Social researchers consciously and intentionally set out to understand the life-world (Lebenswelt). It is different than knowing the inanimate world of objects. Social study is systematic and as rigorous as natural science but focuses on human experience. The social world we inhabit cradles all human experience. It is the context for meaning, for all being and becoming. Life is a temporal stream of experience that, if we are to understand it, needs to be kept at bay (bracketing it). In doing so, it is as Husserl said at the 'horizon of experience,' pre-theoretical. It is only through critical reflection that we understand our lived experience in relation to others, present and past. This chapter reflects on Husserl's notion of 'horizon of experience' to intentionally understand the limits of rational thought on irrational objects. It offers insights through these reflections and possibilities for researching information systems applying phenomenology.