Article

A quantitative investigation of tourists' ethical attitudes toward animal-based attractions

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Abstract

Despite the considerable incorporation of animals in entertainment and leisure venues, only limited efforts have been geared towards exploring the ethical aspects of using animals in these initiatives. This lack of attention is especially evident in the tourism literature, despite the great relevancy of animal-based attractions to the tourism industry. Consequently, the purpose of the current research was to fill the gap in the literature by investigating tourists' attitudes toward various animal-based attractions, using survey that was administered to tourists in the Central Florida area. The central findings of the study concerned the prominent aspects of tourists' ethical evaluation of animal-based attractions. The tourists expressed the highest agreement with the roles of the attractions in conservation, in family-oriented experience, in education, and as an alternative to nature. They also expressed a clear animal welfare approach, as they put the greatest importance on theway the animals are treated and trained by their keepers among conditions for ethical operations. Nevertheless, it was found that the key to developing positive attitudes toward attractions is the conviction in general arguments in favor of their presence, while specific sites' attributes seem to be more limited in their influence on the tourists' overall attitudes. Overall the study revealed some interesting findings with important implications for both research and practice, including specific recommendations for the management and marketing functions in animal-based attractions, especially with regard to potential steps for the purpose of improving and enhancing their ethical image among tourists.

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... Evidence for this consists in the fact that in 2019 there were 907 zoos and aquaria throughout the world (Fisken, 2019), and approximately 2.6 million animals are held captive in these zoos and aquaria in 80 countries (Winter, 2020). In addition, the range of captive-based sites is broader, including circuses, safari parks, animal theme parks, animal racing venues, rodeos, and bullfights (Shani, 2012). Despite a growing interest in animal welfare, the implications of the animal-based tourism industry, and the animal welfare risks related to such activities (von Essen et al., 2020;Winter, 2020), new modes of animal-based tourism proliferate (von Essen et al., 2020). ...
... Despite a growing interest in animal welfare, the implications of the animal-based tourism industry, and the animal welfare risks related to such activities (von Essen et al., 2020;Winter, 2020), new modes of animal-based tourism proliferate (von Essen et al., 2020). In fact, the offer of encounters with wildlife, even animals in captivity, is likely to increase the likelihood that potential travelers will select a certain travel package (Shani, 2012). ...
... The review of research into animal ethics in tourism by Winter (2020) shows that most of the articles published relate to conceptual research methods if animal ethics and case studies; there are only four that used a questionnaire as a research method. For the present research, a questionnaire from a previous study conducted by Shani in 2012 in the article, A quantitative investigation of tourists' ethical attitudes toward animal-based attractions, was distributed. The authors decided to use that questionnaire considering that their questions remain valid today and cover a wide range of issues related to the use of animals in tourist attractions. ...
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... Entertainment was identified as one of the areas that received fairly negative attitudes; especially circuses, rodeos, animal racing and bullfighting are perceived as morally unacceptable (Furnham et al., 2003;Knight & Barnett, 2008;Knight et al., 2004). Nevertheless, safaris, aquariums and zoos are perceived as acceptable by majority of the population, since they have an educational and conservational component and do not include activities potentially killing or injuring the animals (Shani, 2012). ...
... Different attitudes within the same area were also reported in animal testing and animals used for fashion (Shani, 2012). For instance, people are inclined to support animal use for medical research regardless if the result has a lethal effect on the animal, yet are opposed to animal use for cosmetic testing purposes (Balls, 1992;Knight & Barnett, 2008;Shani, 2012). ...
... Different attitudes within the same area were also reported in animal testing and animals used for fashion (Shani, 2012). For instance, people are inclined to support animal use for medical research regardless if the result has a lethal effect on the animal, yet are opposed to animal use for cosmetic testing purposes (Balls, 1992;Knight & Barnett, 2008;Shani, 2012). It can be argued that people hold stronger negative views towards the use of animals for decoration purposes such as cosmetics and wearing fur, than towards using animals in the name of scientific research (Knight & Barnett, 2008). ...
