In this chapter, I posit the question, ‘How can we adopt the Sumaq Kawsay3 approach, in particular the Ayni principle, as Indigenous people have done in the past?’ Subsequently, I explore Ayni as a guiding principle for companies that seek to create value.
I argue that the Ayni concept was not simply an act of business transaction between families, but more importantly an Indigenous theory of value creation that embodies the Andean world views with regard to business ethics and human well-being for the benefit of all stakeholders.
Subsequently, Indigenous stakeholder principles form the basis of my proposed ‘Corporate Indigenous Theory’ since they have led the Andean peoples to the attainment of what I describe as an Indigenous theory of value creation. The same Indigenous principles can be extended to the management of business in today’s society.