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Corporate Social Responsibility: The Involvement of Small Medium Enterprises


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The purpose of the paper is to study the involvement of corporate social responsibility by small medium enterprises (SMEs) in Malaysia. Based on the sample taken from SMEs listed under Enterprise 50 (E50) over five years, questionnaires were distributed to find out their involvement in CSR and their motivation for engaging in CSR activities. For this purpose Carroll's Pyramid of CSR was used as the framework. It was found that that majority of the SMEs involved in ethical responsibility, followed by legal responsibility, economic responsibility and lastly, philanthropic responsibility. It showed that ethical responsibility as the foundation of CSR involvement by Malaysian SMEs and this result is contrary to Carroll's Pyramid of CSR. The findings also reveal the SMEs were motivated firstly by their own beliefs and values, followed by religious thought and that CSR may enhance the company's reputation. This motivation is in line with their emphasis on ethical responsibility when engaged in CSR. This study contributes to knowledge about CSR by small medium enterprises, which is still lacking in the literature on CSR, particularly in Malaysia.
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International Conference on Accounting Studies (ICAS) 2015
17-20 August 2015, Johor Bahru, Johor, Malaysia
Corporate Social Responsibility: The Involvement of
Small Medium Enterprises
Ruhaya Atan*a, Nor Fadhilah Ahmad Shukri*b, Saunah Zainon*c
ab Faculty of Accountancy, Universiti Teknologi MARA (UiTM),Selangor, Malaysia
cFaculty of Accountancy, Universiti Teknologi MARA (UiTM), Johor, Malaysia
The purpose of the paper is to study the involvement of corporate social responsibility by small medium
enterprises (SMEs) in Malaysia. Based on the sample taken from SMEs listed under Enterprise 50 (E50) over
five years, questionnaires were distributed to find out their involvement in CSR and their motivation for
engaging in CSR activities. For this purpose Carroll’s Pyramid of CSR was used as the framework. It was found
that that majority of the SMEs involved in ethical responsibility, followed by legal responsibility, economic
responsibility and lastly, philanthropic responsibility. It showed that ethical responsibility as the foundation of
CSR involvement by Malaysian SMEs and this result is contrary to Carroll’s Pyramid of CSR. The findings also
reveal the SMEs were motivated firstly by their own beliefs and values, followed by religious thought and that
CSR may enhance the company’s reputation. This motivation is in line with their emphasis on ethical
responsibility when engaged in CSR. This study contributes to knowledge about CSR by small medium
enterprises, which is still lacking in the literature on CSR, particularly in Malaysia.
Keywords: CSR in SMEs, CSR involvement, CSR motivation, Carroll’s Pyramid of CSR
In Malaysia, Small Medium Enterprises (SMEs) constitute 99.2% of total business establishments in Malaysia
the bulk of which (87%) are engaged in the services sector, while another 7% and 6% respectively are in the
manufacturing and agriculture sectors (SME Master Plan 2012-2020). In 2013 SMEs contribute 33% of Gross
Domestic Product (GDP), 57% of employment and 17% of exports. Based on SME Master Plan 2012-2020,
they are expected to contribute further to the economy to 41% of GDP, 62% of employment and 25% of export.
(Dato Hapsah, 2015). Malaysian SMEs need to work hard to increase their contribution to GDP because other
SMEs from advanced and high-middle income countries contribute to GDP in their country above 40% share.
This is why the SME Master plan (2012 - 2020) is initiated to help the SMEs in Malaysia to enhance their
overall productivity and competitiveness and to bring them to be globally competitive SMEs across all sectors
that enhance wealth creation and contribute to social wellbeing.
Since SMEs are playing an important role in helping the growth of Malaysian economy, the social and
environmental impact of the SMEs should be monitored and evaluated to ensure that they act responsibly in
sustaining their business. This should be initiated by various programs at engaging the SMEs in the CSR
agenda. Despite the important role of SMEs, studies on CSR in SMEs remain rare (Santos, 2011). Many
discussions on CSR remained most exclusively on large company even though SMEs set up the bulk of business
worldwide (Coppa & Sriramesh, 2012). The reason behind the lack of discussions on CSR in SMEs is because
most of the SMEs practices CSR informally and based on their own belief and values (Mehran Nejati & Azlan
Amran, 2009). Understanding how the SMEs in every country accepting and practicing CSR is necessary to
increase knowledge on CSR in SMEs. Thus, this paper chooses to examine the CSR in SMEs in Malaysia.
