Current debates in sociology about subjective identity in late- or postmodernity accord events in the sphere of production an ambiguous status. For some, economic transformations have been central to the claim that something fundamental has happened in our present: a shrift from "fordism" to "post-fordism," from mass production to flexible specialization, and from mass consumption to individualized and diversified consumption regimes. 1 Yet changing forms of identity are generally marginal to such concerns, or at best regarded as effects, rather than phenomena that may have a constitutive role in these events. For others, pronouncements about transformations in personal identity that are held to accompany the shift to a new epoch have been paralleled by a surprising lack of detailed attention to the world of work itself. 2 Analysts of identity have tended to focus either on consumption (lifestyles, advertising, and shopping) or on the "intimate" sphere of home, relationships, sexuality, and family life. Arguments that contemporary "self-identity" is characterized by enhanced reflexivity, autonomy, or uncertainy have failed to recognize that the workplace is a principal site for the formation of identity. Of course, there have been numerous sociological discussions of the effects of work on identity, and of attempts to reform and humanize work. But their perspective has largely been that of critique? Repetitively, sociologists of industry have recounted the tale of work as the site of degradation of subjectivity, and have grounded their accounts of resistances at work and their analytics of critique upon values of personal identity, agency, and self-affirmation, which are seen as essential to the human subject. 4 For such critiques, the language of participation, enrichment, quality of working life, empowerment, and the like are little more than disingenuous devices for seeking to bind employees to managerial norms and ambitions, masking a fundamental contradiction between bosses and workers. According to this perspective, it is only