The Belgian carpet manufacturer, Balta, is profiled. The Balta group consists of six business units: Balta Broadloom producing tufted and woven carpets, Berclon Rugs Division, Wool-Heatset-Area Rugs Division, ITC (Imperial Tufting Company), IVC producing cushioned vinyl floor coverings, and Ideco producing wall coverings. The group which currently ranks as the 8th largest carpet producer in the
... [Show full abstract] world, has achieved its success by hard work and dynamic investment in expansion, modernization and vertical integration. Balta produces carpets for the middle segment of the market.