In research it is claimed that the deep esthetic image or a talented work of art are always interfaced to a semantic polysemy, and their creation to art intuition, inspiration, imagination. In the course of art creativity the scientific intuition works at base of discrete, discursive information and art generates the result having continual informative power. In article the essence conscious, unconscious, direct influence of involuntary feelings independent of will of the person on a work of art is considered. The Model conscious and unconscious in a work of art is developed.