ThesisPDF Available

Energia para a Sustentabilidade — Desenvolvimento de Programa de Identidade Visual

Authors:

Abstract

The identity of an institution is the visual basis of its entire commu- nication (internal or external).The visual communication is the channel more used to communicate with the public. The visual communication allows the fast identification and needs the emitter of the message. An attractive image will communicate more than the creator of the message. It will seduce and create a relationship between a brand and it ́s target public. At this project proposal an identity and a global communication plan will be created for the initiative Energy for sustainability (EFS) deve- loped at University of Coimbra (UC). This initiative’s disciplinary diver- sity is proven by the 100 PhD teachers who work in it in a voluntary way for the energetic optimization, which also reveals the nearby change in a centenary-old institution. It ́s necessary to preserve the University of Coimbra’s tradition and classicism while associating it to a vanguard movement. At this project development I will approach and identify the goals to achieve while following the ethical rules recommended by the different professional associations, preparing to the contact with the work market, but also safeguarding all the work ethics. Throughout the development of this project it is needed to identify objectives to be met, following ethical standards recommended by various professional associations, preparing the author to contact with the labor market and also to safeguarding the developed work ethic. This initiative’s visual communication should reflect the aesthetics ‘vanguard, the values and the communication ́s approach. The present work studies the process of branding throughout their creative process covering topics such as briefing, requirements identifi- cation, professional ethics, design’s value and target audiences.
A preview of the PDF is not available
ResearchGate has not been able to resolve any citations for this publication.
Article
Visual media' is a colloquial expression used to designate things such as television, film, photography and painting, etc. But it is highly inex- act and misleading. On closer inspection, all the so-called visual media turn out to involve the other senses (especially touch and hearing). All media are, from the standpoint of sensory modality, 'mixed media'. The obviousness of this raises two questions: (1) why do we persist in talking about some media as if they were exclusively visual? Is this just a shorthand for talking about visual predominance? And if so, what does 'predominance' mean? Is it a quantitative issue (more visual information than aural or tactile?) or a question of qualitative percep- tion, the sense of things reported by a beholder, audience, viewer or listener? (2) Why does it matter what we call 'visual media'? Why should we care about straightening out this confusion? What is at stake?
Article
Basic semiotic theories are taught in most art schools as part of a contextual studies programme, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by explaining semiotic terms and theories in relation to visual communication, with illustrative examples taken from contemporary art and design. Concepts such as signs and signifiers, and language and speech are all explored within the framework of graphic design and fine art. The 2nd Edition features new and revised content from the author, and includes 200 visuals created to illustrate the ideas discussed within the book.
Design Business + Ethics. American Institute of Graphic Arts
  • Energia Para
  • Sustentabilidade Aiga
ENERGIA PARA A SUSTENTABILIDADE AIGA. (2009). Design Business + Ethics. American Institute of Graphic Arts. Nova York: Richard Grefé.
How to define your brand's tone of voice. ABC Copywriting. Obtido em 21 de Abril de 2012 de ABC Copywriting
  • T Albrighton
Albrighton, T. (2010). How to define your brand's tone of voice. ABC Copywriting. Obtido em 21 de Abril de 2012 de ABC Copywriting : www.abccopywritting.com/ blog/2010/08/31/tone-of-voice-brand/
Art and Culture are open to interpretation. Why must we give them fixed identities?
  • M Alves
Alves, M.(2002). O Valor do Design: Guia ADG Brasil de Prática Profissional do Designer gráfico. São Paulo, Brasil: Editora Senac Bell, N. (2004). Art and Culture are open to interpretation. Why must we give them fixed identities? (J. L. Walters, Editor, J. L. Walters, Produtor, & Eye Magazine Limited) Obtido em 03 de Janeiro de 2012, de Eye Magazine: http://www.eyemagazine.com/feature.php?id=116&fid=512
Footnotes about identity Elementos do estilo tipográfio (versão 3.0) São Paulo Fast Company — Strategy by Design Studio Culture
  • N R T Bell
  • A Shaughnessy
(J. L. Walters, Editor, & Eye Magazine Ltd) Obtido em 18 de Janeiro de 2012, de Eye Magazine: http://www.eyemagazine.com/opinion.php?id=134&oid=361 Bell, N. (2006). Footnotes about identity. (J. L. Waters, Editor, & J. L. Waters, Produtor) Obtido em 14 de Janeiro de 2012, de Eye Magazine: http://www.eyemagazine.com/opinion.php?id=130&oid=331 Bringhurst, R. (2005). Elementos do estilo tipográfio (versão 3.0). São Paulo, Brasil: Cosac Naify Brown, T. (2005 Junho). Fast Company — Strategy by Design. Obtido em 2012- 08-15 de: http://www.fastcompany.com/52795/strategy-design Brook, T., Shaughnessy, A. (2009) Studio Culture. Londres, Reino Unido, Unit Editions Brito, P. (2012, Janeiro 27). Dinheiro Vivo — Brand quê?.. Voicer. É o tom de voz para a marca. Obtido em 10 de Agosto de 2012 de: http://www.dinheirovivo.pt/Buzz/ Artigo/CIECO032624.html?page=0
As Tendências do Marketing
  • C Coelho
Coelho, C. (2007). As Tendências do Marketing. Ivity Brand. Lisboa: IVITY.
Brand types 2. Lisboa: IVITY Coelho, C. (20 de Dezembro de 2011). Portugal é de se comer. TEDx Youth @ Braga
  • C Coelho
Coelho, C. (2012). Brand types 2. Lisboa: IVITY Coelho, C. (20 de Dezembro de 2011). Portugal é de se comer. TEDx Youth @ Braga . Braga, Portugal.
Unimark International -The Design of Business and the Business of Design
  • J Conradi
Conradi, J. (2010). Unimark International -The Design of Business and the Business of Design. Kösel: Alemanha.