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... Many of the most attractive offers derive directly from nature, from waterfalls and mountains to flora and fauna. One area which has increased in popularity over the past decades is that of the animal world as animal-based attractions and wild-life related tourism has continued to grow (Alie, 2009;Cohen, 2009; Moorhouse, Dhlsjo, Baker, D'Cruz, Macdonald, & Davidk, 2015; Shani, 2012;Tremblay, 2001). While hunting, bird-watching, fishing, and swimming with the dolphins was traditional tourist activities, in the past decade, other nature-based, eco-tourism, and responsible animal attractions have emerged such as whale watching or safaris (Shani &Pizam, 2007) where the tourist is educated about the animal and takes a proactive approach in protecting their environment. ...
... Animal-based attractions and wildlife-related tourism belong to the most popular leisure tourism activities, and demand is consistently growing (Cohen, 2009;Moorhouse et al., 2015;Shani, 2012). Despite the growing increase of interest, knowledge, and demand for ethical animal treatment and higher animal welfare standards by consumers (Hughes, 2001), little research has been conducted thus far on the role of animals in the industry and the species and activity-related welfare standards (Bertella, 2014;Fennell, 2014;Hughes, 2001;Shani &Pizam, 2008). ...
... A number of surveys, however, suggest that most Western tourists will attach additional value to WTAs that provide positive conservation, education and animal welfare impacts (e.g. Ballantyne et al., 2009;L€ uck, 2003;Shani, 2012), and that the majority would prefer, all else being equal, to attend beneficial rather than detrimental venues (Moorhouse et al., 2017a). ...
... Existing studies indicate that Western tourists are particularly likely to value WTAs with animal welfare or species conservation benefits (e.g. Ballantyne et al., 2009;L€ uck, 2003;Shani, 2012), but that they will also accept most uses of animals, so long as they consider the animals' wellbeing to be adequately cared for (Fennell, 2012;Shani, 2009). With respect to Asian wildlife tourists, our findings may offer a solution to the seemingly contradictory conclusions of existing studies. ...
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... Antonioli and Reveley 2005;Dobbs 2000;Webb and Drummond 2001). The paper will then go on to examine the utilization of dolphins in captivity for human leisure and recreation, which is considered an accessible, affordable and safe alternative to wild interactions (Shani 2012). Justification of the practice lies within anthropocentrically based economic, education and well-being advantages for the human side of the interaction, which will be examined before considering the negative effects on the captive cetaceans. ...
... By 2014, there were 2913 dolphins in captivity worldwide (Zimmerman 2015), including 56 orca (Ventre and Jett 2015). The demand for viewing marine mammals in captivity has grown significantly, particularly in recent decades (Kellert 1999), with millions of visitors each year viewing captive marine mammals around the world, as a more available and less risky substitute than interacting with wild dolphins (Shani 2012). This sentiment fits with an anthropocentric view of humans as central, and having rights and preferences that need to be accommodated. ...
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... Moorhouse, D'Cruze and Macdonald (2017), recommended that the tourists lack the specialized knowledge on animal well-being and upkeep impacts of Wildlife Tourism Attractions and therefore should be empowered by providing unequivocal assessments of animal welfare impacts. Shani (2012) in their study stated that the tourist agreed to the roles of attractions in conservation, in family type experience and as a choice to nature. The result also focused on the fact that animal well-being activities were given the greatest importance. ...
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... The involvement of animals in tourism has a long history and sadly, various studies expose endemic exploitation and deceptive practices (Cohen, 2013;Moorhouse et al., 2017;Shani, 2012). While the negative impacts of animal-based tourism dominate the work, a smaller body of literature assesses the positive results of wildlife tourism, including financial and in-kind contributions for conservation, socio-economic incentives for communities, as well as educating visitors to increase their awareness of conservation and/or animal welfare issues (Higginbottom et al., 2001). ...
