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Facebooking It: Promoting Library Services to Young Adults through Social Media
Abstract
With social media a normal part of the daily lives of young adults, librarians are using these sites to promote library services. This article investigates the perceptions and attitudes of librarians toward social media as a tool for libraries and explores the way librarians utilize social media to portray professional roles and responsibilities to young patrons. This author focuses on the pastoral role of librarians and discusses possibilities for performing this role through social media. Although presently under-researched, social media provides librarians with one more avenue to advocate for, engage with, and support young adults.
... Islam and Habiba (2015) stated that libraries must take advantage of Web 2.0 applications and market their services regularly through the Internet, connect with their users and promote services. The main reason for library users to connect with the library's social media pages is because users want to get instant feedback from the library when they have library services queries (Phillips 2015). According to Khan and Rafiq (2019), the availability of libraries on social media platforms plays a role in engaging, supporting and guiding library users, even outside the physical libraries. ...
... There is still little knowledge about social media content and user engagement in public libraries, and research still needs to be conducted in helping public librarians realise the effectiveness of marketing through social media (Joo et al. 2018). In addition, Phillips (2015) agreed that extant research on the use of social media for library marketing has been conducted in the context of academic libraries, where aims and users are different from those of the public libraries; hence, this article aimed to reveal how social media is used by City of Cape Town Libraries. ...
Background: Social media use by libraries has facilitated communication and marketing of services to user communities. The City of Cape Town Libraries adopted social media usage in the 2015–2016 financial year. This study is set out to assess librarians’ perception and response to the implementation and adoption of social media for library services.
Objectives: The research sought to appraise the City of Cape Town public librarians’ experiences of social media use in the provision of information services, evaluate librarians’ perceptions of social media use for information provision services and recommend ways in which social media information services provision can be improved upon.
Method: A quantitative research method and a descriptive survey research design approach was adopted for the study, and a web-based questionnaire was used for data collection. The study was anchored on the technological acceptance model, and employed total enumeration sampling to collect data from the 102 City of Cape Town librarians-in-charge.
Results: City of Cape Town librarians have positive perception and acceptance towards the use of social media to perform library-related duties. Librarians utilised social media in engaging with library users, including marketing of library services, and promotion of library events. Experiences including lack of guidance in dealing with copyright issues and organisational policy favouring a single social media platform were reported.
Conclusion: Library services through is vastly positive but expansion across multiple social media platforms is necessary to encourage further engagement with users. A third construct: preference of choice is proposed for the TAM model.
... In regard to the third pattern, the social web is also mostly regarded as having complementary relationships with librarianship and library services (e.g. Clements and Liew, 2016;Phillips, 2015). ...
... Additionally, in Carlsson (2015), emphasis was placed on the status of librarianship and professional expertise in the face of social web technologies (e.g. the adoption of social tagging): librarians had to decide whether adopting these technologies was of a detriment to the profession. However, research in the "knowledge management, organization and dissemination" theme in this study, for example, generally demonstrates that library catalogs can now be provided by the library user for the library user with the use of social (Clements and Liew, 2016;Phillips, 2015). ...
This study aims to explore multiple factors that are associated with social media use by public librarians for marketing purposes. Based on the technology acceptance model and theory of planned behavior, the effects of five factors—usefulness, ease of use, attitude, subjective norms, and behavioral control—on social media use intention were examined. A survey was conducted, and 462 valid responses were collected from public librarians across the United States. The findings revealed that all five factors have a significant impact on librarians’ intention to engage in social media activities for library marketing. Perceived behavioral control factors were the most influential on social media use intention. Both practical and theoretical implications are discussed based on the findings of this study.
... In addition, sharing of knowledge is highly facilitated. Phillips (2015) commented that it is the role of professional librarians to effectively focus the use of social media to promote library services and resources. Table 3 reveals the participants' assessment of the library video marketing strategies. ...
Virtual reference services in the library needs to be more utilized during the pandemic era as library users had to go online. This research study determined the influence of library marketing strategies to the library users’ utilization of virtual reference service. The concurrent nested mixed method of research was used. Participants of the study were the 206 students at a state university in the province of Bukidnon during the school year, 2021-2022. Descriptive statistics and regression analysis were used to organize the data of the study. Findings reveal that the participants assessed as high all the library marketing strategies high, and it was also found out the utilization of library virtual reference services was rated to a high extent. Moreover, the combination of library marketing strategies significantly influenced the variability in the utilization of library virtual reference service. The study concludes that through social media, the library can encourage library users to avail of its varied information sources. Marketing strategies significantly influence the library users’ utilization. This confirms the theory of confirmation expectancy which suggests that perceptions are influenced by pre-use expectations (marketing strategies) and consequently directly impact confirmation (utilization of the library virtual services). Based from the findings, the university library may consider other forms of social media such as Google hangouts, Twitter, and YouTube to enhance its virtual services and to attract more patrons to use its services.
... Audiobook juga tumbuh bersamaan dengan populernya media sosial di kalangan generasi muda. Oleh sebab itu, para pustakawan menggunakan media sosial, seperti Facebook, untuk mempromosikan audiobook sebagai alternatif dari buku tradisional (Phillips, 2015). Para pengguna audiobook juga menyampaikan sisi positif maupun negatif dari audiobook melalui media sosial. ...
Reading habit merupakan kegiatan individu yang berkaitan dengan motivasi dan keingintahuan individu terhadap informasi yang dibutuhkan, sehingga individu akan memilih buku yang tepat untuk dikonsumsi guna menjawab keingintahuan individu tersebut. Teknologi pun mulai hadir dan perlahan mengubah reading habit individu, khususnya mahasiswa. Tujuan dari penelitian ini untuk mendeskripsikan tentang peran teknologi dalam mengubah reading habit mahasiswa di Universitas Negeri Gorontalo (UNG) Fakulta Ekonomi Jurusan Ilmu Ekonomi. Penelitian ini menggunakan teori determinisme teknologi dan pendekatan penelitian kualitatif. Hasil dari penelitian menunjukkan bahwa teknologi mendatangkan perubahan positif. Perubahan pertama berupa habit mahasiswa mencari review buku yang telah dijadikan konten di Youtube, Twitter, dan Instagram. Perubahan kedua berupa menjadikan media sosial sebagai pedoman untuk mencari dan membaca buku. Perubahan lainnya adalah sistem membeli buku dengan menggunakan e-commerce, hadirnya buku dengan mengandalkan audiovisual, dan terjalinnya komunikasi antara individu yang memiliki hobi membaca dan berdomisili di Gorontalo dengan individu yang memiliki hobi yang sama di negara maupun daerah lain. Perubahan reading habit ini menunjukkan sesuatu yang positif, namun mahasiswa masih perlu untuk meningkatkan minat baca lagi dengan mengandalkan media sosial tersebut.Kata Kunci: Reading habit, teknologi, determinisme teknologi, Gorontalo
... The usage analysis is undertaken to determine the uptake since inception of the campaign and the 'likes' currently sits at 3504. According to Phillips (2015) « social media sites provide librarians with an avenue to engage patrons regularly and in ways have not been possible before, that is not rigidly focused on education» A study by Madsen (2019) showed that a marketed digital collection received more usage in comparison to the ones not marketed. ...
