Article

Online Shopper Behavior: Influences of Online Shopping Decision

June 2011
Asian Journal of Business Research 1(2)

DOI:10.14707/ajbr.110012

Authors:

“I want it, I got it”: análises sobre os fatores decisivos para compras através do e-commerce de calçados femininos

Article

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Apr 2025

Mauricio Barth

O presente estudo objetiva analisar os fatores decisivos para compras através do e-commerce de calçados femininos, ofere-cendo insights para gestores e profissionais da área que visam promover a satisfação do cliente neste ramo em constante evolução. Para a etapa de coleta de dados, aplicou-se, a seis respondentes, um roteiro composto por oito perguntas abertas, feitas entre os dias 18 de agosto a 22 de setembro de 2024. Ao fim do estudo, as análises mostraram que o sucesso na jornada de compra depende de adaptar estratégias às necessidades individuais dos clientes, especialmente em segmentos como o de calçados femininos, em que fatores como praticidade e possibilidade de experimentação são essenciais. A personalização e a escuta ativa destacam-se como diferenciais para fidelização, ao passo que o ambiente digital exige constante atenção às mudanças e ao feedback dos consumidores. A reputação da marca e a percepção de valor influenciam diretamente a disposição dos consumidores em investir mais, sendo um potencial para estudos futuros sobre lealdade e alinhamento entre valor percebido e preço.

Electronic shopping cart abandonment: What do we know and where should we be heading?

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Apr 2024

This paper aims to systematically review the literature on electronic shopping cart abandonment (ESCA). It analyzes the development of ESCA literature in terms of publication trends, publication outlets, number of citations, methodologies, and theoretical underpinnings. Furthermore, based on the literature synthesis, this review proposes a conceptual framework integrating the widely used antecedents, mediators, and moderators that influence ESCA. The antecedents include customer attributes and website-related factors while research and comparison mediate the relationship between these antecedents and ESCA. Using lexicometric analysis, this SLR identified key themes studied in ESCA literature over time, including customer decision-making criteria, motives and characteristics, online shopping environment, and website attributes. Further, this SLR suggests future research directions to advance ESCA literature from theoretical, contextual, and methodological perspectives. This SLR also suggests strategies for e-retailers and marketers to overcome ESCA. Overall, this review is a silver line in ESCA literature.

ONLİNE ALIŞVERİŞ KOLAYLIĞI ÖLÇEĞİNİN TÜRKÇEYE UYARLANMASI: GEÇERLİK VE GÜVENİRLİK ÇALIŞMASIAdaptation of Online Shopping Convenience Scale into Turkish: A Study on Validity and Reliability

Article

Full-text available

Mar 2024

Ebru Erdoğan

Bu araştırmanın amacı Jiang vd. (2013) tarafından geliştirilen Online Alışveriş Kolaylığı Ölçeğini Türkçeye uyarlamaktır. Araştırmanın çalışma grubu son 6 ay içerisinde online alışveriş yapan toplam 732 tüketiciden oluşmaktadır. Ölçeğin yapı geçerliğini test etmek amacıyla açımlayıcı ve doğrulayıcı faktör analizi teknikleri kullanılmıştır. Güvenirlik analizleri kapsamında Cronbach alfa ve McDonald omega (ω) güvenirlik katsayıları hesaplanmıştır. Birinci çalışma grubundan elde edilen verilerle yapılan açımlayıcı faktör analizi sonucunda online alışveriş kolaylığı ölçeğinde yer alan maddelerin orijinal formunda olduğu gibi beş faktör altında toplandığı görülmüştür. Ayrıca beş faktör tarafından açıklanan toplam varyansın %65.61olduğu ve madde faktör yüklerinin .57 ile .86 arasında değiştiği tespit edilmiştir. İkinci çalışma grubundan elde edilen verilerle yapılan doğrulayıcı faktör analizi sonucunda, model veri uyumunu değerlendirmek amacıyla hesaplanan uyum indekslerinin χ2= 358.12, sd =109, p <.05; CFI = .956; TLI = .954; RMSEA = .057, [%90 GA- 0.051, 0.064]; SRMR = .041 olduğu görülmüştür. DFA sonucunda beş faktörlü online alışveriş kolaylığı ölçeğinde yer alan maddelerin standartlaştırılmış faktör yüklerinin .585 ile .828 arasında değiştiği tespit edilmiştir. Ayrıca, faktörler tarafından açıklanan ortalama varyans değerlerinin (AVE) .50 ile .59 arasında değiştiği belirlenmiştir. Güvenirlik analizleri kapsamında hesaplanan Cronbach alfa katsayılarının .736 ile .841 arasında, McDonald omega bileşik güvenirlik katsayılarının ise .746 ile .855 arasında değiştiği görülmüştür. Araştırma sonucunda, Türkçeye uyarlaması yapılan Online Alışveriş Kolaylığı Ölçeğinin tüketicilerin online alışveriş sürecinin kolaylığına ilişkin algılarını belirlemek amacıyla kullanılabilecek geçerli ve güvenilir bir ölçek olduğu tespit edilmiştir.

An Empirical Study of Key Critical Success Factors (CSFs) of Consumer Buying Behavior for Grocery Products in United Arab Emirates (UAE)

Article

Full-text available

Apr 2025

Purpose: The aim of this study is to explore the critical success factors (CSFs) that influence consumer buying behavior towards grocery products in hypermarkets in the United Arab Emirates (UAE). Design/methodology/approach: Data were collected from 100 consumers who buy grocery products across UAE. The self-administered questionnaire is used to measure different critical success factors of consumer buying behavior and analyzed. The conceptual model is tested using SPSS and Partial Least Square Structured Equation Modeling package (PLS-SEM) package. Findings: The results confirmed the importance of critical success factors such as price, quality and convenience in consumer buying behavior. Research limitations: This paper analyzes the buying behavior of the consumers under survey on grocery products in UAE only. Managerial implications: Attaining and maintaining consumer satisfaction is the chief target for all businesses. Studying consumer buying behavior is crucial, particularly in the context of UAE retail sector. This study reveals that for all types of UAE consumers, price, quality, and convenience are important factors in consumer buying behavior. Originality/value: The study results contribute to the literature on UAE consumers by examining their acceptance of consumer buying behavior. This study suggests that new innovative strategies are in need to motivate and acquire, as well as retain more consumers. UAE marketers should have a deeper understanding of the role of convenience, price as well as quality in shaping the buying behavior that in turn should be considered when deciding on the store location, price and the quality level for the targeted market segment. As such, creating and maintaining a competitive position in the UAE retail landscape should consider competitive price, level of quality and convenience location.

Consumer Preferences Towards Online Shopping of Electronic Products

Conference Paper

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Nov 2024

An Empirical Study of Female E-shopper’s Satisfaction with Cosmetic Products in China

Article

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Feb 2018

This study investigated the factors affecting female e-shopper’s satisfaction with cosmetic products. Particularly it focuses on the online purchasing of cosmetics by female e-shoppers in five northwestern provinces in China. Previous literature claimed that price, quality and delivery speed of cosmetics have a profound impact on customer’s online shopping satisfaction. Through comparison with physical stores’ performance, price differences between online and offline, quality of products and delivery time help us understand the changes in e-shopper buying behavior. To bridge a gap in the current literature, we attempted to investigate which factor is most important to female e-shopper’s satisfaction when they purchase cosmetic products online in China. We adopted a quantitative method in study. Factors analysis and reliability testing was conducted via SPSS. Our analysis indicated that price consciousness is the most influential factor in female e-shopper’s satisfaction. Based on our findings and insights in this study, it suggested that if the online sellers can further adjust the price of cosmetic products or have regular online promotions, it will attract more consumers. In addition, online stores and suppliers should reach an agreement on small profits with quick turnover, thus achieving the dual interests of buyers and sellers. Several policy implications of female e-shopper’s satisfaction with cosmetic products are discussed as well. Through our research, this study further provided conceptual basis for the study of Chinese consumers’ online buying behavior.

