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Abstract

This article presents a composition-based view (CBV), which explicates the growth of enterprises that compete and develop without the benefit of resource advantages, core technology, or market power. The CBV emphasizes how ordinary firms with ordinary resources may generate extraordinary results through their creative use of open resources and unique integrating capabilities, resulting in an enhanced speed and a price-value ratio that are well suited to large numbers of mass market consumers. In addition to defining the CBV, this article explains the key elements of composition-based strategy and the distinctive processes of composition. Although CBV logic can apply to any firm endeavoring to catch up with better endowed competitors, it aligns well with the case of emerging economy enterprises (EEEs), and Chinese ones in particular. Nonetheless, the advantages of adopting composition-based strategy are temporary in nature and will decline over time, especially after the firm passes the imitative or catch-up stage. We also propose an agenda for future research. © 2015 The International Association for Chinese Management Research.
... The internationalization of emerging market MNEs (EMNEs) has been a popular topic in the past two decades as IB scholars have been trying to understand the distinctive features of the entry model, speed, role of state, role of institutions, and other key aspects of the internationalization of EMNEs compared with their Western peers (Luo & Tung, 2018). New theories, such as springboard theory (Luo & Tung, 2007, 2018 and composition-based view (Luo & Child, 2015), have emerged to answer the call for an understanding of the unique features of EMNE internationalization. ...
... Although several generalized theories (Luo & Child, 2015;Luo & Tung, 2007) have been proposed to understand the internationalization process of Chinese MNEs, theories specifically focusing on their internationalization at the 'post-springboard' phase still require more probing to fill the research vacuum and answer the practical calls from Chinese MNEs to overcome the key barriers and latecomer disadvantages in developed markets under the current Western Shock context. ...
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The international landscape has changed remarkably in the last decade. This fast-changing business context necessitates the re-examination of the IB theories for Chinese MNEs’ internationalization in developed markets within the current volatile, uncertain, complex, and ambiguous (VUCA) setting. In this paper, we firstly propose a novel term of ‘Western Shock’ to elucidate the unpleasant encounters and barriers Chinese MNEs are experiencing in developed markets. Furthermore, drawing on the springboard perspective and dynamic capabilities theory, we introduce a ‘surfboard perspective’ to help researchers and practitioners better understand the motives and behaviours of Chinese MNEs’ internationalization during the ‘post-springboard’ phase.
... The strategic importance of this concept leads companies down the road of gaining sustainable competitive advantages by capitalizing on core competencies that are difficult for competitors to duplicate or acquire (Luo & Child, 2015;Tashman & Marano, 2009). IoT, BDA-AI, and HRC technologies are many of the key competitive levers that the RBV sheds light on in advanced manufacturing. ...
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... Ambrosini et al. (2009) and Correia et al. (2020) shown that sustainability should be addressed through a continual adjustment process that can facilitate dynamic capabilities in the enterprise. Various works of scholars have revealed that the upper echelon theory contributes pathways to reflect the sustainability of enterprises that have not been sufficiently considered by the traditional owner of the enterprise domain (Luo and Child, 2015;Kanda et al., 2020). Also, the dynamic capabilities theory is more appropriate to explain the diversity of sustainability entrepreneurs in the current competitive market (Shang et al., 2020;Kundurpi et al., 2020). ...
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