ArticlePDF Available

Media Markets in the Focus of Social Network Analysis

Authors:
A preview of the PDF is not available
... O. S. Dovbysh defines the media market as "the totality of actors (firms or individuals) involved in the production, packaging or distribution of media content" [7]. O. S. Drobysh calls content as a distinctive feature of the media market in comparison with other business markets. ...
Article
Full-text available
Introduction. The relevance of the study is due to increased efficiency and accessibility of education in the context of digitalization. Materials and methods. In the research process, general and special methods of scientific knowledge were used: systemic, structural and functional analysis, expert assessments, analysis and comparison of statistical data obtained as a result of studying the media market. Results and discussion. The main feature of the media market is that the actors in the media market are firms, individuals involved in the production and promotion of media content, i.e. text messages, audio, video messages, infographics and other types of content. The emphasis in the study is on the modern media market, changing under the influence of a new generation of digital technologies. It is proved that the value of digital transformation for consumers of educational content is associated with the ability to meet individual educational needs, build individual educational trajectories. Analyzed are data on monitoring the effectiveness of economic activity of EdTech companies offering educational content and working in the field of its promotion. The educational trends in the educational segment of the media market and the factors affecting their promotion are identified. Conclusions. The study allowed concluding that there is a high demand among users of digital, accessible and high-quality educational content for all levels of education from different fields of knowledge.
Book
David Card and Alan B. Krueger have already made national news with their pathbreaking research on the minimum wage. Here they present a powerful new challenge to the conventional view that higher minimum wages reduce jobs for low-wage workers. In a work that has important implications for public policy as well as for the direction of economic research, the authors put standard economic theory to the test, using data from a series of recent episodes, including the 1992 increase in New Jersey's minimum wage, the 1988 rise in California's minimum wage, and the 1990-91 increases in the federal minimum wage. In each case they present a battery of evidence showing that increases in the minimum wage lead to increases in pay, but no loss in jobs. A distinctive feature of Card and Krueger's research is the use of empirical methods borrowed from the natural sciences, including comparisons between the "treatment" and "control" groups formed when the minimum wage rises for some workers but not for others. In addition, the authors critically reexamine the previous literature on the minimum wage and find that it, too, lacks support for the claim that a higher minimum wage cuts jobs. Finally, the effects of the minimum wage on family earnings, poverty outcomes, and the stock market valuation of low-wage employers are documented. Overall, this book calls into question the standard model of the labor market that has dominated economists' thinking on the minimum wage. In addition, it will shift the terms of the debate on the minimum wage in Washington and in state legislatures throughout the country.
Chapter
I recently asked students in my theology class for the meaning of the words “vocation” and “calling” in an effort to gain a practical understanding of these thematic words among today’s young adults. The class of 30 was evenly divided between men and woman, most in their late teens or early twenties and from differing Christian traditions, Islam, Buddhism, or no religion. Yet, their responses were similar. “Vocation” means: occupation, job, training, skill, profession, career, trade, what you do for a living, even “lack of higher education” as in “vocational training.” On the other hand “calling” had very distinctive meanings: inner direction, following the heart’s desire, duty in life, a force greater than self; what one is meant to do, mission, task God asks you to do; purpose from a higher power. Only one student replied “priest, nun, worker in the church,” and only one student included any notion of a call to service, “God’s drawing me into God’s service.”