Buying Jewelry Online: A Study of Buyer Characteristics for Buying Behavior

Article

Full-text available

Oct 2024

The study investigated how buyer characteristics influence buying jewellery online, particularly in the Sri Lankan jewellery market. Given the intricate nature of online jewellery purchasing decisions, this study was vital. The objective was to understand the ways consumer characteristics shape their purchasing decisions. A qualitative research method was employed, using multiple case studies. In-depth interviews were conducted with fifteen participants using a semi-structured format. Analysis used thematic analysis, incorporating both within-case and cross-case methods. Results indicate that online jewellery purchasing is multifaceted, marked by numerous uncertainties. Before purchasing, consumers meticulously examine specifics like material quality, cost, size, and design. This heightened scrutiny is largely due to the inherent value of jewellery and the absence of physical inspection before buying online. As a result, brands must prioritize consumer needs and align their offerings with customer expectations. The insights are invaluable for future business owners, marketers, web creators, designers, and producers in comprehending what consumers anticipate.

Technological and Social Impact on Hong Kong’s Young Consumers’ Online Shopping Behavior for Fashion and Casual Apparel: A Statistical Analysis

Article

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Jun 2024

Manas Kumar Sarkar

The increasing use of innovative mobile technology and cheaper data has increased online shopping, including fashion and textile products. As a result, sellers are moving towards online platforms along with traditional selling and deploying new technologies to attract buyers. This study aimed to examine the impact of online shopping on Hong Kong consumers and how technology, society, and store qualities have influenced their purchases. The survey of 550 young people in Hong Kong found that over 80% of respondents buy apparel products from online stores along with conventional ones. The majority of respondents prefer online shopping if virtual try-on technologies are more prevalent. Results show that price is the utmost deciding factor for product selection, discounts and convenience attract consumers to online shopping.

The Relationship Between E-Commerce Last-Mile Logistics and Online Repurchasing Intention in Egypt

Article

Apr 2024

محمود عبد الحميد

Online vásárlói magatartás az Észak-és Dél-Alföld régiókban Online shopping behaviour in the Northern and Southern Great Plain Regions

Article

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Feb 2024

The aim of our study is to reveal the attitude of consumers related to online shopping, the advantages and disadvantages of online purchasing, the regional characteristics of purchasing food online. The literature review was carried out by a comparative analysis of the publications of the factors influencing the purchase decision, the advantages and disadvantages of using online channels as a priority. The secondary research, in addition to the changes in global and then Hungarian online retail, the FMCG sector and customer behavior. Primary research the survey was conducted using a standardized, structured, online questionnaire with the participation of students from the University of Debrecen and the Sándor Wekerle College of Business. The socio-demographic characteristics of the respondents (623) were measured according to the defining characteristics of online shopping. The rate of online shopping by residents living in the Great Plains region is 6 percentage points lower than the national average, poor result in the online purchase of food. The advantages of online shopping, the importance of convenience and saving time is rated equally, while other factors, e.g. the assessment of home delivery was different. Diadvantages are the terms of payment and data security. The future intention to buy online is uncertain and they imagine it within limits, and the potential purchase can only be linked to durable foods. Region-specific and product-specific (food) analysis of online shopping. Attitudes towards online shopping, based on regional characteristics, justify the fact that it would be more appropriate for store chains to use a differentiated marketing strategy, which may primarily affect marketing communication and sales organization.

Peran Online Customer Experience Dalam Meningkatkan Customer Satisfaction Dan Repurchase Intention Pada Platform Digital

Article

Full-text available

Feb 2025

In the rapidly evolving digital era, digital platforms have become an integral part of consumers' daily lives. Digital platforms include various types of services, ranging from e-commerce, social media, digital banking apps, to entertainment platforms such as video streaming. Shopee is a digital platform in the form of e-commerce with the largest number of users in Indonesia. This study aims to investigate the role of Online Customer Experience in increasing Customer Satisfaction and Repurchase Intention on the Shopee digital platform. The type of research used is explanatory research with a quantitative approach, where the data collected is in the form of numbers and analyzed using statistics. The data analysis method used in this study is Path Analysis. The variables studied include the independent variable Online Customer Experience (X), the intervening variable Customer Satisfaction (Y), and the dependent variable Repurchase Intention (Z). This study involved 136 respondents who were users of the Shopee platform. The results of the study show that Customer Experience has a significant influence on Customer Satisfaction and Repurchase Intention on the Shopee digital platform. This research can also provide valuable insights for business practitioners and digital platform owners in developing better customer experience strategies to face the increasingly fierce competition in the digital world.

Predicting the actual use of artificial intelligence features of Apple Vision Pro using PLS-SEM

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Full-text available

Mar 2025

Despite the spread of artificial intelligence (AI) tools and applications, the Apple Vision Pro (AVP) stands out for its innovative features compared to other types of wearable technology. Moreover, traditional glasses have been deficient in incorporating many AI innovations that could enhance user experiences and pose new challenges. In response to these innovative aspects, this study aims to develop a theoretical model by integrating constructs from the expectation confirmation model (ECM) (expectation confirmation and satisfaction [SAT]) and aspects from the Uses and Gratifications (U&G) theory. The perceived human likeness of AI mediates the model. This study focuses on the educational domain, aiming to assess how this technology enhances the academic environment and improves learning outcomes. The method used was a survey distributed among 134 participants from Al Buraimi University College, Oman, for two departments: English, linguistics, and information technology. The study consists of seven hypotheses to emphasize the conceptual model. The findings significantly impact predicting the actual use (AU) of AI features of AVP, indicating that users' expectations and SAT play a pivotal role in technology adoption and are closely linked to the variable human likeness. Similarly, factors such as entertainment value, informativeness, and the lack of web irritations significantly influence technology adoption and are associated with the human likeness variable. However, Informativeness gratification failed to pass the proposal and showed a negative indicator for predicting the AU of AI. The implications drawn from these results suggest that educational institutions should tailor their courses and curricula to promote the effective use of AI.

Two Sides of a Coin: Connecting Utilitarian Shopping Value to Online Purchase Intention and Brand Experiential Satisfaction through Mediation Process Muhammad Umer Quddoos (Corresponding Author)

Article

Full-text available

Jun 2022

Given the widespread use of social media, especially social networking sites among consumers and brands, academic scholars and marketers need to comprehend the critical role of social media in their marketing efforts. This study highlights both theoretical and conceptual literature about consumers' psychological empowerment, utilitarian shopping value, consumer brand engagement, online purchase intention, and brand experiential satisfaction. The study contributes to the process by evaluating the relationships between consumer psychological empowerment and utilitarian shopping value. The study also explores the concept of practical shopping value with the support of literature and its impact on online purchase intention and brand experiential satisfaction. The study also determines the mediating role of consumer brand engagement in the relationship between utilitarian shopping value, online purchase intention, and brand experiential satisfaction.The findings suggested that consumer psychological empowerment significantly affects utilitarian shopping. The results also revealed the positive impact of utilitarian shopping value on online purchase intention and brand experiential satisfaction. The managerial and academic implications are discussed; limitations and future directions for research are also presented.

Pengaruh Online Customer Rating dan Online Customer Review terhadap Keputusan Pembelian Produk The Originote pada Marketplace Shopee

Article

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Feb 2025

This research aims to investigate the influence of online customer ratings and online customer reviews on purchasing decisions for Originate products on the Shopee Marketplace. The method used is quantitative with a PLS (partial least square) analysis approach. The sampling technique applied was non-probability sampling with special criteria established in this research, so the number of samples used was 140 respondents. The results of this research indicate that online customer ratings and online customer reviews influence the decision to purchase the Originote product on the Shopee marketplace

Investigating the impact of social media advertising and risk factors on customer online buying behavior: a trust-based perspective

Article

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Dec 2024

In the realm of ever-changing e-commerce, understanding the dynamics of customer online buying behavior (COBB) is pivotal. This study investigates the impact of risk factors—financial risk (FR), time risk (TR), and psychological risk (PR) along with social media advertising (SMA) on COBB with the mediating effect of trust. Grounded on the stimulus–organism–response theory, the research targets diverse segments including students, businessmen, employees, working women, and housewives. To ensure a high response rate, an online questionnaire was distributed via email, WhatsApp, and social media groups of online buyers. Convenience sampling was used to collect primary data from 350 respondents. Data analysis that employed the Statistical Package for Social Sciences, including descriptive statistics, correlation analysis, normality testing, and regression analysis, was performed for reliability, validity and hypothesis testing. The findings underscore the significant negative impact of risk factors (FR, TR, PR) on building customer trust and subsequent online shopping behavior. Social media advertising has a positive and significant impact on trust and COBB. Furthermore, trust emerged as a significant determinant of COBB, thereby validating its pivotal role in online consumer decision-making processes. Moreover, trust mediates the relationship between risk factors, SMA and COBB. This study consists of both practical and theoretical contributions, offering insights into the nuanced interplay between risk perceptions, SMA effectiveness, trust dynamics, and COBB. These insights are essential for marketers, policymakers, and researchers navigating the evolving landscape of e-commerce.

