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Participation in local food systems has recently emerged as an important and overlooked leisure behavior that is critical to community recreation agencies, sustainable development, and overall public health. This study collected motivational, participation, and demographic data from 712 individuals who shop at farmers' markets, subscribe to community supported agriculture (CSA) programs, or do not participate in either. The results indicate that environmental and nutritional motives were the top two factors affecting farmers' market and CSA participants' engagement, while also highlighting a significant association between the CSA and farmers' market participants and privilege variables. These findings suggest that even as farmers' markets and CS As are promoted as a means to reduce food insecurity and promote agrileisure opportunities, barriers exist that exclude many from engagement.
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Journal of Leisure Research Copyright 2014
2014, Vol. 46, No. 3, pp. 313–328 National Recreation and Park Association
• 313 •
James R. Farmer is an assistant professor in the Department of Recreation, Park, and Tourism Studies,
Indiana University. Charles Chancellor is an associate professor in the Department of Parks, Recreation,
and Tourism Management, Clemson University. Jennifer M. Robinson is a professor of practice in the
Department of Communication and Culture, Indiana University. Stephanie West is an associate professor
and Melissa Weddell is an assistant professor in the Department of Health, Leisure, and Exercise Science,
Appalachian State University. Please send correspondence to James R. Farmer, Department of Recreation,
Park, and Tourism Studies, School of Public Health, Indiana University, 1025 E. 7th St., SPHB 133, Bloom-
ington, IN, 47405, 812.856.0969, This paper was based on an empirical study of
Indiana farmers’ markets and community supported agriculture programs. The basic premise of this paper
was presented at the 2012 American Public Health Association Annual Meeting. This project was supported
by funding from the Indiana State Department of Agriculture Specialty Crop Block Grant Program.
Farmers’ Markets, CSAs, and the Privilege in Eating Local
James R. Farmer
Indiana University
Charles Chancellor
Clemson University
Jennifer M. Robinson
Indiana University
Stephanie West
Appalachian State University
Melissa Weddell
Appalachian State University
Participation in local food systems has recently emerged as an important and overlooked leisure
behavior that is critical to community recreation agencies, sustainable development, and overall
public health. is study collected motivational, participation, and demographic data from 712
individuals who shop at farmers’ markets, subscribe to community supported agriculture (CSA)
programs, or do not participate in either. e results indicate that environmental and nutritional
motives were the top two factors aecting farmers’ market and CSA participants’ engagement,
while also highlighting a signicant association between the CSA and farmers’ market partici-
pants and privilege variables. ese ndings suggest that even as farmers’ markets and CSAs are
promoted as a means to reduce food insecurity and promote agrileisure opportunities, barriers
exist that exclude many from engagement.
Keywords: agrileisure; parks and recreation; local food systems; farmers’ market; privilege
Farmer, Chancellor, Robinson, West, and Weddell
314 •
Introduction and Literature Review
e United States is currently experiencing a boom in the alternative food movement that
is marked by an increased demand for direct agricultural markets providing organic and sus-
tainably raised/grown foods (Martinez et al., 2010). Scholars point to the dissatisfaction with
inequities inherent in the current large-scale industrial food system as the catalyst to this growth
(DeLind, 2006). Local foods consumers, however, cite a host of reasons, including the desire to
know where their food comes from, supporting the local economy, decreasing their environ-
mental impacts, and increased community and recreational opportunities. (Farmer, Chancel-
lor, Gooding, Shubowitz, & Bryant, 2011). Critics of our large-scale agricultural system further
highlight the fact that our primary food supply is driven by a multinational corporate framework
that homogenizes food options (Gillespie et al., 2007), decreases trust in the food system (Wen-
tholt et al., 2009), and relies on environmentally unsustainable practices (Seyfang, 2006), all the
while depopulating the rural landscape and decimating communities throughout the hinterland
(Lobao & Meyer, 2001).
Embedded within the alternative local food movement are two main venues: farmers’ mar-
kets and community supported agriculture (CSA). Farmers’ markets are a historic venue for
acquiring fresh, local foods from a variety of farmers/growers, while in most areas, CSAs have
only recently entered the local food scene (Robinson & Hartenfeld, 2007). In practice, farmers’
markets maintain a regular schedule at a specic venue, and the general public is encouraged
to visit and shop. According to the U.S. Department of Agriculture (USDA) (2012a), a CSA is
a community-farm program in which individuals dedicate support to a farm in exchange for
an allotment of the farm’s bounty, while also assuming the risks and other benets associated
with the farm. In contrast, CSAs are operated by farmers who sell “shares” to community mem-
bers, with the shareholders receiving a portion of the farm’s bounty at predetermined intervals.
Between the years 1994–2012, U.S. farmers’ markets increased in total numbers by more than
450%, growing from 1,755 to 7,864 markets (USDA, 2012b). Alternatively, CSA programs went
from only two in the United States in the mid-1980s to more than 12,000, according to the most
recently published USDA (2012b) records.
Most all agriculture, especially food, is consumptive in nature, and Cook (2006) suggests
that consumption has long been connected to leisure, especially when considered holistically.
e selection, preparation, and consumption of food is considered a leisure-oriented social ac-
tivity that strengthens families, friendships, and perpetuates traditions. Johnson (2012) suggests
that farmers’ market consumers make purchases based on internally compelling forces that are
indicative of a leisure experience and furthermore the decisions help to build and expand com-
Likely the rst publication in the recreation and leisure literature that linked local foods
with the discipline is Amsden and McEntee’s (2011) framework of agrileisure. According to the
authors, agrileisure emerges, “from the intersection of agriculture, recreation and leisure, and
social change, binding both the supply and demand sides of farm-based recreation and tourism
through processes of economic diversication, community development and environmental and
ecological sustainability” (p. 38). A major distinction between agrileisure and agritourism is that
most farmers’ market and CSA participants are not tourists, rather, they are engaged community
members with a keen interest in food, agriculture, community development, and/or the social
Increasingly, research in recreation and leisure is emerging that links the discipline with
the vibrant and expanding slow and local foods movements. Farmer et al. (2011) found that
Agrileisure • 315
recreation was a key element to the farmers’ market experience, even trumping food. In a re-
cent Leisure Sciences research reection, Farmer (2012) suggested that leisure scholars should
embark on local food systems’ research in order to (1) simultaneously understand and combat
social justice issues that pertain to food insecurity, (2) build data-based evidence to support the
development of sustainable communities, and (3) promote leisure experiences that foster healthy
communities. Dunlap (2012), however, addresses the continued absence of leisure discussion
in food, noting that leisure is not acknowledged as part of the gastronomic experience while
Johnson (2013) more recently posited that the discourse on local foods has only received scant
discourse from leisure scientists.
In accordance with Amsden and McEntee (2011), Farmer (2012), and Farmer et al. (2011),
understanding the variables aecting participation in farmers’ markets and CSAs is critical to
ensure equitable access for all individuals. Such research can inform park and recreation munici-
pal agencies who facilitate farmers’ markets, as well as others working to build local or regional
food systems.