Proceedings of the International Conference on Accounting Studies (ICAS) 2015
17-20 August 2015, Johor Bahru, Johor, Malaysia
SMEs in Malaysia will be represented by the winner of Enterprise 50. They will be questioned on their
involvement in CSR practices and the motivation. This paper also aims to examine how the SMEs corporate
social responsibility activities are being carried out in their business operation whether informally carried out or
embedded in their business strategy.
The broad objective of this study is to provide an evidence of involvement of SMEs in CSR. This study focuses
on the involvement of Malaysian SMEs that win the E50 from year 2009 to 2013. This study follows the
framework of Carroll’s Pyramid of CSR.
2.0 SME in Malaysia
SMEs in Malaysia are divided into five sectors which are service, manufacturing, agriculture, construction and
mining and quarrying. As in 2011, there were 645,136 SMEs in Malaysia which were dominated by service
sector (90%), followed by manufacturing sector (5.9%), construction sector (3.0%), agriculture (1.0%) and
lastly mining and quarrying (0.1%). 77.0% from total SMEs in Malaysia were dominated by micro-sized
company, 20.0% by small-sized company and followed by medium-sized company of 3.0%.
Despite the positive performance of SMEs nowadays, they also face several challenges. SME Masterplan 2012-
2020 (2012) listed several challenges faced by SMEs in Malaysia. The challenges are difficult to obtain fund,
lack of educated human capital, facing high level of international competition, poor technology uptake and low
in Research and Development (R&D) activity. In order to enhance the SMEs capability and encourage their
engagement in CSR, the government and its agencies have initiated many programs to help the SMEs to face the
SME Corporation implemented various development programs for SMEs in Malaysia. The development
programs aim to improve performance of SMEs in Malaysia in many aspects. SME Competitiveness Rating for
Enhancement (SCORE) and Enterprise 50 (E50) are some example of development programs offered by SME
Corporation. SCORE is a tool used to rate and help to enhance SMEs competitiveness based on their
performance and capabilities. Assistance given will be different following their star rating, zero to five star.
SMEs that rated four star and more will be eligible to participate in E50. Enterprise 50 (E50) started in 1996 and
was organized in order to appreciate and highlight the achievements of SMEs in Malaysia that are well
positioned for the future.
2.1 Corporate Social Responsibility in SMEs
Studies on CSR in SMEs are increasing in trend. Available studies investigated the sample from Italy, Latin
America, Portugal, Australia as well as Malaysia. These studies commonly examined CSR and the business
dimension, language and terminology, theoretical framework and drivers, barriers and consequences (Vázquez-
Carrasco & López-Pérez, 2013). In Malaysia, to date there is little attention on CSR practices by SMEs. Those
studies are less comprehensive since they use small sample of SMEs and also the research focused on one
variable only. For example, Mehran Nejati & Azlan Amran (2009) conducted an exploratory study on only ten
SMEs in Malaysia using semi-structured interviews. They merely investigated single variable of motivations
that lead the SMEs involvement in CSR activities. The findings cannot be generalized since they examined
small sample of Malaysian SMEs. A recent study by Lim Andy & Mazlina Mustapha (2013) examined the CSR
practices of Malaysian SMEs in the areas of marketplace, workplace, community and environment. These areas
were based on Bursa Malaysia framework. However, it is not appropriate for the researchers to use Bursa
Malaysia framework as a bases to examine CSR practices of Malaysian SMEs, since CSR framework is
applicable to Malaysian Public Listed Companies (PLCs). The framework is a set of guidelines for Malaysian
PLCs to define their CSR priorities, implementation and reporting (Bursa Malaysia, 2006). Lim Andy &
Mazlina Mustapha (2013) also examined the motivations that lead Malaysian SMEs to practices CSR in their
business operation.
