Classic psychology cannot cope with an explanation of the nature of archetypes and the collective unconscious in terms of Carl G. Jung. In explanation of these phenomena we can use, however, the quantum psychology which takes the paradigm of electronic processes of life that accepts quantum processes occurring in the receptor cells and tissues. This model goes back to the Quantum Foundations, and believes that a living system is an electronic device capable of recording information by electronic means. This allows explaining the mechanism of archetypes' action in a biological system as well as functioning of the collective unconscious. This means that, thanks to the electronic properties of the biological mass this system has many possibilities of recording information about the experiences of individuals and the environment in which they live, but it has also the ability to record this information throughout ontogeny, and some of the phenomena within the scope of human phylogeny.