... For data analysis, we used thematic coding (Boyatzis, 1998) and qualitative comparative analysis (Ragin, 2014) to create an anonymised database. We developed out thematic coding categories drawing on our research questions and findings from previous research-for example, considering the findings within U&G about the motivations for multi-screening and resulting gratifications, we defined as coding categories: information, entertainment (e.g., Rubin, 1994;Ferguson & Perse, 2000;Han & Lee, 2014), sociability (Ho & Syu, 2010;Quan-Haase, 2010;Shin, Shin, Choo, & Beom, 2011;Lee, 2013;Weeks & Holbert, 2013;D'heer & Courtois, 2014;Cameron & Geidner, 2014;Buschow, Schneider, & Ueberheide, 2015;Simons, 2015;Rossi & Giglietto, 2016;Serrano-Puche, 2016), and efficiency (Wang & Tchernev, 2012;Lee & Shin, 2014). Later, using verbatim transcripts of the interviews, we identified other emerging relevant themes-in the case of U&G, two categories emerged-speed and safety. ...