The role of Product Owner of the Scrum methodology is clearly de-fined in the literature in terms of the responsibilities it entails and the personal characteristics of the person who performs it. However, in professional practice, the understanding of the role and its responsibilities is quite different among organizations, and rarely in perfect conformity with the official method. This article
... [Show full abstract] reports the process and results of an exploratory study oriented to know how some aspects of this role is performed in the reality of the industrial prac-tice. Through semi-structured interviews to a group of product owners, the as-pects of the process and criteria for choosing the PO for a project, the ceremo-nies in which they participate, and their personal characteristics in the form of desirable soft skills in a good PO were investigated.