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Aims: To estimate the pooled prevalence of compulsive buying behaviour (CBB) in different populations and to determine the effect of age, gender, location, and screening instrument on the reported heterogeneity in estimates CBB and whether publication bias could be identified. Methods: Three databases were searched (Medline, PsychInfo, Web of Science) using the terms "compulsive buying", "pathological buying" and "compulsive shopping" to estimate the pooled prevalence of CBB in different populations. Forty studies reporting 49 prevalence estimates from 16 countries were located (n=32,000). To conduct the meta-analysis, data from non-clinical studies regarding mean age and gender proportion, geographical study location, and screening instrument used to assess CBB were extracted by multiple independent observers and evaluated using a random effects model. Four a-priori subgroups were analysed using pooled estimation (Cohen's Q) and covariate testing (moderator and meta-regression analysis). Results: The CBB pooled prevalence of adult representative studies was 4.9% [3.4%-6.9%, eight estimates, 10,102 participants] although estimates were higher among university students: 8.3% [5.9%-11.5%, 19 estimates, 14,947 participants], in adult non-representative samples: 12.3% [7.6%-19.1%, 11 estimates, 3929 participants], and in shopping-specific samples: 16.2% [8.8%-27.8%, 11 estimates, 4,686 participants]. Being young and female were associated with increased tendency, but not location (USA vs. non-USA). Meta-regression revealed large heterogeneity within subgroups, mostly due to diverse measures and timeframes (current vs. lifetime) used to assess CBB. Conclusions: A pooled estimate of compulsive buying behaviour in the populations studied is around 5% but there is large variation between samples largely accounted for by use of different time frames and measures.
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Prevalence of compulsive buying
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The prevalence of compulsive buying: A meta-analysis
Maraz, A.1,2, *, Griffiths, M. D.3, Demetrovics, Z.,1
1 Institute of Psychology, Eötvös Loránd University, Budapest, Hungary
2 Doctoral School of Psychology, Eötvös Loránd University, Budapest, Hungary
3 Psychology Division, Nottingham Trent University, Nottingham, United Kingdom
Running title: Prevalence of compulsive buying
Word count: 3928
Conflict of interest: none.
*Corresponding author: Aniko Maraz, Department of Clinical Psychology and Addiction,
Institute of Psychology, Eötvös Loránd University, Izabella u. 46, Budapest, Hungary,
+3670/257-1246, aniko.maraz@ppk.elte.hu
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ABSTRACT
Aims: To estimate the pooled prevalence of compulsive buying behaviour (CBB) in different
populations and to determine the effect of age, gender, location, and screening instrument on
the reported heterogeneity in estimates CBB and whether publication bias could be identified.
Methods: Three databases were searched (Medline, PsychInfo, Web of Science) using the
terms “compulsive buying”, “pathological buying” and “compulsive shopping” to estimate the
pooled prevalence of CBB in different populations. Forty studies reporting 49 prevalence
estimates from 16 countries were located (n=32,000). To conduct the meta-analysis, data from
non-clinical studies regarding mean age and gender proportion, geographical study location,
and screening instrument used to assess CBB were extracted by multiple independent
observers and evaluated using a random effects model. Four a-priori subgroups were analysed
using pooled estimation (Cohen’s Q) and covariate testing (moderator and meta-regression
analysis). Results: The CBB pooled prevalence of adult representative studies was 4.9%
[3.4%-6.9%, eight estimates, 10,102 participants] although estimates were higher among
university students: 8.3% [5.9%-11.5%, 19 estimates, 14,947 participants], in adult non-
representative samples: 12.3% [7.6%-19.1%, 11 estimates, 3929 participants], and in
shopping-specific samples: 16.2% [8.8%-27.8%, 11 estimates, 4,686 participants]. Being
young and female were associated with increased tendency, but not location (USA vs. non-
USA). Meta-regression revealed large heterogeneity within subgroups, mostly due to diverse
measures and timeframes (current vs. lifetime) used to assess CBB. Conclusions: A pooled
estimate of compulsive buying behaviour in the populations studied is around 5% but there is
large variation between samples largely accounted for by use of different time frames and
measures.
Prevalence of compulsive buying
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Keywords: addictive behavior, consumer behavior, cross-cultural comparison, epidemiology,
publication bias
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INTRODUCTION
Research into shopping has demonstrated that although shopping is a necessity in modern life,
it is also a leisure activity and a form of entertainment with a rewarding value for some people
(1). However, when taken to the extreme, shopping (or buying) can be a harmful and
destructive activity for a minority of individuals. The consequences of compulsive buying
behaviour are often underestimated. Christenson et al. (2) noted that CBB results in (i) large
debts (58.3%), (ii) inability to meet payments (41.7%), (iii) criticism from acquaintances
(33.3%), (iv) legal and financial consequences (8.3%), (v) criminal legal problems (8.3%),
and (vi) guilt (45.8%). Furthermore, individuals with CBB often describe an increasing level
of urge or anxiety that can only be alleviated and lead to a sense of completion when a
purchase is made (3). Compulsive buying is a frequent disorder in a small minority of
shopping mall visitors and is associated with important and robust indicators of
psychopathology such as psychiatric distress, borderline personality disorder, and substance
abuse (4). Compared to non-compulsive buyers, compulsive buyers are over twice as likely to
abuse substances, have any mood or anxiety disorder, and three times more likely to develop
eating disorder than non-compulsive buyers (5). However, it should be noted that these
findings are based on a small number of studies, all of which have sampling limitations.
Despite many studies highlighting the severe negative consequences that compulsive
buying can lead to, the latest (fifth) edition of the Diagnostic and Statistical Manual of Mental
Disorders (DSM-5) does not include compulsive buying disorder due to insufficient research
in the field (6). Individuals with the condition are classified within the residual category of
“Unspecified disruptive, impulse-control, and conduct disorders”. Nevertheless, there are
various consensus-based definitions of compulsive buying in the research literature.
According to Faber O’Guinn and Krych (1987), compulsive consumption corresponds to a
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consumer behaviour that is “inappropriate, typically excessive, and clearly disruptive to the
lives of individuals who appear impulsively driven to consume” (p. 132).