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... Occasionally, animals may even be coerced into performing unnatural behaviors (i.e. elephant rides or bear dancing shows) or come into frequent, repetitive contact with unfamiliar human tourists [25][26][27]. For example, Jones (2015) describes an ecotourism attraction in Florida that illegally fed wild alligators to entertain airboat passengers, a practice that encourages alligators to approach humans and thereby increases their likelihood of being reported as a nuisance and killed by wildlife control officers [28,29]. ...
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... In addition, Students have the largest percentage of the visitors 54.2%, and have no income earning this is in agreement with the findings of Adetola et al., (2016) which reported that 52.1% of visitors to University of Ibadan Zoological garden were students and inconsistent with finding of Karanikola et al., (2014) that reported that 60% of the visitors were employed. The study also shows that all the respondents were Nigerians; this is consistent with the finding of Shani, (2012) in Central Florida zoo, USA that reported that 66.9% of visitors were domestic visitors from United State of America and 33.1% were foreign visitors. Most of the visitors were highly educated attaining to tertiary level of education. ...
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... 22). The studies of Shani and Pizam (2009) and Shani (2012) found that this reasoning had resonance with at least some visitors to animal-based attractions, who feel that captive settings offer some advantages to the exhibited wildlife, as they are free from predators, food concerns, and territorial struggles. This might seem (and rightly so) a patronizing human standpoint on animals, yet it does raise the question of whether in this day and age, wildlife in their natural habitats are truly better off than their counterparts in captive sites, especially due to the current global environmental crisis that has had some fatal effects on the world's wildlife population (resulting in the sharp increase in the number of threatened and endangered animal species). ...
Thesis
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This article begins with analysis of four of the principal ‘modes of engagement’ which articulate the human/wild animal nexus: encounter; representation; presentation; and quasification. It then goes on to focus upon the zoo as a key site of animal presentation and of mass tourism. The argument is presented that the zoo in late modernity is undergoing crucial changes in its legitimating narratives. In addition, it is suggested that zoos are exhibiting a tendency towards Disneyization, which entails the following interlinked features: theming; dedifferentiation of consumption; merchandising; and emotional labour. We illustrate this tendency through the discussion of a variety of contemporary developments in zoos and wildlife parks.
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The family group is the predominant social unit within which people choose to spend their leisure time. In recreational contexts, there is a call for better understanding of the influence children have on family group decision making and behaviour. Based upon an empirical, national study of zoo visiting, and visitors’ and latent visitors’ images of traditional UK zoos, this paper explores the role of children as a determinant of demand. The available literature addressing the influence of children on leisure-related purchase decisions and behaviour is reviewed, together with an examination of research pertaining to the demand for zoos. The presence of children is found to have a notable influence on the demand for this recreational experience. Family life stage is a significant determinant of attraction choice and thus visiting status. Furthermore, the zoo is perceived as a place to take children, a factor that both encourages and deters zoo visiting. It seems the presence of children in a visiting group has a positive influence on the decision to visit a recreational setting when the setting is perceived to be child/family orientated. The implications of these findings are explored, with emphasis placed on the management challenges facing zoos as a result of demographic change and the expanding, traditionally latent visiting, seniors market.
Article
In light of the increasingly competitive day visit market and concern about the keeping of wild animals in captivity for human amusement, traditional UK zoos must balance carefully the demands of the paying visitor with those of maintaining credibility as conservation and education-oriented organisations. Utilising the model of the product life cycle this paper analyses the current position of UK zoos in the visitor attraction market. Issues surrounding their future success are explored and, following a national survey of visitors (n = 241) and latent visitors (n = 304), the core strengths and weaknesses of their unique offering are examined. Views on zoos offer hope. Visitor numbers are likely to be steady, but at a lower level, and while some zoos may falter, there is scope for success and continued existence.
