O’Gorman & MacIntosh
Research Methods for Business & Management
THE GLOBAL MANAGEMENT SERIES
C4TO PAPERBACK FINAL ARTWORK15mm
GMS SERIES 2015: RESEARCH METHODS C4TO CMYK
Goodfellow Publishers Limited
“An invaluable guide to help you navigate one of the most difficult and intellectually challenging tasks in
business and management – writing a thesis or dissertation …an essential roadmap for anyone interested
in management research.”
Professor Roy Suddaby, Francis G. Winspear Chair of Business at University of Victoria, Canada
“A welcome addition to the literature on research methods, offering comprehensive coverage and
engaging with all the crucial questions …a core guide for students undertaking research projects and
Professor Nic Beech, Dean of social Sciences, University of Dundee, Scotland
This updated and revised edition offers a comprehensive overview of key research methods and the main choices
available when undertaking research in business and management. New to this edition is a comprehensive, practical
guide on how to write your dissertation – invaluable to all. Central to this edition is the ‘methods map’ (see chapter
4), which sets out a logical process for researchers to articulate their position in relation to five key aspects of their
research philosophy. In addition, the editors have developed a free app to accompany the book and this enables novice
researchers to quickly develop a comprehensive justification of their particular research design in an interactive way.
Taking you through the entire life cycle of a dissertation, the text covers everything from the purposes of research,
using literature; quantitative and qualitative research; managing your research; using data and research ethics. Individual
chapters are allied to a powerful critical commentary showing how some of the world’s leading scholars have used
particular methods in their own research.
Carefully constructed to achieve the greatest clarity for the student the text gives the reader:
In-text exercises and end of chapter review questions with solutions In text exercises and end of chapter review
questions with ‘solutions’ on the book’s website see www.goodfellowpublishers.com/resmethodsforbusiness
Exemplar papers identified and discussed for each of the main methods
Directed further reading for developing understanding in key areas
It is an essential learning aid for upper level undergraduates and postgraduates across a wide range of business and
management courses and it comes with a range of supported learning materials including tutorials, lecture slides and
The Global Management Series is a complete portfolio of global business and management texts that successfully
meets the needs of students on international undergraduate and postgraduate business and management degree
courses. Each book is a clear, concise and practical and has a thorough pedagogic structure to suit a 12 week
semester. The series offers a flexible ‘pick and mix’ choice of downloadable e-chapters, so that users can select and
build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details.
Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and
Malaysia. It provides an essential learning aid for students across a wide range of business and management courses
and an invaluable teaching tool for lecturers and academics.
Kevin O’Gorman is Professor of Management and Business History and Head of Business Management in the School
of Languages and Management in Heriot-Watt University, Edinburgh. Using a wide range of methodological approaches
he has published over 80 journal articles, books, chapters, and conference papers in business and management studies.
Robert MacIntosh is Professor of Strategy and Head of the School of Management and Languages at Heriot-Watt
University. He trained as an engineer and has worked at the Universities of Glasgow and Strathclyde. His research on the
ways in which top teams develop strategy and on organizational change has been published in a wide range of outlets.