Consumer Behavior in CSAs and Farmers’ Markets
Farmers’ markets and CSAs oer consumers a host of benets including access to fresh,
quality, locally grown food; the opportunity to educate themselves about how the food was pro-
duced through interactions with farmers; and valuable recreation and social opportunities that
oer the chance to develop stronger relationships in their community, either through attendance
at the farmers’ market or participation in a CSA. A closer examination of individual value mo-
tivations that support engagement with local food systems is useful to inform the eorts of pro-
viders, organizers, and policymakers who seek to enhance and extend the benets for multiple
stakeholder groups. Current research indicates that a range of value-informed motivations exist
for why individuals participate in farmers’ markets and CSAs. Individuals commonly engage in
CSAs and farmers’ markets out of concern for the environment, support for local farmers, access
to quality food, convenience, support for the local economy, desire to eat seasonally, and access
to information about growing practices (Farmer et al., 2011; Cox et al., 2008; DeLind, 2006;
Conner, 2004; Cone & Myhre, 2000; Hinrichs, 2000). Although these drivers may be addressed
in terms of the language of motivation, they are founded on a value system that foregrounds
communal and ethical considerations. Few studies exist, however, that compare the food values
that drive farmers’ market participation with those that drive participation in CSAs. An even
greater absence from literature is research that compares farmers’ market and CSA participant
food values to those of nonparticipants.
Social Justice Issues in Local Food Systems
At the 2011 West Virginia Small Farm Conference, John Porter, a county extension agent
from Kanawha County, highlighted dierences between producer and consumer types in com-
paring large- and small-scale farm operations. Porter (2011) jested, “Rich farmers feed poor
people and poor farmers feed rich people.” e framing of this relationship underscores the
economic challenge of small farmers (who are oen the local distributors of sustainable/organic
farm products) who must seek a premium price for product in order to sustain their operations.
However, it also highlights the reality that those who are most likely and able to engage in local
food systems have the privilege in eating local.
e Centers for Disease Control recognizes the development of local food systems (farmers’
markets and CSAs included) as a means for improving the distribution potential of sustainable
and/or organically grown whole foods to localized markets (Keener et al., 2009). Local food ad-
Farmer, Chancellor, Robinson, West, and Weddell
316 •
vocates oen highlight such potential and the “inclusive” nature of local food systems, suggest-
ing an increase in food access as a method for combatting food insecurity among populations
without privilege and who otherwise may be marginalized. Sherri (2009), however, pointed
out that a cultural competence in cross-cultural contexts and settings is a key component to par-
ticipating in local food systems. Some critics suggest that local foods are exclusive and that some
participants display a self-righteous nature, which perpetuate social justice issues (Guthman,
2008; Hinrichs, 1998). Other critics, alternatively, note that some in the sustainable agriculture
movement tend to ignore social justice issues as the success of small farms trumps food access as
a major concern (Allen, 2004).
As dened by Basok, Ilcan, and Noonan (2006), social justice “is an equitable distribution
of fundamental resources and respect for human dignity and diversity, such that no minority
group’s life interests and struggles are undermined and that forms of political interaction en-
able all groups to voice their concerns for change” and underscores participation opportunities
and access (p. 267). ough discussion of local food systems and the associated social justice
issues are sparse in our literature, recreation and leisure scholars have a long and active history
of social justice and action research (Henderson, 1994; Floyd, 1998; Glover, 2007; Kivel, 2011)
that emphasizes the assumption that “leisure is a context where people can create changes that
may bring about a more socially just world” (Parry & Johnson, 2013, p. 83). Young (1990), who
has inuenced much social justice scholarship, posits ve common conditions shared by op-
pressed populations—exploitation, marginalization, powerlessness, cultural imperialism, and
violence—with many of these conditions occurring as a result of systemic conditions. Building
a discourse from Young, Allison (2000) suggests that leisure scholars can use this framework in
an approach that is inclusive of a multitude of exogenous and endogenous variables that when
combined may elucidate barriers and constraints.
Importantly, social justice scholarship in leisure is commonly framed within critical race
theory critiquing white privilege (Rose & Paisley, 2012). e current study utilizes an expanded
theoretical premise of privilege (Farmer, 2008). Farmer suggests that rather than being based
solely on economics or race, privilege is comprised of a multitude of complicating variables that
act as a currency dictating one’s access, success, and/or choice. ese currencies consist of “not
only race, class, and gender, but also morality/ethics, sexuality (and gender), leadership skills,
political power, birth class, education level, physical appearance, networked relationships (so-
cial network), ideology, and social etiquette” (p. 21). As Farmer explains, privilege is actually
an accumulation of these variables in “number, amount, and diversity” (p. 21). And as Rose
and Paisley (2012) suggest, privilege varies in time and space, dependent on the situation and
cultural context.
Several recent studies present privilege variables as barriers to engagement in local food
systems, and they generally suggest that economics is the key to access (Project for Public Spac-
es, 2013; Bertman et al., 2012; Macais, 2008). For example, Macais (2008) found several factors
that comprise the membership characteristics of local food consumers in Burlington, Vermont,
including components of socioeconomic status and education level. Additionally, his results
suggested that community gardens were the most inclusive institution when compared to the
community food initiatives within the Burlington study. However, Allen and Hinrichs (2007)
point out that simply shortening the supply chain does not necessarily remedy unfair practices.
Others, like Guthman (2008), acknowledge the power dynamic in local food systems and its
cultural whiteness identity and coding.
Consequently, this study sought to determine and understand the varying food values and
barriers to participation in local food systems. In order to address the question of whether to-
Agrileisure • 317
day’s farmers’ markets and CSAs are serving an exclusive privileged clientele, the research team
examined the participation variables in both CSAs and farmers’ markets throughout Indiana by
(1) quantifying the value-motivations of farmers’ market and CSA participants, as well as those
who did not engage in either experience, and (2) measuring the dierence in participation based
on variables associated with privilege.
is study included three primary data collection and analysis phases designed to explore
and assess food values for engaging in two primary local food system venues throughout Indi-
ana: farmers’ markets and CSA programs. is paper focuses on the results of the second phase
of data collection, a quantitative-focused analysis comparing results from three tailored four-
page questionnaires completed by farmers’ market, CSA, and nonlocal food participants. A
mixed-method framework was utilized for data collection and analysis based on a sequentially
embedded design (Creswell & Plano-Clark, 2007). e rationale for using this design was to al-
low the rst phase of data collection and analysis to inform the construction and implementation
of the succeeding stages (Greene, Caracelli, & Graham, 1989).
Based on a review of literature related to local food participation and phase 1 results (Farm-
er et al., 2011), three questionnaires were developed and used to solicit data in phase 2: one for
CSA participants, one for farmers’ market participants, and one for nonparticipants. Section 1
of the survey focused on food value motivations and behaviors. is section was identical for all
three questionnaires. Based on phase 1 telephone interviews and the literature review, 13 food
value categories were identied, and prompts were developed for each (see column B, Table 2).
