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The global market for organic food & drink

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... Furthermore, it is reported that there are above 3.1 million organic producers worldwide of which 91% are concentrated in Asia, Africa, and Europe of which major import and export share is from tropical fruits, organic vegetables, fruit drinks, etc. (Sahota, 2021). An encouraging fact is that India itself has about 1.37 million organic producers (Sahota, 2021). ...
... Furthermore, it is reported that there are above 3.1 million organic producers worldwide of which 91% are concentrated in Asia, Africa, and Europe of which major import and export share is from tropical fruits, organic vegetables, fruit drinks, etc. (Sahota, 2021). An encouraging fact is that India itself has about 1.37 million organic producers (Sahota, 2021). The total organic food retail sale exceeds 106 billion Euros in 2019. ...
... The US is the major market for organic food at 44.7 billion Euros, which is even higher than the combined market share in the European Union, i.e., 41.4 billion Euros. The 3rd biggest market in the world and Asia's largest organic food market is China at 8.5 billion Euros (Sahota, 2021). ...
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Food is a basic human requirement which sustains the dynamics of the Earth’s in habitants by satisfying hunger, providing nutrition and health, and catering to culture, tradition, and lifestyle. However, the rising global population coupled with climate change including calamities, diseases, conflicts, as well as poor agricultural practices put a huge constraint on the quantity and quality of food. Modern agriculture propelled by the green revolution has somehow been able to meet the food requirements of the ever-increasing population and is heavily dependent on chemical fertilizers, pesticides, and machinery, reducing the quality of food, and simultaneously posing a great risk of environmental quality degradation and genetic diversity reduction. The Integrated Organic Farming System (IOFS) is a novel approach that holds the potential in addressing the challenge of reconciling food production with environmental preservation. As this approach embraces zero or minimal chemical use, adopting the reprocessing and reuse of agricultural residues has led to a sustainable system that can be viewed as the closest approach to nature and a circular economy. However, certain constraints need to be addressed, such as ascertaining the e􀀀ectiveness of organic fertilizers, the complexities associated with weed management, and the inadequacy of proficiency, financial resources, and technical expertise required to implement the IOFS. Therefore, this study emphasizes the comprehensive benefits that could be derived from IOFS, particularly agroforestry, including e_cient food production, improved food quality, biodiversification of crops by the adoption of lesser-known crops to cater to cultural requirements and minimal capital input to achieve environmental sustainability and a carbon neutral economy.
... Furthermore, it is reported that there are above 3.1 million organic producers worldwide of which 91% are concentrated in Asia, Africa, and Europe of which major import and export share is from tropical fruits, organic vegetables, fruit drinks, etc. (Sahota, 2021). An encouraging fact is that India itself has about 1.37 million organic producers (Sahota, 2021). ...
... Furthermore, it is reported that there are above 3.1 million organic producers worldwide of which 91% are concentrated in Asia, Africa, and Europe of which major import and export share is from tropical fruits, organic vegetables, fruit drinks, etc. (Sahota, 2021). An encouraging fact is that India itself has about 1.37 million organic producers (Sahota, 2021). The total organic food retail sale exceeds 106 billion Euros in 2019. ...
... The US is the major market for organic food at 44.7 billion Euros, which is even higher than the combined market share in the European Union, i.e., 41.4 billion Euros. The 3rd biggest market in the world and Asia's largest organic food market is China at 8.5 billion Euros (Sahota, 2021). ...
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Full-text available
Food is a basic human requirement which sustains the dynamics of the Earth’s inhabitants by satisfying hunger, providing nutrition and health, and catering to culture, tradition, and lifestyle. However, the rising global population coupled with climate change including calamities, diseases, conflicts, as well as poor agricultural practices put a huge constraint on the quantity and quality of food. Modern agriculture propelled by the green revolution has somehow been able to meet the food requirements of the ever-increasing population and is heavily dependent on chemical fertilizers, pesticides, and machinery, reducing the quality of food, and simultaneously posing a great risk of environmental quality degradation and genetic diversity reduction. The Integrated Organic Farming System (IOFS) is a novel approach that holds the potential in addressing the challenge of reconciling food production with environmental preservation. As this approach embraces zero or minimal chemical use, adopting the reprocessing and reuse of agricultural residues has led to a sustainable system that can be viewed as the closest approach to nature and a circular economy. However, certain constraints need to be addressed, such as ascertaining the eectiveness of organic fertilizers, the complexities associated with weed management, and the inadequacy of proficiency, financial resources, and technical expertise required to implement the IOFS. Therefore, this study emphasizes the comprehensive benefits that could be derived from IOFS, particularly agroforestry, including e�cient food production, improved food quality, biodiversification of crops by the adoption of lesser-known crops to cater to cultural requirements and minimal capital input to achieve environmental sustainability and a carbon neutral econom
... As a result, retailers like Walmart and Target have restructured their product mix with more organic foods (Ellison et al., 2016). Organic products are so widely available among mainstream retailers in the UK that they represent over 80 per cent of total sales (Sahota, 2009). In the US, organic foods are widely available in supermarkets, club stores, mass merchandisers, and grocery stores (Sahota, 2009). ...
... Organic products are so widely available among mainstream retailers in the UK that they represent over 80 per cent of total sales (Sahota, 2009). In the US, organic foods are widely available in supermarkets, club stores, mass merchandisers, and grocery stores (Sahota, 2009). The number of dedicated organic food shops is rising, with many new stores opening in countries like Singapore, Malaysia, and Taiwan (Sahota, 2009). ...
... In the US, organic foods are widely available in supermarkets, club stores, mass merchandisers, and grocery stores (Sahota, 2009). The number of dedicated organic food shops is rising, with many new stores opening in countries like Singapore, Malaysia, and Taiwan (Sahota, 2009). Most leading food retailers, including Walmart, are marketing organic products under their private labels (Sahota et al., 2004). ...
