No full-text available
To read the full-text of this research,
you can request a copy directly from the authors.
The active audience on twitter: Analysis of the withdrawal of an opinion piece in El Mundo
Abstract
In April 2011 the editor in chief of El Mundo decided to withdraw from the online edition an article by Salvador Sostres about the murder of a woman committed by her boyfriend. The reaction and criticism about the article on Twitter led to the result. This is the first time that an opinion piece is removed from a Spanish newspaper after protests from the audience in the microblogging network. An audience with new communication tools amplifies its voice and forces the media to react to its demands in a new context in which the lines between interpersonal and mass communication are becoming more permeable.
ResearchGate has not been able to resolve any citations for this publication.
This study examines four models of a two-step flow of the agenda-setting process, highlighting the role played by certain individuals (early recognizers) in mediating between the public and the media. The data sets contained coding of news items on the major German television networks from 1990 to 1993 and 28 surveys conducted in West and East Germany between September 1990 and December 1992, sampling over 1,000 individuals in each survey to study the public agenda. The findings highlight the role of early recognizers, not only in identifying emerging issues in the media and diffusing them among the public but also in affecting the media agenda. The study's important contribution lies in identifying the flow of issues from the public to the media and within the public, thus reviving, to some extent, the notion of the two-step flow of communication.