Criminological literature shows that criminals involved in organized crime benefit from positive images in the media. By opening a hospital or donating funds for the development of a football field they try to present themselves in a cordial way and as good citizens to the public. Using the media to present themselves as animal lovers is a very effective manner to go for public admiration and
... [Show full abstract] sympathy. In this contribution is investigated how this mechanism works and why it is so effective.