McElroy et al. (8) point out that both cognitive and behavioural components play an
important role in the acquisition, development and maintenance of the disorder. Diagnostic
criteria include (i) maladaptive preoccupation with buying or shopping, or maladaptive
buying or shopping impulses; (ii) generation of marked distress by the buying preoccupations,
impulses or behaviours, which are time consuming, significantly interfere with social or
occupational functioning or result in financial problems; and (iii) lack of restriction of the
excessive buying or shopping behaviour to periods of hypomania or mania. Given the lack of
consensus regarding the term, the present study included all pathological consumer behaviour
under the umbrella term of “compulsive buying behaviour” (CBB).
The age of onset for CBB appears to be in the late teens or early twenties, although
some studies have reported a later mean age of 30 years (8). There is also a lack of consensus
relating to gender differences. Most clinical studies report that women are much more likely
to become compulsive buyers than men, but not all surveys have found significant differences
in buying tendencies between men and women (9). Cultural mechanisms have been proposed
to recognize the fact that CBB mainly occurs among individuals living in developed countries
(10). Elements reported as being necessary for the development of CBB include the presence
of a market-based economy, the availability of a wide variety of goods, disposable income,
and significant leisure time (3). For these reasons, Black (3) concluded that CBB is unlikely to
occur in poorly developed countries, except among the wealthy elite.
Given this background, the main aim of the present paper is to review and summarise
the empirical data concerning the prevalence of compulsive buying in non-clinical
populations. Following a systematic literature review, the present study (a) estimated a pooled
prevalence of compulsive buying behaviour (CBB) in different populations across the world
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where studies have been carried out. Furthermore, the study examined (b) the effect of age,
gender, geographical location of the study, and the screening instrument used on the reported
heterogeneity in estimates, and (c) whether publication bias could be identified.
METHODS
Sources and search terms
This systematic review conforms with the guidelines of meta-analyses in
epidemiology outlined by Stroup et al. (11). At the end of March 2015, three academic
databases (Medline [PubMed], PsycInfo, and Web of Science) were used to identify all
possible papers concerning CBB. The terms apply were “compulsive buying”, “compulsive
shopping”, or “pathological buying”. Searching all fields in the three aforementioned
databases resulted in 290, 523, and 449 relevant hits respectively. Although the
aforementioned databases incorporate “grey literature” such as dissertations and conference
presentation, these were later excluded. No further grey literature was searched. After
removing duplicates, 638 papers were left for further evaluation.
Inclusion and exclusion criteria
Inclusion and exclusion criteria were established to maximise specificity and sensitivity
across the identified papers. Studies in the papers were considered relevant if they reported
empirical prevalence data concerning compulsive buying as well as data from other peer-
reviewed works (book chapters, letters to editor, etc.). The conventional formula was used to
calculate the minimum required sample size (12, 13) setting precision to 5%, confidence
interval to 99% and expected prevalence to 5.8% that is the most recent representative
prevalence data for the USA. Using the given formula, studies with 145 or more participants
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were considered suitable to return reliable prevalence rates. For this reason, in order to be
included in the current review, studies had to be carried out on a non-clinical sample with
more than 145 participants. Only published studies written in English were included with no
constraints regarding participants’ ages. Where multiple publications presented identical data,
the most ‘‘informative version’’ of the study was included so as not to double-count what was
in reality a single prevalence estimate. Two authors categorised the search results (AM and
ZD) and a third author was included in cases of disagreement (MDG).
As noted in the previous section, 638 publications were identified. The first papers
excluded were case studies (n=23) and reviews or theoretical works (n=192) that included no
new empirical data. In the next step, a further 244 clinical samples were excluded such as
studies examining drug effectiveness, comparing compulsive buyers with other populations,
as well as those with other mental health issues such as Parkinson’s disease or eating
disorders. A further 26 studies were excluded because they disseminated qualitative findings
or double-reported prevalence data from the same sample. Another 73 papers were excluded
because they used the compulsive buying scale points as a measure of severity, and did not
report the prevalence rates. The original 638 publications also included 15 written in a foreign
language, seven dissertation or conference abstracts, and 16 studies in which the sample size
was below 145 participants. Given that the present review focuses on adult populations, two
studies that recruited high school children were also excluded (i.e., 14, 15)
1
. This left 40
studies that met the predetermined inclusion criteria for the current review.
Meta-analysis: data analysis
1
Prevalence rates were: 19% (Chinese junior high school students), 25% (Thai junior high school students)
(Guo & Cai, 2011) and 40% among Italian upper intermediate school students (Villella et al., 2011).
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The following information was extracted from the studies: sample mean age, proportion of
females (in %), the study’s geographical location, and the screening instrument used to assess
CBB, and the reported prevalence estimate of CBB. Furthermore, the association between
age, gender, and CBB was also extracted as reported by the individual studies.
The unit of data analysis was the estimated prevalence rate for CBB and not the
studies. This was because some studies reported more than one prevalence rate for the same
sample. This approach was opted for in order to avoid bias as a result of having to choose
between the estimates assessed by the different CBB screening measures. Given that
inherently different populations are clearly not comparable, the following subgroups were
formed a-priori: adult representative samples, adult non-representative samples (e.g.,
university staff members), university student samples, and shopping-specific samples (e.g.,
customers of a shopping mall). Using the random effects model, studies were weighted by the
inverse of their variance, so that studies with larger sample sizes and more accurate estimates
of population parameters had a greater weight on the mean effect size. Prevalence estimates
were considered outliers if the standardized residual exceeded ± 3.29 (73). In the current
study, no outliers were identified and all standardised residuals were within the acceptable
range.
To address the issue of publication bias, a funnel plot asymmetry was examined
following the guidelines by Sterne et al. (16). A funnel plot is a scatter plot of the effect
estimates from individual studies against measures of each study’s size. In the absence of
publication bias and between-study heterogeneity, the scatter will be due to sampling
variation alone and the plot will resemble a symmetrical inverted funnel. Following the recent
recommendations by Sterne et al. (16), Egger’s test of the intercept was used to statistically
evaluate publication bias. The more the intercept deviates from zero, the more pronounced the
asymmetry. If the p value of the intercept is 0.1 or smaller, the asymmetry is considered to be
Prevalence of compulsive buying
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statistically significant. However, Egger’s test, similar to other statistical tests for funnel plot
asymmetry, has low statistical power (16).
The rate of heterogeneity was calculated separately within each of the four groups.
