... In particular, they allow people to focus on the values and ideals most central to how they define themselves (Trope & Liberman, 2003;Tsai & Thomas, 2011), and they give employees more flexibility in terms of how they see themselves fitting into a change effort (Eisenberg, 1984;Gioia, Nag, & Corley, 2012). On the other hand, more than a dozen studies containing over a half-million data points provide convergent evidence that concrete (versus abstract) visions of the future boost outcomes related to change (Baur, Ellen III, Buckley, Ferris, Allison, McKenny et al., 2016;Carton, 2018;Carton & Lucas, 2018, studies 1-3, supplemental studies 1-2; Carton, Murphy, and Clark, 2014, studies 1-2;Emrich et al., 2001, studies 1-2; Gartenberg, Prat, & Serafeim, 2019;Aswad, 2019;Naidoo & Lord, 2008). Concrete visions are more motivating than abstract visions because they are more emotionally engaging (Carton & Lucas, 2018;Guadagno, Rhoads, & Sagarin, 2011). ...