... We hope that our theory will gain traction and influence future work within the liminal space we have been discussing. But, the more basic need is simply to reopen this space and focus renewed attention on the question that perennially Beliefs about things that are worth "having, doing and being" Ideas about the "good life" (Adler, 1956(Adler, , 1960Catton, 1959;Hitlin & Piliavin, 2004;Kluckhohn, 1951;Morris, 1956;Rokeach, 1973;) Values are long term, abstract goals "Prized as ends in themselves" Specify preferred "end states" Integral to organizational mission and purpose (Clark, 1956;Hechter, 1993;Schwartz, 1994;Williams & Albert, 1968) Values have a normative weight Experienced as "obligatory" and "embody a moral imperative" Different from preferences and "first order desires" Williams & Albert, 1968) Values are emotional as well as cognitive Ideas that invoke strong affective responses (guilt, shame, pride, etc.) "Synthesize affective and cognitive elements" (Barth, 1993;Erickson, 1995;Gecas, 2000;Marini, 2000;) Values are relatively enduring and trans-situational Relatively persistent (but not fixed or unchanging) Come to bear in different situations and contexts (Baker, 2005;Hitlin, 2003;Inglehart & Baker, 2000;Rokeach, 1973;Schwartz, 1994;Williams, 1979) Values are verb as well as noun Exist within the "life of a person or other social entity" (measurable property) Valuing (as an active process by which values are affirmed or undermined depending of the actions of the entity) is as important as the measurable property (Catton, 1954;Dodd, 1951;Helmig, Hinz, & Ingerfurth, 2015;Lustiger- Thaler, 2016;Ratner, 2004) Values are pluralistic and particular Society and other human groups live a multitude of ideals that are not necessarily oppositional However, they tend to be conceptualized and measured as oppositional within individuals (i.e., zero-sum game) (Bardi & Schwartz, 2003;Graham et al., 2015;Schwartz, 1992Schwartz, , 1994Schwartz, , 2014Schwartz & Bilsky, 1987Schwartz & Sagie, 2000;Skimina, Cieciuch, Schwartz, Davidov, & Algesheimer, 2018;Tetlock et al., 1996;Tracey, 2012;Woltin & Bardi, 2018) Culture (Society) and other Structural Forces are known sources of values Values are "discovered" in the course of human experience Societal experiences (e.g. socialization) are especially formative Hitlin & Piliavin, 2004;Williams & Albert, 1990) Values are emergent and historically accreted Emerge over the life course of a "biographically unique" entity Product of a developmental process Adaptations to a unique "socio-historical context" (Hitlin, 2003;King, 2015;Kraatz & Flores, 2015; The subject is an active participant in the "valuing" process Values are the outcome of decisions, judgements and selfreflection Experienced as "uncoerced" beliefs that "arise from within" Hitlin, 2003;Mead, 1934; Entities are often socialized by multiple groups, thus presenting them with a 'buffet of values' ...