Article

Pre-flight safety briefings, mood and information retention

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Abstract

Mood is a moderating factor that is known to affect performance. For airlines, the delivery of the pre-flight safety briefing prior to a commercial flight is not only an opportunity to inform passengers about the safety features on-board the aircraft they are flying, but an opportunity to positively influence their mood, and hence performance in the unlikely event of an emergency. The present research examined whether indeed the pre-flight safety briefing could be used to positively impact passengers' mood. In addition, the present research examined whether the recall of key safety messages contained within the pre-flight safety briefing was influenced by the style of briefing. Eighty-two participants were recruited for the research and divided into three groups; each group exposed to a different pre-flight cabin safety briefing video (standard, humorous, movie theme). Mood was measured prior and post safety briefing. The results revealed that pre-flight safety briefing videos can be used to manipulate passengers' mood. Safety briefings that are humorous or use movie themes to model their briefing were found to positively affect mood. However, there was a trade-off between entertainment and education, the greater the entertainment value, the poorer the retention of key safety messages. The results of the research are discussed from both an applied and theoretical perspective. Copyright © 2015 Elsevier Ltd and The Ergonomics Society. All rights reserved.

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... (New York Magazine, 2019); (ALNNEWS, 2017); The other is due to the research showing that if the passengers get to engage more in the safety videos, they will better remember the safety instructions. (Tehrani & Molesworth, 2015) The studies and research on aviation videos so far were done under the concern -of whether the in-flight briefings were too entertaining. The videos that went through the transition were full of interesting elements that caught the viewer's eye which may distract them from remembering all the important information that needs to be delivered. ...
... Specifically, Molesworth has brought multiple results on this idea, exploring the relationship between entertainment factors and mood and retention, with some valuable statements, for example, entertainment positively affects mood but negatively on retention. (Molesworth, 2014;Molesworth et al., 2019;Tehrani & Molesworth, 2015) However, in terms of measuring the experience and its effect of watching in-flight safety videos, there are some limitations to these studies -that only the smallest element of video, humor, was used to examine the effect of entertainment, which excludes other possible features that might also cause the entertaining mood. In the media communication department, a long discussion on the cause of entertainment in broadcasts has been discussed, and certainly, there is more than humor to the reason why the viewer feels entertained when watching a media. ...
... Armstrong and Chung (2000) have also shown that retrieval cues such as location where information was learnt can facilitate in recall. In the present study, the research was conducted in a classroom which is consistent with other research in this area (Tehrani and Molesworth, 2015). What remains unknown, however is whether recall performance would be the same if the research was to be conducted in a simulator or aircraft; hence, another area for future research. ...
... For the aviation regulatory authorities, these results combined with a growing body of literature in this area (e.g., Molesworth and Burgess, 2013;Molesworth, 2014;Molesworth et al., 2016;Tehrani and Molesworth, 2015;Seneviratne and Molesworth, 2015) indicates more needs to be done to enhance passenger safety. While the regulators stipulate the topics/areas in which airlines need to brief their passengers prior to every commercial flight (FAA, 2014; Civil Aviation Safety Authority, 2009), which has remained largely unchanged since its introduction, they remain silent on the best method to ensure the content of the briefing remains memorably and importantly, applied in the event of an emergency. ...
Article
Distractors have been shown to adversely impact individuals' ability to acquire target information. However, not all distractors are the same. Distractors that compete/interfere for the same cognitive resources as the target, are thought to be more detrimental to performance than those that do not compete for the same resources. The aim of the present research was to examine the effect of distractors on individuals' memory, namely recall of key safety messages presented in an airline's pre-flight safety briefing. In a laboratory experiment in which one-hundred and twenty-four participants watched one of four different videos, two of which were paired with a distractor task (grammatical reason and computation task), we identified the adverse effect of the distractor task on recall performance. Minor differences were noted between the two distractor task groups. These results suggest the effect of a distractor on performance may be explained, in general by the additional cognitive load imposed, as opposed to the more specific competition for the same cognitive resources. From an applied perspective, these results highlight the importance of limiting distractors when important information to be remembered is communicated.
... However, improvement in communicating safety information may not necessarily be conducive to improved retention of information. Tehrani and Molesworth (2015) studied the effects of mood as a moderating factor in terms of information retention of safety briefings. The intention of the study was to determine whether or not a preflight safety briefing had a positive impact on passenger mood, which was measured before and after the safety briefing. ...