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Abstract: The natural and organic labelled product market is developing. Recently, this market has experienced rapid growth, and supermarkets have become the last link in the sales channel, with the largest market share. They are the main drivers for further advancement. However, different supermarkets implement diverse strategies with regard to natural and organic labelled products, as some of them are showcasing themselves as exclusive natural and organic labelled supermarkets, while others provide space for a wide to limited range of natural and organic labelled products along with other products in the store. The supermarkets in this context can have a competitive advantage only by optimising their product mix decisions. Knowledge regarding consumer choices and views regarding natural and organic labelled products are of critical importance, to design and implement the retail product mix strategies for natural and organic labelled products. This study is carried out by the author as a part of his independent research study for a Master’s degree in business administration. The study tries to expose the consumer choices and views on natural and organic labelled products in the supermarket. Keywords: Natural and Organic Labelled Products, Consumer Choice, Consumer Views, Retail Product Mix, Supermarket
... Many observers have noted the proliferation of voluntary sustainability standards (IISD/IIED, 2010;Esnouf, Russel and Bricas, 2011;Foresight, 2011;Santacoloma, 2014;Grothaus, 2014;Scialabba, 2014), often coming from an international perspective but also from national perspectives, considering either standards implemented by producers in a given country (AFNOR, 2007) or linked to products accessible to consumers in a given country (King and Backus, 2011). Various studies and tools also attempt to map or to categorize voluntary standards (SAI-Platform, 2009;IISD/IIED, 2010;Scialabba, 2014;Standards Map, 2013). A study conducted in 2010 on sustainability labels linked with products sold to Dutch consumers identified more than 70 labels and noted they are very diverse in scope and objective (King and Backus, 2011). ...
... Worldwide, the market for organic products is probably the best known, thanks to the work of the International Federation of Organic Agriculture Movements (IFOAM) and the Research Institute of Organic Agriculture (Forschungsinstitut für biologischen Landbau -FiBL) (see Willer, Lernoud and Kilcher, 2013;Sahota, 2013). It is still relatively small -2 percent of global retails ¬ but growing significantly: it has increased threefold from USD18 billion in 2000 to USD55 billion in 2009, with double-digit increases every year, except in 2009 where it still grew by 5 percent despite the financial crisis . ...
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The paper presents draft results from a global questionnaire survey on private voluntary standards in the livestock sector. Most standards refer to meat, followed by dairy products and eggs. They address a wide range of issues, such as animal welfare and health, food safety and quality, and environmental integrity. Animal, social and environmental benefits and challenges resulting from implementation of standards as presented by respondents are presented and analysed.
... The introduction of technology in the agricultural industry resulted in the 'Green Revolution,' which had a negative impact on the environment and human health (Sahota, 2018; Krishna and Balasubramanian, 2021). Pesticides are present in high concentrations in the foods we eat, with fruits and vegetables containing the most pesticides. ...
... The organic food market is expanding very fast and it has revenue over 60 billion euros with more than 45 million hectares of land is used worldwide for organic farming (Pandey, et al., 2019). North America and Europe dominate the organic market, accounting for more than 90 percent of all organic food sales globally (Sahota, 2018). According to recent research, consumers in Asian countries have also been growing at a large rate (Willer and Lernorud, 2019). ...
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As organic food consumption rises throughout the world, there is a greater need for study on the factors that influence organic food consumption. Previous research yielded mixed results and failed to present a complete picture of organic food consumers in India. The goal of this study is to figure out what factors influence young Indian consumers' desire to buy organic foods. A comprehensive questionnaire study of Indian young consumers aged 15 to 30 years old was created in order to examine the relationship between the established key factors. Data was acquired from 289 young Indian customers in New Delhi, India, using a self-administered structured questionnaire. The findings show that young consumers’ organic food purchase intention is largely determined by their environmental concern, product quality, and social pressure. However, the impact of health consciousness, fear, trust, and price, on organic food purchase intention has been found insignificant. The findings have ramifications for organic food producers, marketers, and policymakers in India who are working to increase organic food consumption.
... Economically, the rising demand for organic and sustainably produced foods provides premium market opportunities, while the reduced reliance on costly external inputs in regenerative practices improves farm profitability [58,59]. Both systems emphasize the importance of local and traditional knowledge, empowering farmers and fostering community engagement. ...
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Regenerative organic agriculture (ROA) combines ecological and organic principles to promote soil health, biodiversity, and long-term sustainability. This narrative review explores the connection between soil quality, food nutritional value, and human health, highlighting how ROA can enhance phytochemical content and reduce harmful residues in plant-based foods. Empirical studies report increases in vitamin C, zinc, and polyphenols in crops such as leafy greens, grapes, and carrots grown under regenerative systems, along with reductions in nitrates and pesticide residues. We summarize recent literature (2000–2025) that links soil-driven improvements in food composition to antioxidant activity and potential health benefits. By addressing current research gaps, this review supports the role of ROA in building resilient food systems and preventing chronic disease.
... Contrary to IPM, government-led organic agriculture in the early 2000s was driven by a vision of environmentally sustainable agroindustry, to take advantage of the global organic market that increased from 15.2 billion to 50.9 billion US dollars between 1999 and 2008 (Sahota 2010). It was also a response to the decline in soil carbon content, nutrient, and biodiversity as a result of intensive agriculture (Amelia et al. 2018). ...
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The Indonesian government has promoted several forms of alternative agriculture in response to the productivity orientation and top-down bureaucratic institutions in intensive agriculture. Implemented in the late 1980s, the Integrated Pest Management (IPM) marked a paradigm shift in that it focused more on human rather than technological development. Therefore, farmers were conceived as central agents of agricultural development. Government-led organic agriculture, which began in the early 2000s, combines human-and technology-centered paradigm. For the last few decades, the bureaucratization of agricultural knowledge through its regulatory institutions has removed the subjective and bodily experiences of embodied agricultural knowledge and perpetuating an uneven terrain of knowledge-making. This argument is built on the dialogical analysis of my fieldwork with organic farmers in Yogyakarta between 2017 and 2019, and a book Seeds of Knowledge, an ethnography on IPM farmers in early 1990s in Java. I demonstrate that through their embodied knowledge, farmers reconfigure the existing knowledge hierarchy despite the continuous radical simplification of alternative agriculture. Farmers question the validity and authority of agricultural trainers' agricultural knowledge, specifically in relation to soil quality in organic agriculture and economic threshold in IPM. The role of the model farmer in organic agriculture in bringing embodied agricultural knowledge to the fore-is central in challenging the hierarchy of "expertise." I contend the "immediacy" of farmers' embodied knowledge, which constitutes creativity and cultivated senses, by offering a critique to the notion of expertise, as a guide to an epistemological shift in alternative agriculture.
