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Dominance, Prosocial Orientation, and Female Preferences: Do Nice Guys Really Finish Last?

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Abstract

Three multimethod studies (total N = 348) probed the hypothesis that women's attraction to men would be influenced by male prosocial orientation. In Study 1, prosocial men were rated as more physically and sexually attractive, socially desirable, and desirable as dates than were nonprosocial men. Dominant men were no more attractive than low-dominance men, and male dominance did not interact with male prosocial orientation in eliciting attraction from women. In Study 2, prosocial orientation was manipulated to avoid ''personalism,'' but still affected attraction. Across all measures attraction was an interactive function of dominance and prosocial tendencies. Dominance alone did not increase any form of attraction measured. In Study 3, male prosocial tendencies and dominance interacted to affect women's attraction to men. Results are discussed in terms of the place of altruism and dominance in evolutionary approaches to human interpersonal attraction.

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You walk into a crowded negotiation room. Who do you notice? Who do you later remember? Do you try to fit in, or attempt to stand out from others? Do you accept the first reasonable offer, or do you balk at that offer? The answers likely depend critically on your current motivational state. Emerging evidence shows that a person’s behavior differs—sometimes dramatically—depending on whether that person is concerned with personal safety, romance, status-seeking, affiliation, or is motivated to attain some other evolutionary important goal. A growing body of research suggests that certain motivational states are considered “fundamental” in a biological sense because of their implications for evolutionary fitness. In this chapter, we overview the fundamental motives framework, highlighting its applications for business decision-making in marketing, management, entrepreneurship, and finance. We then review recent research that has used this approach to study specific business-relevant topics such as risky financial decision-making, negotiation, advertising, and innovation. Bridging evolutionary biology and business, the fundamental motives framework not only provides novel insights into workplace decisions, but also holds promise as a powerful approach for understanding how behavior in business contexts connects to other aspects of human and animal behavior. KeywordsMotivation-Marketing-Decision-making-Decision biases-Advertising
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