Based on many academic research on CSR in large companies, technical terminology used in large companies is
incomprehensible and inaccessible to SMEs management. Language used by large companies is more academic,
complex and formal than the more direct and relaxed register of SMEs supervisors (Vázquez-Carrasco & López-
Pérez, 2013). According to Chamhuri Siwar & Siti Haslina Md Harizan (2007), due to the unclear terminology
of CSR itself, SMEs might have been doing CSR unconsciously in an informal way. SMEs may choose to
Proceedings of the International Conference on Accounting Studies (ICAS) 2015
17-20 August 2015, Johor Bahru, Johor, Malaysia
informally practice CSR due to the lacking of expertise or skillful employees to be assigned to handle CSR
activities (Vo, 2011). SME faces various challenges in undertaking CSR activities in terms of financial, time and
human capital (Chamhuri Siwar & Siti Haslina Md Harizan, 2007), and hence CSR is not the priority of SMEs
in doing business. Yet, there are still SMEs that are concerned about involvement in CSR in order to sustain
their business into the future. Accordingly, studies on CSR in SMEs have been lacking as well until the more
recent years. According to Vázquez-Carrasco & López-Pérez (2013), the oldest study about the CSR in SMEs is
dated to 2006 while 65% of all of the references are dated to 2009 or later.
Russo & Perrini (2010) found that due to the different nature of SMEs compared to large company, the analysis
on the differences from the CSR perspective will reveal two different strategic orientations and approaches to
responsible behaviors by both large company and SMEs. The Italian SMEs evidenced that to have a specific
department of handling CSR is rare because they are involved in CSR activities informally.
2.2 Motivation for CSR
Although studies about CSR in SMEs is minimal, the available studies investigation on motivations that trigger
SMEs to be involved in CSR activities have been a common theme. According to Quinn (1997), the values of
the owner-manager are one of the most important factor in deciding to engage with social or environmental
sustainability strategies. According to Murillo & Lozano (2006), the most important motivation is the values of
the founder or owner when deciding on social or environmental responsibility. Lebanese SMEs were also
motivated by the founder or the owner values with the blend of personal and religious motivations in order to
influence social involvement (Jamali et al., 2009). SMEs in Malaysia were motivated by their own beliefs and
values because they believe the importance to be good to the societies as they consume the societies resources
for their survival (Mehran Nejati & Azlan Amran, 2009). Some of the Malaysian SMEs were also motivated by
religious thought as their religion expects them to behave well. Mehran Nejati & Azlan Amran (2009) further
found that SMEs in Malaysia were motivated by external pressure such as by customer that require them to be
responsible to the environment. Meanwhile, Lim Andy & Mazlina Mustapha (2013) found that size of the
company was the main factor that increased the engagement of SMEs in CSR initiatives. They also found that
the founder character and stakeholders expectation acted as the motivation for Malaysian SMEs.
Vives (2005)found that SMEs in Latin America were motivated by the ethics and religious values, maintaining
employees’ welfare and maintaining good relationship with the community, suppliers and customers. Increasing
profit and pressure from civil society and public sectors are considered less important drivers for SMEs in Latin
America. A study from Australian Centre for Corporate Social Responsibility (2007) found that the most
important motivation that can trigger the involvement of SMEs in CSR activities is eagerness to attract and
retain valued employees. This is because a characteristic of small company is that their success is largely
dependent on the valued employees. Hence, to avoid rapid turnover of employees make the small company to
pay more attention on responsible employees practices. SMEs in Italy evidenced that the main drivers for them
are the pressure from peers and the clients, the government, business associations and the consensus-building
organizations (Coppaa & Sriramesh, 2012). This is because their dependence on a few large companies is
common. The government can be the driver by reducing bureaucracy and providing incentives such as tax
shelters and training programs because they have power to control directly or indirectly a wide part of the
economy. Business associations able to motivate SMEs to be involved in CSR activities by providing training
and sharing of best practices and awards for socially responsible companies. Meanwhile, Williamson et al.