Behavioral Retail Operations: Tactics to Win Customers

Article

Jan 2024

The Effect of Customer Reviews on Impulsive Buying at Tik Tok Stores (Study Generation Z in Indonesia)

Article

Full-text available

Aug 2024

The purpose of this study is to ascertain how online customer reviews, which are influenced by price consciousness, risk perception, and trust, affect impulsive online purchases on Tik Tok. Generation Z is the group of people who have made purchases on Tik Tok and are now patrons of the Tik Tok online store. Purposive random sampling was the approach used for sampling. First, they must be members of Generation Z; second, they must have made a purchase on TiK Tok. A sample of 135 members of the Z generation was acquired. Smart-PLS was used to analyze the data. The study's findings indicate that: 1) customer reviews have a favorable impact on impulsive online purchases made on Tik Tok; and 2) customer reviews have a negative impact 3) risk perception positively impacts impulsive buying; 3) risk perception positively impacts trust; 4) customer reviews positively impacts trust; 5) trust positively impacts impulsive buying; and 6) customer reviews positively impacts impulsive buying decisions made online. The relationship between customer reviews and impulsive buying is moderated by price consciousness.

Parameters of Online and Offline Shopping Experience of Gen Z Customers with Reference to Fashion Industry in India

Article

Jan 2024

Sellers are attempting to resurrect offline businesses by implementing retail technologies in response to the decline of physical fashion stores. The need for this study was to ascertain how perceived risk and quality were impacted by aspects of the off the internet mobile connected smart selling familiarity in terms of fulfilment. A study including 345 female customers in their 20s and 30s was carried out using an online poll. The analysis, which employed a structural equation model, made sure that perceived advantage, perceived enjoyment, and interactivity affected quality among the five smart retailing experience-related factors, and that perceived advantage and connectivity significantly affected seeming risk. However, perceived personalisation or control had no effect on perceived threat or quality. Perceived risk had no effect on mobile satisfaction, whereas perceived quality had a significant impact on offline, overall, and mobile fulfilment. This study affirmed that smart retailing experiences' perceived benefits and interactivity are crucial for raising customer happiness.

Sosialisasi Peningkatan Kesadaran Masyarakat Pusung Terhadap Kearifan Budaya Lokal

Article

Dec 2022

Semakin berkembangnya produk mebel di tanah air, baik lokal maupun impor, mengakibatkan industri mebel Jepara dituntut mampu bersaing dalam persaingan global yang tidak mudah. Menurut hasil survey, suatu produk mebel dipilih oleh konsumen berdasarkan pengamatan atas beberapa hal, yaitu kualitas bahan, ukuran, bentuk, warna, dan kesesuaian mebel dengan ruangan calon pembeli. Namun, proses pengamatan tersebut masih terbatas ketika membeli mebel kayu di pasar online, karena mayoritas masih menampilkan produk dalam bentuk 2D saja. Pengabdian masarakat ini bertujuan untuk memberikan wawasan dan pelatihan terkait visualisasi 3D dan Augmented Reality (AR) sebagai optimalisasi media informasi dan promosi produk mebel kayu Jepara di pasar online. Visualisasi 3D dengan QR Code yang dipindai oleh kamera smartphone digunakan untuk melihat produk mebel secara detail dari berbagai sisi, yaitu detail bahan, bentuk, warna, sambungan, dsb. Sedangkan teknologi AR digunakan untuk melihat visual 3D mebel ke dalam ruangan dunia nyata sehingga calon pembeli memperoleh pengalaman simulasi penempatan produk mebel di lokasi yang diinginkan. Hasil pengabdian masyarakat ini menunjukkan bahwa peserta 11 kali lebih memahami terkait implementasi visual 3D dan augmented reality bagi optimalisasi media promosi. Program pelatihan visualisasi 3D produk melalui AR ini dapat menjadi solusi untuk meningkatkan pembangunan ekonomi nasional melalui optimalisasi produk daerah yang berdaya saing global. Selain itu, implementasi pengabdian masayarakat ini dapat diadopsi oleh produk daerah lain. Kata kunci— Augmented Reality, Jepara, Marketplace Online, Mebel Kayu, Visualisasi 3D Abstract Jepara's wood furniture industry is also required to be able to compete in the global competition. Before deciding to buy wooden furniture products, consumers need a direct experience to see the material, size, shape, color, and the suitability of the furniture with the room. However, this experience still cannot be fulfilled when buying wooden furniture in the online marketplace, mostly just displaying products by 2-dimensional form. This community service aims to provide insight and training related to 3D visualization and Augmented Reality (AR) as an optimization of information media and promotion of Jepara wood furniture products in the online marketplace. 3-dimensional visualization with QR Code scanned by smartphone camera was used to products implementation. Customers can see product objects in detail from all sides, and perceive 3-dimensional visuals of furniture into the real world by AR technology. The results of this community service show that participants understand 11 times more about the implementation of 3D visuals and augmented reality for the optimization of promotional media. This 3D product visualization training program through AR can be a solution to improve national economic development through optimizing regional products with global competitiveness. Moreover, the implementation of this research can be adopted by other regions’s products. Keywords— Teach Augmented Reality, Jepara, Online Marketplace, Wood Furniture, 3D Visualization

Transformation of Traditional Marketing to E-Marketing: A Theoretical Review of Digital Technology Utilization Impact Against Business Marketing Competitiveness

Article

Full-text available

Apr 2024

Dea Kriseta Paramastri

This research is a literature review aimed at describing the impact of the transformation from traditional marketing to E-Marketing, focusing on the use of digital technology on business marketing competitiveness. Through the literature review method, this research collected and analyzed various literature sources from scientific journals, books, articles, and research reports related to the topic. The literature review results show that digital technology has influenced how businesses interact with consumers and how companies manage marketing information. Social media, websites, and mobile applications have enabled companies to reach consumers more efficiently and effectively. Analytical technology and big data have also provided valuable insights into consumer behaviour, allowing companies to develop targeted and personalized marketing strategies. However, this research also reveals that the transformation to E-Marketing brings challenges. Competition in the digital world is increasingly fierce, forcing companies to innovate continuously to differentiate themselves from competitors and attract consumer interest. Additionally, privacy and data security issues have become critical, and companies must take proactive steps to protect consumer data and build strong trust.

Keputusan Pembelian Konsumen: Perspektif Online Consumer Review

Article

Mar 2022

Information becomes a very important factor and influences consumers in making decisions. Before consumers buy products on online shopping sites, consumers are accustomed to looking for information in various ways, one of which is looking at information from online consumer review reviewers. The purpose of the study was determine purchasing decisions based on reviews from consumers who had purchased the product. This type of research uses descriftive and verification research with a population of 34,242 followers @Mirashop_gtlo. The slovin was used to determine a sample of 99 followers. Primary and secondary data collected through documentation and questionnaires were tested for validity and reliability. Multiple regression analysis as a statistical test tool. The results showed that all components of online consumer reviews influence consumer purchasing decisions. Source credibility is the main factor influencing consumer purchasing decisions.