... The organic food market is growing globally, countries like India are still in early stages of developing comprehensive research on consumer behavior, market dynamics, and regulatory frameworks compared to western nations (Sahota, 2019). This study is unique in investigating the influence of consumer identities on green purchase intention and in the moderating role of willingness to pay premium in Indian context especially in the Jammu & Kashmir that is known for its agricultural practices along with socio-cultural and religious diversities as compared to other regions of India. ...
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Purpose This research aims to examine how health consciousness, social identity, self-identity, trust and willingness to pay premium impact individuals’ intention to make green purchases, which in turn influences organic purchasing behavior. Additionally, the study tried to examine the moderating effect of willingness to pay premium. Design/methodology/approach Utilizing a purposive sampling approach, a questionnaire survey was used to gather information from 452 customers in India. The conceptual model was assessed, and the research hypotheses were examined using partial least squares structural equation modeling. Findings The results of this study showed that the intention to make green purchases is strongly influenced by consumers health consciousness, social identity and trust. However, self-identity did not influence consumers green purchase intention. Furthermore, the moderating effect of willingness to pay premium was significant, except for self-identity, in the relationship of health consciousness, willingness to pay premium social identity and trust with green purchase intention. Practical implications The research will help producers and marketers refine food and marketing tactics to promote a favorable perception of organic food products. Originality/value This study is pioneering in (1) investigating the moderating impact of willingness to pay premium (WLPP) in the relationship of health consciousness, social identity, self-identity and trust with green purchase intention and (2) investigating the influence of consumer identities on green purchase intention in the Indian context.
... Monteiro vd., 2010;Sahota, 2010; Shah Alam ve Mohamed Sayuti, 2011; Wognum vd., 2011;Hutchings, 2011; Chandon ve Wansink, 2012; Trienekens vd., 2012;Goldberg, 2012; Potter ve Hotchkiss, 2012; Reisch vd., 2013; Halloran vd., 2014;George, 2014; Vanderroost vd., 2014; Grimm vd., 2014; Beske vd., 2014; Lang ve Heasman, 2015; Atkins ve Bowler, 2016; Asioli vd., 2017; Frej vd., 2017; Monteiro vd., 2018; Popkin ve Reardon, 2018; Davis vd., 2018; Attia ve Essam Eldin, 2018; Maimaiti vd., 2018; Attia ve Salama, 2018; Ma vd., 2019; Zhao vd., 2019; Ali vd., 2019;Nestle, 2019;Hobbs, 2020; Tiwari vd., 2020; Timilsena vd., 2020; Aday ve Aday, 2020; Rizou vd., 2020; Ozturk ve Tekin, 2020; Jagtap vd., 2021; Walker vd., 2021; Baker vd., 2021;Hanaysha, 2022. ...
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The greater prevalence of small and medium-sized enterprises (SMEs), which have an important place in country economies, in the supply chain structure is very important in the development of country economies in a complex and competitive business environment. However, while SMEs can make significant contributions to achieving the Sustainable Development Goals (SDGs), food SMEs can also have indirect effects on agricultural productivity in the agricultural sector. Food and Agriculture Organization of the United Nations (FAO) and similar international organizations support practices that may lead to this. SMEs are businesses whose number of employees, annual turnover or annual balance sheet total is below a certain threshold. In addition to making positive contributions to economic life, SMEs also fulfill an important function by providing food supply for food products, which are people's most basic needs. In a competitive and complex business environment, implementing appropriate strategies is a particularly important effort to advance the development of SMEs. This article analyzed the digital transformation and success factors of SMEs with new technologies in agriculture & food marketing. In the study, a systematic analysis method was proposed by nominating important databases such as Web of Science, Scopus and Google Scholar. Articles obtained from different literature platforms were reviewed using validated keywords in accordance with the research purpose. Research results confirm that SMEs' success factors and adoption of new technologies will affect all aspects of agriculture & food marketing. Therefore, when determining strategies for SMEs, more importance should be given to integrating new technologies into all processes, taking into account all these factors.
... O mercado de produtos orgânicos, em crescimento e expansão, destacado por Oliveira & Hoffmann(2015), tem atraído a atenção de produtores, consumidores e investidores. Por suas características sustentáveis, enquanto preocupação constante da sociedade contemporânea, transforma o padrão de compras das famílias, empresas e instituições para escolhas menos prejudiciais ao meio ambiente e à saúde(Sahota, 2019). Essa tendência se confirma com o crescimento do modo de produção orgânico no Brasil e mundo. ...
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Objetivo: O acelerado crescimento das redes colaborativas em sistemas agroalimentares orgânicos coloca o Brasil em destaque no cenário mundial em produção e consumo de alimentos orgânicos. Este artigo objetiva identificar e analisar os estudos realizados no Brasil no período de 2010 a 2020 sobre os sistemas agroalimentares orgânicos a partir do arcabouço teórico das ações colaborativas em redes, considerando as publicações em periódicos nacionais. Metodologia: Pesquisa exploratória com apoio da Revisão Sistemática da Literatura e análise de documentos de artigos científicos publicados entre 2010 a 2020. A plataforma Cielo e periódicos na base CAPES, fundamentaram a seleção dos artigos relacionados à temática, classificados no Qualis A1-B2. Resultados e Discussão: A revisão sistemática identificou o crescente interesse dos pesquisadores em investigar e compreender como os atores interagem entre si ou se configuram na economia e na sociedade, bem como ocorrem as influências para a formação, o desenvolvimento, a consolidação e até mesmo a dissolução de redes colaborativas nos sistemas agroalimentares orgânicos. Implicações da Pesquisa: Espera-se que os resultados apresentados possam subsidiar estudos e pesquisas futuras pertinentes às ações em redes colaborativas em sistemas agroalimentares orgânicos, com os estudos apresentados contribuindo para a expansão e mudanças positivas frente às ações coletivas nos sistemas orgânicos de produção. Originalidade e Valor: A pesquisa inova na apresentação de agenda de pesquisa de ações coletivas ao abordar redes em sistemas agroalimentares orgânicos, observada na literatura nacional ao longo da década destacada.