Faced with the advancement of the fourth industrial revolution whereby users are technology driven, BIUST library repositioned itself in the financial year 2018/2019 by developing and implementing technology mediated tools as a means of enhancing service delivery. One of the tools that was developed was an institutional repository (IR) with the intention to store, preserve and disseminate the research output produced by both the university employees and students. Like any other library services, the IR needs to be marketed and promoted for its usage to be maximized. The BIUST library conducts marketing activities to promote and create awareness on both newly acquired services and products and existing ones for full utilization for better return on investment. This paper, therefore, focuses on the different marketing strategies used by the library to promote the IR, especially the electronic theses and dissertations community for both the internal and external audience and the anticipated impact of these marketing activities.
... They analyzed and revealed through this study that most of these libraries are using Facebook for marketing, promotion and outreach. Phillips (2015) addresses how the use of Facebook can be used to reach out to young adults. Kenchakkanavar (2015) noted that Facebook and Twitter are major innovations of the twenty-firstst century for academic libraries. ...
Purpose
The aim of this study is to determine the relationship between social media and libraries in terms of marketing. The present research is to find out the factors and impact as well as the issues related to libraries and marketing using social media. This study will give massive information regarding social media use for the marketing of library sources and services.
Design/methodology/approach
This study so far has been taken into account to review all the related literature of social media and library marketing. All the related literature studies were reviewed according to the suggested objectives of the study.
Findings
The present study reveals after reviewing literature that there is a great impact of social media on libraries. The literature shows that social media is the biggest change in the twenty-firstst century for library professionals and librarians. The reviewed literature studies have discovered that the libraries are facing too many challenges and issues to the adoption of social media for the marketing of library sources and services. The collected and analyzed works of the literature indicated that social media would be the best tool to promote library sources and services.
Research limitations/implications
This research or study can serve the LIS professionals and librarians in the field of library and information science and librarianships that they are looking for the adoption and application of social media in the marketing of library sources and services to the targeted customers.
Practical implications
This research or study can serve the LIS professionals and Librarians in the field of library and information science and librarianships that they are looking for the adoption and application of social media in the marketing of library sources and services to the targeted customers.
Originality/value
To the best of the authors’ knowledge, this study is one of the first among those researches that is to disclose the close relationship between social media and libraries in terms of marketing of library sources and services.
... The result of the study shows that a maximum of 54.4% of females and 48.8% of males agreed, and 27.8% of males and 22.3% of females strongly agreed that social media changing the way of providing library services. It is also proven in the study conducted by (Phillips, 2015). ...
... Facebook emphasizes online collaboration and sharing because Facebook has some unique features which are users centric. (Phillips, 2015) investigated the perception and attitude of librarians towards social networking sites as a tool for academic libraries. Social media provide an opportunity for the LIS professional to engage and support young potential users. ...
... As a result, the paper examines how social media is used in Nigeria to deliver library services (Oriogu et al., 2020). Phillips (2015a) identified social media as an effective tool for reaching out to all patrons in his article "Face booking It: Promoting Library Services to Young Adults through Social Media." In terms of promoting library resources (such as books, audiobooks, DVDs, and computers), 88 percent said that social media was helpful. ...
The article's aim is to evaluate the bibliometric analysis on library services through social media between 2010 and 2021. Data for the library services and social media were taken from the Scopus database using bibliometric analysis. For the purpose of obtaining pertinent information from both data sources, a thorough search method was developed. Ultimately, 138 Scopus records were chosen. VOS viewer software, Biblioshiny, and Excel have all been used for data analysis. A total 138 articles from 2010-2021 and related to library service and social media were retrieved from Scopus. Average year of publication was 4.04 and average citations per document were 6.399. Total 303 authors contributed to these 138 articles. The University of Malaya and University of Ghana is the top affiliation to contribute top articles on the Library service and social media. University of Malaya contributes a total 10 articles and the total proportion is 13.8% out of 138 articles. The University of Ghana contributed a total of 9 articles and the proportion is 12.42%. This study offers a comprehensive indication of origin in the areas of library services and social media, which is helpful for the librarians, academicians and novice researchers.
... The social media platform is used by most university students for both academic and personal objectives. (Phillips, 2015) investigates how this role may be fulfilled using social media platforms. As a forum for showing professional responsibilities and obligations, social media can be used. ...
Social media has a significant influence on allowing paradigm shifts in the way we interact and distribute information. It provides a bunch of internet-based applications and platforms that promote and facilitate information exchange. Libraries may utilise social media to interact with their patrons and provide improved service delivery. Social media has the ability to build significantly stronger links between libraries and their patrons, regardless of where users are located or how they learn about and use library services and resources. Social Media Technology (SMT) has created new doors for libraries and library users all across the world.
... Social networking sites are becoming more and more popular triggering an increase in published research and impacting different aspects of daily life including the implementation of SDGs. Phillips (2015) noted that social media provides librarians with an inexpensive and innovative avenue to advocate for libraries. Not only do librarians need to know how to use social media to reach patrons, but they also must understand what types of patrons they are reaching and what services appeal to social media savvy patrons (Horn, 2011). ...
The chapter documents the role that is played by national library associations in advocating for the development of library and information services for the attainment of the United Nations (UN) 2030 Agenda in Africa. A structured records review and literature review was done to solicit information on how national library associations are taking part in achieving the sustainable development goals. Websites of associations were looked at and participants were drawn from national library associations in Africa, Standing Conference of Eastern, Central and Southern Africa Library and Information Associations (SCECSAL), African Library and Information Association and Institution (AfLIA), and the International Federation of Library Associations (IFLA). The results indicated that national library associations are facing challenges in their advocacy work and there is a need to offer training to library staff and improve communication between librarians and policymakers.
