Conference Paper

Promotion of Green and Active Living in the Events Industry in Qatar and Related Expectations of the 2022 FIFA World Cup

Authors:
  • Al Rayyan International University with University of Derby
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... At the present stage, some problems need to be solved in the development path of the sports industry. China's sports industry lacks a reasonable industrial structure, and the large-scale development of sports competitions can promote the rapid growth of the sports economy and reform the industrial supply side to facilitate the transformation and upgrading of the sports industry [11][12]. Although the number of modern gymnasiums has increased rapidly in the short term, their actual utilization rate is low, which is not only detrimental to the promotion of the national fitness program but also leads to an increase in operating costs [13][14]. ...
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Low-carbon economy is an important part of national strategic objectives, which not only refers to an ecological and environmental economic model but also is the main direction for the development of the sports industry. Based on the characteristics and components of the low carbon economy, this paper utilizes the environmental Kuznets curve and decoupling theory to set the goal of low carbon economy development in the sports industry and explore the influence mechanism of low carbon economy on the structural development of the sports industry. Starting from the perspective of the development of the sports industry structure, a multi-period double-difference model is designed to calculate the net effect of a low-carbon economy on the sports industry structure. The relationship between the low carbon economy and the structural change of the sports industry is visualized using non-linear fitting and partial derivatives. The evaluation model of sports industry development capacity is constructed to evaluate the development of the sports industry from two perspectives: economic performance and economic value added. The experimental results show that the impact of a low carbon economy on the structure of the sports industry is divided into three stages, namely, coefficient value <0.15, coefficient value in [0.15, 0.25), and coefficient value ≤0.25. The low-carbon economy has a marginal positive effect on the sports industry in the second stage. The calculation of EVA value shows that the EVA value of the subject sports enterprises is greater than 0 from 2017 to 2023, which indicates that the sports industry realizes value creation along with the development of the low-carbon economy.
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