Participants were asked to rate their level of agreement in accordance with the prompts on a
1-to-5 Likert-style scale (1=strongly disagree, 2=disagree, 3 =neutral, 4=agree, 5=strongly agree).
Section 2 diered in each of the three questionnaires with questions tailored for the respec-
tive groups (farmers’ market participants, CSA participants, and nonparticipants). e farmers’
market questionnaire sought data on common items purchased at the market, money spent at
the market, length of time an individual attended the market, etc. e CSA questionnaire sought
similar details such as cost of the CSA share, items received in the CSA share, how one learned
about the CSA share, etc. e non-participant questionnaire asked individuals about their fa-
vorite place to shop, reasons to shop there, and their knowledge for obtaining locally produced
foods. e content in section 2 of the farmers’ market and CSA questionnaires also focused on
satisfactions and benets to engagement. Section 3 in all questionnaires collected demographic
data, which included age, gender, relational status, ethnicity, household size, religious participa-
tion, education, and income. An expert panel of farmers’ market consumers, CSA participants,
and local food growers reviewed the three questionnaires.
Researchers collected data through one of three ways, depending on whether potential re-
spondents were farmers’ market, CSA, or nonlocal food participants. Twelve farmers’ markets
were randomly selected from the Indiana Farmers’ Market, U-Pick, and Agritourism Direc-
tory. Each market granted permission for study. e researchers attended the farmers’ mar-
kets and recruited participants by inviting them to partake in the survey. Individuals were given
the opportunity to complete the questionnaire on site or to take it home with a prestamped,
self-addressed envelope for a later return by U.S. Postal Service mail. For the CSAs, research-
ers compiled a list of 54 CSAs from Internet websites promoting CSAs and local foods within
Indiana. rough random selection, 17 CSAs were invited to participate in the study. CSA data
was then collected by mailing a package of prestamped questionnaire packets containing a cover
Farmer, Chancellor, Robinson, West, and Weddell
318 •
letter, questionnaire, and postage-paid, self-addressed return envelope to the 17 CSA operators.
CSA operators then distributed the questionnaire to their CSA subscribers. Questionnaires were
distributed only once to CSA participants. Nonlocal food participants were identied through
a randomized list of 750 names/addresses purchased from the Center for Survey Research at
Indiana University. Survey packets were sent to each of these households. A four-step modied
Salant and Dillman (1994) mailing method was used. Step 1 included a prenotication postcard.
Step 2 included the mailing of an explanation letter, questionnaire, and prestamped/addressed
return envelope. Step 3 included a thank-you/reminder postcard. And step 4 included a nal
request for participation detailed in a letter, with a second questionnaire and prestamped/ad-
dressed return envelope. e cover letter asked potential respondents to return the survey if they
were not frequent farmers’ market or CSA participants. A question embedded in the instrument
was used to delimit this group to nonfarmers’ market/non-CSA participants by asking them if
they currently attend a farmers’ market or subscribe to a CSA.
Microso Excel was used for data management and SPSS 17.0 for data analysis. e data
analyses performed included descriptive statistics that provided mean scores and proportions,
analysis of variance (ANOVA) with Games-Howell post-hoc tests, and both Chi-square and fac-
tor analysis calculations to test our assumption of privilege being a key accumulative variable to
participating in farmers’ markets and CSAs.
Data collection resulted in 712 of 2,204 individuals completing a questionnaire, for an over-
all response rate (rr) of 32.3%. At farmers’ markets, 621 individuals were asked to complete
a questionnaire, with 321 obliging (51.7% response rate). Among the 845 CSA members who
received the questionnaire, 274 were returned completed (32.4% response rate). Finally, out of
the 750 nonparticipants who received the mailed questionnaire, 117 were returned completed
(15.6%). Table 1 summarizes respondents’ demographics. e majority of participants across the
three groups were white, with farmer’s market and CSA participants reporting higher levels of
education and household income than local food system nonparticipants. (Income for all three
groups were signicantly dierent at the .05 level based on an ANOVA with a Games-Howell
post-hoc test.)
Food Values
In all, 13 food values were tested as motivations to purchase from farmers’ markets and to
join CSAs. The reliability score, for the scale as a whole across all three groups, had a Cron-
bach’s α at .853 (farmers’ market .762; CSA .856; nonparticipants .924). Among the food value
motivations, consuming local foods because it is better for the environment ranked rst among
farmers’ market and CSA participants, while food with fewer chemicals was most important to
nonparticipants. Table 2 highlights all 13 food values and the mean score for each based on a
Likert-style scale where 1=strongly disagree; 2=disagree, 3=neutral, 4=agree, 5=strongly agree.
Agrileisure • 319
Table 2 also highlights the results of the ANOVA with a Games-Howell post-hoc test that
compared the mean score for each food value variable tested between the three groups. As a
whole, the ANOVA showed that a signicant dierence exists between the value scores for the
three groups at the .001 level. Ultimately, all scores were statistically dierent between those that
do not engage in these two local food system venues (the nonparticipants) in comparison to the
farmers’ market and CSA groups. In addition, a signicant (p<.001) dierence among the value-
motives was detected between the farmers’ market and CSA participants for the following values:
environment, nutrition, fewer chemicals, and whole foods.
Privilege Variables and Participation
There was a signicant association between the CSA and farmers’ market participants,
with four variables of privilege (gender, education, income, and social connectedness) and a
strong relationship with a fth (ethnicity), though not signicant. The Cramer’s V Statistic for
each variable showed a moderate-to-strong relationship (Healey, 2010). Table 3 denotes that the
c2 statistic detected a signicant difference between the three groups (CSA, farmers’ market,
and nonparticipants) with gender (females participating more frequently), education (FM/CSA
participants having a higher level of education attainment), income level (FM/CSA participants
having a higher household income), and social connectedness (FM/CSA participants having a
stronger social network to FMs and CSAs), but not ethnicity.
Table 1. Farmers’ market, CSA, and nonparticipant demographic characteristics based on
respondents to each question against group sample, summer 2010.
Food Values
In all, 13 food values were tested as motivations to purchase from farmers’ markets and
to join CSAs. The reliability score, for the scale as a whole across all three groups, had a
Cronbach’s α at .853 (farmers’ market .762; CSA .856; nonparticipants .924). Among the food
value motivations, consuming local foods because it is better for the environment ranked first
among farmers’ market and CSA participants, while food with fewer chemicals was most
Mean Age
44.9 yoa
50.1 yoa
54.0 yoa
Household Size /
% Households
with Children
Relational Status
Income Level
Table 1
Farmers’ Market, CSA, and Nonparticipant Demographic Characteristics Based on
Respondents to Each Question Against Group Sample, Summer 2010
Farmer, Chancellor, Robinson, West, and Weddell
320 •
Note: Likert-style scale: 1 = strongly disagree; 2 = disagree, 3 = neutral, 4 = agree, 5 = strongly agree.