Heterogeneity refers to the differences between the studies in terms of methods, participants,
and other unknown sources (17). This can be tested using the Q statistic with a random effects
model (Cochran’s Q, see: 18-21). Cochran’s Q has an approximate chi-square distribution and
represents the degree of departure from homogeneity. A significant (p<0.05) Q value
indicates that there is statistically significant heterogeneity in the studies.
Covariates were tested when heterogeneity was identified within a subgroup. Meta-
regression was used to assess the association between outcome (prevalence) and continuous
covariates such as sample mean age and the proportion of females (22). Moderator analysis
was used for categorical variables such as study location (i.e., USA vs. non-USA) and
assessment screening tool used (current vs. lifetime prevalence). Only moderator variables
that had at least four estimates in one cell were used (72). Moderators were significant in
cases of categorical variables if Qbetween was significant. The regression coefficient (and its
significance level) was calculated in addition to Tau2 and reflects between-study variance.
The Comprehensive Meta-Analysis Version 3 software (23, 24) was used to calculate
prevalence estimates within groups, publication bias, and to conduct moderator and meta-
regression analysis.
RESULTS
Prevalence by populations
As noted above, 40 relevant studies were identified that met the inclusion criteria,
reporting 49 different prevalence rate estimates for 32,333 participants. Table 1 depicts the
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studies in greater detail. As already noted, the sample was a-priori divided into four sub-
samples: adult representative, adult non-representative, university student and shopping-
specific. The mean prevalence of compulsive buying was 4.9% in adult representative
samples [CI: 3.4%-6.9%, 10,102 participants], 12.3% in adult non-representative samples [CI:
7.6%-19.1%, 3929 participants], 8.3% in university student samples [CI: 5.9%-11.5%, 14,947
participants] and16.2% in shopping-specific samples [CI: 8.8%-27.8%, 4,686 participants]
(see Figure 1).
There was significant heterogeneity in each of the four groups (representative:
Qwithin=101.4 p<0.001; non-representative: Qwithin=322.3 p<0.001; student: Qwithin=604.1
p<0.001; specific: Qwithin=1038.7 p<0.001). Thus covariates were tested to explain variability.
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Please insert Figure 1 and Table 1 here
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Publication bias
The funnel plot of standard error was symmetric in three subgroups (see Figure 2). Following
visual inspection, the most symmetric was the adult representative samples’ funnel plot, and
the least symmetric was the plot of the specific samples. Egger’s p value indicated significant
symmetry in special populations (Intercept = -13.20, p= 0.15), adult representative (Intercept
= -2.96, p= 0.39), and student populations (Intercept = -2.47, p=0.38). There was significant
asymmetry in the adult non-representative (Intercept = -17.80, p=0.03) and likely to be caused
by an extremely high estimate of 49% in one particular study (34).
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Please insert Figure 2 about here
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Covariate analysis
Age, gender and study location (USA vs. non-USA)
In total, seven studies reported in eight different samples that compulsive buying
tendency decreases with age, of which five estimates were reported in adult representative
samples. Age did not have an effect on CBB in five samples. Only one study reported that
older students were more likely to engage in compulsive buying than younger ones in a
sample of undergraduate students (50). The remaining studies did not test or report the
association between age and CBB. The mean sample age was lower for adult non-
representative and shopping-specific populations than for adult representative ones (weighted
means respectively: 37.4 years, 37.2 years, and 41.7 years). Age had non-significant effects in
all four populations; in the representative (coefficient: 0.02, p=0.77, Q=0.09, Tau2=0.38),
non-representative (coefficient: -0.08, p=0.21, Tau2=0.85), student (coefficient: -0.24,
p=0.051, Tau2=0.36) and shopping-specific samples (coefficient: 0.03, p=0.38, Tau2=0.58).
With regards to gender, women were more prone to CBB than men in 12 different
samples of which four were reported on adult representative samples. No gender difference
was found in four instances, and undergraduate men reported higher CBB tendencies than
women in one sample (50). On average, the samples included more females including 55.5%
of adult representative, 69.4% of adult non-representative, 65.9% of university student, and
69.8% of shopping-specific samples. The proportion of females in the sample had non-
significant effects in the representative (coefficient: -0.002, p=0.96, Tau2=0.35), student
(coefficient: 0.02, p=0.10, Tau2=0.45) and specific populations (coefficient: 0.013, p=0.33,
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Tau2=0.58), but significant effect in the non-representative sub-group (coefficient=-0.05,
p<0.01, Tau2=0.32). The higher the proportion of females, the lower the reported prevalence
of compulsive buying in the adult non-representative sample.
With regards to the geographic location of where the study was carried out, most
estimates (n=18) were reported from the United States, followed by Germany (n=6), France
(n=5) and Hungary (n=4). Tested as moderators, USA vs. non-USA study location was
calculated (n≥4), the effect of which was non-significant in two groups: in the non-
representative (point estimates: 0.10 and 0.16, Qbetween=0.957, p=0.33), and in the student
population (point estimates: 0.09 and 0.08, Qbetween=0.05, p=0.82)
2
.
The effect of assessment tool: lifetime versus current prevalence
As shown in Table 2, 39% of the prevalence rate estimates (19/49) were obtained using the
CBS (28) although cut-off scores differed. A considerable amount of variability in estimated
prevalence rates was most likely due to the fact that measures had different time frames. The
CBS, MIDI, and the SPQ contain items regarding lifetime CBB prevalence (that is, if the
individual has ever experienced problems with buying behaviour), whereas the G-CBS,
RCBS, ECBS, ECBS-R, and the PS assess current CBB prevalence (problems with buying
behaviour at the time of assessment). The QABB contains mixed items regarding verb tense
(i.e., 13 out of the 19 items refer to past, and six refer to present behaviour). When calculating
the mean average estimates by the type of instrument, the sample size-weighted mean of
current estimate was 6.99% (assessed by GCBS, RCBS, ECBS, ECBS-R or PS), lifetime
estimate was 11.08% (assessed by CBS, MIDI or SPQ), and the mixed estimate was 11.14%
(assessed by QABB).
2
In the representative populations, estimates were 0.07 and 0.04 but n=2 and n=6 respectively for USA vs. non-
USA, whereas in the specific populations point estimates were both 0.16 but n=2 and n=9.