... De las dos, Facebook -red social nacida en 2004 dentro de la Harvard University para que los estudiantes intercambiaran información, bajo la premisa de "crear comunidad", y que traspasó las fronteras universitarias hasta el punto de alcanzar un tráfico de 2.232 millones de usuarios a 31 de diciembre de 2018 (Facebook, 2019)-ha sido quizá la red social más empleada hasta la fecha por parte de las bibliotecas universitarias y, por este motivo, en la última década se puede encontrar un creciente número de investigaciones centradas en estudiar la eficacia de posibles usos y utilidades alternativas o complementarias que las bibliotecas podrían hacer de Facebook (Bodnar;Doshi, 2011;Connell, 2009;Glazer, 2012;Laudano et al., 2016;Margaix-Arnal, 2008;Sachs;Eckel;Langan, 2011;Petit, 2011;Phillips, 2015;Wan, 2011). ...
Las bibliotecas de las universidades españolas han aumentado significativamente su presencia y su actividad en las redes sociales, especialmente en Twitter. En el presente artículo se analiza el uso que las bibliotecas pertenecientes a la Red de Bibliotecas Universitarias Españolas (Rebiun) realizan de Twitter. En concreto, a través del análisis de redes sociales, de un análisis de contenido y de pruebas estadísticas no paramétricas, esta investigación analiza la red generada en Twitter por las 59 bibliotecas universitarias españolas que tienen perfil en esta plataforma, así como la finalidad, el contenido, el formato y el engagement (compromiso, fidelidad) de sus tweets. Los resultados obtenidos indican que las bibliotecas universitarias conforman en Twitter una red de un solo componente con cierto grado de cohesión, pero de varias comu-nidades, en la que los tweets de información de servicio y los que tienen imagen son los más numerosos. Los tweets con imágenes generan mayor engagement independientemente de su contenido
... Iwara (2015) and Phillips (2015) point that libraries need to understand the differing needs of user groups and make efforts to satisfy their needs through the various social media platforms that exist. Librarians are meant to market the library resources to enhance the reputation of library and make their social media platforms more dynamic and engaging (Bhardwaj and Jain, 2016). ...
Purpose
Information resources and services are considered tangible assets which are valuable in decision making. Information can fulfill this function only if it is delivered via effective marketing at the end users’ doorsteps. The evolution of ICT, social media in particular, has created changes in all productive sectors and service-oriented organizations such as libraries. As well as discussing the need and use of social media by libraries for marketing efforts, this paper focuses on understanding the myriad of security implications that may exist.
... For every new information package, there should be a new promotional campaign (Garrow, Ferguson, Keskinocak, & Swann, 2006). Phillips (2015) observed that the lives of young adults revolve around social media. According to her, social media has become a normal part of the daily activities of these young adults. ...
Academic libraries are increasingly becoming affected by intrusive and disruptive technologies, changing user needs and alternative information providers who offer similar services as the library. The dilemma of academic libraries is evident, based on the declining support from parent institution and decreasing patronage. In the face of stiff competition, their response has to be rapid in order to preserve their position. Academic librarians cannot effectively prepare for the future or position themselves until they understand the nature of their competitors and what draws the customers to them. To remain relevant, librarians must re-strategize their marketing techniques using competitive intelligence (CI). The paper explores practical application of CI principles and strategies to the marketing mix variables of academic libraries. It identifies competitive strategies that could give library marketing a competitive edge. The paper also identifies possible challenges in implementing competitive intelligence strategies in marketing for academic libraries and makes recommendations. The paper concludes that it is expedient for academic libraries to adopt competitive intelligence to guide their marketing efforts so as to guarantee the survival and continuous growth of academic libraries.
... This is essentially the basic marketing issue. The emerging popularity of social media especially among the younger library users could be boundless (Phillips, 2015). In order to reach out the current and potential library users, the present study explores the use of social media to fulfill this purpose. ...
The main purpose of this study is to elaborate the conceptions of marketing the academic library's services among the users, which will be established by employing the means of social media websites. This study is focusing on the relationship between the outreach, from hand, and user awareness, information literacy, and services promotion from another hand. In this study, the researcher obtained the data through quantitative approach. A total of 448 participants completed structured questionnaire, the population of the study were on-campus students and staff (academic and administrative) at Al Madinah International University, who use the university's academic library. It is found that motivator factors, such as user awareness, information literacy, and services promotion, are related to library service outreach. This study suggests that building user awareness may have an impact on academic library services' outreach. In addition, evidence from this study suggests a positive correlation of information literacy and services outreach. This study also suggests that different promotional activities would have an impact over services outreach in the academic libraries. This study is limited to single-case study; in order to generalize the results to all type of academic libraries, a larger sample of respondents from several academic institution would have increased the general ability of the results. A further study that aimed to study the top social media platforms and their effects on marketing the library services would have provided a wider look to the results. Practical implications: this study has a number of practical implications for marketing the academic library's services. The study recommended that the management of the academic libraries should develop a clear policy to develop effective marketing strategies aimed at increasing the reach on all of the library services, by considering the factors that will enhance services outreach such as; user awareness, services promotion, and building the user's information literacy. This study will be a tangible contribution to the body of literature in the field of academic library and services outreach. This study will try to elevate the library outreach concepts in the Malaysian academic libraries, by highlighting the relationship between user awareness, information literacy, and promotion, from a hand, and outreach, from another hand. Although there is a large body of literature which studying the academic library's marketing in general, the number of studies that focus on Malaysian academic libraries is comparatively limited.
... Some researchers specifically focused on young adult patrons in this line of research. Phillips (2015) investigated the impact of social media on young adult library users, most of whom use social media on a daily basis. Her research surveyed the perceptions and attitudes of librarians toward social media use in libraries, and then explored the roles and responsibilities of librarians in relation to young adult patrons. ...
Purpose
The purpose of this paper is twofold: to explore what kinds of social media content public libraries create to communicate with users online, and to examine the relationships between social media content types and corresponding levels of user engagement.
Design/methodology/approach
The sample comprises 4,637 Facebook posts collected from 151 public libraries across the USA. The authors identified ten types of Facebook posts based on the open coding, and calculated the degrees of user engagement for each type of Facebook post, represented by the numbers of likes, shares and comments. Also, The authors examined the effects of the inclusions of images or video clips on user engagement.
Findings
The authors observed that the most frequent type of post was related to announcing upcoming events held in libraries. This study also found that posts about community news or emotionally inspiring messages elicited much engagement from users. Posts having an image or images tend to receive more user engagement.
Practical implications
Based on the findings of this study, the authors discussed practical strategies for public libraries to effectively use social media to better facilitate user engagement.