Table 2
Comparison of Value Motivations for Local Food Procurement among CSA, Farmers’ Market,
and Non-Consumers
Table 2. Comparison of value motivations for local food procurement among CSA, farmers’
market, and non-consumers.
1 Likert-style scale: 1= strongly disagree; 2= disagree, 3= neutral, 4=agree, 5= strongly agree.
Prompt from
CSA Mean
Scores (n=274)
FM Mean
Scores (n=321)
Nonpart. Mean
Scores (n=117)
I believe consuming food
produced locally is better
for the environment.
4.40 A
3.71 A
The nutritional value of a
food is an important part
of my purchasing
4.51 A
4.37 A
2.92 A
Local Farmers
I give preference to food
purchase decisions that
support local farmers.
4.42 B
3.76 A
I give preference to foods
that are grown with few
chemical applications.
4.40 A
4.22 A
3.89 A
Local Economy
I give preference to food
purchase decisions that
support the local
4.34 B
4.36 B
3.62 A
Fresh Food
I give preference to foods
that were picked just a
few days before my
4.33 B
4.31 B
3.77 A
Hormone Free
I give preference to
animal products that are
free from growth
4.30 B
4.10 B
3.70 A
Purchasing organically
grown food is very
important to me.
4.02 B
3.02 A
Whole Foods
I generally purchase
whole foods, rather than
processed foods.
4.23 A
3.90 A
3.22 A
I give preference to
animal products that have
been derived in a humane
4.15 B
4.03 B
3.79 A
I give preference to
eating foods that are in
season, for example,
tomatoes in July
4.10 B
4.24 B
3.71 A
Local- 100
I give preference to
purchasing foods that
come from within 100
miles of my location.
4.06 B
3.99 B
3.11 A
Costs of Food
The expense of fresh
local produce deters me
from purchasing it as
often as I would like.
2.76 B
2.93 B
2.29 A
Agrileisure • 321
Table 3
Pearson c2 Cross-Tabulation of Privilege Variables with Local Food System Venues
of Participation.
A Bartlett’s test indicated that two axes of the factor analysis were signicant (c2=23.85,
df=10 p<.008) with Eigen values above 1, with no other axis revealing sufcient variation or
warranting interpretation. The result of the factor analysis suggests that between the variables
of gender, ethnicity, income, education, and social connectedness, two main factors emerge that
explain 45.47% of the overall variance. For the rst factor, gender, education, income, and so-
cial connectedness together explain 24.67% of the variance, and was titled the “social networks
of the privileged class.” The only variable tested that did not t into the rst factor was ethnicity
(Table 4). The second factor, comprised of ethnicity and income together, explains 20.80% of
the variance, and was titled “white wealth.”
Table 4
Partial Correlations and Communalities from Privilege Variables on the Two Axes
in the Factor Analysis
Variable Partial Correlation Communality
Factor 1 Factor 2
Gender .430 -.403 .347
Education .557 -.344 .429
Ethnicity .186 .805 .682
Income level .565 .331 .428
Social connectedness .621 .046 .388
Among nonparticipants, 24.8% indicated that they did not know where a farmers’ market
was located. Nonparticipants were asked an open-ended question: “What factor(s) would help
prompt you to purchase and consume local crops and food?” e data was thematically coded
consistent with Creswell (2007), and ve themes emerged: (1) location of venues are inconve-
nient, (2) costs could be cheaper, (3) days and times are not convenient, (4) Saturday markets are
inconvenient, and (5) local foods should be integrated into grocery stores where one commonly
Farmers’ market participants subscribing to a CSA occurred infrequently among the study’s
participants (7.2%); however, the results indicated that the vast majority of CSA subscribers did
Variable Cramer’s V/Relationship N Asump. Sig. (2-sided)
Gender .208/Moderate 593 .000*
Education .313/Strong 582 .000*
Ethnicity .141/Moderate 582 .118
Income level .295/Moderate 542 .000*
Social connectedness .327/Strong 595 .000*
Farmer, Chancellor, Robinson, West, and Weddell
322 •
indeed shop at farmers’ market (94.7%). When considering distance to a farmers’ market with
participation in a farmers’ market, attendees were found to live closer to the market they at-
tended most oen, compared to their CSA and nonparticipant counterparts. Table 5 details the
descriptive results of distance to the nearest farmers’ market for the three groups. In addition,
when analyzed using a one-way ANOVA, a statistical dierence (p<.001) was found using a
Bonferroni post-hoc test, when comparing distance to the nearest farmers’ market for the non-
participants versus CSA and farmers’ market participants. No statistical dierence was detected
between CSA and farmers’ market participants.
Table 5
Descriptive Results for Distance to the Nearest Farmers’ Market for Each
of the Three Study Groups
Participant Group Std. Error of Mean N Mean
Farmers’ Market 0.278 316 4.363
CSA 0.313 261 4.835
Nonparticipant 0.793 98 7.791
Discussion and Conclusion
Understanding the variables aecting participation in agrileisure and local food systems
has critical implications for potential participants, local agriculture stakeholders (who oen are
park and recreation agencies), as well as those facing and combatting food insecurity. Our results
provide three key contributions. First, they highlight the value motives aecting the decision
choices among farmers’ markets, CSAs, and nonlocal food participants by comparing all three
groups. Second, they suggest that privilege may play an integral role in shaping ones capacity
to procure local foods through farmers’ markets and CSAs, while also presenting a model of
privilege that expands beyond the classic socioeconomic-system framework. ird, they provide
implications and direction for parks and recreation professionals (and others) working to allevi-
ate food insecurity through their programs.
Our results suggest that a dierence exists in the food value motivations of those participat-
ing in farmers’ markets and CSAs versus nonparticipants. Food value motivations concerning
the environment and nutritious food emerged, respectively, as the top two values among farmers’
market and CSA participants, while ranking 5th and 12th, respectively, among nonparticipants.
Additionally, a signicant dierence existed on all 13 food values between the nonparticipants
and both of the other groups, with nonparticipants scoring all food values lower across the spec-
trum of factors tested. Our ndings provides helpful insight to understanding that various seg-
ments of the population may not be driven by the same value motivations (and levels) to engage
in agrileisure venues (farmers’ markets or CSAs), as two of the top food values associated with
local foods (nutrition and environmental values) were weak among the nonparticipants of the
study (Gillespie et al., 2007; Cone & Myhre, 2000). ese two values are commonplace within the
literature, with mixed placement in order of importance, but generally they are strong motives
for those participating in local food system venues (Alkon, 2008; Gillespie et al., 2007; Cone &
Myhre, 2000).