... For instance, in the United States, organic food sales have witnessed consistent growth, with organic fruits and vegetables sharing a significant market share. Similarly, European countries like Germany and France have seen an uptick in organic agricultural practices and consumer demand [28]. ...
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Organic farming, which is deeply rooted in traditional agricultural practices, has witnessed a profound evolution over the last century. Transitioning from a grassroots initiative resisting the industrialization of agriculture to a global industry, organic farming now plays a pivotal role in addressing contemporary challenges related to environmental health, sustainability, and food safety. Despite the growing consumer demand for organic products and market access, organic farming has its challenges. This paper discusses the origin and evolution of organic farming with an emphasis on different types of organic fertilizers, benefits, and challenges. Nutrient variability and the slow-release nature of organic fertilizer often do not meet crop demands and can substantially reduce yield. Some organic fertilizers, like manure and biosolids, can provide a higher yield benefit, but there are environmental and health risks associated with them. Weed and pest management in organic farming can be labor-intensive and increase costs. Inefficient planning of organic farming and rapid transition can also create food insecurity. This paper also gives a brief account of the current certification process for organic fertilizers and their technicalities. It showcases how the holistic approach of organic farming extends beyond production, including strategies like reducing food waste and building self-sufficient farming communities. These practices contribute to a more sustainable agricultural system, reducing environmental impacts and supporting local economies. Future technological innovations, especially in precision agriculture and bio-physicochemical models, can help in formulating targeted organic fertilizers.
... The literature highlights signi cant shifts in consumer preferences that require adaptable strategies from horticulture supply chains. Key trends include rising demand for organic produce, local food, exotic varieties, convenient packaged goods, and ethically-sourced fruits and vegetables ( Organic food sales continue to grow steadily by 15-20% annually in many developed nations as consumers seek healthier, safer, and more sustainably grown options (Krieger et al., 2021;Sahota, 2021). This requires certi ed processes across farming, handling, storage, and distribution. ...
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Purpose The management of supply chains for horticultural produce faces emerging factors that necessitate adaptation. This systematic literature review identifies and synthesizes key findings on the impacts of emerging technological, sustainability, consumer, climate, policy, cost, and competitive factors on the supply chain management of fruits, vegetables, and other horticulture products. Design/methodology/approach Searches of academic databases were conducted using defined keywords and selection criteria. Findings The findings indicate that blockchain, artificial intelligence, Internet of Things, automation, and other technologies can benefit traceability, quality control, and efficiency but require investment and skill development. Research Implications As per the finding, sustainability concerns like emissions, energy use, and waste are prompting supply chain innovation in production, packaging, transport, and distribution. Shifting consumer preferences toward local, organic, sustainable produce require flexibility and responsiveness. Climate change effects on agriculture production and globalization of markets are testing the resilience and agility of supply chains. Labor issues, rising input costs, and intense retail competition are squeezing profit margins across the fresh produce supply chain. Recommendations include investment in emerging technologies, collaboration for sustainability, data-driven supply chain optimization, and adaptable retail strategies. Originality value This review provides insights for researchers and supply chain managers seeking to improve the performance and competitiveness of horticultural produce supply chains.
... In the last three decades, consumer's pro-environmental behaviour has become one of the most popular research topics among academics. On the other hand, despite the observed growth in the organic food market and improvements in environmental awareness, extensive efforts still need to be made (Sahota, 2014). It has become crucial to acknowledge and accept that the ecological worldview consists of accepting beliefs that human activity endangers the natural equilibrium. ...
... This is conditioned upon the lack of consistency in the development of corporate strategies. Peng (2019) and Sahota (2020) investigated the development of organic production and consumption markets at the level of the global economy, individual countries, or regions. A study by Hou et al. (2022) proved that the market for organic products in the USA is developing rapidly, and demand considerably exceeds supply, which indicates the need to find ways to develop organic agriculture. ...
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This study offers an additional toolkit that will allow substantiating the formation of a strategy for future development considering the potential growth or reduction of activity, which is relevant for producers of organic products, since considering the potential trajectory of development will provide an opportunity to protect the enterprise from unfounded decisions in the event of a reduction in activity and will help activate existing reserves in case of future growth, which is relevant and quite in demand. The purpose of this study was to prove or refute the hypothesis about the influence of several factors on the development of organic products, as well as to determine the further strategy of the enterprise. For this, data from 75 Ukrainian enterprises that grew organic products were analysed. The division of enterprises into groups depending on the volume and growth rate and identification of factors affecting the future development of organic producers was carried out using cluster and discriminant analysis. The factors that substantially affect the future development and allowed dividing the enterprises under study into groups were the diversification of production, the replacement of crops, changes in the volume of organic production, and changes in production efficiency. Whereas the factors “percentage of new (or withdrawn from production or not certified) crops in the new year to the total volume of production last year” and “change in the area of organic soil” did not show sufficient influence on the distributive capacity of the model, and were excluded from further analysis. It is proposed to develop a strategy for enterprises producing organic products based on a differentiated approach for three different groups of enterprises, namely: those that potentially have high potential, speed of development and expansion of activities; those that are potentially expected to reduce and decrease the production of organic products; those that develop at moderate rates. The obtained equations can be used in practical activities for additional justification of the development strategy of organic producers
... The productivity enhancement strategies of organic farming should never be overstepped beyond the well-being of the human or ecological system. Amarjit (2015) predicts a USD150 billion market for organic foods and drinks based on the present figures. In 2008, the global organic market reached USD 50 billion, and within 10 years, it surpassed the USD100 billion margins. ...
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The issues concerning chemical fertilizers, pesticides, and other intensive agriculture practices have taken center stage in the public sphere more than ever, and the need for sustainable agricultural systems has been discussed. Organic farming is an agriculture system that uses carbon-based amendments, crop rotations, cover crops, and ecologically based pest controls that are in harmony with the natural system. Managing healthy soil is a central tenet of organic farming. Organic farming practices enhance the available soil organic matter and activity of microbes, improve the soil chemical and physical properties, reduce disease potential, and ultimately promote plant, animal, and human health. In this chapter, we discuss the organic farming practices and their influence on soil health with a comprehensive review of each soil parameter qualitatively and qualitatively and linked to One Health concept.