Originality/value
This study is one of a few attempts that examine the relationships between the types of social media content and the degrees of user engagement in public library environments. Also, the authors have proposed a coding scheme useful to analyze social media content in the context of public libraries.
... Some researchers specifically focused on young adult patrons in this line of research. Phillips (2015) investigated the impact of social media on young adult library users, most of whom use social media on a daily basis. Her research surveyed the perceptions and attitudes of librarians toward social media use in libraries, and then explored the roles and responsibilities of librarians in relation to young adult patrons. ...
Purpose
The purpose of this paper is to identify challenges and motivators to social media adoption for marketing purposes in public libraries and to investigate how these libraries perceive the importance of social media marketing.
Design/methodology/approach
A nation-wide online survey on public libraries in the USA was conducted to carry out this study, and a total number of 470 responses were used for data analysis.
Findings
This study determined a range of challenges and motivators to implementing social media for marketing in public libraries. The results also showed that public libraries perceive social media as an important tool for their library marketing and intend to increase their use.
Practical implications
The findings from this study can serve as a guideline for public libraries when employing social media for marketing purposes in their libraries.
Originality/value
This study assessed the current state of social media use for marketing in the public library context, a context that has been under-researched in the literature, from three perspectives: challenges, motivators, and perceptions.
... 23 Dengan sosial media pustakawan dapat mempromosikan programprogram perpustakaan kepada anak-anak muda. 24 Oleh karena itu dorongan untuk melakukan pelayanan menggunakan media sosial harus terus didengungkan dan dicoba di lingkungan Perpustakaan STAIN Kudus, sebagai bagian dari inovasi dan perubahan, seperti penerapan pelayanan berbasis media sosial dan pemanfaatan sistem informasi perpustakaan yang optimal. ...
p>Social media and the internet isserious challenges for the library to maintain their consistency in the terms of the scientific dissemination. This article aimed to know the opportunities and challenges of social media-based library services from the librarian perspective. Observation and interviews are used to know the librarian opinion about the opportunities and challenges in the implementation of the social media-based library services platform in STAIN Kudus, Central Java, Indonesia. STAIN Kudus library have the opportunity to implement social media-based services including information the collection of books, books lease extended time, expanding the network and communication between librarians and readers. Limited infrastructure, the limited number of librarians, the limited number of students who have the device to access the social media are the challenges faced by library. Strengthening the librarian resources, training, and the leader policy will open the opportunity to implement social media-based services.
Era media sosial dan kemajuan internet menjadi tantangan bagi setiap perpustakaan untuk tetap mempertahankan konsistensinya sebagai pelayan nomor satu dalam hal persebaran keilmuan. Artikel ini bertujuan untuk mengetahui peluang dan tantangan pelayanan perpustakan berbasis media sosial dari perspektif pustakawan STAIN Kudus. Teknik observasi dan wawancara untuk mengetahui pendapatpustakawan tentang peluang dan tantangan penerapan media sosial sebagai alat bantu pelayanan di perpustakaan STAIN Kudus, Jawa Tengah Indonesia. Hasilnya adalah perpustakaan STAIN Kudus mempunyai peluang untuk menerapkan pelayanan berbasis media sosial yang diantaranya adalah:informasi koleksi buku, informasi perubahan waktu pelayanan, memperpanjang masa peminjaman buku, memperluas jaringan komunikasi antar pustakawan dan pemustaka. Sedangkan tantangan yang dihadapi di antaranya adalah: terbatasnya sarana dan prasarana, terbatasnya jumlah pustakawan, terbatasnya jumlah mahasiswa yang memiliki perangkat untuk mengakses media sosial. Penguatan sumber daya pustakawan, pelatihan dan kebijakan pimpinan akan dapat membuka peluang untuk menerapkan pelayanan berbasis media sosial di perpustakaan STAIN Kudus.</p
... Some researchers specifically focused on young adult patrons in this line of research. Phillips (2015) investigated the impact of social media on young adult library users, most of whom use social media on a daily basis. Her research surveyed the perceptions and attitudes of librarians toward social media use in libraries, and then explored the roles and responsibilities of librarians in relation to young adult patrons. ...
This poster presents preliminary findings from a textual analysis of social media posts created by public libraries. We collected a text corpus, consisting of 3,622 Facebook posts containing more than seven words from 151 public libraries. We conducted a term frequency analysis and latent dirichlet allocation (LDA) topic modeling to explore the content of Facebook posts. The results revealed that terms related to library programming and library event announcements appeared frequently. The LDA topic modeling identified 25 topics underlying the corpus. We observed various topics were posted on public library Facebook Pages while library programming and event related topics were most common.
... These studies explored the implementation of social media tools, including Twitter, by libraries in various contexts (i.e. public libraries, academic libraries and academic institutions) and from various angles, including why and how libraries use social media [16][17][18][19][20], the impact of social media [21], identifying connecting users [22,23] and social media policies and guidelines [24]. ...
Although Twitter has been widely adopted by professional organisations, there has been a lack of understanding and research on its utilisation. This article presents a study that looks into how five major library and information science (LIS) professional organisations in the United States use Twitter, including the American Library Association (ALA), Special Libraries Association (SLA), Association for Library and Information Science Education (ALISE), Association for Information Science and Technology (ASIS&T) and the iSchools. Specifically explored are the characteristics of Twitter usage, such as prevalent topics or contents, type of users involved, as well as the user influence based on number of mentions and retweets. The article also presents the network interactions among the LIS associations on Twitter. A systematic Twitter analysis framework of descriptive analytics, content analytics, user analysis and network analytics with relevant metrics used in this study can be applied to other studies of Twitter use.
... Similarly, our own work (Agosto et al. 2015) with U.S high school students attending a technology magnet school uncovered the general collective view of libraries as outdated institutions with little connection to today's increasingly technological society and a preference for using personal digital devices over library technologies. Lastly, in a study of librarians from several English-speaking countries, Phillips (2015) used surveys and interviews to study opinions about the usefulness of social media for library marketing and other work with teens. An overwhelming 88 percent of respondents reported social media as useful for promoting library materials to teens. ...
This article presents a brief overview of research relating to teens, libraries, and social media. It also summarizes a recent multimethod study of how public and school libraries fit into U.S. teens’ increasingly online information lives. The study results debunk five popular myths about teens and social media and reveal many positive ways that teens are using social media to connect with peers and adults and to seek and share information. The article concludes with a discussion of the role that libraries can play in designing services and programs to encourage teens to engage in positive social media use. © Denise E. Agosto, Michelle Purcell, Rachel M. Magee, and Andrea Forte.