(2006) proved that legal requirement such as environmental regulation drives SMEs to better socially
responsible behaviors. They argued that, SMEs will only be socially responsible if there is a specific regulation
that required them to do so. The reason is, SMEs mostly attempt to improve business performance by satisfying
customer needs and reducing cost because they see the direct benefits from the intention of improving business
performance rather than the benefits at engaging to wider stakeholders. Thus, legal requirement such as
environmental regulation gauge the gap between the firm’s profit-oriented self-interest and the interest of wider
stakeholders. Udayasankar (2008) listed the differentiation strategy and access to resources as the motivations
that lead SMEs to be involved in CSR activities. Companies with small scale of operations rely on
differentiation and that is the reason why small companies were motivated by differentiation strategy to be
involved in CSR activities. Limited resources, for example in term of capital financing are one of the challenges
faced by SMEs worldwide. It also hinders the SMEs to be involved in CSR activities. Hence, some of SMEs
were motivated by increasing visibility in order to have access to resources.
Proceedings of the International Conference on Accounting Studies (ICAS) 2015
17-20 August 2015, Johor Bahru, Johor, Malaysia
2.3. Carroll’s Pyramid of CSR
In conceptualizing CSR in SMEs, Carroll’s Pyramid of CSR is used (Figure 1), where four categories of
responsibilities are laid out. The foundation of the pyramid is economic responsibility; second level is legal
responsibility, followed by ethical responsibility and lastly is philanthropic responsibility. Economic
responsibility is the foundation of CSR because business organization was created as economic entities to
provide goods and services in return for profit to the business organization. Due to the business organization’s
role in the society, they were demanded by the society to operate their business according to laws and
regulations as formulated by federal, state and local government. However, merely complying with the laws and
regulations are not enough. Business organizations were also demanded and expected to comply with ethical
norms such as sensitivity of religion, ethical behavior and values within their location of businesses. Lastly,
business organizations were expected to do something good to the society such as contribute to financial
resources includes donation and scholarship. This is a voluntary act and society does not regard the unwilling of
business organization to contribute some of their financial resources as unethical.
Figure 1: Carroll’s pyramid of CSR
(Archie B. Carroll, 1991)
For CSR to be accepted by a conscientious business person, it should be framed in such a way that the entire
range of business responsibilities is embraced, and hence the four kinds of social responsibilities that constitute
the total CSR (Carroll, 1991). As quoted by Crane and Matten (2004), despite the plethora of CSR definitions
over the last 50 years, Carroll’s four-part conceptualization has been the most durable and widely cited in the
literature (Visser, 2006). He adds that some of the reasons for this could be among others as: 1. The model is
simple, easy to understand and has an intuitively appealing logic; 2. Over the 25 years since Carroll first
proposed the model, it has been frequently reproduced in top management and CSR journals, mostly by Carroll
himself; 3. The model has been empirically tested and largely supported by the findings and 4. The model
incorporates and gives top priority to the economic dimension as an aspect of CSR, which may endear business
scholars and practitioners. Thus, this framework could be tested on various forms of business organizations
including SMEs and is used in this study to explore the involvement of Malaysian SMEs in CSR activities. It is
believed that Malaysian SMEs, due to SMEs nature such as owner management, strong connection with
business partners and local community, lack of resources and support to implement CSR (Ciliberti, Pontrandolfo
& Scozzi, 2006) may not always be profit driven and that they may be fundamentally different from large
Proceedings of the International Conference on Accounting Studies (ICAS) 2015
17-20 August 2015, Johor Bahru, Johor, Malaysia
3.1 Sampling and Data Collection
Sample of SMEs are taken from winners of Enterprise 50 (E50) since their eligibility to be E50 reflects their
commitment and high performance among the whole Malaysian SMEs. The winners of E50 from year 2009 to
2013 were selected, since according to Vázquez-Carrasco & López-Pérez, (2013) majority of the available study
on CSR in SMEs are from 2009 or later, it makes sense to study Malaysian SMEs’ involvement in CSR
activities from 2009. Each year, there will be 50 companies that were listed as the winner of E50. Therefore,
from 2009 to 2013, the total of 250 companies is the potential respondents. However, the numbers of
respondents are decreased because there are 27 companies that were listed as the winner of E50 twice and 9
companies were listed three times. Therefore, the final sample is 205 companies.