Article
From the Publisher:Using SPSS for Windows: Analyzing and Understanding Data offers both the beginning and advanced student and researcher a complete introduction to SPSS. In two parts, coverage proceeds from an introduction to how to use the program to advanced information on the specific SPSS techniques that are available. Special features of the book include a Student Disk including all the files students will need to work through the various lessons and topics, high level of readability and a class tested text, examples using screen shots and step-by-step procedures for successful completion of data analysis, tips which help the user in both learning SPSS and making it even easier to use, sidebars featuring material that is particularly interesting and important to understanding the analytical technique under discussion, and guidance in the selection and application of statistical techniques and interpretation, and the writing of results sections.
Article
Four hundred and twenty-two adults completed a postal questionnaire in which they provided information regarding pet ownership and their attitudes toward 13 issues involving the use of animals. Over 63% of the sample owned a household pet, with the dog being the most common. Household pets were more commonly owned by respondents who were married, younger than 65 years of age, living in detached houses, or with a child/children present in the home. Most concern was expressed toward those types of animal uses which lead to death or injury, especially dog fighting. Females expressed more disagreement than males with most of the uses o f animals examined. Dog owners expressed more approval offox-hunting and hare-coursing than non-dog owners, and horse owners expressed more approval offox-hunting than non-horse owners. This study reveals that some of the ways in which people use animals are considered more acceptable than others, and suggests that it is incorrect to group different kinds of animal use into one broad category. The authors argue that future years may see a shift in the way society uses animals, from manipulation toward care for their well-being.
Article
There is considerable debate about the ethics of captive wildlife-based setting such as zoos and aquaria, and there is concern about the negative impacts wildlife watchers can have on animals in both captive and noncaptive settings. An important claim made by both captive wildlife-based tourist attractions and those who support wildlife viewing in noncaptive settings is that these wildlife experiences provide opportunities to encourage visitors to develop greater wildlife conservation awareness. This claim is, however, largely untested in any setting and there has been very little research comparing visitors and their experiences across different types of wildlife-based tourism. This study compared wildlife-based tourism attractions in three different groups—captive, controlled, and noncaptive—in terms of visitor profiles, encounters with wildlife, images of wildlife, and learning about the wildlife. The results indicated significant and substantial differences between the three types of setting on many of the variables analyzed. Overall the results provide little support for the claims that any wildlife-based tourism experiences enhance wildlife conservation awareness.
Article
Zoos are important urban-based visitor attractions. It is generally accepted that they have multiple roles: entertainment, education, scientific research, and species preservation. However, it has been argued that these roles are not compatible. The establishment of other forms of animal attractions and the emergence of many other attractions for day visitors in urban areas has meant that the role of traditional zoos in the 21st century is being challenged. This article used survey research at Wellington Zoo in New Zealand to explore visitor demographics and their understanding of the zoo's roles. Ninety percent of visitors were from New Zealand. The percentage nonlocal domestic visitors had increased compared to previous zoo surveys, suggesting a growing importance of tourist visits. Visitors perceived that education was the single most important role of the zoo, but recreation was also viewed as a major role. A majority of visitors indicated that the zoo had important roles in the areas of conservation and breeding animals, but a large minority (approximately 35%) was not aware of these roles. Although the zoo's roles of education and entertainment appeared not be in conflict, the lack of awareness by a large minority of the zoo's conservation role has implications for both marketing and management at the zoo, as well as raising wider issues about the future of the traditional zoo.
Article
The world's urban population has few opportunities for contact with real wild nature and little chance to develop a connection with nature in everyday life. To redress this problem in Western culture, major urban zoos are attempting to bridge the deficit in nature experience by constructing more simulated nature experiences as part of the animal viewing opportunity. The tourist value proposition in urban zoos, however, may not be in the simulated experience of artificial nature, but in the very real and authentic encounter with live "wild" animals and the contemplation of how our human society relates to the biological world. This article explores how zoo visitors describe their engagement with wildlife, how zoos provoke consideration of personal ethical relationships to nature, and how zoos connect an urban public to the natural world. This article builds on the biophilia hypothesis by considering the sociological attributes of zoo visiting and how the novel experience of encountering captive wild animals helps to develop environmental awareness. The article explores how a poetry installation at one urban zoo served to evidence this awareness in visitor comments, about conservation, personal connections to nature, and one aspect of the restorative role zoos offer. It is suggested that the uniqueness of live animals in the zoo is a forum for individuals to question the continuity between self and the natural world.