Purpose: the prime purpose of this research study is to investigate the application of social media
in the marketing of library sources and Services in the university libraries of Pakistan.
Research Design/Methodology/approach: Data were gathered using a survey method and a
quantitative research methodology. The Pakistani university librarians were the source of the data,
which was gathered both offline and online. With the aid of SPSS and other analysis software, 100
valid responses in all have been examined.
Findings: the Research findings revealed that university librarians of Pakistan are well aware of
the very application of social media in the marketing of library sources and services. The result
shows that majority of the university libraries are using social media for the marketing of library
sources and services. However, the librarians have identified that Facebook is a more suitable tool
for the marketing of library sources and services. The research result has confirmed that university
librarians are well aware of the needed skills and knowledge how to implement social networking
sites to market the library sources and services. The results also described that university librarians
use some of the tools/methods to analyze the marketing feasibility at the country level
Practical Implications: This research helps library and information workers at the international
and national levels understand how social networks might be used to provide library resources.
2 | P a g e
Limitation: the present Research is purely consisted to the university librarian four provinces and
twin cities of Pakistan.
Originality/value: This research demonstrates the value of social networking sites platforms for
the marketing of library resources and services and makes a contribution to the fields of library and
information science and information management. Flexible marketing platform should be created
by the university libraries using social networks sites in order to promote their resources and
services. The higher authority should support this effort
The focus of this study was to evaluate the effectiveness of the marketing strategies for information services in government ministry libraries in Nairobi County. Lack of awareness on the value of government ministry libraries has contributed to their underutilization. The aim of the study was to investigate the marketing strategies adopted and how effective they are in the delivery of quality information services. Specific objectives of the study included: - a) establishing which information services are offered in government ministry libraries, b) establishing the marketing strategies used by government ministry libraries, c) assessing the marketing strategies in use in government ministry libraries and how effective they are towards improving access and usage of government ministry libraries. The study has been based on the Ansoff’s growth matrix theory. A descriptive survey research design was used; the target population comprised 5 heads of library services from the 5 selected government ministry libraries and 169 library users drawn by random sampling. Two data collection instruments were used; interview guide for the librarians in charge of the selected libraries and questionnaires administered to library users. Data collection instruments were subjected to pretesting and reviewed accordingly to ensure validity and reliability. The study involved the collection of qualitative as well as quantitative data. Analysis of quantitative data has been done using descriptive statistics and presented in the form of tables, figures, charts and graphs. Qualitative data has been analyzed thematically and presented in a narrative form. Logistical, ethical and legal issues were observed and upheld by ensuring adequate sensitization of the participants and adequate resources including time for the data collection process. The study established that most government ministry libraries in Nairobi County offered a variety of information services. Various marketing strategies are used, with customer friendliness and social media being the predominant strategies. Conducive physical environment, social media and customer friendliness were rated the most effective however the effectiveness’ of the strategies adopted in aiding usage of government information is moderate. Marketing of government ministry libraries in Nairobi County is largely informal and unintentional with little value assigned to it. The study recommends that all stakeholders be sensitized on the value of marketing information services in government ministry libraries. This should be to ensure that it becomes a core mandate of government ministries towards delivering quality services leveraging on quality information services.
This study examined online communications within library and information science (LIS)-related subreddits through the perspectives of social identity theory and social media engagement. A total of 17,049 Reddit posts from three major LIS-related subreddits were harvested through Pushshift by Python. Manual and computational coding methods were used to identify linguistic characteristics of the posts as well as the topicality of the content. Multiple logistic regressions were used to analyze the relationship between psychological and emotional characteristics of the posts and user engagement. Results showed that the majority of posts did not mention a specific type of LIS organization; of the subset that did, public libraries and academic libraries were most frequently referenced. “Library services and usage” was the topic most mentioned within LIS-related subreddits, followed by “librarians and jobs.” Various psychological features of posts including emotional tone score, authentic score, clout score, analytic score, and usage of words related to affective processes, anxiety, social processes, causation, and time were significantly related to user engagement. This study contributes to further understanding of social identity theory and social media engagement within the online communication context of LIS community. Key topics and issues in the LIS field and practical suggestions for strategies to improve social media engagement across LIS community were discussed.
This article explores the concept of a library through social media platforms, resulting in forming a community that offers support, knowledge exchange, research, and networking opportunities. Articles review was taken between the publication year 2006 until 2021. Libraries can also utilize social media to share specific resources and collections and educate and market what is available. Creating content is one of the virtues for libraries to create awareness among their users and followers on social media platforms. Past researchers of the study are discussed exponentially to provide a holistic view on this matter. Challenges faced by the libraries in using social media platforms are also mentioned in this paper.
This chapter will explore how social media assessment is used for library marketing. It will build upon existing literature on how other libraries quantify social media impact in promoting their services. This includes methods on how libraries can gather native application statistics from popular platforms such as Facebook, Twitter, YouTube, and Instagram. An exploration into web analytics will also be explored as evidence of social media impact. The chapter will use case-studies of the Ursula C. Schwerin Library of the New York City College of Technology (City Tech), CUNY, and how social media platforms are used to advertise library events and disseminate news.
Social media is never again an immaterial wonder; tools like Facebook, WhatsApp, LinkedIn, or YouTube have taken the world in a tempest. Social media has turned into a standard, changed individual connections, enabled people to add to number of issues, and produced new potential outcomes and difficulties to encourage joint effort. Associations have dire need of not just concentrating on advancement of new items and administrations, yet additionally giving explicit consideration to viable learning sharing, which is of indispensable significance for their success. The potential favourable position of grasping and executing web-based social networking is tremendous. Despite the fact that the enthusiasm for internet-based life is expanding, from one perspective information specialists and administrators are hanging tight to get engaged with this synergistic world, since they may not feel motivated or may not know about the benefits of utilizing these devices for work purposes.
Purpose
This study aims to analyze the engagement of community members in an English as a second language (ESL) live broadcast. A platform for encouraging language and culture learning in ESL was planned and implemented. Research purposes were to explore the following aspects for engaging students’ participation: operation-monitoring, planning and implementation, incentives and motives, interactions with multiple formats and challenges.
Design/methodology/approach
The platform used for the ESL live broadcast was Open Broadcaster Software Studio. Through the live videos and instant messages delivered by the network, real-time interactions from different virtual sites were achieved. Observations and operation documentation were recorded. Interviews with the teacher, the library administrator and the students were carried out for collecting data. Inductive analysis was used to analyze the qualitative data from the different sources.