ONLİNE ALIŞVERİŞ KOLAYLIĞI İLE ONLİNE ALIVERİŞ YÖNELİK DAVRANIŞSAL NİYET ARASINDAKİ İLİŞKİNİN İNCELENMESİ

Article

Full-text available

May 2024

Ebru Erdoğan

Bu araştırmanın genel amacı tüketicilerin online alışveriş kolaylığına yönelik algıları ile online alışverişe yönelik davranışsal niyetleri arasındaki ilişkileri incelemektir. Araştırmanın çalışma grubu kolay örnekleme yöntemine göre seçilen 514 tüketiciden oluşmaktadır. Araştırmada veri toplama aracı olarak Online Alışveriş Kolaylığı Ölçeği ve Davranışsal Niyet Ölçeği kullanılmıştır. Veriler, korelasyon ve regresyon analiz kullanılarak analiz edilmiştir. Korelasyon analizi sonucunda online alışveriş kolaylığı ile davranışsal niyet arasında pozitif yönde anlamlı bir ilişki olduğu tespit edilmiştir r = .63, p

CLICKBAIT: THE INFLUENCE OF SENSATIONALIZED HEADLINES IN E-COMMERCE APPLICATIONS ON CONSUMER’S PURCHASING DECISIONS

Article

Full-text available

Jan 2023

Ethelyn Catamio

Clickbait is a sensationalized headline prevalent online, aiming to entice people to click a link, an advertisement, or a headline. The study intends to find out how such a phenomenon is perceived by consumers and the extent of its influence on purchasing decisions through the combined approaches of structured survey questionnaires containing factors of clickbait and an interview using unstructured questionnaires inquiring about how it has influenced purchasing decisions. Fifty (50) respondents were conveniently selected for the survey, while ten (10) were similarly selected for the interview. The results gathered through the statistical application of Pearson-r correlation suggested that consumers consider the visual and psychological aspects of clickbait and are influenced by their purchasing decisions. Interview responses implied the apparent influence of a sensationalized headline in their purchases through various factors such as convenience, visually pleasing images or content, and the credibility and adequacy of the information being presented. The researcher recommended that online shops focus more on improving their virtual advertisements and utilize online survey questionnaires containing questions assessing customer satisfaction regarding their product, experience, and visual presentations. It is also advised that online shops conduct thorough research and in-depth application of the current trends. Consumers should be reminded and aware of those enticing advertisements that provide fake content.

The influence of online shopping on university students’ lifestyle

Article

Full-text available

Apr 2024

This study conducted a questionnaire survey on the online shopping situation of 399 college students aged 18-23, to understand their understanding of online shopping, the frequency of online shopping, and the advantages and disadvantages of online shopping compared with physical stores. Finally, we summarized the influencing factors of online shopping, and put forward educational countermeasures.

Two Sides of a Coin: Connecting Utilitarian Shopping Value to Online Purchase Intention and Brand Experiential Satisfaction through Mediation Process

Article

Jun 2022

Use of Factor Scores in Multiple Regression Model for Predicting Customer Satisfaction in Online Shopping

Article

Full-text available

Apr 2024

Online shopping can be done from our convenient places like home, office, etc., and the product will be delivered to the respective places. There are many factors influencing online shopping. The purpose of this study is to develop a statistical model that is used to determine the factors that influence online shopping. In this study, using factor analysis five main factors have been obtained from 15 variables that influence online shopping. These five factors have significant effects on satisfaction of customers and accounted up to 56% of total variation. Using the factor scores as independent variables, multiple regression model has been developed for predicting customers satisfaction in online shopping. Customer satisfaction has been used as dependent variable in the regression model. The five main factors that contribute online shopping are: preference of consumers towards online shopping, the risk involved in purchasing products through online, time effectiveness in online shopping, difficulties faced during online shopping and getting products from trustworthy websites.

Guerrilla Marketing and Online Market Place

Article

Full-text available

Dec 2023

The Role of Social Proof, Trust, and Customer Traits Towards The Consumers’ Online Impulse Buying on Live-Stream Broadcasting Platform - The Case of Facebook Live in Vietnam

Conference Paper

Nov 2021

Many years ago, if the TV shopping channel drew many viewers (mostly the elderly) with jewelry and luxury kitchenware, they would now present and market sale items on a live-stream broadcasting platform rather than on television. Currently, the trend of using Facebook live-stream broadcasting technology for business is blooming in Vietnam, with every kinds of business from small-scale online sellers to big fashion and beauty companies. Furthermore, livestream has evolved into a commerce channel, encouraging customers to engage in online impulsive buying. Through a Facebook livestream broadcasting, this study aims to clarify the role of social proof, trust, and customer traits towards customers' online impulse buying behavior. At the same time, the study provides practical recommendations to assist companies in becoming more aware of online impulsive buying behavior of customers through livestream broadcasting on the Facebook live platform, especially when the economy is significantly influenced by online platforms and outbreaks erupt.

IMPLEMENTASI DIGITAL MARKETING TERHADAP PENINGKATAN PENJUALAN BAKSO HOME INDUSTRI DESA KEDAUNG KECAMATAN SAWANGAN KOTA DEPOK

Article

Full-text available

Apr 2025

Dede Abdurohman

The rapid development of information technology has an impact on society in supporting various business activities, both large and small, so that they can be recognized globally. The most obvious impact is that apart from being known, it can also increase sales volume and profits. By using digital marketing, in this case social media, Meatball Traders from Kedaung Village, Depok City market home industry products in the form of small shop or home-made meatballs. Initially this activity was only used to fill free time, but now it has become the main activity to increase economic turnover in the household. In the past, the sales activities of this industrial product were conventional and traditional, they made products only based on orders. However, after getting to know about social media, some of the residents of Kedaung have started to receive lots of orders, so the sales volume has increased rapidly compared to when selling using the old method. Digital marketing is seen as the best media as the most effective and efficient means of promotion and is able to increase sales volume significantly.

The Demographic Effect on Consumer Buying Behaviour: Evidence from Online and Offline Electronics Shopping

Article

Apr 2025

Consumer buying behaviour is an ever-evolving phenomenon influenced by various demographic factors such as age, gender, income, education, and marital status. This study examines the impact of these demographic variables on consumer preferences for purchasing electronic goods through online and offline channels. With the rise of digital platforms, online shopping has gained popularity due to its convenience, variety, and competitive pricing. However, many consumers still prefer traditional retail stores for trust, physical inspection, and personal interaction. Using a sample of 368 respondents, this research employs exploratory factor analysis (EFA), t-tests, and ANOVA to identify key determinants influencing purchase decisions. The findings indicate that younger consumers with higher disposable income prefer online shopping, while older individuals and lower-income groups rely more on offline stores. Additionally, trust, ease of shopping, pricing, variety, and product information play critical roles in shaping consumer choices. The study underscores the need for businesses to adopt an omni-channel strategy, combining the strengths of both online and offline platforms. Marketers can leverage these insights to create targeted campaigns, improve customer experience, and enhance engagement. The research provides valuable recommendations for retailers and policymakers to adapt to shifting consumer behaviors in the electronics market

"AI-Driven Marketing Strategies and Their Impact on Consumer Purchase Behavior"

Article

Full-text available

Apr 2025

Artificial Intelligence (AI) has revolutionized digital marketing by enhancing personalization, predictive analytics, and automation. This study examines the impact of AI-driven marketing strategies personalized recommendations, chatbot interactions, dynamic pricing, sentiment analysis, and AI-powered advertisements on consumer purchase behavior. Using a sample size of 350 respondents, hypothesis testing was conducted using statistical methods such as t-tests, ANOVA, chi-square, and regression analysis. The results indicate that personalized recommendations, sentiment analysis, and AI-powered advertisements significantly influence purchase decisions, while chatbot interactions and dynamic pricing strategies do not have a notable impact. Findings suggest that AI-driven marketing enhances consumer engagement, trust, and brand loyalty, reinforcing its importance in modern digital strategies. However, challenges such as ethical considerations, privacy concerns, and algorithmic biases remain. Businesses must balance AI innovations with responsible marketing practices to optimize consumer experiences. This research contributes to the evolving discourse on AI's role in shaping consumer behavior, offering insights for marketers and researchers aiming to leverage AI for enhanced customer engagement and business growth.

Pengaruh Environmental Awareness, Brand Trust, Dan Brand Image Terhadap Keputusan Pembelian The Body Shop Dengan Brand Loyalty Sebagai Media Intervening

Article

Full-text available

Apr 2025

Fenomena penutupan seluruh gerai The Body Shop di Amerika Serikat dan Kanada, serta penurunan penjualan yang signifikan di Inggris membuat The Body Shop harus mengkaji ulang strategi penjualan. The Body Shop Indonesia juga menghadapi penurunan indeks merek selama tiga tahun terakhir meskipun memiliki citra keberlanjutan yang kuat. Penelitian ini ditujukan untuk melakukan analisis bagaimana environmental awareness, brand trust, dan brand image mempengaruhi keputusan pembelian dengan brand loyalty sebagai mediator. Pendekatan kuantitatif diterapkan sebagai metode penelitian ini dengan 120 konsumen The Body Shop sebagai responden yang diolah dengan SmartPlS 3.0. Variabel independent mencakup environmental awareness (X1), brand trust (X2), dan brand image (X3), dengan variabel dependent merupakan keputusan pembelian (Y), serta brand loyalty (Z) sebagai variabel intervening. Hasil dari penelitian ini menegaskan brand trust dan brand image dalam mempengaruhi keputusan pembelian untuk memperkuat loyalitas, melalui brand loyalty sebagai mediator utama.