This study is based on primary data derived from the survey that are being conducted at managerial level. The
questionnaire was developed based on previous studies such as by Ruhaya Atan & Nurul Akma Abdul Halim,
(2012); Lim Andy & Mazlina Mustapha, (2013); Santos, (2011). Contents of their questionnaire were modified
to suit this study. There are three parts in the questionnaire. The first part asked about the company’s profile.
Second part asked about the SMEs involvement in CSR and Part Three asked about the motivation that drive the
SMEs to be involved in CSR. The questionnaire was emailed to the respondents. However, some of the
respondents’ email addresses were no longer in use, hence, the questionnaires were posted to their company’s
A total of 205 questionnaires had been distributed to the winners of E50 over the 5 years. However, only 33 had
responded and make up response rate of 16.10%. According to Nulty (2008), a non-face-to-face way will result
in low response rate compared to face-to-face method such as giving out questionnaire and at the same time
administer the respondents while they answer it. Small response rate is due to SMEs were reluctant to give
cooperation in answering the questionnaires and the method of distributing the questionnaire.
Descriptive analysis is used to interpret the company’s characteristics, their involvement, motivation and
strategy of CSR practices. Cronbach Alpha was performed to test the validity and reliability of the
questionnaire. The involvement and the motivation of SMEs in CSR in the questionnaire were measured based
on a 5-point scale whereby from 1 as ‘strongly disagree’ to 5 as ‘strongly agree’. The result of the analysis is
shown in Table 4.1. The Cronbach’s Alpha is 0.743, indicating the acceptable level of internal consistency for
questions in Part Two and Part Three in the questionnaire. Since the alpha is at an acceptable level, it means that
the questions are valid and reliable (George & Mallery, 2003).
Table 4.1: Test of Reliability
Cronbach's Alpha
Cronbach's Alpha Based
on Standardized Items
N of Items
4.1 Age of Companies
Table 4.2, the result shows that majority of the sample companies (52%) are between 10 years to 19 years old.
30% of the sample companies were aged of more than 20 years. The remaining of the sample companies (18%)
were aged of less than 10 years. Besides that, the older company was incorporated in 1972 and aged 41 years
and the youngest company was incorporated in 2009 and aged 4 years. Hence, the results suggested that the
majority of the Malaysian SMEs may already be involved in CSR practices but they may informally or formally
carry out CSR activities in their business operation. Furthermore, the 6 companies were incorporated less than
10 years and with less experience compared to older companies, showed great performance because they
managed to be involved in CSR practices and win the Enterprise 50.
Proceedings of the International Conference on Accounting Studies (ICAS) 2015
17-20 August 2015, Johor Bahru, Johor, Malaysia
Table 4.2: Age of companies
Percentage (%)
4.2 Business Sector
The sample companies were involved in only 3 sectors out of 6 sectors of SMEs. Majority of the respondents
(18 companies) are in manufacturing sector, 14 companies in services sector and only 1 company is in
construction sector. This result is in line with report by Department Statistics of Malaysia, (2012) that revealed
the most sectors that SMEs operated in are services, manufacturing and construction.
4.3 Number of Employees
Number of employees is one of the crucial information in order to determine the size of the SMEs. In this study,
17 companies are hiring between 5 and 50 employees in their business. Meanwhile, 8 companies are hiring
between 51 and 100 employees and another 8 companies hiring more than 100 employees.
Figure 2: Number of Employees
4.3 Annual Sales
Besides the number of employees, annual sales is another alternative that is used to define the particular
company whether they are small or medium enterprise. In this study, majority of the respondents gained more
than RM10 million sales annually. There are 12 companies that gained between RM1 million and RM5 million,
5 companies were operated in manufacturing sector and 7 companies were operated in services sector.