Agrileisure • 323
Another important consideration and argument for local food systems is the opportunity to
enhance regional/local food security, which is a growing concern not just for developing nations
but throughout the United States. With the increased prevalence of hunger, the ramications of
climate change on food systems, and increased rates of obesity, diabetes, cardiac disease, and
other diet-related diseases, linkages are being drawn to social justice barriers limiting access to
healthy and aordable foods (Guthman, 2008; Macais, 2008; Hinrichs, 2000). Our study further
highlights the association between social justice, privilege, and access to fresh local foods via the
two most common direct farmer-to-consumer distribution venues—farmers’ markets and CSAs
(Robinson & Hartenfeld, 2007; Hinrichs & Kremer, 2002). Results of other studies on farmers’
market and CSAs supports our study’s results, which suggest that gender (Govindasamy, Italia,
& Adelaja, 2002; Hinrichs, 2000), education (Zepeda & Li, 2006), income (Jekanowski, Williams,
& Schiek, 2000), social connectedness, and ethnicity (though somewhat lesser in the current
analysis) (Zepeda & Nie, 2012; DuPuis & Goodman, 2005) are critical components that can act
as barriers or facilitators for participating in farmers’ markets and CSAs. Based upon the social
justice framework (Farmer, 2008), these elements are posited to act collectively as a currency
aecting one’s participation in farmers’ markets and CSAs. For example, ethnicity alone does
not grant privilege as whites living in poverty (Newitz & Wray, 1997) carry little privilege when
placed in an upper-middle class white context, nor does education alone if you don’t have nan-
cial means for participation. Rather, it is the totality of the accumulated currency that grants
privilege (Farmer, 2008). In the current case, an accumulation of nancial means, educational
knowledge (regarding nutrition, environmental issues of food production), sense of belonging
through social network, geographic location (transportation access) and cultural t that is oen
based on ethnicity provide the necessary currency. Future research might consider how to best
weigh and quantify this collective group of variables to attain the amount of currency that is
necessary for participants or absent from non-participants.
Drawing from Young’s (1990) structure for understanding social justice, the current study’s
results align with the marginalization and powerlessness conditions faced by disregarded peoples
and their associated social and cultural histories. In accordance with Allison’s (2000) description
of marginalization and powerlessness, nonlocal food participants with less privilege seem to
lack equitable opportunities for personal development and life choices (participating in farmers
markets and CSAs). Furthermore, social norm behavior and the personal relationships partici-
pants have appear to directly aect participating in farmers’ markets and CSAs. Given Buttel’s
(1993) early critique of sustainable agriculture systems supporting participation that primarily
consists of privileged individuals (well-educated and upper-middle class), intentionally develop-
ing opportunities to attract and expand knowledge of such venues among a diversied popula-
tion would seem vital in eorts to increase food security.
We found that the results of recent analyses that explored using farmers’ markets as a mech-
anism to improve whole, unprocessed food access for low-income families paralleled our nd-
ings regarding nonparticipants and access to farmers’ markets (Project for Public Spaces, 2013;
Macais, 2008). e results by Project for Public Spaces noted that many low-income individuals
were unaware of open market hours and market locations. Additionally, the researchers also
found that nonparticipants wanted to complete “all of their shopping at one location” (Project
for Public Spaces, 2013, p. 11). One variable where our study’s data diered from theirs was on
the issue of price. e participants in our study noted price as a barrier in shopping for fresh
local foods, while those who participated in the Project for Public Spaces study indicated that
price was not a barrier. One explanation for this might be that their focus was on markets that
Farmer, Chancellor, Robinson, West, and Weddell
324 •
were established in areas that serve low-income individuals. Alternatively, our study included a
cross section of Indiana farmers’ markets that were not explicitly selected to represent low privi-
leged areas and our markets likely had features that made them inaccessible based on either geo-
graphic location or an individual’s ethnicity, class, social position, or cultural preparation for the
experience (Robinson & Hartenfeld, 2007). Macais’s (2008) work in Burlington, Vermont, found
similar results, noting that the major participant group was college-educated and of middle-class
or higher origin.
Our study provides several implications for park and recreation professionals interested
in providing agrileisure services that contribute to a communities overall food security. Incor-
porating specic goals and inclusive organizational missions that seek just outcomes is of vital
importance and should be carried out as an initial action (Allen, 2010). Nearly two decades ago,
Henderson (1997) discussed a similar notion, referring to it as “just recreation,” as a means for
contributing to social justice and a vital consideration for leisure service professionals. As our
results suggests, those not engaging in farmers’ markets and CSAs tend to carry less of the “privi-
lege currency” than their participating counterparts.
Spatially speaking, farmers’ market participants lived signicantly closer to a market than
those who did not shop at the market. Location is critical for access to recreational venues, as
Lindsey, Maraj, and Kuan’s (2004) GIS analysis of the distribution of public urban trails in In-
dianapolis suggests. ey noted that marginalized populations have less access and are oen
in segregated areas away from these important facilities that act as both recreation venues and
transportation corridors, similar to how farmers’ markets are oen found in higher income,
more auent areas (Markowitz, 2010). Our study supports the Project for Public Spaces (2013)
ndings, which highlight the importance of positioning of local food distribution venues within
a variety of areas where individuals may nd a geographical t (Sherri, 2009). Park and rec-
reation agencies responsible for facilitating community farmers’ markets or other agrileisure
experiences must consider the physical placement to ensure geographic access. Alternative
markets could be placed in less-privileged neighborhoods in conjunction with the development
of benecial programs and infrastructure that may assist individuals who are constrained by
economics. Such infrastructure might include the acquisition of electronic banking-transaction
machines for the market; oering market vouchers for low-income, senior citizen, or Women-
Infant-Children program participants; and educating vendors on how to accept state and federal
food voucher transactions.
Ensuring a cultural t, too, is important to increasing participation (Sherri, 2009; Robin-
son & Hartenfeld, 2007), noting the need for individuals to understand how the process (CSA
or market) works, how their resources might be used, and why they should even bother with the
eort. Partnering with a city or county’s health department might assist in educating those not
currently utilizing farmers’ markets, while building awareness and community service capacity
(Jones & Bhatia, 2011). Additionally, alternative times for market hours should be considered to
accommodate those with untraditional schedules. And, in order to facilitate one-stop shopping,
farmers’ markets held near other food stores could be benecial. For CSAs, alternative payment
mechanisms should be considered as a method for boosting enrollment and providing economic
access to those currently constrained by the common framework of the total up-front payment
system. A broadening of marketing schemes to nontraditional CSA subscribers may also be use-
ful in combatting food insecurity while increasing one’s market share. As recreation and leisure
professionals and their associated agencies continue to expand their services to the commu-
nity, oentimes engaging in agricultural activities (community gardens and orchards, gardening
Agrileisure • 325
classes, community farms, as well as farmers’ markets), the need for further research and greater
understanding is tantamount to developing equitable and just systems.
Additionally, the results have implications for scholars tackling local food system research
in the leisure and recreation elds, and beyond. First, our study presents privilege (Farmer, 2008)
and its associated variables to scholars as a broader concept than the traditional assumptions of
socioeconomic status. Underlying these suppositions is the need for future research that speci-
cally tests a broadened framework for privilege and its impact on the engagement in local food
systems, as well as scholarship that measures the success or challenges of locating local food
establishments in the communities of less-privileged populations. e researchers suggest, as
noted within the results, that gender, education, ethnicity, income, social connectedness, and
geographic location work accumulatively in constraining or facilitating access to local foods. Re-
search that seeks to measure the privilege currencies, and analyze to what degree each currency
aects one’s overall privilege, should prove insightful in shedding light on practical solutions to
resolve systemic challenges.