THE EFFECT OF PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, AND REFERENCE GROUPS ON E-WALLET USAGE DECISIONS IN GENERATION Z MEDIATED BY ATTITUDE

Article

Full-text available

Jul 2024

This study aimed to look over the effect of Perceived ease of use, perceived usefulness, and reference group on usage decisions mediated by Attitude. This study of the population is quantitative in nature, namely Generation Z, which is all e-wallet users. There were 125 samples used in the study, which were analyzed using the PLS-SEM method with the Smart PLS version 4.0 program. This study found the results that Perceived ease of use and reference group have a positive and significant effect on usage decisions, perceived usefulness on Attitude has a positive and significant impact, Perceived ease of use on usage decisions mediated by Attitude has a noteworthy and favorable impact, and reference group on usage decisions mediated by Attitude has a positive and significant impact.

CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING IN COIMBATORE CITY GJRA Oct 2017

Article

Full-text available

Feb 2019

Dr Deepakkumar .J

Bibliometric Analysis of Sharenting: Current Status and Inducing Marketing Strategies

Article

Aug 2024

In the current digital world, parents are more towards sharing pictures, videos and much more about their children on social media and various parenting sites, called as sharenting. Sharenting is a new and fast-emerging phenomenon, but only a few studies are available. The current study is a comprehensive analysis of the literature on sharenting, as no bibliometric analysis has yet been done on this topic. Therefore, the current study aims to conduct bibliometric analysis with the use of the Scopus database, which results in a total of 417 papers. After limiting it to the final publication, journal and only English language, we were left with 340 papers. These 340 papers are used for the analysis, with the help of the Biblioshiny package of R and VOSviewer software. This study contributed to the literature by (a) classifying the existing literature into four clusters, namely ‘Information Assessment Method’, ‘ParentWork’, ‘Online Resources and Forums’, ‘Parenting for Child Health’; (b) proposing research model for the marketing field based on cluster analysis; and (c) highlighting the future research directions in the sharenting domain. To establish its implications, this review study has integrated scattered knowledge into one body by providing theoretical and managerial implications of sharenting.

Influencer Marketing 16 chapter -273-281 (1)

Chapter

Full-text available

Dec 2024

V. Gopala Krishna

Impacts of COVID-19 to the Online Shopping Intention of Vietnamese Consumers

Chapter

Nov 2024

Analysis of the Consumer Perceptions of Online Shopping: Case of Bangladesh

Article

Full-text available

Apr 2023

Though online shopping has become a new type of retail shopping, it has been adopted worldwide, including in Bangladesh, influencing ordinary citizens' lives. In Bangladesh, consumers have not been habituated to online shopping frequently. This study aims to identify consumer perceptions of online shopping in Bangladesh. The study has 140 sample sizes from the Chuadanga district by forming a self-structured closed-ended Questionnaire. The SPSS version 16.0 statistical tool is used in this study. Several statistical tools, like frequency tests and percentages, were used to measure the objective. We found that consumers are primarily young, below 30 ages, who shop online to save time, and for available varieties of products and services and prefer to pay through cash on delivery method. Most consumers feel risk in online shopping and are also concerned about the security of the payment system. Overall, Consumers are satisfied with online shopping. Also, this study has a few limitations. Future research with a larger sample size and additional variables is recommended.

THESIS Factors Influencing Consumer Buying Behavior Towards Online Shopping in Sultanate of Oman

Thesis

Dec 2023

Sajjad Hussain

The fundamental objective of any business is to reach and engage the clients and converting them to purchase from you and the secret key to do it is to understand the consumer buying behavior. (Valentin Radu, 2019) Consumers use and consume things of daily use according to their needs and wants which depend upon their preferences and purchase power. Apart from their purchase power, there are other factors also which influence their buying behavior toward online shopping. In this paper, the profile of OMAN’s online business industry has been discussed in detail. Utilization of web and infiltration in Oman, Internet, e-commerce and late drivers of web-based business in Oman. Also, the difficulties of this Internet-related industry, level of trust, quality of the website, convenience and role of promotion and advertisement In last few years many key player in online market has come into Oman market which has changed the landscape of traditional trade and also influence the consumer buying behavior such as Talabat, TMdone, Akeed, Carrefour and lulu online delivery system which shows that brand-conscious residents are ordering lifestyle products, Price conscious customers has increased since COVID 19. How difference categories home care, Personal care, Food & beverages, OTC, and Tabaco is performing in traditional/modern trade and online trade. Women shopper’s behavior becoming web-savvy, Technology and internet has increased the opportunities to both buyers and sellers to fine and innovate the ways of shopping and shipping. The Internet is attracting the customer of retail market. The overall footfall has decreased in Oman Modern trade market. Apart from stable Population, an increased number of retail markets there is one of the biggest reasons which is internet shopping. That’s why it is very important to know the factors that influence the buying behavior of customers.

A Novel Approach to Enhance Influencer Marketing in E-commerce: A Cross-A-Siamese Perspective

Conference Paper

Aug 2024

Customers Online Shopping Behavior in Bangladesh to the COVID-19 Situation and Reality Response

Chapter

Full-text available

Jun 2023

STATUS MUTU FISIKA DAN KIMIA AIR PELABUHAN DI PANTAI SELATAN JAWA TIMUR SKRIPSI Oleh : REZA ADHITAMA NUGRAHA HASAN NIM. 145080107111002

Thesis

Full-text available

Jan 2018

Reza Adhitama Nugraha Hasan

Status Mutu Fisika dan Kimia Air Pelabuhan di Pantai Selatan Jawa Timur

Understanding How Algorithms Shape Consumer Choices: A Retail Consumer Framework

Article

Full-text available

Jun 2024

Within the digital era, the retail industry is witnessing a transformation in consumer behavior, mainly driven by Artificial Intelligence (AI) algorithms. This paper presents the "Algorithmic Retail Consumer" framework, a unique approach devised by the author to examine the impact of AI on customer decision-making and customer engagement. The framework examines three essential dimensions: personalized experiences, predictive decision-making, and satisfactory consumer interactions. With the increasing importance of ethics in the implementation of AI technologies, the "Algorithmic Retail Consumer" framework seeks to empower retailers and consumers alike. By identifying key implications and challenges associated with AI implementation, the research promotes responsible AI practices and encourages informed consumer engagement with these technologies. Through its multidimensional approach and real-world case studies from diverse retail sectors, the paper provides practical insights and recommendations to facilitate effective adaptation to AI-driven consumer behavior.

A STUDY ON THE IMPACT OF SOCIO-ECONOMIC FACTORS INFLUENCE IN ONLINE SHOPPING WITH SPECIAL REFERENCE TO CHENNAI CITY

Research

Full-text available

Sep 2023

K.Srinivasan Kasthuri

Online shopping basically provides the way consumers go shopping and purchase services and goods with reasonable price on the Internet. For some consumers, shopping and purchasing online have become part of their daily lives, while others may not even care about it. Now a days, most people prefer online shopping. Customers can purchase items from the comfort of their own homes or workplace. Shopping is made easier and convenient for the customer through the internet. It is also easy to cancel the transactions. Online consumers can track the order status and delivery status tracking of shipping is also available. Ease of use is the prime reason that drives the success of e-commerce.

Digital Literacy, Online Security Behaviors And E-Payment Intention

Article

May 2024

Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic

Article

Sep 2023

Purpose The purpose of this paper is to examine the factors that influence older adults' intention to use virtual fitting room technology during the COVID-19 pandemic based on the extended technology acceptance model (TAM). Design/methodology/approach An online survey was conducted with a sample of older adults from 60 to 90 years old ( n = 819). A structural equation modeling was conducted to test a proposed research model. Findings The results revealed that older adults' behavioral intentions were positively influenced by perceived usefulness and ease of use, and fear of infection during the pandemic was significantly related to the perceived usefulness. Fit concern was not significantly related to perceived usefulness of virtual fitting room technology. Originality This research extends the TAM by adding antecedents to perceived usefulness in explaining older adults' adoption of virtual fitting technology.

