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Dress and politics in post-world war II Abeokuta (western Nigeria)

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... The ethnic differentiation formerly expressed by specific local styles was to be replaced by easily readable uniform signs. In Nigeria, for instance, the Yoruba-style gown was gradually adopted as the so called "national attire" for men (Byfield 2004) whereas in Senegal, the light blue grand boubou as an outward attribute of the Muslim faith turned into a symbol of national pride and unity. The revival of tradition and culture to achieve political aims gave dress a strong symbolic meaning. ...
... In the post-Second World War era in Nigeria (Abeokuta), for instance, a group of socially engaged middle-and upper-class women decided to dress in a conventional combination of wrapper and blouse of cheap material to demonstrate solidarity with ordinary market women and to draw the public attention to their urgent needs. (Byfield 2004) In reality, there was no need for women to go back to tradition as they had always retained the former lifestyle and had never fully adopted Western dress. Jones' and Leshkovich's theoretical study of the processes of globalization focuses on the underlying power relations and ideological constructions which reproduce the hierarchical divide between the Western fashion system and the non-Western dress traditions. ...
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West Africa experienced a grand revival of clothing styles in the 80's primarily because of globalization. The choice of dress becomes even more important. The expanding fashion sector is to be understood both as a consequence of the economic crisis and as a medium for dealing with the crisis. Also, the fact that fashion consumption has developed into a socially recognized practice is based on local values and social codes. In the modern context of fragile social bonds, desperate economic conditions and moral insecurity, fashion is increasingly taking up center stage in the public's critical attention. Presently, Africa's fashion has been increasingly getting attention from Germany and other European countries.
... Different studies have dealt with the place of clothing in post-colonial Africa, the connection between identity and dress, and the way in which processes of modernization leave their mark on traditional dress. It is worth mentioning inter alia the following studies: the hybrid patterns of clothes among women in Ghana as a combined expression of national pride and the adoption of Western fashion (Gott 2010); the central role of tailors in the creation of elite fashion in Senegal (Grabski 2009); clothing as a political actor among Nigerian women after World War II (Byfield 2004); the inculcation of gender and sexuality in different styles of dress in Zambia (Hansen 2004); loyalty to traditional dress in Senegal's era of consumerism (Diop and Merunka 2013); and the changing place of the African fashion industry in the era of mass production (Rabine 2010). A partial overview, such as that presented here, testifies to the richness of research concerning different aspects of clothes; however, it also highlights the mainstream way of examining this phenomenon in, primarily, the Western region of Africa. ...
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This article focuses on issues of agency, material culture, and national and gender identity in the life experiences of Eritrean women refugees in Tel Aviv, Israel. This anthropological research examined two main styles of dress: everyday dress that reflects Western lifestyle and traditional patterns of dress. I demonstrate how clothes serve as a political site within which perceptions of gender and nationalism are reshaped, thus creating the women's refugee identity. I conclude by suggesting that the refugee experience can be seen to reinforce expressions of liberation and empowerment. I further argue that the dressed body can be seen as an active agent that shapes the new reality of the women refugees in their host country.
... Because of the contingent meanings of the dressed body, clothing readily becomes a contested issue (Allman 2004a). Recent works focus on dress to examine struggles over class, gender, and generation (Byfield 2004, Fair 2004, Moorman 2004, investigating attempts to create "national dress" before and after HANSEN independence (Allman 2004b, De Jorio 2002. Tensions over "proper dress" arising from the popularity of miniskirts continue after independence, revolving around issues of national culture (Ivaska 2004), revolution (Burgess 2002), and gender and sexual dynamics (Hansen 2004). ...
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Clothing research has attracted renewed interest in anthropology over the past two decades, experiencing a florescence that had been kept within bounds by reigning theoretical paradigms. The works have been influenced by general explanatory shifts in anthropology, which inform disparate bodies of clothing research that otherwise have little unity. The most noticeable trend is a preoccupation with agency, practice, and performance that considers the dressed body as both subject in, and object of, dress practice. The turn to consumption as a site and process of meaning making is evident also in clothing research. Dress has been analyzed, by and large, as representing something else rather than something in its own right, although new efforts to reengage materiality suggest that this approach is changing. Little work has been done on clothing production issues, though some scholars examine the significance of dress in the context of the entire economic circuit and the unequal relationships between its actors.
