Abstract Sustainability has,become,a major,competitive,factor for many,manufacturing,organisations,in Europe. In other parts of the world, market forces and social and environmental factors have also started to make manufacturing,companies,consider,sustainability more,seriously. This paper,presents,a case,study which,highlights the challenges,and,issues faced by Small,and,Medium Sized Enterprises (SMEs) when ,implementing ,sustainable manufacturing ,practices ,in the ,absence ,of a supportive,business,environment,and,without adequate,financial resources,and,expertise. The application oftools such as life cycle analysis, stakeholder analysis and SWOT analysis are discussed, and the roles ofecolabeling, environmental standards, national and international certification programmes and government,agencies,are explored. The benefits of collaborationwith,local universities and,ofthe utilisation of student projects as a low cost development,mechanism,are illustrated. Keywords Sustainable manufacturing, Implementation study, SMEs