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VOL. 3, NO. 9 SEP, 2012 ISSN 2079-8407
Journal of Emerging Trends in Computing and Information Sciences
©2009-2012 CIS Journal. All rights reserved.
http://www.cisjournal.org
1302
The Growth and Usage of Internet in Ghana
1 Henry Osborn Quarshie, 2 James Ami-Narh
1Lecturer Regent University College of Science & Technology, Accra, Ghana.
2Lecturer Institute of Professional Studies Accra. Ghana
1 hquarshie@yahoo.com 2 jamesjta@yahoo.com
ABSTRACT
The information superhighway pinnacled as the internet has significantly altered many aspects of life especially in the areas of
banking, commerce, work and employment, transportation, entertainment, community life, family life, human relationships,
education, freedom, democracy, and many more. The Internet Technologies provide communication tools and services, with
distinct characteristics and communication capabilities that allow individuals and organizations to use them either independently
or jointly, to achieve multiple communication goals. While the internet technology continues to develop as an important aspect
of Ghanaian life, it becomes increasingly important to understand the behaviors of internet users in order to effectively market to
its target audience. The objective of this study is to review the adoption and penetration of internet usage in Ghana and evaluate
the current internet usage by various working folks in the country. The study shows that 45.6% use internet frequently for
educational purpose, 33.75% frequently use it for news; and only 6.35% frequently use the internet for commerce.
Keywords: Internet, usage, Ghana, entertainment, email.
1. INTRODUCTION
The internet since the early 1990’s saw the spark a
great transformation that embodies social, economic, political,
technical, and cultural processes affecting countries,
communities, and individuals in every part of the world. The
convergence of information communication and technology,
and the development of portable multi-media services create
an infrastructure for people and organizations to access and
use the internet. The Internet has become undoubtedly the
most prominent tool in today's business environment creating
a flatter and a more interconnected. The use of internet has
shown a very rapid growth during the last decade in almost
every country in the world [1, 2]. Access to the internet is
currently estimated at 2.2 billion users worldwide as at 31st
December 2011 (figure 1). People use the internet at home, at
work and other locations such as Internet cafes to send/receive
e-mails, chat, research for school or work, download music or
images, and to do many other activities. The Internet
contributes to an organization's market competitiveness by
empowering employees and increasing their productivity [3].
Growth in the adoption of broadband and access to
internet has also shown a responding increase in the
GDP of developing countries [3-7].
Fig 1: Internet World Statistics: www.internetworldsstats1.htm
VOL. 3, NO. 9 SEP, 2012 ISSN 2079-8407
Journal of Emerging Trends in Computing and Information Sciences
©2009-2012 CIS Journal. All rights reserved.
http://www.cisjournal.org
1303
Table 1: Internet usage in Africa and on the globe 2011
AFRICA REGION
Population
(2011 Est.) Pop. %
of World Internet Users,
31-Dec-11 Penetration
(% Population)
Total for Africa 1,037,524,058 15.0 % 139,875,242 13.5 %
Rest of World 5,892,531,096 85.0 % 2,127,358,500 36.1 %
WORLD TOTAL 6,930,055,154 100.0 % 2,267,233,742 32.7 %
Source. Internet World Statistics www.internetworldsstats1.htm
1.1 Population Growth and Internet Usage in
Ghana
Although Ghana was the second country in sub-
Saharan Africa to have full Internet connectivity in 1995 [8],
population penetration did not progressed rapidly until 2005
(Table 1). In 2004, the Ghana government ratified and adopted
an ICT policy – Information and Communication Technology
for Accelerated Development (ICT4AD). The purpose of the
ICT4D was to create the critical drive and strategies to harness
the full potential of ICT for the socio-economic development
of the country. The Internet technologies are important
infrastructure for supporting the activities a number of public
and private sector in various countries [9].
The International Telecommunication Union (ITU)
statistics in 2004 revealed very low Internet penetration in
Ghana, with a 172 Internet users per 10 000 inhabitants in
2004; it however increased higher than the African average of
123.21 [10]. As at 2003, there were more than 750 Internet
cafes in Ghana, mostly using dial-up connections [11].
Table 2: Population Growth and Internet Usage in Ghana
YEAR
Users
Population
% Pen.