... In the ever-changing market environment, today's food service providers must prioritize understanding the market to retain and sustain strategic advantage in the highly competitive food service industry (Abdullah et al., 2013). This industry is considered the fastest-growing industry in the global market (Sahota, 2009) and players in the industry describe it as being in the middle of a perfect storm (Headey et al., 2010). The changes in consumer bearings and behavior and the general business environment have generated new and demanding problems for food service. ...
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This study was conducted to develop a customer delight framework for a restaurant in Davao City. The study comprises the following: 1) profile of the respondents; 2) customer delight factors as perceived by the respondents; and 3) underlying factors that characterize customer delight in a restaurant. The study was exploratory and used both qualitative and quantitative approaches; thus, a sequential mixed-method research design was necessary. The study was conducted using primary data. Focus group discussions were first initiated involving six regular diners and another six restaurant employees. A systematic sampling technique in choosing the respondents was applied in the survey phase. A total of 225 diners participated in the study. Results were processed through frequency count and percentages, weighted mean, and exploratory factor analysis. Additionally, predetermined dimensions of customer delight were presented to check the respondent perception of customer delight in the context of a restaurant in Davao City. The result revealed that diners were highly delighted regarding the value-for-money experience, branding, location, ambiance, menu, service quality, food quality, and responsiveness. Five factors were extracted from the 40 items submitted for exploratory factor analysis. However, one factor was excluded from the factor structure identifications due to item isolation issues. The four factors that characterize customer delight in Davao City are product and service quality, marketing strategy, customer focus, and differentiation.
... Although the market for organic products is still small, the demand for organic food products is increasing worldwide. According to Sahota [57], the international sales of organic food and drink reached USD 112 billion in 2019, and the market has expanded by 55% since 2013. The main reasons for consumers to buy organic food products are because they are perceived as healthier, safer, more nutritious, and respectful of the environment and animal welfare [58][59][60]. ...
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The implementation of soil conservation measures is essential to promote sustainable crop production in the Mediterranean region. In an organic rainfed almond orchard located in Lanjarón (SE, Spain), a study carried out during 2016–2021 analyzed the influence of different soil management strategies (SMSs) (TT, traditional tillage; NT, no tillage; VF, cover of Vicia faba; VS, cover of Vicia sativa; VS-VE, cover of Vicia sativa and Vicia ervilia) on some selected physical (bulk density, available water content, and aggregate stability), chemical (pH, electrical conductivity, soil-organic content, N, P, K, and micronutrients), and biological (microbial activity) soil properties, relevant to soil health, and their implications for yield and almond quality (physical and chemical). Our results showed that the SMS with legume cover improves soil properties, which had a favorable effect on soil health. The mean almond yield was not significantly affected by the SMS applied, being 315.9, 256.4, 229.1, 212.5, and 176.6 kg ha⁻¹ year⁻¹ for TT, VF, VS-VE, VS, and NT, respectively. Regarding the almond nut quality, the strategy based on implementation of legume cover increased the almond antioxidant activity and the total polyphenol content, which would improve their nutritional value. Here we showed how the use of sustainable SMSs improved the soil properties compared to traditional tillage in rainfed organic almonds, allowing the long-term sustainability of agroecosystems while at the same time obtaining higher nutritional quality almonds.
... On le sait, les consommateurs africains prennent très peu au sérieux la notion de la qualité des produits. Ce sont en majorité les femmes et les jeunes qui s'y intéressent (Sahota, 2018). La seule satisfaction qui leur incombe est d'ingurgiter des aliments afin de satisfaire un besoin naturel. ...
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L’agriculture biologique (AB) est l’un des moyens qui contribue à répondre à certains enjeux et défis du moment en termes de sécurité alimentaire et de protection de la biodiversité, de la santé du producteur et celle du consommateur, contrairement à l’agriculture conventionnelle (AC). L’objectif de cette étude est d’analyser le comportement qu’affichent les producteurs d’ananas et les consommateurs vis-à-vis de l’appropriation de l’AB et la consommation de ses produits en vue de préserver la biodiversité. Une enquête réalisée par le biais de trois types de questionnaires différents a permis de toucher les producteurs d’ananas biologiques et conventionnels (111) et les consommateurs (318). Cette enquête a été suivied’un guide d’entretien (7). Elle a été menée dans le département du Moungo au Cameroun (N = 436 soit: 301 hommes et, 135 femmes; âgés entre 25 à 64 ans) plus précisément à Loum, Njombé-Penja et Mbanga. Pour mesurer l’attitude, l’étude a eu recours au modèle de Likert (1932) sous 5 échelles. La Variance et le Test de corrélation ont permis de conclure que, la protection de la biodiversité dépend majoritairement du comportement des producteurs et des consommateurs. Mots clés : Agriculture biologique, consommateurs, attitudes, producteurs
... According to Basak and Jana (2016), organic cultivation is an eco-friendly solution for healthy well-being, and the consumer demand for organically grown turmeric is markedly increasing in the export market (Mohan et al. 2013). Organically grown spices fetch higher prices than ordinary packed spices, while there is a great demand from western countries (Sahota 2009). Despite this, the organic production system is designed to work with natural biological cycles and to operate with minimal external inputs (Rigby and Cáceres 2001). ...
... Organik gıda pazarında zirve Kuzey Amerika"da gözlenirken hemen arkasından Avrupa pazarının geldiğini de belirtmek gerekmektedir. 15 yılda 18 milyar ABD Dolarından 82 milyar ABD Dolarına kadar muazzam bir büyüme kaydeden organik gıda pazarındaki büyümenin devam etmesinin beklendiği ifade edilmektedir (Sahota, 2012 ...
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... org/) (Melovic et al. 2020). Currently, North America and Europe account for 90% of the global demand for organic food (Sahota 2019). On the other hand, the potential scope of behavioural change and responsible consumption for minimizing EDC exposure in developing countries like India has not been fully explored. ...