... Thus, one explanation could be that these participants did not connect with humor; thus, the humor may have missed this target audience. Tehrani and Molesworth (2015) found that using a humor safety briefing video did not improve passenger attention, and humor may lower retention of safety information. Therefore, it is possible that the participants in Study 1 who watched the humorous video in the classroom did not pay attention to the flight demonstration video because they were not interested in the humorous video. ...
Thesis
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The purpose of this study is to determine the effect of the type of safety demonstration on a passenger’s perception and attention. Furthermore, the study examined if there are gender differences based on participant gender. The design utilizes a two-study approach. Study 1 used Florida Tech College of Aeronautics students. For Study 1, the design for Florida Tech Aeronautics students was a mixed design using one within subjects variable and one between subjects variable. This study was a nonrandomized, posttest-only design. Experimental conditions were counterbalanced. The ANOVA analysis of Study 1 demonstrated that there was no significant interaction between gender and type of video on perception and attention. Besides, the outcome of this study demonstrated that there was not a significant difference in the flight demonstration video on passengers’ perception and attention. The result of this study indicated that there was not a statistically significant difference in perception and attention between genders. The ANOVA analysis for Study 2 showed that there was not a significant interaction between gender and type of video on perception and attention. However, the data of this study showed that iv there was a significant difference in the flight demonstration video on passengers’ perceptions and attention. Nevertheless, the ANOVA for Study 2 showed that there was no significant difference in perception and attention between genders.
... According to ICAO, 'safety' is a state in which the level of risk that can cause personal injury or property loss is maintained below an acceptable level through risk management As the emphasis on the in-flight safety information was increasing, many research on its effects have been performed, and most of them focused on the effects on the cognition of in-flight safety information such as emotional responses to in-flight safety information image and perception of safety information education [14,19,20]. Similar to this, there have been researches on the effects of in-flight safety information contents on the behavioral intention, so the analysis on responses to the characteristics of in-flight safety information could attract more special attention. ...
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This research aims to explore the effects that In-flight Safety Information Characteristics of airlines have on attitude, customer satisfaction, customer trust, and safety behavioral intentions. A total of 477 passengers with air travel experience were surveyed and responses were analyzed using a structural equation model. Among four in-flight safety information characteristics, reliability, informative, utility turned out to have positive effects on attitude, interactivity are not significant antecedents of attitude. In turn, Attitude had a positive effect on customer satisfaction, customer trust, and safety behavioral intentions. It is believed that this research can serve as a starting point for future studies on the diverse servicescapes of airport facilities. It is believed that this research can serve as an important basic data and strategy for securing passenger safety and efficient measures for airlines’ in-flight safety information operation.
... Previous research has shown comprehension levels of briefing cards are below both the International Organization for Standardization and American National Standards Institute criteria (Corbett & McLean, 2007;Corbett & McLean, 2008;Weed et al., 2013). Prior studies have also shown that safety briefing videos yielded low information retention (Seneviratne & Molesworth, 2015;Tehrani & Molesworth, 2015). ...
... The preflight safety briefing is not only an opportunity to educate passengers about the safety features of the aircraft in which they are flying, it is also an opportunity to positively affect individuals' mood (Tehrani & Molesworth, 2015). Mood is a long-lasting affective state (Russell, 2003), and sustained emotion has been linked to performance (Albarracin & Hart, 2011;Boldizsár, Soós, Whyte, & Hamar, 2016;Forgas, 1991;Pfaff, 2012). ...
Article
Objective: The aim of this research was to examine how mode of delivery affects recall of key information presented in the preflight safety briefing as well as mood. Background: Preflight safety briefings are required prior to every commercial flight. To meet this requirement, airlines often use prerecorded briefings, in the form of audio or video, which can sometimes be supplemented with a live demonstration. Method: One hundred and sixty-two participants were randomly divided into 5 groups—control (no briefing), audio only, audio plus live demonstration, video only, and video plus live demonstration—and exposed to a prerecorded safety briefing. Recall performance in terms of key safety messages was analyzed postbriefing, as well as changes in mood from pre- to postbriefing. Results: Recall of certain key safety information is related to both cabin crew members and the medium in which the safety material is delivered. Native English speakers also recalled more information than their non-native counterparts. Participants' mood was adversely affected in the video condition. Conclusion: These results highlight the limitations associated with the way many airlines presently deliver their preflight safety briefing.
... Briefings of operators can support high levels of MA as well as peer checking (PC). Briefings are good to get everyone back on the same page, and to promote and ensure the coordinated effort in accomplishing the goal of safe operations of the NPP [19]. During the PC, two people self-check in parallel and agree on the correct action to be carried out on the appropriate component. ...
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