Usage Source
2011
2,085,501
24,791,073
8.4 %
ITU
2010
1,297,000
24,339,838
5.3 %
ITU
2009
997,000
23,887,812
4.2 %
ITU
2008
880,000
23,382,848
3.8 %
ITU
2007
609 800
21 801 662
2.8 %
ITU
2006
401,300
21,501,842
1.8 %
ITU
2005
368,000
21,029,850
1.6 %
ITU
2001
40,500
19,101,878
0.3 %
ITU
2000
30,000
18,881,600
0.2 %
ITU
1999
20,000
18,599,549
0.1 %
ITU
2. METHODOLOGY
The objective of this study was to obtain the current
Internet usage by various working folks in the country. The
study adopted a survey research approach. The survey
strategy is usually the preferred choice for collecting original
data from a large population of interest at lower cost [12].
Surveys have become a widely used and acknowledged
research method. The concept of considering information
derived from a small number of people to be an accurate
representation of a significantly larger number of people has
become a familiar one. Since the internet provides a source
from which general information is known or can be collected,
Survey research is considered an appropriate technique for this
study. Data collected from the survey covered;
VOL. 3, NO. 9 SEP, 2012 ISSN 2079-8407
Journal of Emerging Trends in Computing and Information Sciences
©2009-2012 CIS Journal. All rights reserved.
http://www.cisjournal.org
1304
• Type of organisation, the research looked at the
following government, private agencies and others
are from small and medium enterprise.
• Purpose of internet usage. This looked what the
average Ghanaian use the internet on a daily basis for
and the frequency of usage. These include,
entertainment, education, banking, current affairs
(news). work related research, product information
gathering, E-commerce and online communication
• The number of years one has used the internet. The
research looked at one year, 2-5 years and more than
5 years.
• The research also looked at the hours per week the
average Ghanaian who has access to the internet
actively use it.
A paper-based survey was developed and
administered by the authors. Out of the 200 survey that was
administered, 164 answered paper survey were received, but
after extraction 160 survey results were evaluated using SPSS.
From the 160 respondents 69% were male and 31% were
female. Table 3 indicates that 39% work in Government
organizations, 53% in Private organizations and 8% in other
Institutions.
Table 4: Purpose of internet usage
3. RESULTS AND DISCUSSION
The respondents were asked to indicate the purpose
of their use of the internet under classifications such as
entertainment, education, work-related research, personal
finance, events, travel, product information gathering, online
purchases and communication (Table 4).
4. ENTERTAINMENT
The internet provides a lot entertainment such
musical entertainment, free videos, computer games, social
networking, chatting etc. [13]. The Internet is a means by
which people can gain access to a bundle of services: The
research revealed that, with entertainment 3.1% of respondents
always use the internet for it. 9% frequently, 51%
occasionally, 24.4% rarely use it and 12.5% never use it.
5. EDUCATION
Internet as a powerful tool for education provides
learning platforms including online educational videos,
Virtual Classrooms, Webcasting, Wikis etc. The research
revealed that, more respondents use the internet for
educational purposes especially for research and sending
information to colleagues and lecturers. 23.7% use it always
for educational purposes, 45.6% use it frequently, 25%
occasionally, 5% rarely use it and only o,6% never use it for
educational purposes.
Table 3: Type of organisation
Frequency
Percent
Valid
Percent
Cumulati
ve Percent
Valid
Government
63
39.4
39.4
39.4
Private
84
52.5
52.5
91.9
others
13
8.1
8.1
100.0
Total
160
100.0
100.0
Purpose of internet usage
Percentage
Never
Rarely
Occasionally
Frequently
Always
Total
Entertainment
12.5
24.4
51
9
3.1
100
Education 0.625 5 25 45.625 23.75 100
Work-related Research
10.63 13.12 36.25 31.25 8.75
100
Personal finance (banking, stock
trading)
26.25 23.75 34.375 13.125 2.5
100
Current events (news, sports and
weather)
5.63 15 33.75 33.75 11.87
100
Travel-related (research,
reservations)
38.18 28.75 19.37 8.7 5
100
Product information gathering 18.75 21.25 40.625 14.375 5 100
Making purchase from online
merchants
52.4 17.5 18.75 6.35 5
100
Communicating with others
(chat/email) 4.38 7.5 30 25 33.12 100
VOL. 3, NO. 9 SEP, 2012 ISSN 2079-8407
Journal of Emerging Trends in Computing and Information Sciences
©2009-2012 CIS Journal. All rights reserved.
http://www.cisjournal.org
1305
6. RELATED WORK
A lot more Ghanaians now frequently use the internet
for work-related research. The research showed 31.25% for
frequent users, 36.25% for occasional users, 8.75% always,
13.12% rarely use it and 10.63% never use it for work-related
research.