Meanwhile, 5 companies from manufacturing sector and 2 companies from services sector gained between RM6
million and RM10 million. The remaining 8 companies from manufacturing sector gained more than 10 million,
another 5 companies from services sector and 1 company from construction sector also gained more than 10
4.4. Analysis of CSR Involvement
Between 5 and 50 Between 51 and 100 More than 100
Manufacturing 9 3 6
Services 8 4 2
Construction 1
Number of employees
Proceedings of the International Conference on Accounting Studies (ICAS) 2015
17-20 August 2015, Johor Bahru, Johor, Malaysia
Table 4.3 reveals the level of involvement in CSR by SMEs in Malaysia. The result indicated that majority of
the SMEs involved in ethical responsibility, followed by legal responsibility, economic responsibility and lastly,
philanthropic responsibility. Figure 4.5 illustrates the new order of CSR based on this finding.
It showed that ethical responsibility as the foundation of CSR involvement by Malaysian SMEs and this result is
contrary to Carroll’s Pyramid of CSR. Carroll (1991) claimed that, a company should be ethical in operating
their business even though there are strict rules and regulations in a country because being ethical such as
respecting people and preventing social injury will gain more trust by the citizen and other stakeholders, but did
not put it as the foundation to companies’ CSR. Meanwhile, according to Mehran Nejati & Azlan Amran (2009)
Malaysian SMEs believed that they gain no benefit if they practices CSR in their business, but because of they
are consuming society’s resources for their business operations, they need to be ethical or to be good to society.
This statement proves why Malaysian SMEs in this study involved more in ethical responsibility.
Malaysian SMEs not only choose to be more ethical towards its stakeholders but also involved in legal
responsibility in order to secure their license to operate within the community environment (Perrini et al., 2007).
Table 4.3: Analysis of CSR Involvement
Involvement in CSR
Total Mean
Economic responsibility was chosen as the third level of involvement in CSR. This research findings is in line
with prior research which found that SMEs do not take economic responsibility as important as other
responsibility because they considered the community as the important stakeholders when defining CSR and
lead them to work more ethically and follow laws and regulation instead of focusing on gaining profit as much
as they could (Vo, 2011). The least involvement of SMEs CSR was in philanthropic responsibility, perhaps
because this required SMEs to work voluntarily by contributing some of their resources such as finance
resources, time and energy; which they were mostly lacking.
Figure 3: Revisited pyramid of CSR
(Pyramid of CSR based on this research findings)
4.5 Analysis of CSR Motivation
Proceedings of the International Conference on Accounting Studies (ICAS) 2015
17-20 August 2015, Johor Bahru, Johor, Malaysia
Table 4.4 reveals the motivations that encouraged Malaysian SMEs to be involved in CSR. Majority of
Malaysian SMEs were motivated firstly by their own beliefs and values, followed by religious thought.
Malaysian SMEs were also motivated to get involved in CSR because it may enhance the company reputation,
to retain customers and to attract investors. External pressure was found to be the last factor that motivate them
to be involved in CSR. Similarly, Mehran Nejati & Azlan Amran, (2009) found that majority of SMEs in
Malaysia were motivated by their own beliefs and values. This is because the SMEs believed that they need to
be good to society. Hence, this explained why ethical responsibility was chosen as the first responsibility that
involved the sample SMEs. Murillo & Lozano (2006) also found that the values of the founder or owner are
important when deciding on social or environmental responsibility.
Table 4.4: Analysis of CSR Motivation
By own beliefs and values
By religious thought
To enhance company reputation
To retain customers
To attract investors
By external pressure
Malaysian SMEs were also found to be highly motivated by religious thought. This is in line with the study by
Mehran Nejati & Azlan Amran, (2009) and that by Vives (2005) who found that SMEs in Latin America were
motivated by ethics and religious values as they considered the welfare of the employees is a major reason to be
involved in internal CSR practices.