Findings
It was observed that the ESL broadcast reached a great number of users weekly. To engage the ESL broadcast community, efforts to monitor and plan for implementation were made. Students were encouraged by both external incentives and internal motivation. Managing the connectivity problems was essential for guaranteeing the quality of the real-time interactions. From their experiences, the participants were positive about the broadcast approach to learning ESL. More diverse topics and alternatives for oral interactions in the class are suggested in future implementations.
Research limitations/implications
The implementation of the ESL live broadcast provides a model for inviting members within the university community to engage in the language and culture learning. The research is preliminary and is limited to a specific university. Future research on diverse learning settings is needed.
Originality/value
The findings of this study will contribute to the research in streaming media interactions. The case might be applied to other settings and other subject domains.
Purpose
The purpose of this paper is to explore topics of Facebook posts created by public libraries using the bi-term topic model, and examine the relationships between types of topics and user engagement. The authors further investigated the effects of three library factors, namely, staff size, budget and urbanization degrees, on Facebook content and user engagement based on multilevel generalized linear modeling.
Design/methodology/approach
This study suggested a novel method, a combination of the bi-term topic modeling and MGLM, to enhance the understanding of social media in the context of public libraries.
Findings
The findings revealed that posts related to community events, awards and photos were likely to receive more likes and shares, whereas posts about summer reading programs received relatively more comments. In addition, the authors found that a larger staff size and the inclusion of multimedia had positive impacts on user engagement.
Originality/value
This study analyzed the content of public library-generated social media based on text mining. Then, the authors examined the effects of contextual library-level factors on social media practice in public libraries. Based on empirical findings, the study suggested a range of practical implications for effective use of social media in public libraries.
Purpose
The purpose of this paper is to update Carlsson (2015), which examined the research on public libraries and the social web published from 2006 to 2012, and it also intends to go beyond Carlsson (2015) by including six additional variables.
Design/methodology/approach
Literature searches were performed against Web of Science Core Collection and EBSCOhost databases. By adapting Carlsson’s (2015) three level key phrase searches, which were then complemented by chain searching, a total of 60 articles were identified and analyzed.
Findings
In comparison to Carlsson (2015), this study shows that the recent research, published between 2012 and 2018, leans toward a more general acceptance of the social web’s usage to improve the services provided by public libraries; that the public library is rarely premised to be in a state of crisis; and that the social web is mostly perceived as having a complementary relationship with librarianship and library services. The findings from analyzing the six additional variables are also presented.
Research limitations/implications
The findings from this study provide LIS professionals a greater understanding of where the research stands on the topic at present, and this study also identifies gaps in the literature to offer insight into the areas where future research can be directed.
Originality/value
Given the continued popularity of social web usage among public libraries, this study examines the literature published on the social web in the public library context between 2012 and 2018 and offers implications and future research suggestions.
Abstract
Objectives: Considering the importance and functional role of social networks in libraries, the present research intends to examine the use of types of social networks by the libraries of Makta member of Qom province.
Method: The present research is an applied research in terms of the purpose of the research. A descriptive approach has been used to survey this research. The statistical communty of this study consists of 30 libraries of 34 members of the Makta member libraries. A researcher-made questionnaire was distributed among the directors of the Makta member libraries in order to collect data. Because of the limited research community, all of them were studied and sampling was not done.
Results: Findings showed that libraries are The most use social networks in social media. Working with other libraries and training the second and third ranks. In library lending, social networks are also used to reserve the resources requested in use a littlebit. The findings also showed that web-mobile computing tools were the most with 25.7%
and microblocking tools with the lowest use rate of 4.2% in libraries.
Conclusion: The results of the research show that only 40% of the member libraries of Makta use social networks to manage their library affairs. The most important reason nonuse libraries from social networks was "lack of proper infrastructure".
Keywords (s): Special Libraries of Qom Province, Social Networks, Makta, Qom Province
The application of live broadcasting has caught attention in a wide variety of learning contexts in recent years. In higher education, university plays a very important role in teaching enhancement. Live broadcast media provide a platform for the library to establish an English self-learning social community and to encourage communication among the group members. Through the live video and instant messages delivered by the network, the library can adapt various strategies for presenting the content in different forms (live videos, graphics, texts, video, and links). In this study, the integration of live broadcasting in English as a second language (ESL) learning is implemented in a library. Together with the implementation, reactions from the librarian, the teacher, the students, and library support staff were gathered. From their reactions, the participants were positive about the broadcast approach to learning ESL. However, challenges exist for keeping all students committed to attending the class. More interesting topics and the use of interactive activities in the class are suggested in future implementations.
This chapter will explore how social media assessment is used for library marketing. It will build upon existing literature on how other libraries quantify social media impact in promoting their services. This includes methods on how libraries can gather native application statistics from popular platforms such as Facebook, Twitter, YouTube, and Instagram. An exploration into web analytics will also be explored as evidence of social media impact. The chapter will use case-studies of the Ursula C. Schwerin Library of the New York City College of Technology (City Tech), CUNY, and how social media platforms are used to advertise library events and disseminate news.
This article provides a general review of the literature on the nature and role of empathy in social interaction for information professionals working in a variety of information and knowledge environments. Relational agency theory (Edwards, 2005) is used as a framework to re-conceptualize education for empathic social interaction between information professionals and their clients. Past, present and future issues relevant to empathic interaction in information and knowledge management are discussed in the context of three shifts identified from the literature: (a) the continued increase incommunication channels, both physical and virtual, for reference, information and research services, (b) the transition from the information age to the conceptual age and (c) the growing need for understanding of the affective paradigm in the information and knowledge professions. Findings from the literature review on the relationships between empathy and information behavior, social networking, knowledge management and information and knowledge services are presented. Findings are discussed in relation to the development of guidelines for the affective education and training of information and knowledge professionals and the potential use of virtual learning software such as Second Life in developing empathic communication skills.
This paper examines how Nigerian Libraries can leverage on social networking and social media skills to provide dynamic library services in the face of dwindling economic problems in Nigeria. The unprecedented technological advancement of the 21st century, no doubt has impacted on library services globally and in Nigeria in particular. The social media hype has gradually crept into the library profession- with social sites such as Facebook, MySpace, Flickr, YouTube, Library Thing, Ning; it has become evident that our services will need to change to meet the growing needs of our end users. Libraries in Nigeria have been challenged like never before to render more proactive and more value added services to meet the ever changing needs of our patrons. This paper is therefore, an attempt to examine the present scenario in library services delivery with these new and emerging technologies. Challenges faced by Nigerian libraries in the use of these social media are investigated and possible solutions proffered.