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Unfortunately, in three out of the four groups, there were less than four studies,
therefore differences between estimates (lifetime vs. current) could only be calculated in one
subgroup. Among students, point estimates were 0.09 and 0.08 for current and lifetime
prevalence respectively, which yielded a non-significant difference (Q=0.73, p=0.70)
3
.
However, as a trend, lifetime prevalence estimates were clearly higher than current estimates.
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Please insert Table 2 about here
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DISCUSSION
The present review aimed to summarise knowledge concerning the prevalence of compulsive
buying in non-clinical adult populations. It also aimed to examine the possible causes of the
varying estimates of CBB disorder and to calculate a pooled prevalence based on all existing
prevalence data. Via systematic literature review, 40 relevant studies were identified reporting
49 different estimates for over 32,000 participants. The estimated prevalence rate of
compulsive buying was 4.9% [3.4%-6.9%, based on eight estimates] in the general adult
representative populations. Prevalence rates were higher in university student samples (8.3%
[5.9%-11.5%], 19 estimates) and in adult non-representative samples (12.3% [7.6%-19.1%]
11 estimates) compared to representative ones. Unsurprisingly, the highest prevalence rates
were among shopping-specific samples (16.2% [8.8%-27.8%], 11 estimates).
A considerable amount of heterogeneity was present in the reported estimates and was
also reflected by the funnel plots. Funnel plots indicated significant asymmetry only in the
3
Point estimates for the representative group were 0.06 (n=5), 0.07 (n=2), for the non-representative group were
0.10 (n=2) and 0.11 (n=8), and for the specific group: 0.09 (n=5) and 0.30 (n=3) for current and lifetime
estimates respectively. Data obtained via mixed instruments (QABB) were treated as missing.
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adult non-representative samples that is mainly due to one (although statistically speaking
non-outlier) extremely high value of 49% among fitness club clients (34). Although
asymmetric funnel plots are interpreted as indicators of publication bias, they may give the
wrong impression if high precision studies are different from low precision studies with
respect to effect size (e.g., due to different populations examined) (64). Therefore in this case,
heterogeneity is likely to be accounted for by the heterogeneous populations and instruments
rather than by publication bias.
On one hand, heterogeneity in prevalence rates may be accounted for by the lack of
consensus regarding the definition of compulsive buying. Studies used different measures to
assess CBB, each having a different conceptual background. Most definitions include
cognitive-affective indicators as well as maladaptive behavioural consequences when defining
the disorder (e.g., debts). The screening instruments used across studies differed in indicators
of financial consequences (e.g., credit card use, debts, loan etc.) and are subject to differences
according to countries, sub-cultures and/or age groups. Given the challenges of establishing a
reliable cut-off value for the scales, about twice as many studies (n=73) used the rating scales
as indicators of severity (ignoring the cut-off values) as opposed to those that reported
categorical data (n=40). Researchers have repeatedly noted that compulsive buying tendencies
vary along a spectrum (65, 66) and they argue that psychological problems exist as
dimensions rather than categories. However, a categorical approach has the advantage of
identifying potentially self-harming individuals as well as an estimation of the problem extent
within the given population. Furthermore, knowledge of the proportion of compulsive buyers
in the study sample enables comparison across studies. Therefore future studies should report
the proportion of compulsive buyers in their samples.
On the other hand, cut-off scores were not standard, but differed across measures. In
relation to the Compulsive Buying Scale, Faber and O'Guinn (28) noted that “a cut-off point
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at 2 SD is recommended for research purposes. This point is associated with a scale score of -
1.34” (p. 464) thereby suggesting a cut-off value adjusted to the mean score and standard
deviation of the given population. The adjustable cut-off score is suitable to account for
cultural differences in the indicators of CBB (e.g., the use of credit cards) although this
approach was only adhered to in a minority of studies. Application of a fixed cut-off value (-
1.34 for the CBS) was more common, which sets the same standard of buying pathology
across countries without taking into consideration the instrument’s local validity and
reliability. The reporting of local validity is especially important given the culture-dependent
nature of compulsive buying behaviour. For example, some countries have an extended
tradition of bank check usage and others do not have. This difference is ignored when
administering an instrument where using bank check is an indicator of CBB (such as the
CBS).
Thirdly, diversity is due to the fact that measures do not explicitly distinguish current
and lifetime assessment of CBB. Prevalence rates assessed with an instrument that assesses
lifetime prevalence report 1.6 times higher rates on average than those assessing current
prevalence. This proportion is in line with other studies reporting 50% lifetime and 30% of
12-month prevalence of any psychiatric disorder in the USA (67) and 6.9% lifetime vs. 3.4%
12-month prevalence of major depression among Chinese Americans (68). Pooled lifetime
versus current estimates in adult representative samples in the present review were 6.1% and
6.0% respectively (excluding estimates assessed by the QABB), but these estimates were
largely varying therefore more data are needed to establish reliable estimates. Future studies
should therefore explicitly separate out current and lifetime prevalence of the disorder when
assessing CBB.
Non-representative samples (e.g., adults, university students, shoppers) tended to
recruit younger participants who were more likely to be female than representative studies.
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The mean age of the sample and the proportion of males and females did not have a reliable
effect on the prevalence estimates. Being of a younger age was predictive of CBB according
to individual study results and also according to the regression analysis in the representative
samples. In the other groups, it is possible that methodological heterogeneity masked the
effects of age. However, it remains open as to whether compulsive buying tendency decreases
with age or this difference reflects generational differences. If the latter was the case, then the
prevalence of compulsive buying behaviour is expected to increase in the future. There is
already evidence in the literature for increasing rates of CBB in Germany (27) and in Spain
(69), but longitudinal studies are needed to clarify this question. Nevertheless, the tendency of
a younger age being associated with higher CBB tendency is also reflected by the fact that
university samples report higher CBB tendencies than do general adult samples. The
overwhelming majority of individual studies report that women are more likely to be
compulsive buyers than men, although this effect was either non-significant or very weak
when tested as a covariate. Again, this is probably due to the large methodological differences
in the studies. The dominance of women in CBB is in line with the evolutionary explanations
of the disorder that CBB might reflect ancient collecting tendencies that had been mainly
assigned to females within their social groupings (70). In any case, the fact that adult non-
representative studies recruit young and female participants is a significant contributing factor
to the elevated prevalence rates reported.
