The aim of this paper was to investigate the influence of two domains of entrepreneurial competencies namely strategic competency and ethical competency on the firms’ growth within the Malaysian wholesale and retail SMEs. The study also examined the roles of network competence as a mediator and a moderator among understudy variables. The data was collected from 80 entrepreneurs of wholesale and retail SMEs from the areas of Selangor and Kuala Lumpur through a standard structured questionnaire. PLS-SEM approach was utilised to analyse the data. The results of this study found a strong influence of strategic competency on business growth and mediating role of network competence in the relationship between strategic competency and business success. On the other hand, ethical competency was found to have weak impact on business growth with the moderating impact of network competence between ethical competency and business growth. The implications and future recommendations are also discussed.