Journal of Finance, Accounting and Management, 6(1), 30-40, Jan 2015 33
expenses more than males. Single personnel’s tend to pay more for eating out/entertainment
than married respondents. Highly educated respondents spend more on utility bills and mort-
gage while less-educated respondents spend more on eating out/entertainment.
Plummer (1971) provided insights into the differences existed between users and nonusers of
commercial bank charge cards along "life style" dimensions. A sample of 1,000 representative
female homemakers and a separate sample of 1,200 male heads of households were utilized for
research by survey questionnaire method. Finding of the study showed that higher income,
better-educated, middle-aged, and professional segments were more prominent users of com-
mercial bank credit cards. Both the male and female user indicated a convenience-orientation
toward credit cards as a satisfactory cash substitute.
Hogarth, Hilgret and Kolodinsky (2004) studied about the credit card exit or leaving behavior
as a result of problems. Sample of 1500 credit card users was taken and questionnaire was
circulated among them. Findings showed that exit behavior was high among those whose prob-
lems remained unsolved. Whereas price of credit card services, access to substitutes and level
of dissatisfaction are primary reasons of exit behavior among credit card users.
Madiha, et al (2009) studied that what factors contribute towards the choice of a credit card
and what were the different motives behind carrying multiple or single credit cards. Survey
was conducted through questionnaire and descriptive statistics was used to show the results.
Perceived uses of credit card highlighted that ease of carrying card instead of hard cash was
one of the prime motives to use a credit card. Factors that determine choice for a credit card
mainly rely on credit card limit followed by the power of logo on the card (visa/Master) and
image of issuer bank. Most people who are in the age bracket of 15-35 years carry multiple
credit cards so they are users. The major reason to carry multiple credit cards included more
credit line options and different schemes offered by banks to buy products through special
installment arrangements like cell phones, TV's, Air conditioners etc.
Jaffery (1995) studied the objective of the study was to examined the utility of plastic cards
and evaluated it in the framework of socio-economic conditions of Pakistan. For Pakistani cus-
tomer reason of using card included less need to carry cash while shopping, Payment in the
form of installments and availability of cash on holidays and during off hours without the need
to carry a cheque book. According to estimate, more than 50% of the cardholders tended to pay