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Endocrine-disrupting chemicals (EDCs) are a prime concern for the environment and health globally. Research shows that in developing countries such as India both the environment and human populations are severely exposed to EDCs and consequently experience rising incidents of adverse health effects such as diabetes and cancers. In this paper, we discuss the current EDC management approach in India, critically assess its limitations, and describe opportunities for potential improvements. Foremost, current EDC management actions and interventions in India are fragmented and outdated, and far behind the modern and comprehensive approaches adopted in the European Union and other developed countries. Strong and well-planned actions are required on various fronts of science, policy, commerce, and public engagement. These actions include the adoption of a dedicated and modern regulatory framework for managing EDCs, enhancing capacity and infrastructure for EDC monitoring in the environment and human population, employing public–private partnership programs for not only managing EDCs but also in the sectors that indirectly contribute toward the mismanagement of EDCs in the country, and raising awareness on EDCs and promoting health-preserving consumption habits among the public. As India hosts a large proportion of the global human population and biodiversity, the success or failure of its actions will substantially affect the direction of global efforts to manage EDCs and set an example for other developing countries.
... O mercado de produtos orgânicos, em expansão destacada, conforme Oliveira e Hoffmann (2015), tem atraído a atenção de produtores, consumidores e investidores. Suas características sustentáveis, enquanto preocupação constante da sociedade contemporânea, transforma o padrão de compras das famílias, empresas e instituições para escolhas menos prejudiciais ao meio ambiente e à saúde (SAHOTA, 2018). A legislação e a institucionalização de políticas públicas para os sistemas orgânicos de produção, conforme a Lei 10.831/2003, projetaram o Brasil internacionalmente como um dos países que mais avançaram em favor da produção e comercialização orgânica, como relatam Sambuichi et al. (2017) e Schmitt et al. (2017). ...
Conference Paper
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O estudo tem por objetivo a análise dos processos das certificações participativas realizadas pelas Organizações Participativas de Avaliação da Conformidade (OPAC) e de Controle Social (OCS) para os sistemas orgânicos de produção no Brasil. A metodologia utilizada foi a revisão sistemática de literatura. A coleta de dados foi realizada utilizando as publicações em periódicos nacionais, classificados pelo sistema Qualis Capes, de 2010 a 2020. OPAC ganha destaque dado o número expressivo de produtores no Cadastro Nacional de Produtores Orgânicos do MAPA, 25% dos produtores orgânicos brasileiros estão vinculados a este sistema de certificação. No caso do Distrito Federal, este número é ainda maior, 43% dos produtores. Destaca-se a consolidação da certificação via OPAC e OCS, enquanto movimento social, nas diversas regiões do país.
... Organic agriculture is currently practiced in 187 countries, and the organic share of total agricultural land is 1.5% globally (Willer et al., 2021). Over the past decade, global organic food and drink sales increased from 54.9 to 106.4 billion US dollars (Sahota, 2011;Sahota, 2021). A remarkable increase in the organic market is associated with consumers' demand for organic food. ...
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Global organic agriculture and consumption of organic food has continuously increased over the past decades. The aim of the research was to determine and compare cadmium (Cd) and lead (Pb) concentrations in organic and conventional root and tuber vegetables from the Serbian market. Samples of three root and tuber vegetables commonly consumed in Serbia, including potatoes, carrots and beetroots, were collected at two green markets and four supermarkets in the territory of the city of Belgrade, Serbia. Concentrations of Cd and Pb in fresh weight were determined by atomic absorption spectroscopy (AAS). Mean concentrations of Cd and Pb in two types of vegetables were compared by the t-test. Cd and Pb concentrations in both types of vegetables were below allowable limits. Potato mean Cd concentration was significantly lower in the organic than in the conventional type (0.021 mg kg-1 and 0.037 mg kg-1, respectively). In carrots, it was the opposite, Cd concentration was higher in the organic type, but the difference was not significant either between the two types or for beetroots. Results indicated lower Pb levels in organic potatoes and beetroots, and higher Pb levels in organic carrots, but differences between means were not significant in all tested vegetables. Obtained results are not conclusive, but they indicate lower or similar concentrations of both metals in organic vegetables in comparison to conventional types.
... This growth can be attributed to two major factors: health aspects for the consumers and environmental concerns [1,2]. In addition, there are ethical issues considering that organic farming, based on the physical welfare of animals, using only organic feed, minimizes possible use of chemically synthesized allopathic medicinal products, promotes the biodiversity, protects the environment, is contrary to the genetic modification, and is distinguished for its high quality and the safety of products [3,4]. ...
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Consumers tend to perceive organic foods as more nutritious and safer in comparison to conventional, due to the perception that organic food is eco- and animal-friendly. Since fatty acids and fat-soluble vitamins in dairy produce are important nutrients, this study aims to assess possible differences in the amount of these components included in organic and conventional ewes and goat raw milk in Greece, while identifying the potential determining factors. A total of 48 samples were collected from organic and conventional sheep and goat farms in Greece (Thessaly) during the lactation period. A standardized questionnaire, including information about the farming system, and a sampling protocol were completed. Samples were studied for the fat-soluble vitamins (all-trans-retinol and α-tocopherol) and the fatty acids profile, while the outcomes were statistically analyzed to explore any associations with the questionnaire data for potential factors affecting the results. According to the obtained results there are slight differences in milk fatty acid content, which indicates that organic and conventional sheep and goat milk in Greece do not have any substantial differences in terms of feeding strategies. Regarding the content of fat-soluble vitamins, the organic milk is generally found to contain a higher amount than the conventional one.
... This scenario has favored the market of organic products. Organic agriculture is practiced on 35 million hectares in 154 countries, and despite the global recession, countries like Portugal and France, presented growing rates higher than 15% [9]. https://doi.org/10.51910/ijhdr.v13i48.713 ...
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Parasitism constitutes one of the major problems that affect the livestock. Commercial acaricides can propitiate drug resistance and residues in the environment and animals. This study aimed to evaluate the control of cattle ticks by using the isotherapics. These drugs were prepared using Rhipicephalus (Boophilus) microplus. The dilution and agitations were performed according to the homeopathic pharmacopoeia. By the immersion technique of adults, 50 teleogines were distributed into five treatments: 12cH and 32cH isotherapic, negative control, positive (ivermectin 1%) and vehicle control. The results were evaluated by the rate of mortality, egg production, hatchability rate, estimated reproduction, and the efficacy of the products. In addition, 16 Jersey females cows were subjected to 15mL pour on, of the following treatments: 12cH and 32cH isotherapic and vehicle control. The count of ticks was performed by the simple method on days 0, 15, 21, 42, 63, 84 and 105, post treatments. It was used the Wilcoxon test and Bonferroni method. Both isotherapics treatments showed efficacy at in vitro tests. The 12cH medication presented better results: 10% of mortality rate on the first day of life, maintaining 20% from the second to the 13th day. Additionally, it was observed 20% of egg production, hatching rate of 0.0038% and 99.39% of product effectiveness. However, the in vivo tests showed no satisfactory results for these evaluated conditions, although it was verified a tendency to decreasing the infestation.