Article
This study develops and tests a model that depicts how cognitive and emotional evaluations relate to customer satisfaction in leisure services. The model is tested within the context of visitors to the Rostock Zoo in Germany. Results of the study show that consumer satisfaction with leisure services is a function of both cognitive and affective evaluations where the affective evaluations dominate. Implications of the results are discussed. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: [email protected]/* */ Website: http://www.HaworthPress.com.
Article
The brief tenure of environmental enrichment has been influenced both directly and indirectly by the field of psychology, from the work of B.F. Skinner to that of Hal Markowitz. Research on enrichment supports the supposition that an enriched environment does indeed contribute to a captive animal’s well-being. Critical elements of effective environmental enrichment are 1) assessing the animal’s natural history, individual history, and exhibit constraints and 2) providing species-appropriate opportunities, i.e., the animal should have some choices within its environment. This paper presents a historic perspective of environmental enrichment, proposes a broader, more holistic approach to the enrichment of animals in captive environments, and describes a framework or process that will ensure a consistent and self-sustaining enrichment program. Zoo Biol 20:211–226, 2001. © 2001 Wiley-Liss, Inc.
Article
Dolphins have widespread contemporary appeal and anthropomorphic social representations of dolphins have fuelled a growing desire in tourist populations to seek interaction with them. This paper is concerned with the staged performance of swim-with-dolphin interaction programmes in aquaria. Qualitative interviews with tourists who have swum with captive dolphins identified their immediate recollections and stressed the grace, size and power of dolphins, but also a belief that the experience was too staged, too short and too expensive. Post-purchase dissonance focused on concerns with the size of enclosures and about captivity, too many tricks, limited interpretation and unfulfilled expectations of a quality interaction. Copyright © 2007 John Wiley & Sons, Ltd.
Article
Recently, researchers have suggested an approach to tourism destination competitiveness that goes beyond conventional destination attributes to include, in addition, generic business factors of competitiveness. Despite its apparent promise, there appears to have been little applied research building on this combined approach. This paper is designed to address this gap. Factors pertaining to the competitiveness of both the destination's attractions and its tourism industry were used to construct an instrument that was used to survey tourism practitioners in Hong Kong. Respondents were asked to rate the factors for both importance and relative competitiveness, in a method consistent with importance performance analysis (IPA). The results were analysed and discussed by reference to the IPA Grid. The paper concludes that the study has developed a promising research methodology that offers a quantitative, theoretically informed empirical analysis that will be able to provide a basis for managerial and policy decisions in the tourism industry.
Article
Despite their popularity and place in our recreational history, in recent years zoos have undergone considerable change in both their structure and function. While remaining attractive places of entertainment, zoos today also emphasize their contribution to wildlife conservation. This article reviews the role of zoos in wildlife conservation and discusses the effectiveness of their present policies and actions. It is apparent that the major contribution comes through their ex situ actions, including education programs, and captive breeding and management of wildlife. However, recently, zoos have also become more involved with in situ conservation, predominantly through recovery programs for endangered species in cooperation with government authorities and local communities. However, such activities are expensive, and a major obstacle for zoos has always been to strike a balance between commercial success and professional conservation credibility. The opportunities for zoos lie in transforming themselves from traditional animal displays to interactive, entertaining conservation centres that bridge the gap between their captive collections and free-range wildlife.
Article
This paper reviews and evaluates zoo tourism worldwide, including the scope of the industry, its key issues and its impacts on wildlife, host communities and economies, and provides guidelines for its further development and sustainability. It is a paper that has been widely used by the zoo industry particularly as a basis for evaluating its scope, impact and development. Tribe, A. was the sole author.
Zoos and animal rights
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Bostock, S.S.C. (1993). Zoos and animal rights. London: Routledge.
Ethical considerations in zoo and aquarium research
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