Pemberdayaan Keterampilan Desain Grafis Bagi Mahasantri untuk Meningkatkan Kreatifitas dan Peluang Usaha Baru Berbasis E-marketing

Article

Aug 2022

Kegiatan pengabdian kepada masyarakat ini dilakukan untuk memberdayakan ‘UKM Omah Shabby’ dan mahasantri dengan tujuan mengimplementasikan digital marketing untuk meningkatkan volume penjualan produk kerajinan mahasantri Universitas Nurul Jadid. Tujuan yang diharapkan dari kegiatan ini adalah melatih ‘UKM Omah Shabby’ dan mahasantri dengan pengetahuan tentang produksi dari ragam handmade, custom product, dan homedecor product yang kreatif dan inovatif. Selain itu, produksi masih dilakukan secara manual tanpa bantuan mesin, sehingga jumlah produksi masih terbatas yang menyebabkan ongkos produksi relative tinggi. Kegiatan pemasaran juga masih sangat kurang, di mana dilakukan secara konvensional dan belum menerapkan media digital seperti website atau internet. Metode yang digunakan dalam pencapaian tujuan pada studi ini adalah metode deskritif kualitatif dengan pendekatan dan usaha komprehensif pada pelatihan produksi, pelatihan pemasaran, pelatihan manajemen usaha, serta pendampingan terhadap produksi dari ragam handmade, custom product dan homedecor product yang kreatif dan inovatif. Kegiatan yang dilakukan meliputi penyuluhan dan pelatihan dengan cara demonstrasi langsung serta menggunakan aplikasi website dalam mempromosikan hasil produksi.

Determinan Perilaku Belanja Online di Kota Jambi

Article

Full-text available

Mar 2024

Online shopping is a trend that has spread throughout Indonesia, especially during Covid 19. This trend continues to grow today. As the capital of Jambi Province, Jambi City is an area that has the most complete internet facilities compared to other areas in Jambi Province. The availability of internet facilities and other suggestions means that online shopping in this area is quite large. This research aims to assess consumer behavior in online shopping in Jambi City; and Factors that influence online shopping in Jambi City. The analysis model used is descriptive analysis and binary logit regression model. The research results show that the average frequency of online shopping in Jambi City is 1-2 times a month. 40.2% of respondents visited 2 online sites. The e-commerce application that respondents use most for shopping is Shopee. Cheap and easy to get goods is the first reason to shop online. The more online shopping sites that are visited, the public's perception is that online shopping saves time and buying shoes/bags and accessories online are factors that have a positive and significant influence on people's online shopping in Jambi City.

A Study on Challenges Affecting Online Buying Behavior of Consumers

Conference Paper

Dec 2023

Customer Satisfaction on Online Shopping in Cambodia

Article

Full-text available

Jan 2021

Md Monirul Islam

The rapid growth of Internet use and the continuous advancement of technologies have transformed the way things are bought and sold, resulting in a growing number of online shoppers. This study uses a closed-ended questionnaire to collect data on the major shift that has been predicted in the field of online shopping, as well as the customer’s preference and satisfaction with online shopping. This is a survey study of the people living in Phnom Penh city because they are the customer who frequently purchases products online. This study aims to identify the most important elements that influence customer satisfaction. The survey was conducted among 246 customers to analyze their perception of online shopping. Finding shows that online shopping satisfaction and intention depend on reliability, payment method, product quality, service quality of online stores, speed of delivery, option to return policy, and good customer reviews. This research would be helpful to enhance company’s performances by offering the services that customer prefers. Keyword: Online Shopping, Customer Satisfaction

Determinants of internet shopping behavior: An application of reasoned behaviour theory

Article

Full-text available

Jan 2007

Influencing the online consumer''s behaviour: the Web Experience

Article

Full-text available

Jan 2002
INTERNET RES

Efthymios Constantinides

Abstract

Subscription to fee-based online services: What makes consumer pay for online content?

Article

Full-text available

Jan 2005

Increasingly, Web-based content or service sites are turning to a subscription-based business model. This article examines factors that influence potential consumers' opinions about such paid services. A survey was conducted to examine the impact of several factors on consumers' willingness to access subscription-based Web content. The results indicated that respondents' intentions are significantly influenced by these factors. Specifically, their willingness to pay for online content or services is positively related to their perception of convenience, essentiality, added-value, and service quality, and to their usage rate of a given service. In addition, their willingness to pay is negatively related to their perceived unfairness in a subscription-based online service model. Managerial implications based on our findings are discussed.

Attitude toward internet web sites, online information search, and channel choices for purchasing

Article

Full-text available

Sep 2007

Purpose This study aims to examine the influence of attitudes toward particular clothing web sites, specifically favorite ones, on information search at those web sites and on the choice to purchase items from those web sites and from non‐internet channels after finding the items at the web sites. Design/methodology/approach Using survey data from 414 US college students who had online shopping experience and favorite clothing web sites that they especially like to visit, hypothesized relationships among attitude toward internet web sites, online information search and channel choices for purchasing were tested using path analysis. Findings Results showed that participants' attitudes toward their favorite clothing web sites had a direct, positive effect on their intentions to search for information at those web sites as well as intentions to purchase clothing items from those web sites after finding the items there. Additionally, operating through information‐search intentions at the web sites, participants' attitudes toward those web sites had an indirect, positive effect on their intentions to purchase clothing items from non‐internet channels after finding the items at the web sites. Research limitations/implications Results cannot be generalized to the larger population of young consumers and to other consumer groups. Future research should include other population groups. Practical implications This research provides insights into how college students' attitudes toward internet web sites affect their information search at the web sites and their channel choices for purchasing. Our results suggest potential benefits of multi‐channel retailing for online clothing retailers targeting US college students and the importance of building effective web sites to elicit those consumers' positive attitudes toward the web sites. Originality/value This study is the first to investigate young adult online shoppers' attitude towards internet web sites and their information search and channel choices for purchasing.

The Influence of Perceived Product Risk on Consumers’ e-Tailer Shopping Preference

Article

Full-text available

Sep 2007

Increasingly, retailers are combining Internet and store based operations to become “multi-channel” as they attempt to attract and retain customers. This study investigates how the type and level of perceived product risk (specifically economic and psychosocial risk) influence patronage preference for shopping from three types of e-tailers. The e-tailer formats studied are: pure play e-tailers (e.g., Overstock.com), value-oriented store based e-tailers (e.g., Wal-Mart.com), and prestigious store based e-tailers (e.g., Bloomingdales.com). The hypotheses, based upon prior research in the area of perceived product risk, show that type and level of risk do matter. Further, e-tailers linked with prestigious stores have an advantage over both other e-tailer types. Results also show an interaction between perceived product risk and the e-tail format. Based on samples from the Northeast and Southeast USA, the results are found to be similar in these diverse regions, improving the generalizability of the findings.

Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior

Article

Full-text available

Dec 2001
J RETAILING

Motivations to engage in retail shopping include both utilitarian and hedonic dimensions. Business to consumer e-commerce conducted via the mechanism of web-shopping provides an expanded opportunity for companies to create a cognitively and esthetically rich shopping environment in ways not readily imitable in the nonelectronic shopping world. In this article an attitudinal model is developed and empirically tested integrating constructs from technology acceptance research and constructs derived from models of web behavior. Results of two studies from two distinct categories of the interactive shopping environment support the differential importance of immersive, hedonic aspects of the new media as well as the more traditional utilitarian motivations. In addition, navigation, convenience, and the substitutability of the electronic environment to personally examining products were found to be important predictors of online shopping attitudes. Results are discussed in terms of insights for the creation of the online shopping webmosphere through more effective design of interactive retail shopping environments.