In relation to data collection, estimates from the United States (18 out of 49) were
over-represented compared to countries other than the USA, although there was no difference
in the reported estimates between the U.S. and non-U.S. countries. However, it is difficult to
draw reliable conclusions regarding the cultural variance of CBB given that adult
representative estimates are only available from the USA, Spain, Germany and Hungary.
Prevalence of compulsive buying
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Future studies are needed to clarify whether the geographical location (or culture) has any
effect on the prevalence rates.
Finally, some estimates deviate largely from the expected values within the given sub-
group. For example, Lejoyeux, Avril (34) reported that 49% of fitness club clients and 33% of
women entering a department store (61) had CBB. Although these estimates are not
representative of the given population, the high estimates raise the concern of
overpathologizing the behaviour (71), especially when no other measures (such as
overspending) were assessed to validate the category of compulsive buyers.
The present study is not without its limitations. The relationship described by a meta-
regression is an observational association across trials; therefore, it is unsuitable for causal
interpretation. Furthermore, because meta-analyses rely on published data, the results suffer
from the same sampling errors and biases in the original observations (aggregation bias, see
22). Furthermore, not every study was designed to report prevalence, and only the
representative estimates are suitable to draw reliable estimates regarding the prevalence rates
of CBB. Finally, even the CBS that has good sensitivity (89.8%) and specificity (85.3%)
values has a positive predictive value of only around 20% when the prevalence is 5%. This
means that only one out of five individuals who screen positive on CBS is problematic in a
clinical sense (74).
The fact that compulsive buying behaviour is a relatively common disorder with
severe consequences for a minority of individuals should not be overlooked. It appears that
approximately one in 20 individuals suffer from CBB at some point in their lives and that
being young and female are associated with a higher risk of CBB. High heterogeneity is likely
to be the result of methodological variability within studies, such as assessment screens with
different time frames and conceptual background. Future studies should therefore think
Prevalence of compulsive buying
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carefully about how to conceptualise the disorder and to clearly separate out current versus
lifetime prevalence in the samples used.
Prevalence of compulsive buying
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Acknowledgement
The authors would like to thank Dr. Zsofia K. Takacs (Eötvös Loránd University, Hungary)
for her help with the meta-analysis.
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Fig. 1: Forrest plot of prevalence estimates in non-clinical populations by subgroup
Prevalence of compulsive buying
29
Fig. 2: Funnel plots to account for publication bias
Prevalence of compulsive buying
30
Table 1: Detailed prevalence estimates
Reference
Ref.
number
Target population
Data
collection
method
N
Response
rate (%)
Sample
mean age
(range, if
available)
Women
(%)
Instrument
Prevalence
(%)
Comment
Adult representative
1.
Maraz et al. (2015)
25
Population of Hungary
Mixed
(Interview +
self-report)
2710
85.1
40.3
50.8
QABB
1.85
193 completed the QABB, cut-off lowered to 8
2.
Otero-López and
Villardefrancos
(2013)
26
Population of Galicia
Self-report
(postal)
2159
41.6
35.4
51.9
GCBS
7.1
Quota sampling procedure; cut-off score of two
standard deviations above the mean (45 and
above)
3.
Koran et al. (2006)
9
General population of
the US
Telephone
2513
56.3
47.1
66
CBS
5.8
Data collection method: US random-digit-dial
telephone calls, stratified by state
4.
Neuner, Raab and
Reisch (2005)
27
Population of former
Western Germany, 1991
Mixed
959
NR
42.9
53.3
GCBS
5.1
5.
Population of former
Eastern Germany, 1991
495
NR
51.9
GCBS
1
6.
Population of former
Western Germany, 2001
Interview
729
NR
42.1
49.3
GCBS
8
7.
Population of former
Eastern Germany, 2001
245
NR
53.3
GCBS
6.5
8.
Faber and O'Guinn
(1992)
28
State of Illinois
Paper and
pencil
292
36.5
45.6
48
CBS
8.1
Adult non-representative
9.
Lo and Harvey
(2014)
29
Users of several internet
forums
Online
521
NR
NR
62
CBS
12
Study 1
10.
Online
200
NR
NR
60
CBS
16
11.
Roberts, Manolis and
Pulling (2014)
30
Unknown
Mixed (online
and word-of-
mouth)
409
NR
NR
(Categorical
presentation
of data)
50
CBS
13.9
12.
Leite et al. (2013)
31
Normal population,
recruited via
advertisement
Online
202
NR
30.8
74
RCBS
10.9
The authors used the cut-off value 24 and
above instead of the conventional value of 25.
Prevalence of compulsive buying
31
13.
Tommasi and
Busonera (2012)
32
Unknown
Paper and
pencil
438
NR
36
70
CBS
7.1
14.
Mueller et al. (2011)
33
Newspaper, Web site
postings, and flyers
Online
387
NR
39.1 (18-
74)
66
CBS
17
15.
Lejoyeux et al.
(2008)
34
Fitness club clients
Interview
300
99
28.6
42
QABB
49
16.
Ridgway, Kukar
Kinney and Monroe
(2008)
35
University staff
members
Online
555
46
47
(20-77)
92.7
RCBS
8.9
The correlation between RCBS and CBS was
positive, r=0.62, p<0.01. Difference in
prevalence rates measured by the two
instruments is statistically significant.
17.
Online
CBS
5
18.
Roberts and Manolis
(2000)
36
Baby Boomers
Interview
380
NR
NR (born
1946-1964)
55
CBS
7
No significant difference in prevalence between
“boomers” and “busters”
19.
Baby Busters
Interview
537
NR
NR (born
1965-1976)
59
CBS
11
University students
20.
Li, Unger and Bi
(2014)
37
Undergraduate students
NR
659
97.5
21.7
62,3
GCBS
6.7
21.
Harnish and Bridges
(2014)
38
Undergraduate students
Mixed
184
NR
22.6
100
RCBS
20
22.
Unger et al. (2014)
39
University students
Paper-and-
pencil
233
NR
23.2
56.9
GCBS
10.3
23.
Duroy, Gorse and
Lejoyeux (2014)
40
University students
Self-report
survey
200
NR
20.2
67
Echeburùa's
clinical
screener for
online CB
16
CB+ if at least 2 affirmative answers out of 5
24.
Leppink et al. (2014)
41
University students
e-mail
2108
35.1
22.6
58.6
MIDI
3.6
25.
