Toys can be seen as a fascinating area of study in the field of visual culture. 'A toy is an object that makes you happy' is one definition of toys. Toys are even regarded as instruments through which a person accomplishes new ways of thinking and imagining. Toys appeal to the feelings of their user, the ability to understand and the wish to learn. Apart of being a creative area of industrial design, toy design also contains characteristics of creating art. Toys are designed objects. A toy, just like a work of art will be attached with different meanings and will be a source of meaning. In many cases, toys may even be sources of experiences. Toys tell stories.
The growing importance of leisure time, the ever more objectified entertainment culture, the infantilization of culture and adults as an even more significant target audience for toys are some interesting new perspectives on toy research.
In recent years a new category of toys have emerged. Designer toys sold in museum and lifestyle shops have caught the attention of many adults. They have become objects of desire for the adult audience. What makes an adult gather toy objects around herself? Can the reason simply be the pleasure of owning lifeless things? Designer toys often tell a story, When a designer toy becomes someone's possession, its owner continues the narrative in one way or another. The toy may become a part of play with it by creating visual scenarios. This paper aims to reflect on current toys and toy design trends and clarify the different things in which the adult owner of a designer toy experiences the object and continues its visual narrative, for example as shown in the Internet based flickr application.