Influence of online shopping information dependency and innovativeness on internet shopping adoption

Article

Full-text available

Sep 2008
ONLINE INFORM REV

Purpose The paper's purpose is to analyse the influence of online shopping information dependency and innovativeness on the acceptance of internet shopping. Design/methodology/approach The impact of online shopping information dependency, domain‐specific innovativeness and technology acceptance model (TAM) variables on future shopping intention has been tested through structural equation modelling techniques. The sample consisted of 465 Spanish consumers who had never purchased online. Findings Data analysis shows that consumer innovativeness and online shopping information dependency have a direct and positive influence on future online shopping intention and that the basic TAM hypotheses are fulfilled. Online shopping information dependency can be increased with interfaces that are easier to use, but only if perceived usefulness remains high. Consumer innovativeness positively influences internet exposure and the ease‐of‐use perception of the shopping medium, referred to throughout this paper as “shopping channel”. Practical implications This research enables companies to know which aspects of their communication strategies to highlight in order to get non‐purchasing web users to participate in e‐shopping. Perceived ease of use and online shopping information dependency has a significant influence on shoppers' willingness to purchase online. This shows that web content and design are key tools in the increase of future online purchasing. It is also recommended that managers target some of their advertising campaigns to the more innovative users. Originality/value There are still too few studies that analyse the effects of innovativeness and online shopping information dependency on non‐purchasing web users' behaviour. This work aims to combine the influence of online shopping information dependency, innovativeness and the traditional TAM in order to construct an improved model for internet shopping acceptance. It will use an integrated model to do so.

Validating the End-User Computing Satisfaction Instrument for Online Shopping Systems

Article

Full-text available

Oct 2008

End-user satisfaction has always been an important component of lnformation Systems (IS) success. This is also true for online applications, including online shopping systems, where in addition to being a customer, the shoppers play the role of end-users. Shoppers may not come back to or make a purchase on a Web site if they have an unsatisfactory experience. In this research, we focus on this aspect of online shopping by examining shoppers' experiences as end-users.

Determinants of Shopper Behaviour in E-tailing: An Empirical Analysis

Article

Jan 2009

Consumers’ decision-making process has been changed with the introduction of the Internet as on alternative channel for shopping. E-tailing is an emergent area of nascent organized retailing in India. The purpose of this paper is to explore the determinants of shopper behaviour such as convenience, customer service, trust, web store environment, and web shopping enjoyment and to examine the influence of these factors towards willingness to buy and patronage of online retail stores. The study is purely based on primary data collected from a sample of 135 respondents by using simple random sampling technique from five leading software companies in Hyderabad. Necessary secondary data were used to reinforce the model. A structured non-disguised questionnaire was administered and responses were measured on the seven-point Likert scale. Statistical tools like mean, standard deviation, multiple correlations, multiple regressions, student t-test, and ANOVA were used to find out the strength of relationship and degree of association among the variables entered into the model. The results reveal that convenience, web store environment, online shopping enjoyment, and customer service have significant impact on the willingness to buy from online retail stores rather than perceived trust. Except trust and customer service, all other variables are significant with patronage of online retail stores. As not much work in India has been done in this context, the paper seeks to provide fruitful insights into the factors determining the prospects of e-tailing that can benefit academicians as well as marketers.

Effects of consumer trust and risk on online purchase decision-making: A comparison of Finnish and United States students

Article

Jan 2009

The Value of Internet Commerce to the Customer

Article

Apr 1999

Internet commerce has the potential to offer customers a better deal compared to purchases by conventional methods in many situations. To make this potential a reality, businesses must focus on the values of their customers. We interviewed over one-hundred individuals about all the pros and cons of using Internet commerce that they experienced or envisioned. The results were organized into twenty-five categories of objectives that were influenced by Internet purchases. These categories were separated into means objectives and fundamental objectives used to describe the bottom line consequences of concern to customers. These results are applicable to designing an Internet commerce system for a business, creating and redesigning products, and increasing value to customers. The set of fundamental objectives also provides the foundation for developing a quantitative model of customer values.

Personal values as underlying motives of shopping online

Article

Mar 2008
Asia Pac J Market Logist

Purpose The purpose of this study is to investigate the motivational effects of personal values on benefits, attributes, and re‐patronage intention in the context of online shopping. Design/methodology/approach Using means‐end chain theory as a basis for the theoretical framework, the paper proposes and tests a conceptual model of the relationships among the constructs of personal values, benefits, attributes, and re‐patronage intention. Hypotheses are proposed, and these are then tested using structural equation modelling on data from 279 experienced online customers in South Korea. Findings A personal value of “social affiliation” acts as an enduring belief in motivating a customer to seek hedonic and utilitarian benefits, whereas a personal value of “self actualization” produces motivation to seek only utilitarian benefits. The seeking of hedonic and utilitarian benefits leads customers to evaluate certain attributes of online stores – such as visual design, product assortment, information quality, and after‐sales service. The attributes of online stores have a positive effect on re‐patronage intention. Research limitations/implications Limitations include problems associated with convenience sampling (dominated by extrinsically oriented shoppers) and measurement errors (with respect to the construct of personal values). Future studies could examine a more diverse range of personal values and online shopping benefits and attributes. Originality/value The present study is the first to investigate personal values as enduring and underlying sources of motivation with respect to online shopping. The paper presents an original conceptual model of personal values, shopping benefits, shopping attributes, and re‐patronage intention.

Examination of brand knowledge, perceived risk and consumers' intention to adopt an online retailer

Article

Aug 2003

It is important to move the attention about online retailing from a technological standpoint to a marketing perspective. The authors develop here a conceptual model based on brand theory, risk theory and information theory to understand the causal relationships among brand knowledge, perceived risk, online search action and the intention to adopt an online retailer. The proposed model was tested in an online survey, and structural equation modelling--a powerful analytical tool-- was applied to analyse the data. Results show that brand knowledge has a direct and positive effect on intention to adopt an online retailer and this effect can be mediated by perceived risk to a large extent. In addition, perceived risk also positively relates to online search action, which is important in realizing that searching for information increases the risks faced by an online retailer through an expansion of the consumers' opportunity to find more favourable choices. This model is sustainable to additional analysis after control variables, i.e. demographic profile variables, Internet use frequency and risk preference, have been taken into consideration.

Consumers' perceptions of e-shopping characteristics: An expectancy-value approach

Article

Dec 2004
J Serv Market

An increasing number of consumers are turning to the Internet to make their purchases. Yet, many e-tailers are going out of business or retrenching. If e-tailers hope to attract and retain satisfied online shoppers, they need to know what evaluative criteria consumers use when selecting an e-tailer. Past research has provided some insight into what characteristics shoppers assess in cyberspace outlets. The extant work, though, has not been without its limitations. Consequently, the present study utilizes a literature review, qualitative research, and quantitative research to identify the underlying e-store choice dimensions of shoppers. In addition, results of multiple regression analysis show that merchandise and interactivity Web attributes are predictors of consumers' attitude toward online shopping. Implications for e-store managers and future research are also provided.

Online purchase determinants: Is their effect moderated by direct experience?

Article

Mar 2009
Manag Res News

Purpose The purpose of this paper is to examine the moderating influence of direct online shopping experience in an e‐commerce context. Design/methodology/approach The conceptual framework links attitudinal constructs such as price attractiveness, merchandise quality, service quality, time/effort costs, risk and enjoyment to future online purchase intentions. Purchasers and inquirers of a car insurance comparison website were approached by personalized email to participate in an online questionnaire. Multi‐group structural equation analysis was used to test for group differences in the structural weights. Findings Compared to the purchasers, the inquirers were more concerned with the perceived enjoyment, risk and price attractiveness offered by the website, while caring less about time/effort savings. Inquirers were negatively influenced by the price attractiveness of their chosen insurance, which indicates that they were less likely to use the website for future transactions if they were satisfied with their current price. Research limitations/implications Future research could extend the current research by investigating other potential moderators, such as socio‐demographics and psychographic variables. Practical implications Guidelines for managers of websites for financial services about how to convert inquirers into buyers and improve the loyalty of online buyers. Originality/value Draws upon insights from marketing, e‐commerce and information systems to provide substantial support for the hypotheses regarding the moderating influence of direct online shopping experience.