Müller et al. (2013)
42
Students
NR
214
NR
23
NR
CBS
3
26.
Harvanko et al.
(2013)
43
Students
Online
1857
31
22.7
(18-58)
58
MIDI
3.6
27.
Mazhari (2012)
44
University students
Paper and
pencil
925
97.3
21.5
67
MIDI
6
28.
Claes et al. (2011)
45
Undergraduate female
students
Paper and
pencil
211
72.3
22.6
(18-34)
100
CBS
5.2
29.
Lejoyeux et al.
(2011)
46
Medical students
NR
203
NR
23
66
QABB
11
Prevalence of compulsive buying
32
30.
Odlaug and Grant
(2010)
47
Undergraduate students
Paper and
pencil
791
20.1
20.0
(17-24)
67.9
MIDI
15
31.
Bohne (2010)
48
College students
Paper and
pencil
571
NR
21.7
(17-48)
64
Screening
questions
based on
the DSM
0.4
32.
MacLaren and Best
(2010)
49
Undergraduate students
Paper and
pencil
948
NR
19.7
(18-25)
73.6
SPQ
21.8
33.
Norum (2008)
50
Undergraduate students
Online
4429
27.2
18-27
69
CBS
8.1
34.
Wang and Yang
(2008)
51
University students
Paper and
pencil
403
57.6
20.8
(19-40)
NR
CBS
29.8
Correlation between OP and CB is 0.34
(p<0.01)
35.
PS
5.2
36.
Yurchisin and
Johnson (2004)
52
Undergraduate students
Paper and
pencil
305
NR
20
(18-24)
85
ECBS
14.7
93% of compulsive buyers were female
37.
Roberts and Jones
(2001)
53
College students and
Faculty staff
Paper and
pencil
406
NR
19
(17-21)
49
CBS
9
Same weighting scheme was used for each
item.
38.
Roberts (1998)
54
College students in
Texas ("Baby Busters"
born between 1971 and
1975)
Telephone
300
2.5
21
(18-24)
62
CBS
6
Shopping-specific samples
39.
Maraz et al. (2015)
25
Shopping mall
customers
Mixed
(personal
contact + e-
mail)
1447
5.1
31.2
63
RCBS
2.5
40.
ECBS-R
8.7
41.
QABB
13.3
Cut-off lowered to 8
42.
Mikołajczak-
Degrauwe and
Brengman (2014)
55
Consumers from online
forums
Online
526
NR
42
68.8
RCBS
8.5
43.
Jung and Yi (2014)
56
Individuals with
frequent buying lapses
Online
813
NR
NR (52%
were 20-30)
74.7
CBS
57.6
44.
Alemis and Yap
(2013)
57
Shopping-related online
and off-line sites
Online
162
NR
36.2
79
CBS
8
45.
Lejoyeux et al.
(2012)
58
Customers from a sport
shop
Interview
500
77
29
43
QABB
24
Prevalence of compulsive buying
33
46.
Kukar-Kinney,
Ridgway (59)
59
Customers of an Internet
women's clothing
retailer
E-mail
314
24.3
53
98.5
RCBS
16
47.
Phau and Woo (60)
60
Customers of a major
shopping complex
Interview
415
18
17-29
56
CBS
36.8
One item was removed from the CBS and
median-split at 3.51 applied
48.
Ridgway, Kukar
Kinney and Monroe
(2008)
35
Customers
of an Internet women’s
clothing retailer
Online
309
23.9
53
(28-75)
98.5
RCBS
16
49.
Lejoyeux et al.
(2007)
61
Women entering a
department store
Interview
200
87
40.8
100
QABB
32.5
Notes: Response rate = Target sample size / net sample size. NR= not reported; CB+=compulsive buyer; CBS=Compulsive Buying Scale;
GCBS=German Compulsive Buying Scale; QABB=Questionnaire About Buying Behavior; RCBS=Richmond Compulsive Buying Scale;
MIDI=Minnesota Impulse Disorders Interview; ECBS=Edwards Compulsive Buying Scale; SPQ=Shorter PROMIS Questionnaire; Passion
Scale; NR=not reported
Prevalence of compulsive buying
34
Table 2: Assessment tools used to assess compulsive buying and the frequency of usage
Assessment Tool
Cut-off
Type of
Prevalence
Number of
prevalence
estimates
CBS
Clinically valid
Lifetime
19
GCBS
Clinically valid
Current
7
QABB
Conventional (10) and based
on psychometrics (8)
Mixed
6
RCBS
Clinically valid
Current
7
MIDI
Based on theory
Lifetime
4
ECBS
Conventional
Current
1
ECBS-R
Based on psychometrics
Current
1
SPQ
Based on psychometrics
Lifetime
1
PS
Based on psychometrics
Current
1
Screening questions
based on the DSM
Based on theory
NR
1
ESOCB
Conventional
Unknown
1
Total
49
Notes: PR= Prevalence rates; CBS=Compulsive Buying Scale; GCBS=German Compulsive Buying
Scale; QABB=Questionnaire About Buying Behavior; RCBS=Richmond Compulsive Buying Scale;
MIDI=Minnesota Impulse Disorders Interview; Edwards Compulsive Shopping Scale; SPQ=Shorter
PROMIS Questionnaire, Passion Scale; ESOCB=Echeburua’s screener for online CBB; NR=not
reported

Supplementary resource (1)

... [6] According to a meta-analysis of research, the prevalence of compulsive buying has increased by 4.9% in recent years. [7] It should be highlighted that pathological buying is characterized by an inability to control one's behavior even though it may entail negative consequences. [8] According to reports, almost everyone who engages in compulsive shopping attempts to break the habit but is unsuccessful. ...
... A recent meta-analysis reports that the prevalence of compulsive buying behavior in university students was around 8.3%. [7] This suggests that pathological buying is more common among university students and young females. [7] Our study population consists of only female nursing students, which would mean that the prevalence of pathological buying may be higher among female college students compared to the prevalence reported in the meta-analysis. ...
... [7] This suggests that pathological buying is more common among university students and young females. [7] Our study population consists of only female nursing students, which would mean that the prevalence of pathological buying may be higher among female college students compared to the prevalence reported in the meta-analysis. In our study, the prevalence of pathological buying in rural areas is 52.7%, whereas in urban areas it is 47.3%. ...