... As people's living standards are being elevated, considerable consumers start to be enthusiastic about purchasing organic food for themselves, as well as for their families' long-term health (Rana & Paul, 2017). Given the development of organic food market worldwide in 2017, China has been listed as the first leading nation by organic agriculture area (3 million hectares) (Sahota, 2018). Moreover, in 3-million-hectare organic agriculture area, FiBL and IFOAM-Organics International (2019) reported that China was ranked the leading nation of organic cereal (96.3 million hectares) and temperate fruit productions (22,400 hectares). ...
... O mercado de produtos orgânicos, em crescimento e expansão, destacado por Oliveira e Hoffmann (2015), tem atraído a atenção de produtores, consumidores e investidores. Por suas características sustentáveis, enquanto preocupação constante da sociedade contemporânea, transforma o padrão de compras das famílias, empresas e instituições para escolhas menos prejudiciais ao meio ambiente e à saúde (SAHOTA, 2018;. Essa tendência se confirma com o crescimento do modo de produção orgânico no Brasil e mundo. ...
... Worldwide, organic farming systems are increasing due to consumer demand for healthier food, the need to conserve the environment and biodiversity (Willer & Kilcher, 2012). Organic products are perceived to be healthier and the local and foreign market opportunities are constantly expanding and therefore, more farmers are expected to practice this cheaper and eco-friendly system to enhance production in the coming decades (Conway, 2012;Sahota, 2013). Therefore, many farmers have developed interest in organic farming as an alternative and profitable agricultural strategy in Kenya (Bett & Ayieko, 2017) and this is evident by the recent dramatic increase in the amount of land under organic farm management system. ...
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Globally, organic farming and bradyrhizobia inoculation are gaining popularity as agronomically and environmentally sound soil management strategies with great potential to alleviate declining soil fertility, maintain environmental quality and enhance soybean production. However, the role of bradyrhizobia in organic farming system is poorly understood. Field experiment was conducted to evaluate the effects of bradyrhizobia inoculation and organic farming on growth parameters and yield quality of soybean varieties: SC squire, SB19 and Gazelle. The experimental treatments included native bradyrhizobia, commercial Bradyrhizobium japonicum, mixture of native + commercial bradyrhizobia and uninoculated control. The experimental design was a split-split plot, with three replications. The results demonstrated significant improvement in soybean nodule dry weight (NDW), shoot dry weight (SDW) and seed dry weight (SEDW) following bradyrhizobia inoculation. Remarkably, organic farming significantly out-performed conventional systems in nodulation, SDW and SEDW. Moreover, seed nutrient content differed depending on farming system; where nitrogen, phosphorus, potassium and organic carbon were higher in organic farming. Soybean varieties differed significantly on SDW, NDW and SEDW; where SC squire performed better than SB19 and Gazelle. The results demonstrate the importance of organic farming and bradyrhizobia inoculation in enhancing soil fertility, yield production and quality, a key step towards sustainable food production.
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This paper proposes a blockchain and Decentralized Autonomous Organization (DAO)-centered solution to improve the economic resilience and market integration of smallholder farmers, who manage around 475 million farming operations globally. Utulizing blockchain technology can reduce issues like intermediary exploitation and certification barriers, facilitating direct market access and fair profit distribution. The design incorporates smart contracts to streamline certifications and a DAO model for transparent resource and transaction management. This practical approach, aligning blockchain with urban agricultural development, aims to further sustainable food hubs and empower farmers with improved market access and sustainable practices.
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Approaches to food systems are receiving increased attention because they provide a more holistic perspective on the organization of food production and supply and on how to promote food safety, environmental sustainability, and equity. While the structure and complexity of food systems are widely acknowledged, efforts to understand their governance and possible challenges are just starting. We contribute to conceptualizing these challenges by harnessing the conceptual insights of multiple system governance frameworks. Conceptual and empirical lessons from these frameworks help to understand the possible challenges that may emerge when dealing with key features of modern globalized food systems. These include cross-spatial and temporal dynamics, managing common trade-offs across food system goals, and integrating narratives and policies when dealing with diverse stakeholders, sectors, and knowledge communities. We discuss the implications of addressing challenges that may arise in one or more of these key features, especially under the new governance paradigm in which modern food systems are embedded and in the presence of diverse paradigms and power asymmetries.
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In the contemporary era, chemical-based farming provides maximum production for short-term fulfillment of human needs but imposes serious negative implications on the environment, ecology, livelihoods, and growth of smallholder farmers. To reduce environmental degradation, soil erosion, and agroecological biodiversity loss, organic farming practices have emerged as a slogan in India to ensure the inclusive growth and sustainable livelihoods of smallholder farmers. However, there is a dearth of systematic reviews that seek to answer how smallholder and marginal farmers in India foster inclusive growth and sustainable livelihoods by practicing organic farming. Thus, we undertake this study to delve into the impact of organic farming on fostering sustainable livelihoods and inclusive growth for these farmers. To facilitate the study objective, we performed a systematic literature review by using the “Preferred Reporting Items for Systematic Review and Meta-Analysis” protocol of the past decade. The findings of our study reveal that organic farming ensures sustainable livelihoods and inclusive growth for Indian smallholders. Reduced input costs increase their profit margin, and premium prices for their organic products enhance their inclusive growth and economic well-being. However, owing to its major constraints, such as lack of domestic market facilities, high labour inputs, and lower yields farmers may or may not realize profit through this farming while cultivating for commercial purposes. The findings and the major gaps identified in this review will certainly provide a way forward for effective policy formulations and an avenue for future research.