Our results reect data from local food and nonlocal food consumers in Indiana, which
makes our results dicult to apply to states/regions that are dissimilar in composition of people,
settings, and food systems. Our overall response rate of 32.3% for the limited contact method
used to solicit questionnaire data was acceptable; however, we were unable to collect data that
would cross-check for nonresponse bias (Henry, 2009). Having an expert panel only review the
questionnaires and not pretesting the instrument is also a limitation of our study. Further de-
velopment of the 13 value-motives that expand the battery for multiple prompts associated with
each category would provide further insight. Finally, the study is partially limited by its use of
a random sampling approach to nonparticipants and the random selection approach of farm-
ers’ markets and CSAs. Using a stratied selection approach would allow for a more intentional
approach to understand the similarities and dierences between markets catering to those with
varying degrees of privilege.
Although local food is currently one of the fastest-growing segments of the agriculture
industry in the United States and is touted as a solution for food insecurity, little is understood
as to how one’s privilege aects participation in such experiences. Given the potential of farm-
ers’ markets and CSAs to agrileisure opportunities, as well as economic, public health, social,
nutritional, and environmental benets to communities, it bets providers, organizers, and poli-
cymakers to grow these systems in a manner that provides access for a diverse population. To
do so, scholars must seek an understanding for not only the food values and motivations of
individuals that determines their engagement with these venues, but also the variables that lead
to the privilege in eating local.
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... CSA is thus a risk-sharing model in which producers benefit from advance payments as well as commitment of members (Birtalan et al. 2021). The main motivations for consumers to participate in CSA include their wish to support local farmers, knowing where food comes from, addressing environmental concerns and access to a wide range of fresh and often organically produced food (Farmer et al. 2014;Forbes and Harmon 2008;Haney et al. 2015;Galt et al. 2017). Concerning the transformation of food systems through agroecology, Gliessman (2016) stresses the importance to, "re-establish a more direct connection between those who grow our food and those who consume it". ...
... Only a small fraction comes from low-income backgrounds (Hanson et al. 2019;Vasquez et al. 2017). Low income has been identified as a major barrier to participation in CSA (Farmer et al. 2014;Forbes and Harmon 2008;Galt et al. 2017;Urgenci 2019). Therefore, CSA has been criticized for not adequately addressing inequalities in the food system (Matacena 2016;Mert-Cakal and Miele 2020;Renting et al. 2012). ...
... As low-income consumers have limited access to local food (Sbicca 2012), some CSA groups provide opportunities for them, for example, by offering unclaimed shares or selling discounted shares (Urgenci 2021). The literature identified reasons why lowincome households are less likely to become CSA members (Farmer et al. 2014;Forbes and Harmon 2008;Galt et al. 2017) and outline time, transportation, as well as food habits and preferences as potential obstacles to direct producer-toconsumers relationships (McGuirt et al. , 2020Garner et al. 2021). Cotter et al. (2017) also identified discomfort of having to pay in advance without knowing the content of the box, as well as a lack of knowledge about the way CSA functions as barriers. ...
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Community Supported Agriculture (CSA) seeks to address injustices in the food system by supporting small-scale farmers applying agroecological practices through a long-term partnership: a community of members covers the cost of production and receives a share of the harvest throughout the season in return. Despite an orientation towards a more just and inclusive food system, the existing literature points towards a rather homogeneous membership in CSA. A majority of CSAs tends to involve (upper) middle-class consumers with above average education and income levels. Low income is still a major obstacle in joining a CSA. Membership diversification through social support actions is one possible way. Our main objective is to systematize and appraise social support actions of the CSA movement. Taking the CSA principles as a starting point, our main research question is: How do social support actions in CSAs operate in terms of social inclusion and what obstacles and challenges are associated with them? The theory of strategic action fields assists in describing how the CSA movement is positioning itself as an actor in and across neighboring strategic action fields. The CSA movement is clearly positioned in the Food Sovereignty field. By shifting the focus from justice to farmers to justice for members, the CSA movement is now also exploring the Food Justice field. Indeed, the CSAs’ contribution to the food justice movement is still largely uncharted. In our results, we identify both social support actions that are already implemented in the CSA movement in different countries, and the challenges that are associated with these actions. We pinpoint a classification of social support actions implemented by CSA organizers to increase access to their initiatives. We make a distinction between the emancipatory actions that empower beneficiaries and contribute to a systemic change, and punctual, charitable interventions that neither affect the structure of a CSA nor the food system.
... The IFS, profit based and scaled to feed widely distributed populations, has become the dominant approach to resolving calorie deficits but at the same time pushes toward the limits of natural resources. Many customers and producers involved in AFNs perceive them to be better "alternatives" to the IFS's ethical, environmental, and economic limitations (Farmer, et al., 2014). Smaller scale AFNs, of which farmers' markets are one marker, offer a contrasting system of food provisioning that foregrounds collective action and reconceives food as a commons (Robinson, et al., 2021); however, their transformative power is still debated (Fendrychová & Jehlička, 2018;Zhang & Barr, 2019). ...
... Using these factors to compare food systems may reveal, for example, that traditional open-air food bazaars that have been the basis for farmers' markets in Eastern Europe differ from the Western farmers' markets that have come to define AFNs. Although they may similarly make direct connections between producers and consumers possible, they simultaneously differ in social importance for the participants, including in terms of social capital, economic advantage, and race (Kopczyńska, 2017;Farmer, et al., 2014). We study both farmers' markets as a "system," "embedded in the complexity and diversity of everyday life" (Zhang & Barr, 2019, 775). ...
... Both customers and vendors came from a range of socioeconomic backgrounds, though they reflect the surrounding populations, being mostly white and of mostly middle-and working-class backgrounds (Robinson and Hartenfeld, 2007). Customers in Bloomington and other Indiana markets tend to be female, white, older, and more educated than average in the surrounding areas (Farmer et al., 2014). Vendors representing their stands at the market are predominantly but not exclusively white and present a mix of other demographics: ages, genders, ecological and economic politics (from mainstream conservative capitalist to right wing libertarian to left wing cooperative, communistic, or sustainable), primary professions, farmland ownership status, new to multi-generational experience farming, ethnicities, and religious affiliation including atheist, Amish, Christian, Jewish, Mennonite, Muslim, and non-denominational (Robinson's fieldwork). ...
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How do alternative food networks (AFNs) cohere as a recognizable, global initiative against the dominant industrial food system (IFS), even in differing locations and social contexts? And how can their most visible venues, farmers’ markets, through commoning practices foster the development of a food commons in different contexts? Here, we compare farmers’ markets in Poland and the United States using central/peripheral empirical research to uncover their efficacy in practicing and sustaining a dynamic food commons. We track similarities that suggest potential for building a networked movement and identify challenges that can lead to re-enclosure of the food system.