Article
Full-text available
Background Compulsive buying behavior [CBB] or pathological buying (PB) is a psychiatric disorder of growing recognition and many psychosocial factors have been proposed to predispose or precipitate this predicament. Aim To find out the association of compulsive buying behavior, emotional distress, self-esteem, internet addiction, and impulsiveness among nursing students. Materials and Methods A web-based cross-sectional, online survey was conducted among nursing undergraduates to assess the association of compulsive buying behavior, emotional distress, self-esteem, internet addiction, and impulsiveness using total enumerative sampling from February 2024 to April 2024. Data were collected using self-administered PBS, IAT, Rosenberg self-esteem scale, BIS-Brief, and DASS-21 scales. Descriptive and inferential statistics were used. Frequency distribution, Bivariate correlation, and Multiple regression analysis were also used. Results There were 410 participants with valid responses, and 207 [50.5%] fell into the category of pathological buying. The participant group “with pathological buying” was comparable with the group “not having pathological buying” in terms of sociodemographic statistics, preferred modality of purchasing stuff, and the “duration of daily internet use”. However, the DASS-21 and IAT scores were significantly higher among the participants “with pathological buying”. On regression analysis, both DASS and IAT scores were predicting the PBS scores. Conclusion There is a significant association between pathological buying with internet addiction and psychological distress, but not with self-esteem, and impulsivity.
... Compulsive buying/shopping disorder (CBuy-ShopD). CBuy-ShopD has an estimated point prevalence of 5% (52). Most population-based surveys suggest that women are at higher risk for CBuy-ShopD than men and that CBuy-ShopD is particularly prevalent in early and middle adulthood (52,53). ...
... CBuy-ShopD has an estimated point prevalence of 5% (52). Most population-based surveys suggest that women are at higher risk for CBuy-ShopD than men and that CBuy-ShopD is particularly prevalent in early and middle adulthood (52,53). Clinical characteristics include intense preoccupation with consumer goods and diminished control over buying/ shopping (54). ...
Article
Gambling disorder is the only behavioral addiction recognized as a clinical disorder in DSM-5, and Internet gaming disorder is included as a condition requiring further research. ICD-11 categorizes gambling and gaming disorders as disorders due to addictive behaviors. Additional behavioral addictions may include compulsive sexual behavior disorder, compulsive buying-shopping disorder, and problematic use of social media. This narrative review summarizes the current state of knowledge regarding these five (potential) disorders due to addictive behaviors. All five (potential) disorders are clinically relevant and prevalent. Behavioral addictions frequently co-occur with other mental and behavioral problems, such as depression, anxiety, and attention deficit hyperactivity disorder. Validated diagnostic instruments exist, with empirical support varying across conditions. No medications have approved indications from regulatory bodies for behavioral addictions, and cognitive-behavioral therapy has the most empirical support for efficacious treatment. Given that behavioral addictions are prevalent, frequently co-occur with psychiatric disorders, may often go undiagnosed and untreated, and have been linked to poorer treatment outcomes, active screening and treatment are indicated. Public health considerations should be expanded, and impacts of modern technologies should be investigated more intensively. Treatment optimization involving pharmacotherapy, psychotherapy, neuromodulation, and their combination warrants additional investigation.
... Approximately 5% of the population are estimated to experience clinical levels of compulsive buying-shopping (Maraz, Griffiths, & Demetrovics, 2016), a problem characterised by overspending and poor control over shopping impulses, leading to financial strain, deceitful behaviour, relationship conflict, and clinically significant distress (Mueller et al., 2019;Müller et al., 2021). Compulsive buying-shopping disorder has been recognised as an other-specified impulse control disorder in the 11th revision of the International Classification of Diseases (ICD-11;World Health Organization, 2022), though there is growing evidence suggesting it should be framed as a behavioural addiction, like gambling disorder (Mueller et al., 2019). ...
... To our knowledge, no prior study has tested this model. Because compulsive buyingshopping is associated with younger age and being female (for meta-analysis, see Maraz et al., 2016), we also added these demographic variables as covariates into our model. We tested our hypothesised model with data that were collected cross-sectionally rather than longitudinally. ...
Article
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Background Compulsive buying-shopping is recognised as a significant mental health concern, yet its aetiology is largely understudied. A known risk factor for compulsive buying-shopping is adverse childhood experiences (ACEs). ACEs are also associated with greater problems regulating emotions, as well as depression and anxiety. These factors are also known to be associated with compulsive buying-shopping problems. In this study, we aimed to test a serial mediation model in which ACEs were associated with compulsive buying-shopping problems via emotion dysregulation, and then emotional psychopathology (depression, anxiety). Methods We tested this model cross-sectionally in two large samples ( N = 1,868 & 4,742) to evaluate the robustness of the model. Both samples completed self-report measures of ACEs, emotional dysregulation, compulsive buying, depression, and anxiety symptoms. Results We found support for indirect effects, and all results were consistent for both samples. ACEs predicted greater emotion dysregulation, which then predicted greater depression and anxiety. In turn, anxiety (but not depression) predicted compulsive buying symptoms. Discussion and conclusions Emotion dysregulation and anxiety consistently mediated the relationship between ACEs and compulsive buying symptoms. Both emotion dysregulation and anxiety represent malleable targets in clinical interventions for compulsive buying-shopping problems. Our findings also suggest that anxiety may be a stronger predictor of compulsive buying compared to depression, which may be an important avenue for future researchers to investigate.
... A secondary reason might be related to an increase in the incidence and prevalence of these problems. 8 During COVID-19 lockdowns and social isolation, people from all demographic groups around the globe, from the city centers to the farthest villages, started living in a hyperconnected online world where any product became available to anyone anywhere on earth through online shopping. In a meta-analysis using 49 prevalence estimates from 16 countries with 10102 participants, the pooled prevalence for SBD was reported to be 4.9 %. 9 The frequency of OSBD was reported as 17.7 %, in Parisian female students 16 %, in Chinese students, 16.7%, and in students from Singapore 9.3 % using different scales to determine OSBD. ...