I s Instagram worth the additional effort from a library to support another social network? Possibly. At UCLA Powell Library, we have had more success connecting with our students and engaging in teaching and learning on Instagram than on any other social network we use. Instagram makes sense for our library because it reaches a young, urban, and diverse demographic—one that reflects our undergraduate population. Our library maintains a presence on four social networks—Facebook, Twitter, Pinterest, and Instagram—but we prize Instagram for being the place where we have the most rewarding interactions at the moment. Our Instagram followers tend to be highly engaged and attentive to our content. While there is no chance of truly " moving on " from Facebook (Facebook purchased Instagram last year for a much-publicized $1 billion), Instagram has breathed new life into our social media activities. What is Instagram? Instagram is a mobile app (iOS and Android) that enables users to instantly turn their mobile snapshots into visually appealing images, which are then shared with others on the network. The images can be shared on other social networks, as well, including Twitter, Facebook, Tumblr, Flickr, and Foursquare. Instagram launched in October 2010, was purchased by Facebook in April 2012, and currently has approximately 130 million monthly active users. 1 On June 20, 2013, Instagram added the capability to post short videos, a response to the growing popularity of Vine, a six-second video app owned by Twitter. Instagram is dedicated to the mobile experience , and part of its growth was fueled by the rapid adoption of smartphones with high-functioning cameras. Although it now provides a Web site where users can view posts, images still can't be posted from a Web interface without a workaround.
While the burgeoning trend in online social networks has gained much attention from the media, few studies in library science have yet to address the topic in depth. This article reports on a survey of 126 academic librarians concerning their perspectives toward Facebook.com, an online network for students. Findings suggest that librarians are overwhelmingly aware of the "Facebook phenomenon." Those who are most enthusiastic about the potential of online social networking suggested ideas for using Facebook to promote library services and events. Few individuals reported problems or distractions as a result of patrons accessing Facebook in the library. When problems have arisen, strict regulation of access to the site seems unfavorable. While some librarians were excited about the possibilities of Facebook, the majority surveyed appeared to consider Facebook outside the purview of professional librarianship.
The article features Texas Woman's University (TWU) and its use of social media tools to provide global information services, education and resources. A profile for the university is provided along with a brief history of TWU Libraries' social media tools. The social media team guidelines are discussed pertaining to posting content, managing social media tools, and using images/media in posts. Its evaluation and reporting process is presented together with plans to use other social media tools.
Thematic analysis is a poorly demarcated, rarely acknowledged, yet widely used qualitative analytic method within psychology. In this paper, we argue that it offers an accessible and theoretically flexible approach to analysing qualitative data. We outline what thematic analysis is, locating it in relation to other qualitative analytic methods that search for themes or patterns, and in relation to different epistemological and ontological positions. We then provide clear guidelines to those wanting to start thematic analysis, or conduct it in a more deliberate and rigorous way, and consider potential pitfalls in conducting thematic analysis. Finally, we outline the disadvantages and advantages of thematic analysis. We conclude by advocating thematic analysis as a useful and flexible method for qualitative research in and beyond psychology.
Abstract Social network,sites,(SNSs) are increasingly attracting the attention of academic,and,industry researchers intrigued by their affordances and reach.,This special theme section of the,Journal,of Computer-Mediated,Communicationbrings ,together scholarship on these emergent phenomena.,In this introductory article, we describe features of SNSs and propose a comprehensive definition. We then present one perspective on the history of such sites, discussing key changes and developments. After briefly summarizing existing scholarship concerning SNSs, we discuss the articles,in this special section and conclude with considerations for future,research.
Public libraries are increasingly using social media in an attempt to meet users in their own spaces. Social media can be useful when used to create a participatory library service emphasising engagement with users. However, there has been little empirical investigation into the success of social media use by public libraries. This article reports on the findings of a research project that explored the use of social media by Australian public libraries. Two organisations participated in case studies that involved interviews, document analysis, and social media observation. To contextualise the use of social media in the case study organisations, a sub-study was undertaken involving observation of an additional 24 public libraries across Australia. This article focuses on the findings from the observation sub-study. It presents and applies a methodology for classifying social media content to determine whether the sample libraries’ social media use is indicative of a participatory approach to service delivery. This article explores how a range of social media platforms are used by the sample libraries and considers what best practice in participatory library service looks like. The two case study organisations’ use of social media is highlighted as exemplary practice.
Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites.
Ideals and visions of a Library 2.0 have in recent years been widely discussed in public library research and practice. Influenced by the Web 2.0 discourse, the Library 2.0 rhetoric has to a large extent been coloured by utopian and revolutionary overtones, identifying social media as key to transforming the public library institution. While previous research has primarily addressed this development conceptually, this paper explores how the visions of Library 2.0 are put to work in everyday practices. Drawing on ethnographic data, this paper critically examines the micro-level interplay between the social networking site Facebook and librarianship in the setting of a Swedish public library. The study reveals that the labour required to realize the visions of Library 2.0 is characterized by a constant flux between self-determination and precarity (i.e. existence without predictability or security). While the librarians participating in the study creatively construct new routines and strategies for doing work, they are always at the beck and call of Facebook and have only marginal opportunities of influencing the technology they use. Still, this everyday and situated use gives them a possibility of interpreting the purpose of Facebook differently. The paper suggests that by articulating such alternative understandings of technology more clearly public libraries could reject a position of being merely victims of technological change and make a difference in ICT-development.
This is an exploratory study investigating the use of social networking tools in academic libraries, examining the extent of their use, library staff's perceptions of their usefulness and challenges, and factors influencing decisions to use or not to use such tools. Invitations to participate in a web-based survey were sent to 140 university libraries from Asia, North America and Europe. Responses were received from 38 libraries (response rate: 27.1%). Twenty-seven libraries (71.1%) used social networking tools, five (13.1%) were potential users and six (15.8%) did not plan to use them at all. Facebook and Twitter were the most commonly adopted tools in university libraries. Most library staff had positive perceptions on the usefulness of social networking tools, but hesitancy among library staff and limited participation of users (i.e. students) were perceived to be hindrances. This study offers insights for academic librarians to make informed decisions in applying social networking tools.
For many students who have a mild to moderate learning, emotional, social, or mental problems, the school librarian is an unparalleled resource, and the library becomes a refuge and an important support system outside of the general classroom. This article provides a brief review of literature and concrete information on creating a supportive learning environment in the school's library.