Another factor that motivate SMEs was that CSR enhance their company’s reputation. This research finding is
in line with prior study whereby it was found that a social responsible company determines either to maintain or
increase their social responsible behavior because they did notice that their involvement in social responsible
activities helps them to enhance company’s reputation (Longo et al., 2005). Malaysian SMEs may enhance their
company’s reputation by being more ethically responsible such as meet the community’s expectation by being
committed to protect the environment. This action will help the SMEs to be seen as a community member and
indirectly helps to increase the company’s reputation (Sen, 2011).
This study contributes to the scarce literature about the involvement of Malaysian SMEs in CSR activities and
the motivation which encourages them to do so. The study attempts to apply the conceptual model of Carol’s
CSR Pyramid to Malaysian SMEs and found that economic responsibility or making profit may not be their top
priority in doing business. The findings may be useful to regulating body such as the SME Corp to develop a
comprehensive policy that can improve SME business management to incorporate how they perceive their
responsibility in doing business as important factor to grow their business in particular and by getting involved
in responsible activities Malaysian SMEs can play a better role in contributing towards the economy and the
social wellbeing. Studies on SMEs have always been subjected to low response from the respondents and hence
it is suggested that a more in depth study such as using case study would provide a richer insights on why and
how SMEs actually get involved in CSR activities.
The authors would like to thank the Ministry of Higher Education Malaysia for the Fundamental Research Grants Scheme
(FRGS), and the Faculty of Accountancy, UiTM Selangor, Malaysia for the financial and non-financial support of this
research project.
Proceedings of the International Conference on Accounting Studies (ICAS) 2015
17-20 August 2015, Johor Bahru, Johor, Malaysia
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This study aims to investigate whether theree has been a change in the level of corporate social responsibility (CSR) disclosure and to examine whether corporate governance attributes influence CSR disclosure in corporate annual report of Indonesian public listed companies(PLCs). The annual reports of 115 PLC for two years (2011 and 2012) were analysed using content analysis. Multiple regression analysis was utilized to determine factors influencing CSR disclosure in annual reports. Consistent with expectations, the paired sample t-test showed that there was an increase (significant at the 1 percent level) in the extent of CSR disclosure. The multiple regression analysis revealed that audit committee effectiveness and company’s size were positively associated with the extent of CSR disclosure (significant at 5 per cent level). The findings appear to suggest that The Indonesian Capital Market and Financial Institutions Supervisory Agency (Bapepam LK) effforts in promoting CSR through the release of Regulation No X.K.6 in 2012 have had some positive impact on CSR disclosure in annual report. The results also suggest that the involvement of audit committee through its effectiveness in overseeing company’s financial reporting could lead to better concern in corporate social activities and hence disclosure in annual reports. This study however, has limitation that should be considered in interpreting the results. The regression model documented an R2 of 21.4 percent, which indicates that almost 80 percent of factors influencing CSR disclosure in Indonesian PLC have not been captured by the model. These other factors may perhaps be indentified in the next research.
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Offered here is a conceptual model that comprehensively describes essential aspects of corporate social performance (CSP). The three dimensional model address major questions of concern: (1) What is included in the definition of CSR? (2) What are the social/stakeholder issues the firm must address? and (3) What is the organization's strategy/mode/philosophy of social responsiveness. The first dimension is the source of the original four-part definition of CSR originated: economic, legal, ethical, and discretionary (later termed philanthropic). It was later presented at the CSR Pyramid (1991).
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The corporate social responsibility (CSR) movement has attracted significant attention from academics and has quickly moved up the corporate agenda over the past number of years. However, the literature tends to focus disproportionately on large organizations. As SMEs (small and medium enterprises) play a crucial role in the European economy and their unique characteristics make it far from applicable for them to employ CSR theories and practices of large corporations, considerable research is needed to enhance SME CSR field. The purpose of this article is to contribute to this endeavor by conducting a thorough review of the literature on the subject to propose an agenda for future research.
