... All forms of substance abuse, including alcohol, opioids, cocaine, amphetamines, cannabis, and tobacco activate reward pathways (Breiter et al., 1997;Melis et al., 2005;Volkow et al., 2007;Frascella et al., 2010;Koob and Volkow, 2010;Diana, 2013), as do several of the behavioral addictions (see Cuzen and Stein, 2014); and several of these same reward pathways are also found to be activated among men and women who are happily in love, as well as those rejected in love Zeki, 2000, 2004;Fisher et al., 2003Fisher et al., , 2010Aron et al., 2005;Ortigue et al., 2007;Acevedo et al., 2011;Xu et al., 2011). So regardless of its official diagnostic classification, we propose that romantic love should be considered as an addiction (Fisher, 2004(Fisher, , 2016: a positive addiction when one's love is reciprocated, non-toxic and appropriate, and a negative addiction when one's feelings of romantic love are socially inappropriate, toxic, not reciprocated and/or formally rejected (Fisher, 2004;Frascella et al., 2010). ...