Chapter

Mobile Engagement: The Technological and Social Dynamics of Transmedia Pervasive Narratives.

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Abstract

One of the most significant technological developments to occur in relation to mobile technology is its capacity to act as an access point for narrative media. Since the early 2000s, mobile telephones have not only become more complex in terms of computing power, but also in their capacity to act as a platform for film, television or gaming related texts. This technological convergence (Jenkins, 2006, p. 2) between mobile telephony and screen media has wider consequences for the social and cultural circulation and experience of media texts. This chapter will focus specifically on the experimental use of mobile technology in relation to fictional narratives and consider the implications of this experimentation on our understanding of the social dimensions of both mobile technology and narrative itself.

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