7. PERSONAL FINANCE (BANKING AND
STOCK TRADING)
The internet provides the tool and power for keep
track of financial trends, search for loans, account balance,
and perform a variety of other essential financial tasks [14].
Using the internet for banking and stock trading has shown a
slight growth. 26.25% never use the internet for banking and
stock trading. 23.75% rarely use it, 34.37 use it occasionally,
13.13% frequently and 2.5% always use it for banking and
stock trading.
8. CURRENT AFFAIR (NEWS, SPORTS AND
WEATHER)
The internet is now an important medium for people
to search for the latest happenings around the world by a click
of the mouse. Internet users get access to real time news and
other information; the internet is the best choice for people to
find all the latest happenings and thus stay informed. More
Ghanaians now depend on the internet for sports, weather,
economic and political news events [15]. The research
revealed that, 33.75% frequently depend on it, another 33.75%
also occasionally use it for news items, 11.87% always depend
on it, 15% rarely use it and 5.63% never use it for news items.
9. TRAVEL-RELATED (RESEARCH
RESERVATION)
Internet is well suited for travel products and
services with the synergy for electronic environment [16].
With travelling activities, very few Ghanaians depend on the
internet for the search of information. 38.18% had never
used the internet for it. 28.75% rarely use it, 19.37%
occasionally and only 5% always depend on it for
information concerning travelling.
10. PRODUCT INFORMATION
Using the internet to search for information on
products and services has been one of the key usages [17].
The internet is one of the fastest growing technologies. The
research revealed that, 40.6% of Ghanaians occasionally
depend on the internet for product information gathering.
14.4% frequently, 5% always, 21.25%rarely use it and 18.75%
never use it.
11. MAKING PURCHASES ONLINE
Internet access and web applications, services and
platforms improve productivity and make it easier for
businesses to collaborate and access new markets via digital
distribution and online retail; increases consumer choice and
strengthens competition [18]. The internet provides consumers
the convenience of shopping anytime and anywhere, getting
better access to information and a broader selection of
products, comparing prices or obtaining opinions from other
consumers [17]. Though internet provides global access to
online goods and services as high as 52.4% of respondents
never use internet to make purchases online, 17.5% rarely use
it. 18.75% occasionally, 6.35% frequently and only 5% use it
always to make purchases. Although in Ghana the internet is
becoming more accessible, it is not mainly used by the
respondents for online shopping. Online sellers must adopt
strategies to maintain their appeal to consumers and it must
extend sensitive orientations on ways of boosting online sales.
The use of the Internet for transaction purposes will vastly
increases the value of the infrastructure, and thus the create the
incentives for organizations to build more ICT infrastructure
[19]. The ability of the banking industry in Ghana to capitalize
on the internet will enhance economic growth; make financial
services cost effective and competitive, and more accessible
for customers.
12. COMMUNICATING ONLINE
Access to the internet offers the possibility for people
to communicate with each other and to access information of
all types, without considerable spatial or temporal limits [20].
The Internet provides a many-to-many communication
medium, unlike the one-to-many model of the traditional mass
media. The research showed that, 33% always use internet for
online communication. 25% frequently, 30% occasionally,
7.5% rarely use it and 4% never use it for online
communication.
The internet is the fastest growing technology. It has
cut up in almost every country, and Ghana was left out. The
research revealed that 48% of Ghanaians have been using
internet frequently, over the past five years. This is shown on
table 2. 35.6% between two to five years and 15.6%, one year.
This is represented on the on figure 2.
Table 5: How long have you used the internet?
