underdevelopment of Asian leagues given the size and growing economic power of the Asian markets, and suggests some ways in which this might change in the future.