BACKGROUND: The Unplugged primary prevention programme was piloted and tested in Czech schools in the 2007-2008 academic year and was adapted according to the findings of its evaluation. The providers of the programme (teachers and other education professionals in the schools involved in the project) received expert support (from regional coordinators) during the pilot implementation stage. AIMS: The aim of our study is to propose a system of expert organisational support for teachers and other education professionals during their continuous implementation and dissemination of the Unplugged programme in the Czech Republic. METHODOLOGY: Two semistructured interviews with regional coordinators of the Unplugged programme, 16 semistructured interviews with education professionals delivering the programme in schools, analysis of project documentation. SAMPLE/DATA: Two regional coordinators of the Unplugged project, 16 education professionals, project documentation (meeting reports, feedback questionnaires completed by programme deliverers after each lesson). RESULTS: The results summarise the course of the meetings between education professionals and regional project coordinators, perceived positives and negatives, and their feelings and opinions about these meetings. The findings also suggest the ways in which the expert support could be carried out in the future. CONCLUSIONS: The results of our study show that the expert and organisational support during the provision of the Unplugged programme should remain an integral part of its implementation in order to maintain the high standard of the programme. Regional primary prevention centres could contribute to such support considerably.