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Addressing global environmental and food challenges necessitates holistic approaches that consider environmental, societal, and economic dimensions. This study examines three large-scale organic farming conversion programs and their associated policies in Sikkim, India, Bhutan, and Sri Lanka. Sikkim stands as the world's first state to fully transition to organic agriculture, while Bhutan is embarking on a similar path, and Sri Lanka is implementing a toxin-free program. A qualitative analysis reveals key drivers and barriers in these large-scale conversions. Five crucial factors for successful transitions to large-scale organic farming emerge: effective institutional leadership, affordable third-party certification, phased reduction of agrochemicals through clear political pathways, development of extension networks, market access with price premiums, and the provision of organic inputs. Key drivers include improving rural livelihoods, upscaling traditional farming practices, addressing health concerns related to agrochemicals, and preserving natural resources. Significant challenges include shortages of organic inputs, limited market access, inadequate food supply, a lack of knowledge about alternative practices and inputs, and high certification costs. In addressing these factors and challenges, policymakers and scientists can better navigate the complex landscape of large-scale organic farming conversion.
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The purpose of the current study is to examine how consumers' preference-buying behaviours are influenced by their level of expertise and, ultimately, if preference-buying results in post-purchase pleasure. We conduct an empirical analysis based on the views of green product users. For our case study, we take organic foods into account. Environment protection has received more attention in recent years. Organizations have therefore placed a strong emphasis on creating green products. Consumer behaviour has changed in relation to green items as well. One of the focal points for strategic organisational decision-making has been green marketing. However, it is crucial to ask about how consumer behaviour is changing in this setting. In this study, we aim to find out answers to the following research questions such as: Are the customers be satisfied after purchasing the green products? Are the expertise level (EL) of the consumers is compelling for preference buying behaviour (PBB)? Is EL is acting as the predecessor of PBB? RQ4: Does PBB meets with post-purchase satisfaction (PPS) of the consumers? RQ5: Is gender acting as an influencer in the relationship of EL, PBB and PPS? 104 individuals from a variety of demographic backgrounds took part in our survey. To test our ideas, we discover the Kendall's tau-b and Somers' d. The link between EL, PBB, and PPS is supported by statistical analysis results. Additionally, we see that the link between EL, PBB, and PPS is influenced by women's gender.
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This study aims to do a bibliometric analysis of the literature available on the organic menu at a restaurant to extract insights into the study area and provide direction for future research. Fifty-nine documents were extracted using the Scopus scientific database published in the restaurant’s organic menu area. VOSviewer and R-based Bibliometric software have been used for conducting bibliometric analysis. The trending themes are food aesthetics, alternative food networks, food quality, sustainability and acceptability. The four clusters identified in the organic menu literature identified the behavioral intention of consumers, sustainable development, marketing management and procurement of organic food for the restaurant. The study will first conduct a bibliometric analysis to discover the trending themes and clusters in the organic menu literature. Based on the review, the customer organic menu adoption framework has been developed to understand the study topic better. The study’s findings will help managers and practitioners easily understand the trend in the literature on organic menus at the restaurant, which will help formulate marketing strategies and policies.
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Alternative food networks (AFN) are argued to provide platforms to re-socialize and re-spacealize food, establish and contribute to democratic participation in local food chains, and foster producer–consumer relations and trust. As one of the most recent examples of AFN, Participatory Guarantee Systems (PGS) have gained notable traction in attempting to redefine consumer-producer relations in the organic value chain. The participation of stakeholders, such as consumers, has been a key element theoretically differentiating PGS from other organic verification systems. While research on farmer participation in PGS is attracting interest, consumer participation is still widely overlooked. Using a mixed methods approach, this paper describes five PGS markets in Mexico, Chile and Bolivia. A survey was conducted with consumers in the PGS markets to explore their awareness of the PGS, how consumers participate in the PGS, and their level of trust in the respective PGS and its certified products. Results showed a low level of awareness of PGS among market consumers, few participation possibilities, and minimal consumer participation overall. Nevertheless, trust in organic quality was generally high. Consumers primarily relied on the direct relationship with producers and the PGS market itself as sources of trust. These results provide novel insight into PGS consumer-market interactions, and contribute to discussions concerning social embeddedness, awareness and participation within AFN.
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It has been claimed that Zero Budget Natural Farming (ZBNF), a burgeoning practice of farming in India based on low-inputs and influenced by agro-ecological principles, has the potential to improve farm viability and food security. However, there is concern that the success of the social movement fueling the adoption of ZBNF has become out of step with the science underpinning its performance relative to other farming systems. Based on twenty field plot experiments established across six districts in Andhra Pradesh (SE India), managed by locally based farmer researchers, we present the first ‘on the ground’ assessment of ZBNF performance. We show that there is no short-term yield penalty when adopting ZBNF in small scale farming systems compared to conventional and organic alternatives. In terms of treatment response, we observed differences between agro-climatic zones, but in this initial evaluation we cannot recommend specific options tuned to these different contexts.
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This article compares attitudes to buying organic food in selected countries in Central Europe. The current research was conducted in 2019 on a total sample of 2800 respondents in the Czech Republic, Slovakia (Central Europe, with a relatively new organic food market), and Germany (a traditional Western Europe country with a mature food market). The study results demonstrate significant differences between the three selected markets. The product quality is the most important for German consumers. Slovak consumers consider organic food to be the least recognizable and least promoted of all the regions surveyed, and they are also the least likely to encounter targeted advertising for organic products. Germany is the country where most respondents regularly or occasionally buy organic food. In Slovakia, an interesting finding is the highest proportion of respondents who do not buy organic food at all. Czech respondents often buy organic products in specialized shops and like to grow organic products themselves. The results also suggest that Slovak consumers slightly more often prefer foreign organic products to the local ones, whereas consumers in Germany select regional organic products more often and prefer to buy regional products at farmers’ markets.
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Chapter
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Organic agriculture is widely accepted as a strategy to reduce the environmental impacts of food production and help achieve global climate and biodiversity targets. However, studies concluding that organic farming could satisfy global food demand have overlooked the key role that nitrogen plays in sustaining crop yields. Using a spatially explicit biophysical optimization model that accounts for crop growth nitrogen requirements, we show that, in the absence of synthetic nitrogen fertilizers, the production gap between organic and conventional agriculture increases as organic agriculture expands globally (with organic producing 36% less food for human consumption than conventional in a fully organic world). Yet, by targeting both food supply (via a redesign of the livestock sector) and demand (by reducing average per capita caloric intake), public policies could support a transition towards organic agriculture in 40–60% of the global agricultural area even under current nitrogen limitations thus helping to achieve important environmental and health benefits.
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