Against the historical background of institutionalised pastoral care in schools, the results are reported of a questionnaire survey of 159 members of the National Association for Pastoral Care in Education (NAPCE) with regard to the impact of post-1988 changes on pastoral care and personal and social education (PSE). Five hypotheses are generated concerning the likely effects of the 1988 Education Reform Act, the National Curriculum and associated developments in educational policy and management. The data reveal that, for the sample surveyed, the importance, time and resources given to pastoral care and PSE are considered not to have declined in the way predicted. Respondents were also more positive than expected about the impact of a range of related changes, including school-centred initial teacher training, teacher mentoring, the introduction of statutory training days, National Curriculum cross-curricular elements, and SCAA and OFSTED guidance. However, there were some developments which were considered to have had a negative effect. These included the National Curriculum programmes of study and key-stage assessments, published league tables and collective acts of worship. Respondents were divided as to the impact of other developments, including the advent of local financial management (LMS), grant-maintained status and OFSTED inspections. There was little visible effect on the role structures in schools, with traditional ‘horizontal’ arrangements of years and schools-within-schools predominating. In sum, the picture as regards the impact on pastoral care and PSE of a decade of educational policy change is more optimistic than might have been supposed.
This paper draws on the ‘accidental’ results of a UK national survey of school libraries to explore how school librarians can contribute to student pastoral care. Although the survey did not ask specific questions about student social development, responding librarians identified three key aspects of their contribution: support for learning; maintaining a safe and secure environment; and providing individual support. The librarian’s role in these aspects of social development support are described and then elaborated into three approaches to the pastoral role: ‘play it down’; promote the social role of libraries within the school; or focus on the pastoral needs of individuals. Views are then offered on how school managers, teachers and school librarians themselves can build on the existing pastoral role in a context where there is no statutory requirement to provide school libraries and where library development is heavily dependent upon the vision of the school senior leadership team.
Librarians are using social networking sites as one means of sharing information and connecting with users from diverse groups. Usage statistics and other metrics compiled in 2011 for the library's Facebook page, representative library blogs, and the library YouTube channel were analyzed in an effort to understand how patrons use the library's social networking sites. Librarians also hoped to get a sense of these tools' effectiveness in reaching users at the point of need and engaging them in different ways.
Purpose
– The purpose of this paper is to follow up on the 2009 publication “Building a virtual branch at Vancouver Public Library (VPL) using Web 2.0 tools” and to explore the work that VPL has been doing in the social media space over the past two years.
Design/methodology/approach
– Following the launch of its new web site in 2008, Vancouver Public Library has continued to expand its online presence, both via its own web properties and in the social media space. At the core of the library's approach to web services is the desire to take the community development model online, and engage with communities in the spaces of their choosing.
Findings
– The Web Team has been active in moving into the social media space, and was an early adopter of popular social networking sites such as Facebook and Twitter. The social bookmarking site Delicious also became an integral part of the new web site, being used as a management tool for the library's extensive collection of recommended web links. Since 2008 the Web Team has piloted a variety of other Web 2.0 and social media tools, pushing the library's online presence into new spaces while continuing to build on the successes experienced by its established accounts.
Originality/value
– Libraries are very conscious of the need to leverage social media tools to engage with patrons, but are also facing the challenge of managing these tools with reduced staff and funding. VPL's success in this space offers a model of how to use these tools effectively to engage patrons, develop community, and maximize resources in a time of constrained budgets.
Purpose
– The current study aims to present an exploratory analysis of the use of Facebook in American public and academic libraries, with the purpose of understanding patterns of Facebook use in libraries.
Design/methodology/approach
– This study presents both a statistical descriptive analysis and a content analysis.
Findings
– The research findings show that both kinds of libraries use the information section and the wall and that there is a difference in the use of other Facebook sections, which was surprisingly limited in both kinds of libraries. In addition, public libraries use the wall and the photos section as major channels of information more than academic libraries. Concentrating on the content of the Facebook wall posts, it appears that there are some differences between the two sections (categories and sub‐categories). However, it seems that both kinds of libraries use Facebook simply as a way to deliver information to users, rather than as a venue for discussion.
Originality/value
– Research findings enable librarians and information scientists to better understand the Facebook phenomenon in different kinds of libraries.
"Public Libraries as Partners in Youth Development: Lessons and Voices from the Field," published by the Forum in partnership with the Urban Libraries Council, captures key challenges and lessons learned from an innovative, four-year initiative sponsored by the Wallace-Reader's Digest Funds that awarded six million dollars to nine library systems. The initiative provided an unprecedented opportunity for libraries to work collaboratively with youth and community partners to strengthen their understanding of and commitment to youth development. We hope the report helps put libraries on the radar screens of the range of systems, organizations and individuals across the allied youth fields as well as stakeholders in neighborhoods across the country that share an interest in partnering with and supporting young people. (Contains 22 footnotes, 4 figures and 1 table.)
For gay students, some always feel like they are wearing a mask. They cannot let their family, even their friends, see the real them. According to researchers, the road to adulthood for gay, lesbian, bisexual, and transgendered teens is riddled with more potholes than for other teens. For starters, gay teens are two to three times more likely to attempt suicide than straight teens. Gay teens also experience more verbal harassment, physical abuse, family problems, lower self-esteem, social isolation, substance abuse, and school failure than their straight counterparts. All teens need adults in their life who can lend an ear and support them as they mature, but gay teens are especially in need of caring. How can librarians help? The answer to this question is discussed in this article.
Developmental assets and libraries: Helping to construct the successful teen
- P Brautigam
Voters keep the doors open
- B Dempsey
Writing a social media policy for your library
- N R Enders
- H Winehouse
Teens and social networking: How public libraries are responding to the latest online trend
- D E Agosto
- J Abbas
Young adults deserve the best: YALSA’s competencies in action
- S Flowers
Online strategies for reaching today’s teens
- L P Horn
Teens, social media, and privacy.” Report Pew Internet and American Life
- M Madden
- A Lenhart
- S Cortesi
- U Gasser
- M Duggan
- A Smith
- M Beaton
The librarian’s nitty-gritty guide to social media
- L Solomon
Teens, social media, and libraries
- D E Agosto
- J Abbas
The future of library services for and with teens: A call to action
- L W Braun
- M L Hartman
- S Hughes-Hassell
- K Kumasi
- B Yoke
Arranging a library to support adolescent development
- L Cesari
Washington Libraries reveal social media secrets.” Alki: The Washington Library Association
- T Guza
A viable venue: The public library as a haven for youth development.” Children and Libraries: The Journal of the Association for
- K R Jones
- T J Delahanty
Social media brings the money
- L Price
Isn’t it time to establish library-related social media best practices guidelines?
- B Studdwell
Freak out or melt down: Teen responses to trauma and depression
- J Jones