Frequency Percent
Valid
Percent
Cumulative
Percent
1 Year
25
15.6
15.6
15.6
2-5 years
57
35.6
35.6
51.2
more than 5
years
78 48.8 48.8 100.0
Total
160
100.0
100.0
VOL. 3, NO. 9 SEP, 2012 ISSN 2079-8407
Journal of Emerging Trends in Computing and Information Sciences
©2009-2012 CIS Journal. All rights reserved.
http://www.cisjournal.org
1306
Fig 2
Table 6: How many hours per week are you actively using the internet from Home
Frequency Percent Valid Percent Cumulative
Percent
Valid
0-1 hour 44 27.5 27.5 27.5
2-3 hours
76
47.5
47.5
75.0
4-7 hours
31
19.4
19.4
94.4
8-10 hour
5
3.1
3.1
97.5
more than 10 hours
4
2.5
2.5
100.0
Total
160
100.0
100.0
Data from the same survey also show the number of
hours the respondent engaged in the use of the internet at
home. The research revealed that 47.5% of employees spend
between 2-3 hours at home per week on the internet. 27.5%
between 0-1 hour per week, 4-7 hours 19.4%, 8-10 hours,
3.1% and those who use it more than 10 hours per week at
home are 2.5%.
Table 7: How many hours per week are you actively using the internet from office
Frequency Percent Valid Percent
Cumulative
Percent
Valid
0-1 hour
29
18.1
18.1
18.8
2-3 hours
67
41.9
41.9
60.6
4-7 hours
42
26.2
26.2
86.9
8-10 hour
11
6.9
6.9
93.8
more than 10 hours
11
6.8
6.8
100.0
Total
160
100.0
100.0
VOL. 3, NO. 9 SEP, 2012 ISSN 2079-8407
Journal of Emerging Trends in Computing and Information Sciences
©2009-2012 CIS Journal. All rights reserved.
http://www.cisjournal.org
1307
In table 7, the research, looked at the productive
hours spent using the internet per week by the average
employee. It revealed that, 41.9% of employees spend
between 2-3 hours per week on the internet at work. Between
4-7 hours, 26.2%, 8-10 hours, 6.9%, and more than 10 hours
per week, 6,2%.
13. CONCLUSION
The internet has over the years have helped shape the
way the average Ghanaian communicates. Ten years ago the
fax was a prime means of communication in business. The
obvious advantage of email is the ability to transmit electronic
data almost instantaneously to many places at once all over the
world. This is a vast saving to businesses in Ghana. This
ability to transmit data means that there has been a boom in
people working from remote locations. No longer is the
Ghanaian workforce tied down to an office. People now have
the ability to obtain resource from around the world, to do
business with other companies from all over the world. It is
important for institutions to understand the differences in
Internet use by demographic groups to enable them reach
target audience through personalized online activities and
technologies.
A massive next-generation internet access is vital for
global edge in productivity and long-term competitiveness,
and a prerequisite for a return to sustainable growth and
prosperity [7]. Pragmatic investments in the internet will
create a global market for the goods and technical services of
domestic firms in Ghana and internet Technologies should be
widely available at affordable prices and should become an
integral part of national development policies and strategies.
Though it is beyond the scope of our paper to discuss cost of
internet access, it can suggested that a government
intervention to reduce the cost in internet access and provision
higher speed broadband infrastructure is essential to
transforming Ghana into information-rich, knowledge-based
economy and society. Increase in Internet access is a
key pillar to Ghana’s economic development, sound
management, a competitive business environment,
and sustained reductions in poverty levels.
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Journal of Emerging Trends in Computing and Information Sciences
©2009-2012 CIS Journal. All rights reserved.
http://www.cisjournal.org
1308
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APPENDIX
RESEARCH SURVEY
Section A
Direction: Please select the item that best describe
you and the organisation where you work:
1. Gender:
□ Male □ Female
2. Type of Organization :
□ Government □ Private
□ Others:
3. Type of Industry:
□ Services □ Manufacturing
4. How long have you used the Internet?
□ 1 year □ 2 - 5 years
□ more than 5 years
7. How often do you use the Internet for each
of the following purposes? (TICK)
Never
Rarely
Occasionally
Frequently
Always
Entertainment
Educational
Work-related research
Personal finance (banking, stock
trading)
Current events (news, sports,
weather)
Travel-related (research,
reservations)
Product information gathering
Making purchases from online
merchants.
Communicating with others
(chat/email)
5. How many times per week, on average,
do you connect to the Internet?
Once
Twice
3 times
4 times
5 or more
times
From Home
From office
Internet café
6. How many hours per week are you
actively using the Internet?
0 -1
hour
2 – 3
hours
4 – 7
hours
8 – 10
hours
More than 10
hours
From Home
From office
Internet café