Media representations of younger mothers often allude to their inexperience and lack of preparedness for motherhood, and in particular, target young working class mothers for derision (Tyler 2008). We pose three questions: firstly what do young mothers do with this stereotype of the teenage mother (and its associated discourses); secondly what role do the everyday practices of consumption play in
... [Show full abstract] young mothers' attempts to distance themselves from the negative aspects of this stereotype and contest these discourses; and thirdly how do they manage an inconsistency between two aspects of their identity (age versus parental status) and what role does the marketplace play?.