Article
With the advent of the Internet and cheap electronic devices, people around the globe are living in a hyperconnected online world where any product is available to anyone anywhere on earth through online shopping. Accordingly, problematic online shopping behavior has been increasing worldwide. Children and young people who are born into the online technologies era are at risk for developing various behavioral addictions. Therefore, studies on the epidemiology of behavioral addictions, such as problematic online shopping behavior, are necessary for young people to develop general protective policies. In this study, online shopping tendencies and their association with satisfaction with life were examined with the online shopping addiction version (Compulsive Online Shopping Scale-COSS) of the Bergen Shopping Addiction Scale and The Satisfaction With Life Scale (SWLS) in a sample of female students (n=150) in a foundation university. Mean COSS scores were 20.11 (SD=20.88). Marital status, economic income, occupation, and credit card use did not significantly affect COSS scores. Being younger, living alone, increasing online shopping frequency, and spending longer time online increased COSS scores significantly. A weak negative correlation existed between the total COSS and SWLS scores (rs= -0,322, p<0,05). In contrast to the increasing world population, people are becoming lonelier because of the pervasive advocacy of individualization. This might decrease satisfaction with life, resulting in more time spent online for self-stimulation. The findings will be discussed in relation to previous studies on problematic online shopping behavior.
... Some studies found that women are more vulnerable to COS (e.g., Adamczyk 2021), whereas others did not (e.g., Augsburger et al. 2020). Age has not always been found to be negatively correlated with COS (Augsburger et al. 2020), contradicting the results of a meta-analysis in which being young and female were associated with an increased tendency toward COS (Maraz, Griffiths, and Demetrovics 2016). ...
Article
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Objectives Compulsive Online Shopping (COS) is considered a technological addiction, characterized by excessive engagement in online shopping behaviors that can cause economic, social, and emotional impairments in an individual's life. Among the theoretical models aimed at conceptualizing addictive behaviors, the metacognitive model has gained increased attention. However, no previous study has investigated the role of metacognitions in COS. The current study was aimed at clarifying the contribution of metacognitions about online shopping as potential mediating variables in the relationship between some well-established psychological correlates (i.e., boredom proneness, impulsivity, materialism, negative affect) and COS. Methods A sample of 254 participants (mean age = 34.79 ± 11.45; Females = 84.3%) was recruited using convenience sampling. Results The hypothesized model produced a good fit to the data and accounted for 48% of COS variance. All the correlates (i.e., boredom proneness, impulsivity, materialism, and negative affect) were significantly and positively associated with Positive Metacognitions About Emotional And Cognitive Regulation, which in turn predicted COS. Boredom proneness and impulsivity were also positively associated with Negative Metacognitions About Uncontrollability And Cognitive Harm of online shopping, which in turn predicted COS. All the indirect effects were significant. Conclusions The present findings add to the argument that the metacognitive model of addictive behaviors may applied to the understanding of COS and open the possibility of applying metacognitive techniques to the treatment of COS.
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Purpose The study aims to identify the factors that influence young consumers’ compulsive buying, particularly Gen Z consumers who exhibit fandom qualities such as sharing the same interests and being willing to collaborate with others. This study investigates the direct and indirect impact of brand love and brand addiction on the relationship between social media addiction and compulsive buying. Design/methodology/approach The study collected data from 338 Gen Z fandoms. The snowball sampling approach is used to determine and collect data from the sample. To test for hypotheses, the study used the PROCESS macro with bootstrapping techniques to explore the direct and indirect relationships, as well as the moderated serial mediation model in this study. Findings The study found that social media addiction influences compulsive buying via the hierarchical linkages between brand love and brand addiction. Trash talking functions as a stimulant, amplifying the effect of brand addiction on compulsive buying. Research limitations/implications The data were collected from young Thai consumers; thus, the generalizability aspect of the research is limited and needs to be tested in different countries and cultures. Originality/value This research provides several key contributions to the understanding of compulsive buying behavior among Gen Z, particularly within the context of a developing country. By integrating the stimulus-organism-response framework and psychological theories, this study offers a nuanced understanding of how social media addiction influences emotional and behavioral outcomes. Previous studies have primarily focused on these variables in isolation. The study fills this gap by demonstrating the sequential pathway through which social media addiction translates into compulsive buying behavior via brand love and brand addiction.
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This study qualitatively examined the restriction process of addictive buying behaviors using information recalled by four ex-shopaholic Western women. The study identified two reasons why the women decided to regulate their behaviors, including the issues with their financial statuses and the problems they had with their partners and family members. It also found three factors that could support the regulation process in addition to four factors that could distract that process. Regarding the initial results of the regulation process, this study realized that the women had effectively dealt with their debts, improved their relationships with the closest and most important people, maximized the use of the existing physical products, and minimized the purchases of the unnecessary new ones. They seemed to be able to find an alternative lifestyle, frugality and simplicity, which could make them happier individuals. Finally, this study discussed some practical implications for more ethical and responsible business activities.
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Background and Aims Survey-based studies often fail to take into account the predictive value of a test, in other words, the probability of a person having (or not having) the disease when scoring positive (or negative) on the given screening test. Methods We re-visited the theory and basic calculations of diagnostic accuracy. Results In general, the lower the prevalence the worse the predictive value is. When the disorder is relatively rare, a positive test finding is typically not useful in confirming its presence given the high proportion of false positive cases. For example, using the Compulsive Buying Scale (Faber & O’Guinn, 1992) three in four people classified as having compulsive buying disorder will in fact not have the disorder. Conclusions Screening tests are limited to serve as an early detection “gate” and only clinical (interview-based) studies are suitable to claim that a certain behaviour is truly “pathological”.
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Such diverse thinkers as Lao-Tze, Confucius, and U.S. Defense Secretary Donald Rumsfeld have all pointed out that we need to be able to tell the difference between real and assumed knowledge. The systematic review is a scientific tool that can help with this difficult task. It can help, for example, with appraising, summarising, and communicating the results and implications of otherwise unmanageable quantities of data. This book, written by two highly-respected social scientists, provides an overview of systematic literature review methods: Outlining the rationale and methods of systematic reviews; Giving worked examples from social science and other fields; Applying the practice to all social science disciplines; It requires no previous knowledge, but takes the reader through the process stage by stage; Drawing on examples from such diverse fields as psychology, criminology, education, transport, social welfare, public health, and housing and urban policy, among others. Including detailed sections on assessing the quality of both quantitative, and qualitative research; searching for evidence in the social sciences; meta-analytic and other methods of evidence synthesis; publication bias; heterogeneity; and approaches to dissemination.
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