... The closest answer that the existing literature offers is about motives for participation rather than needs. For the consumers, food safety concerns and knowing the source of their food (Cooley and Lass 1998;Goland 2002), acquiring quality and nutritious produce (Sharp et al. 2002;Farmer et al. 2014), addressing environmental concerns, and supporting local farmers (Goland 2002;MacMillan Uribe et al. 2012;Farmer et al. 2014) are primary motives while for the producers, these range from providing organic and seasonal produce for local people (Cox et al. 2008) to accessing larger markets, increasing awareness of the food systems, and building stronger community (Sharp et al. 2002). But although motives demonstrate why people participate to the schemes, there is 1 3 lack of evidence in the literature about the needs that create deprivation and exclusionary circumstances in the case of the CSA. ...
... The closest answer that the existing literature offers is about motives for participation rather than needs. For the consumers, food safety concerns and knowing the source of their food (Cooley and Lass 1998;Goland 2002), acquiring quality and nutritious produce (Sharp et al. 2002;Farmer et al. 2014), addressing environmental concerns, and supporting local farmers (Goland 2002;MacMillan Uribe et al. 2012;Farmer et al. 2014) are primary motives while for the producers, these range from providing organic and seasonal produce for local people (Cox et al. 2008) to accessing larger markets, increasing awareness of the food systems, and building stronger community (Sharp et al. 2002). But although motives demonstrate why people participate to the schemes, there is 1 3 lack of evidence in the literature about the needs that create deprivation and exclusionary circumstances in the case of the CSA. ...
... We summarized the results in Table 2. According to the results, the most important need that triggered the emergence of the initiatives and people's involvement was the need for good quality local and organic vegetables, which is similar to the findings in studies about the CSA motives (Cox et al. 2008;Sharp et al. 2002;Farmer et al. 2014). The exclusionary circumstances that this need created was articulated as deficit in terms of vegetable production in Wales, or lack of local and organic produce in the area. ...
The focus of this article is community supported agriculture (CSA) as an alternative food movement and a bottom-up response to the problems of the dominant food systems. By utilizing social innovation approach that explores the relationship between causes for human needs and emergence of socially innovative food initiatives, the article examines how the CSA projects emerge and why, what is their innovative role as part of the social economy and what is their transformative potential. Based on qualitative data from four different models of CSA case studies in different regions of Wales, UK, and by using concepts from an alternative model for social innovation (ALMOLIN) as analytical tool, the article demonstrates that the Welsh CSA cases play distinctive roles as part of the social economy. They satisfy the needs for ecologically sound and ethically produced food, grown within communities of like-minded people and they empower individuals and communities at micro level, while at the same time experiment with how to be economically sustainable and resilient on a small scale. The paper argues that in order to become ‘workable utopias’, the CSA initiatives need to overcome the barriers that prevent them from replicating, participating in policies and decision-making at macro level, and scaling up.KeywordsCommunity supported agricultureCSASocial innovationAlternative foodGrassroots initiativesFood sustainability
... Other work understands sustainable food behaviors in terms of the underlying environmental values, beliefs, and norms of decision makers (Vermeir & Verbeke, 2006). Complicating these studies is evidence of competing motivations for sustainable food behaviors-for example, someone who shops at the farmers' market might have both environmental and nutrition-based motives (Farmer et al., 2014). Viewing food consumption decisions as individual behaviors with singular motives preempts broader conceptualization of food consumption sustainability based on a combination of attitudes about the environment, consumer demand, access to food, and more complex multi-factor motivations for behavior, such as concern for farmworker well-being in terms of both exposure to pesticides and fair pay. ...
... Consumers' meat consumption decisions are also influenced by individual and cultural perceptions of masculinity (De Backer et al., 2020;Ruby & Heine, 2011) and their lack of knowledge about the impacts of raising livestock (Stoll-Kleemann & Schmidt, 2017). Consumer motivation for shopping at farmers' markets includes access to both fresh and healthy food but also social interaction (Gumirakiza et al., 2014;Farmer et al., 2014) and supporting local agriculture (Farmer et al., 2014)-not explicitly sustainability or environmental values. Cost and access are major barriers to shopping at farmers' markers for many consumers, however (Farmer et al., 2019). ...
... Consumers' meat consumption decisions are also influenced by individual and cultural perceptions of masculinity (De Backer et al., 2020;Ruby & Heine, 2011) and their lack of knowledge about the impacts of raising livestock (Stoll-Kleemann & Schmidt, 2017). Consumer motivation for shopping at farmers' markets includes access to both fresh and healthy food but also social interaction (Gumirakiza et al., 2014;Farmer et al., 2014) and supporting local agriculture (Farmer et al., 2014)-not explicitly sustainability or environmental values. Cost and access are major barriers to shopping at farmers' markers for many consumers, however (Farmer et al., 2019). ...
Environmentally sustainable food consumption is one component of addressing climate change. Previous research has largely approached sustainable food consumption by investigating individual behaviors, without a broader conceptualization of what motivates food consumers to act sustainably. Using a representative sample of Indiana consumers, we explore sustainability across a range of food behaviors through latent class analysis, controlling for environmental attitudes, spatial access to food, and consumer demographics. This approach allows us to go beyond consumer segmentation analysis to explore how consumers conceptualize sustainable food behavior. The largest class of consumers (44% of the sample) appear either unwilling or unable to pay more for sustainability but are more likely to engage in sustainable behaviors that intersect with self-oriented attributes such as health benefits and lower cost. A second class (34%) consists of consumers who seem to be primarily motivated by the single issue of buying organic, are on average higher income, more educated, have better access to food, and are not opposed to paying for sustainability. Consumers in the smallest and most highly motivated group (9%) in terms of sustainability attitudes and self-perceived sustainability focus on local food production and are generally rural dwelling with less income. Only 13% of consumers engage in few to no sustainable behaviors, and these people notably exhibit the least sustainable attitudes. These findings illustrate the ways in which food sustainability is more nuanced than often characterized—much of it is driven by convenience and self-interest rather than reputation with respect to sustainability or conviction about environmental outcomes. This work also highlights how a combination of social, psychological, and spatial barriers exists and shape how different consumer groups conceptualize sustainable food consumption.
... Recently, SFSCs have thrived in many European countries, often in the form of FMs. Advantages of FMs include a fairer price for farmers, access to fresh and seasonal produce for consumers and sense of belonging (European Parliament, 2016). Scotland is disadvantaged in terms of varied local produce typical of FMs, with 85% of agricultural land categorised as 'Less Favoured', with the majority 'Severely Disadvantaged' (Scottish Government, 2021). ...
... Consistent with literature on FMs (Farmer et al., 2017) and local food (Aprile et al., 2016;Brunori et al., 2016), prices were perceived to be high. Social justice and unequal access to high quality SFSC food are often cited as concerns with FMs, with clientele often deemed to be educated, affluent and white (Garner & Ayala, 2018;Smith Taillie & Jaacks, 2015). ...