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The purpose of this article is to discuss the cultural creativity that Nana Kofi Abuna V, the Chief of Essipun Traditional Area in the Western Region of Ghana, is investing in transgressing gender boundaries as a woman chief. Deploying an ethnographic research approach and biographical narrative, feminism as a methodological framework, I argue that Nana is breaking the boundaries of gender to chart new pathways as a woman chief. Nana is one of the few women chiefs in contemporary Ghana. Nana’s ascent to the stool as a chief diverges from the ‘conventional’ practice of male political rule in Akan traditional societies. Since Nana is a woman who bears a male name (Kofi), she acts as a male chief of her Traditional Area. But as a deaconess (church officer) of the Church of Pentecost (CoP), Ghana’s largest Protestant denomination, Nana did not submit to the performance of the rituals of chieftaincy during her installation. Similarly, Nana’s Pentecostal leaning does not permit her to perform ‘chiefship’ rituals. This goes contrary to the centrality of Akan chieftaincy as an ancestral cult and its attendant rituals. Nana, as a Pentecostal woman chief, therefore, breaks through culturally-induced gender boundaries to perform chiefship roles.
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Download article from publisher here: http://www.tandfonline.com/eprint/pfdCfEAdiYMjhyq9QaZX/full#.UkLq_xa8_ww Differences between Great Lakes Algonquians and their colonizers in the meanings and values of dress was not simply a matter of different symbolic meanings for the coded elements. Rather, for Algonquians, the whole realm of the visual played a lesser role in the construction, maintenance and negotiation of identities than it did for the colonizers. Whereas nineteenth century British and Americans “read” dress to ascertain identities, including moral character, occupation and class, with a few notable exceptions, Great Lakes Algonquians relied instead upon behavior as a primary indicator of identity. The meanings and values humans attribute to dress are linked to the economic and social structures of their production and distribution. These structures provide the basis for the modes of perception through which people conceive “selves” located in their physical and cognitive environments. For humans, as corporeal beings with subsistence needs, human-animal relations play a major role in these processes.
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In an environment in which the globalization affects numerous people in a direct way, in which quality decides over rapid business and in which individual partnerships are more important and long-lasting than narrow-minded price discussions, the strategy for specified high quality Austrian Embroideries is becoming more important. The motivation for this project is based on learning from history of more than 500 years of trading with textiles between West Africa and Europe. Still today, there are the same factors and mechanisms used for doing business. New things are as well absorbed instantly and transformed into the existing tradition. Also fashion is a typical western phenomenon; the things which are counting in the African world are the traditional ones. Traditional clothing still is a symbol of status, reputation, wealth, etc. Furthermore money for high qualitative and valuable products is still available than ever in this world. But the product itself must be developed, marketed and sold in a 100% true-package to the customer. Therefore, copied, cheap, low quality and secondhand textiles are only a way to be “decorated” in the correct cultural way even for people with little money. One of the only existing USPs of Europe is the richness of creativity. In this project, creativity is the main driver for staying in front of the competitors in the high-end African embroidery market. The project objectives therefore are the exploration of the niche for Austrian Embroideries, to recognize the key factors of designing embroideries for different African cultures and to identify the key factors for trading in West Africa. This first-time documentation, financed by the country Vorarlberg and the “Vorarlberger Stickereiwirtschaft”, the methodology is divided into three levels: Yesterday – Today – Tomorrow. The “Yesterday” part is developed based on existing literature in the fields of ethnography, cultural aspects, religion, art, strategy and marketing. This is followed by the “Today” part, which is a concentration on the actual situation in Vorarlberg, Europe, Africa, Asia and Near Middle East done in a qualitative way (e.g. observation, interviews, and photo documentation) directly in West Africa. Finally, the “Tomorrow” part consists of the combination of specific challenges for the Austrian Embroideries in West Africa as well as international best practices which lead to a positioning for the Austrian Embroideries and thereof important project propositions. This project can contribute to new knowledge by developing a research model in the future for specific high-end products. The conclusions derived from this model could be the recognizing of the importance of the eye-level, the awareness of the customers´ background in nation, religion, tradition, and the usage of the customers language to market the niche of the product successfully with different marketing activities.