Bricks, clicks, and pix: Apparel buyers' use of stores, Internet, and catalogs compared

Article

Apr 2005
Int J Retail Distrib Manag

Purpose To compare and contrast clothing buyers who buy in stores, on the internet, and through catalogs so as to better understand these behaviors. Design/methodology/approach We surveyed 805 US consumers. They reported attitudes and shopping behaviors. These were compared among those who shopped chiefly in stores, on the internet, and through catalogs. Findings Consumers who shopped more and spent more for clothing did so via all three shopping modes. Buying on the internet was more highly related to buying by catalog than it was to store buying. Heavy buyers of clothing by all three shopping modes were more involved with fashion, more fashion innovative, and more innovative regarding online buying than light and medium buyers regardless of the shopping mode. Fashion opinion seeking and reliance on sales associates for information were unrelated to amount of buying for all three shopping modes. Research limitations/implications The findings are limited to US consumers and the convenience sample. Other limitations include the specific measures used, and the cross‐sectional survey method prevents us from making causal statements. The effects of other, unmeasured variables could not be assessed. Future studies could avoid these limitations by using data from several countries, representative samples, and additional variables. Practical implications Brick and mortar stores have less to fear from the internet than often thought. Catalogs are more likely to lose sales to the internet than are stores. The most profitable apparel companies might be catalogs or physical retailers who add/build web sites, while pure play companies may have a more difficult time achieving profitability. Apparel managers should focus research attention on learning more about the psychology of their buyers. While involvement with clothing leads to buying more via all three shopping modes, it is more important for store buying than buying by catalog or internet. Remote buyers of clothing are less fashion involved. Catalogs and apparel web sites might wish to feature new fashions, but they may be more successful in selling “standard” or normal clothing online than the latest fashions. They might broaden the selection of fabrics and colors to offer buyers more choices in the styles they already like. Clothing innovators shop more frequently via all three modes, but are most strongly drawn to stores. Originality/value Little research compares shopping across modes. Because modern clothing retailing involves all three modes, the study provides an unusual picture of this shopping behavior.

Retailing and the Internet: A review of ethical issues

Article

Dec 2000
Int J Retail Distrib Manag

Paul Whysall

The Internet has important ethical connotations for retailing. This paper briefly provides examples of retailers’ difficulties in this respect, before considering use of the Internet for ethical scrutiny of retailers by a spectrum of activists and agencies. Positive use of the Internet to publicise retailers’ social responsibility contrasts with questionable exploitation of the Web’s anonymity. The Net not only offers freedom of speech, but also widens opportunities for irresponsible activity, with low barriers to entry. Thus tensions exist between rights and freedoms, on the one hand, and abuses of freedoms, provoking calls for regulation, on the other. Ethical issues relating to e-commerce are identified, and privacy is highlighted both as central to the ethics of e-retailing and as a critical factor in its development. While retail interest in the Internet thus far has focused around e-commerce, impacts on retailer image – both positive and negative – should also be recognised.

The Nature and Social Uses of the Internet: A Qualitative Investigation

Article

Mar 2005
J CONSUM AFF

Despite the rapid growth of the Internet population, very little is known about consumers' perceptions and uses of this new medium. As a result, much uncertainty remains regarding the nature of marketing activities most appropriate on the Internet. The present paper proposes to clarify these issues on the basis of in-depth interviews of Internet users. Findings highlight four main descriptions of the Internet which are associated with different social uses. Implications of these findings for both marketing practitioners and consumer researchers are outlined.

Consumer purchasing on the Internet:

Article

Oct 1998
Eur Manag J

Much of the business transacted over the Internet today is in the business-to-business sphere. Outside of specialised niche areas like information technology and other information-based products, business-to-consumers commerce is relatively undeveloped. One principle that holds true in the marketspace is that before cybermarketers can effectively respond to consumer demand, they must understand consumer behaviour. Internet marketers should revisit traditional models of consumer behaviour, examine their underlying assumptions, and explore their validity in the new Internet context. A standard model of the consumer buying behaviour processes is applied to purchasing situations on the Internet, with a view to comparing traditional marketplace transactions with the emerging virtual marketspace. Understanding consumer behaviour in Internet purchasing remains the marketing management imperative.

Effect of store design on consumer purchases: An empirical study of on-line bookstores

Article

May 2002
INFORM MANAGE-AMSTER

Electronic commerce, that allows business to be performed over the Internet, has been a major trend in this century. Many businesses are moving on-line. However, there are neither guidelines nor theories to show how electronic store features affect consumer purchases. This paper uses a consumer-oriented perspective to derive functional requirements for e-store design. These needs are grouped into three categories: motivation, hygiene, and media richness.An empirical study was conducted on three on-line bookstores to evaluate the relative importance of these factors. The results show that the quality of e-store design has an effect on the consumer purchase decision. Consumers are more likely to shop at well-designed websites. Among the on-line functions, support of transaction and post-sales services play key roles. Hygiene factors are critical when consumers decide whether to shop electronically, while motivational factors play a key role when consumers choose among different electronic stores. Media richness factors are, in general, least important. The implication of the findings is that providing good transactional support and post-sales services to the customer is the key.

E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Retail Revolution.

Article

Jan 2008

Shopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-motivated from buying online, focusing on the trust element. Building on that analysis, the possible future status of e-consumer behaviour is presented via an examination of ubiquitous retailing, which denotes the next stage of that retail revolution.

Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet

Article

Jun 2000

Peter R. Dickson

The purpose of this article is to encourage research on the evolution of consumer behavior within and across nations by illustrating how super-diffusion technologies spawn and drive great surges in economic innovation that profoundly change consumer behavior that leads to further economic innovation and progress that plays out over centuries. Economic history can be used as a frame for understanding past, present, and future consumer behavior, particularly in thinking about the likely impact of cyberspace technology on global consumer behavior. A systems-dynamic perspective is recommended to fully appreciate the intended and unintended winds of economic change that are now blowing around the globe. In the right hands, systems-dynamic feedback maps may become as valuable today as were the treasured maps that described the trade winds 500 years ago. Copyright 2000 by the University of Chicago.

Why do so many people shop online? http

Jan 2009

S Amin

Amin, S., (2009),Why do so many people shop online? http://www.articlesbase.com/print/1335596, Articlebase.com.

How to shop online more safely

Jan 2009

Anonymous, (2009),"How to shop online more safely," http://www.microsoft.com/ protect/fraud/finances/shopping_us.aspx, Microsoft.com.

Privacy Leadership Initiative http://www.ftc.gov/ bcp/workshops/glb/supporting/ harris%20results.pdf, FTC.gov.Federal Trade Commission Holiday shopping online

Jan 2001

Federal Trade Commission, (2001), " Privacy Leadership Initiative, " http://www.ftc.gov/ bcp/workshops/glb/supporting/ harris%20results.pdf, FTC.gov.Federal Trade Commission, (2003), " Holiday shopping online? " http://www.ftc.gov/opa/ 2003/11/holidayshop.shtm, FTC.gov.

Fiscal decentralisation in developing countries

Jan 2000
ECONOMIST-NETHERLAND
690-692

N Hermes

Hermes, N., (2000) "Fiscal decentralisation in developing countries", Review of medium_ being_reviewed title_of_work_reviewed_in_italics. De Economist, Vol. 148, No. 5:690-692.

Would you shop online for groceries

Jan 2009

C Junhong

Junhong, C., (2009), "Would you shop online for groceries?" http://www.asiaone.com/Business/News/ My%2BMoney/Story/A1Story20090810-160169.html, Asiaone.com.

7 Reasons why people shop online

Jan 2008

S Parks

Parks, S., (2008), "7 Reasons why people shop online," http://www.articlesbase.com/ home-business-articles/7-reasons-why-people-shop-online-554620.html, Articlebase.com.

Top reasons people shop online may surprise you

Jan 2007

H Rox

Rox, H., (2007), " Top reasons people shop online may surprise you, " http://www. associatedcontent.com/article/459412/top_reasons_people_shop_online_may.html?cat=3, Associatecontent.com.

Top reasons why people shop online

Jan 2008

Tech The
Faq

The Tech Faq,(2008), " Top reasons why people shop online, " http://www.thetechfaq. com/2008/09/29/ top-reasons-why-people-shop-online/, Thetechfaq.com.

Holiday shopping online

Jan 2001

Federal Trade Commission, (2001), "Privacy Leadership Initiative," http://www.ftc.gov/ bcp/workshops/glb/supporting/ harris%20results.pdf, FTC.gov.Federal Trade Commission, (2003), "Holiday shopping online?" http://www.ftc.gov/opa/ 2003/11/holidayshop.shtm, FTC.gov.

Jan 1997
J CONSUM AFF
346-371

I Maignan
B Lukas

Maignan, I. and Lukas, B., (1997), "The nature and social uses of the internet: A qualitative Investigation", The Journal of Consumer Affairs, vol. 31, no. 2, pp. 346-371.

Online Shopper Behavior: Influences of Online Shopping Decision

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