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Understanding stakeholders' perception towards corporate social responsibility (CSR) is useful when entering the market particularly when serving the needs of particular stakeholders. This study examines the perception of Muslim consumers towards CSR. This study extends Carroll's pyramid of four CSR dimensions; economic, legal, ethical, and philanthropic, by incorporating Islamic value as another dimension. Using structured questionnaires, a survey was conducted via emails to 700 consumers which is proxied by universities staff as the sample and received a response rate of 21%. The findings of this research suggest that these stakeholders perceived legal responsibility to be the most important CSR dimension. This implies that they are law abiding people as they are most concerned with whether companies are complying with the laws, rules and regulations. Though the survey was particularly targeted at the Muslim stakeholders, Islamic value was not perceived as the most important dimension of CSR. This study contributes to the literature and is perhaps one of the first to address Muslim consumers' perception towards corporate social responsibility, particularly in Malaysia, which is a multi-racial Islamic country.
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Corporate social responsibility (CSR) has emerged as a form of sustainability governance with advantages to the economic, environment and social progress. According to a study by ACCA Malaysia in 2004, there was only 43% of companies had reported to some extent in the social performance while 26% were pending to do so in future and most CSR commitment was expressed in terms of charity ( 2006). This shows that current awareness on CSR has increased among organisations in Malaysia. Therefore, this research aims to analyse the extent of CSR practices among different types of organisation and industries in Malaysia.
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Purpose – This paper aims to draw attention to the responsibility of CSR in SMEs. Design/methodology/approach – Examining the emergence of the global and Indian CSR discourse and India's industrial and SME domain in particular in the context of global value chains and SME policy, this conceptual paper looks at the deficiencies in the present approaches. Drawing upon existing literature on global value chains, codes of conduct and multi‐stakeholder initiatives, it articulates the special challenge posed by the issues of labour rights and humane working conditions. Findings – This paper suggests that SMEs by themselves cannot take up this responsibility and that the codes of conduct of transnational corporations would also be of limited utility and an active governmental role is necessary. Originality/value – The paper calls for a change in political culture that looks at humane labour practices as a necessary condition for work and not as a liability in the pursuit of investments to provide a counterweight to the race to the bottom that has been triggered through export‐oriented growth in SMEs.
Most business management research to date has either failed to look at firm size as a factor or focused its attention on large companies. The fact is, however, that small and medium-sized enterprises (SMEs) are unique, making general assumptions applicable to other types of firms of little use. Corporate Social Responsibility (CSR) is no exception. Recent decades have seen a plethora of studies which debate definitions, consider content and scope, and study causal relationships with antecedents and implications of applying CSR. Yet only a small percentage of the literature has delved into SME realities. Through a systematic review of the literature, the present study aims to analyze the state of the question and identify the theoretical framework of reference, and CSR antecedents and consequences in SME contexts in order to provide a jumping off point for future empirical studies. Hence, after consulting a cross-section of internationally renowned experts and the SSCI/JCR Index, we have reviewed articles in the foremost management journals (Academy of Management Review, Academy of Management Journal, Journal of Management Studies, Journal of Management, Strategic Management Journal), SME management journals (Journal of Small Business Management, International Small Business Journal, Small Business Economics) and CSR-related journals (Business Ethics Quarterly, Corporate Governance: An International Review, Journal of Business Ethics, Business Ethics: an European Review and Business & Society). Our findings shed light on key themes including idiosyncrasies of CSR management, aspects such as terminology and language, the recommended theoretical framework, and antecedents, barriers and potential impact of CSR in the SME context.
In this article, we explore the implicit conceptions of business ethics and social responsibility of owners−managers of small and medium enterprises (SME) in Cameroon. While using a hermeneutical approach, our main objective is to clarify how Sub-Saharan African business people themselves understand and define corporate responsibility in their particular economic and political environment. Our aim is not to deliver an empirical study of business practices and management behavior in SMEs. We wish to discuss which responsibilities they themselves judge to be relevant and which can legitimately be attributed to them by third parties. Secondly, we relate our findings to other empirical work on SMEs, in Africa and elsewhere. It is shown that there are similarities with the way in which SMEs in Europe interpret their responsibility, but also striking differences. Further, we relate our findings to some theoretical controversies around corporate social responsibility (CSR) in SMEs, to questions about evaluation tools for CSR in the SME context, and to the role of CSR with respect to poverty alleviation in developing countries.