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Sustainable food systems are an important aspect of curbing the impacts of climate change and meeting targets of global food security. It is increasingly recognised that a wider suite of indicators is required to assess sustainability beyond the traditional environmental factors. This study focuses on Aberdeenshire, an atypical area of the UK where soils, climate and topography are not conducive to diverse or large-scale fruit and vegetable production, which in other areas, are a dominant feature of farmers' markets. Nevertheless, Aberdeenshire needs economic diversification to offset some of the impacts of the decline in the oil and gas industry. Face-to-face questionnaires were conducted across Aberdeenshire farmers' markets in summer 2022 to assess buyer and seller perceptions of the environmental, social and economic benefits of local food products. There was a positive attitude to local products with the majority of buyers perceiving the quality, nutrition, organic status and use of sustainable farming practices to be high. Conversely, the main products bought, baked goods and meat, are associated with negative impacts on the environment and/or human health. We discuss why, despite these shortfalls, farmers' markets provide a valuable opportunity to distribute and promote high quality wares to support the local economy. ARTICLE HISTORY
... Scholars have rigorously differentiated rural tourism from leisure agriculture tourism in some earlier studies [13,14], and they typically felt that rural tourism comprises leisure agriculture tourism. Due to geographical features and analytical viewpoint variations, leisure agricultural tourism is still tied to agrotourism, agri-leisure, ecoagriculture, and sightseeing agriculture [15][16][17][18]. ...
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Leisure agriculture is a crucial carrier for city agriculture and tourism growth. This study aims to explore the overall leisure agriculture and different types of leisure agriculture spatial sub-characteristics and their influencing factors. Taking the city of Xi’an, China, as an example, leisure agriculture was classified into four types: agritainments, agricultural parks, resorts, and rural homestays. According to this study, two ring zones and one core belt zone for leisure agriculture in Xi’an are dispersed unevenly and aggregated. Furthermore, geographic detectors and spatial principal components were employed as empirical techniques to investigate the primary factors influencing the spatial distribution of multiple leisure agriculture heterogeneity. The results about the influence mechanism indicate that the gross domestic product, population density, and accessibility to transportation dominated the overall spatial distribution, while the distance to scenic spots and water areas had a significant impact on the spatial distribution of some types. This research contributes to the reconstruction of leisure agriculture and promotes the sustainable development of agriculture and recreation by merging leisure agriculture spatial resources.
... Previous research on farmer's markets has focused on consumption-oriented economic interactions (e.g., purchase motivations and preferences, quality, and price) [3,4], tourism cultural heritage [1,14,15], regional identity [16,17], and trust building [4]. In addition, related studies have investigated the impact of consumer participation in the market on their family relationships, quality of life, and subjective well-being [18]. Despite the comprehensive exploration of the importance and developmental trend of farmer's markets from various perspectives in existing studies, there has been a notable oversight regarding the aspect of consumer experience. ...
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This study explores the effects of four types of visitor experiences on experience value and satisfaction. Farmer’s markets indirectly have an educational function through disseminating food and agricultural knowledge. They significantly shorten farm product distribution channels, providing more economic benefits for participating producers. After the pre-test, a questionnaire was officially distributed using convenience sampling and analyzed in SPSS. The study primarily found that the entertainment factor has the most significant impact on the experience value and satisfaction of the visitor experience. Moreover, through quantitative analysis, this research offers practical recommendations to enhance consumer experience value and satisfaction for farmer’s market stallholders and managers.
Community supported agriculture (CSA) is regarded as a model that can show directions for more sustainable food systems. Therefore, the progressing knowledge regarding challenges and ways to cope with these is crucial to sustaining this model. A literature study was conducted from October 2021 to June 2022 to explore these challenges. We found the challenges experienced by farmers are (1) the expense of conversion to and maintenance of more sustainable farming practices, (2) the danger of farmers taking on more than they can handle, (3) complexities in farm management, and (4) labor shortage and limited skills. The challenges for CSA members include (1) time for the working share contribution, (2) the expense of joining a CSA, and (3) changing their food consumption habits according to the CSA harvest. The organizational challenges for a CSA are (1) members recruitment and retention, (2) competition among CSAs and other marketing channels, (3) gender and generational problems, (4) the influence of government intervention, and (5) CSA sustainability. The four potential solutions are (1) Strengthening membership support of CSAs, (2) Improvement of CSA management, (3) Increasing external resources available to CSAs, and (4) Changing laws to support the development and spread of CSAs.
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This comprehensive overview of local food systems explores alternative definitions of local food, estimates market size and reach, describes the characteristics of local consumers and producers, and examines early indications of the economic and health impacts of local food systems. There is no consensus on a definition of —local” or —local food systems” in terms of the geographic distance between production and consumption. But defining —local” based on marketing arrangements, such as farmers selling directly to consumers at regional farmers‘ markets or to schools, is well recognized. Statistics suggest that local food markets account for a small, but growing, share of U.S. agricultural production. For smaller farms, direct marketing to consumers accounts for a higher percentage of their sales than for larger farms. Findings are mixed on the impact of local food systems on local economic development and better nutrition levels among consumers, and sparse literature is so far inconclusive about whether localization reduces energy use or greenhouse gas emissions.
In this classic work of feminist political thought, Iris Marion Young challenges the prevailing reduction of social justice to distributive justice. It critically analyzes basic concepts underlying most theories of justice, including impartiality, formal equality, and the unitary moral subjectivity. The starting point for her critique is the experience and concerns of the new social movements about decision making, cultural expression, and division of labor--that were created by marginal and excluded groups, including women, African Americans, and American Indians, as well as gays and lesbians. Iris Young defines concepts of domination and oppression to cover issues eluding the distributive model. Democratic theorists, according to Young do not adequately address the problem of an inclusive participatory framework. By assuming a homogeneous public, they fail to consider institutional arrangements for including people not culturally identified with white European male norms of reason and respectability. Young urges that normative theory and public policy should undermine group-based oppression by affirming rather than suppressing social group difference. Basing her vision of the good society on the differentiated, culturally plural network of contemporary urban life, she argues for a principle of group representation in democratic publics and for group-differentiated policies. This is a superb book which opens up many new vistas for theorists of justice. Young makes a number of insightful arguments both about the issues that need to be addressed by a theory of justice, and about the kind of theory capable of addressing them.
Gender is a set of socially constructed relationships which are produced and reproduced through people's actions. The purpose of this paper is to describe how research has been conducted about gender, women, and leisure; how this research has changed over the course of the contemporary women's movement of the past 30 years; and to offer considerations for future leisure scholarship which might be conceptualized with gender providing possible organizing frameworks. The retrospective historical perspective suggests five stages of scholarship: invisible, compensatory, dichotomous differences, feminist, and gender research. Using gender as a potential analytic framework for further leisure research does not imply only the study of women but offers a way to understand the behavior of females as well as males. Research acknowledging the social construction of gender also has implications for leisure research on other disenfranchised groups who are “different.” These gender analyses allow scholars to examine society as a whole along with an examination of the behavior of individuals or groups of individuals within particular contexts.